Did you know that having a Prepaid Subscription option in your WooCommerce store can increase your revenue? Yes. If you are selling subscriptions on your online store, then offering a prepaid subscription option will allow your customers to pay in advance (upfront) for the entire plan. This can open ways to increase your revenue. Want to know how? This post can help you understand and set up prepaid subscriptions on your WooCommerce site.
Before the steps, let’s understand why prepaid subscriptions is the need of the hour.
The main idea behind subscriptions is the convenience, for both buyers and sellers. The customers get the products continuously and comfortably, whereas for the store owners, it is a solid measure of how much business they would do through the recurring revenue. All good. But, the problem arises when the customer has to pay the next due.
Here are some problems that generally arise:
There is a good chance that you have faced these problems already on your WooCommerce store. If not, let’s make sure now that you don’t face them later. So, how can you avoid the problems with recurring payments?
Prepaid subscriptions is the best solution. Because it not only makes things easier for the customer, but for the store owner as well. Here’s how:
Great! So, how to set up prepaid subscriptions using WooCommerce Subscriptions? You cannot.
Yes. It is a great extension to use for selling subscriptions on your online store. But, only when you start using it, you will realize that there is no option to provide upfront payment. While there is a workaround suggested by WooCommerce, they themselves acknowledge the drawbacks behind the tweaks.
A lot of WooCommerce store owners feel this shortcoming should be rectified. And fortunately, a solution exists! The WooCommerce Prepaid Subscriptions is the way to go. Let’s delve into how to provide upfront payment for subscriptions using this uber cool WooCommerce Subscriptions extension.
Install WooCommerce Subscriptions and WooCommerce Prepaid Subscriptions into your online store to get started.
Let’s take an example for a clear understanding. Imagine you are selling a magazine subscription that renews at $6 every month for 10 months. And let’s say the product is on a sale and now sells at $4.99 every month. So, base price - $6, sale price - $4.99 and magazine subscription is for 10 months.
Now, to create this subscription plan, add a new product in your WooCommerce online store and mark it as a subscription product in the product type, either simple or variable.
Enter the product details with the name, length of subscription, price every month / day / year, subscription length, Sign up fee, free trial period, etc.
For our example, let’s give the following details:
Here is a screenshot of how the configuration will look like:
You can also enter other inventory, shipping, product images, description and any other details related to the subscription product.
Now, if you have installed the WooCommerce Prepaid Subscription extension, you will find some more options right below the subscription product details. You do not have to switch to any other plugin page.
And here goes the next step.
In the upfront payment section, you’d find around 5 fields. Let’s go one-by-one. The first field is for enabling the pre-payment option. So, choose “Allow up-front payment only” if you want only up-front payment option or “Allow up-front payment and recurring (Customer to choose)” to give both the options. Our example allows both the options, so we’ve chosen the latter.
The next field is Subscription length and it is there to define for how long you are taking an upfront payment. For example, you could take either a 6 months upfront payment for a 1 year subscription, or a whole 1 year upfront payment.
The drop down box will show options according to the subscription type. That is, if it is a monthly renewal plan, the options will be in months. Or if it is a weekly renewal plan, the options will be in weeks. You can charge an upfront payment for whatever period within the entire plan duration. So, go ahead and choose one according to your subscription plan.
In our example, you’ll get monthly intervals and we choose 10 months so that the customer pays for all the 10 months in advance.
Neat, isn’t it? Now comes the interesting part.
You can also give discounts to your customers to encourage them to pay upfront. Most customers are comfortable with recurring payment for each renewal, if both the payment methods offer the same value. But, when you give a discount for the upfront payment method, they will go for it.
For example, let’s say you are selling yearly subscriptions that renew every month, and your customers have been paying in recurring intervals each month. When you introduce an upfront payment option where they can pay in advance for the entire year but without any discount, only a very few customers will be sure about making the payment because they are not used to it.
But, if there is a discount, it saves them some bucks, and they would make the upfront payment. As a customer, I would. That is why the WooCommerce Prepaid Subscriptions comes with an in-built discounting option.
You can choose between a percentage or a fixed price discount, and enter the value of the discount in the next two fields, Discount Type and Discount Amount.
The customers need to know what they get with an upfront payment, don’t they? You can write about this new payment option you have enabled in the last field “Upfront Additional Message”. The message will be shown near the “Pay Upfront” button. You can leave it blank as well.
Our example has a simple line saying, “Pay upfront and get 10% discount on the total price!”.
Hit the “Publish” button to make your whole new subscription product live. If it is an existing product, click the “Update” button. You are now good to go.
With these settings, here’s how the product will look on the storefront.
The total amount is also displayed. Let’s take a look at what the customer’s cart would look like if he chooses either up-front payment, or a normal sign-up.
If the customer chooses to sign-up for monthly payment, then the cart will look like the following screenshot:
Whereas, if the customer chooses to pay up-front for 10 months, then his cart would look a bit different:
Now that you are familiar with the process, you can try creating a subscription product yourself at our demo site and check how flawless it is.
Cool, isn’t it? You should totally try it out if you want to take your subscription business to the next level and earn:
What are you waiting for? Oh, did you like the article? Then do share your views about WooCommerce subscriptions and the prepaid subscriptions concept in the comments below.
Want to setup WooCommerce Discounts? You can provide any kind of dynamic pricing deals besides percentage discount, fixed price discount or a BOGO deal in just a matter of minutes with WooCommerce Discount Rules plugin. Increase your sales with this best discount plugin on your WooCommerce online store. Let’s see how.
Woo Discount Rules extends the functionality of WooCommerce in a very simple and effective way. The default environment only lets you create coupons in WooCommerce. There is no way you can give flexible discounts or club multiple discount rules into one feasible rule. You definitely need a plugin if you want to increase your sales with discounts.
The best plugin you can get is the WooCommerce Discount Rules. Here’s why:
Woo Discount Rules is one of the best selling discount plugins in the WordPress + WooCommerce community. It is very user friendly with the following general features:
The customer feedbacks for this plugin frequently say that it works like a charm and is very simple to use.
Apart from the above qualities, the plugin provides a variety of discounting options like:
Let’s walk you through how to use WooCommerce Discount Rules to setup discounts on your online store.
The steps are very simple. Let us take an example to better explain the process. Imagine you have to create a discount on your store that says, “All orders above $500 will get 15% discount”. Here’s how to do it using the Woo Discount Rules plugin.
It only takes less than 5 minutes to download the plugin and install in your WordPress Website.
A price level rule applies the discount on the product level (on products or categories). Whereas a cart level rule applies the discount on the cart level (on subtotal or number of cart items or based on other cart details like billing city).
Since our example deals with the cart subtotal, let’s create a rule in the Cart Discount Rules tab.
Enter the general details of the rule.
Add the conditions based on which the discount applies. The example we have taken needs the condition type to be “Subtotal at least” and value to be “500”. You can add as many conditions as you need in a rule.
Woo Discount Rules offers various types of cart conditions. You can choose between any common discount type such as based on cart subtotal, cart quantity, customer details, categories in cart, customer billing region, etc. Here are the variants offered in a cart discount rule:
Choose the type of discount - percentage or fixed price or product discount. Our example gives a “15%” discount. So choose percentage discount and enter the value as 15.
Save the rule and you are good to go! Your store now provides a 15% discount on all orders above $500. I guess it took five minutes. Or four?
You can create as many discount rules as you want for your store, and they wouldn’t clash with each other. The settings to prioritize the different rules can be modified in the general settings tab to set up store-wide preferences.
Pretty simple, isn’t it?
Use our demo site to work with Woocommerce Discount Rules by yourself.
In a nutshell, this is the best discount plugin to work with, if you want to do the following in your WooCommerce online store:
Now, there is another way you can set up discounts in WooCommerce. If you want to focus mainly on giving BOGO deals, that is, the classic Buy One Get One Free deals, you might want to look at this one. WooCommerce BOGO Discount Pricing Deals.
The WooCommerce BOGO Discount Pricing Deals are exclusively developed for the BOGO lovers. Many store owners around the world feel that BOGO deals drive sales better than the other types of discounts. This is partially true because it is used mainly for stock clearance and to increase sales. At least two products move in a single sale.
We cannot ignore the psychology of buyers involved here. A freebie always looks better than a percent off, even though it offers the same value. Isn’t it? That’s why, using a dedicated discount plugin for offering BOGO deals would provide you with better optimization during the high selling sale period.
Here’s what the WooCommerce BOGO Discount Pricing Deals has to offer:
The quantities can be manipulated as you want.
Discounts are the inevitable angels in disguise for retail stores. Most of the times, especially when you are dealing with slow moving inventory, discounts are the go-to solutions. Wouldn’t you agree? Be it BOGO deals or any kind of dynamic pricing deal, your store deserves the best discounting plugin to do it for you.
So, what are you waiting for? Choose among the best WooCommerce discount plugins and inch up your sales more than ever before!
Have a story to share? Tell us how your store made that great sale in the comments below. We’d love to hear from you.
Did you just introduce the one-off payment method on your WooCommerce subscription model? Or are you planning to? You are headed in the right direction if an assured income is what you are looking for. But, there’s a catch. Are the customers going to choose the option? What if they don’t? How can you make the prepaid subscriptions for WooCommerce work?
If you are unsure whether your customers will opt for a prepaid subscription or not, don’t worry. Let’s get your doubts cleared and make sure that it will work.
Customers are often comfortable with what they have already been doing. That's why the store owner needs to put an extra effort to motivate them to try out a new option. Here are the two definitive ways you can subtly ask your customers to go for a prepaid subscription:
Discounts are known for their magical performance, aren’t they? A discount is one of the best ways to attract customers. If done right, even one-time buyers can become loyal customers. So, in the subscriptions context, discounts play a huge part.
Let me explain with a common example. Imagine you are going to buy a Reader’s Digest subscription for 1 year. They sell a single issue at $3.99, a 1 year subscription at $10, and a 2 years subscription at $15.
The pricing would look something like this:
|1 year (10 issues / 12 months)||$10||74%|
|2 years (20 issues / 24 months)||$15 + Digital copy||81%|
Among the plans, one can clearly see which is the best deal and would go for the 2 years subscription. If you pay for 2 years upfront, you pay only $15. Or if you choose to buy the subscription for next year later, it would cost you $10 for this year and another $10 for next year.
If you think whether this discount will affect the profits of Reader’s Digest, the answer is no! That is where the residual revenue of subscription comes into play. They have confirmed business for the next 2 years. They know that they have an assured income from you, and they can now focus on attracting new customers.
So, discounts on one-off payments make subscriptions a win-win deal for the sellers and the buyers.
Now, imagine that you are selling your own magazines in your WooCommerce online store. And imagine you have some regular (monthly) magazine subscribers on the store. If you are introducing the upfront payment facility in your store, how would the customers react to it?
Let’s say Chris is a regular subscriber to your magazines and has been paying at recurring intervals. Since he already likes the magazines, right now your concern must be to make him comfortable with the payment. If there are two payment methods - 1) recurring payment 2) one-off payment. If there is no discount, Chris would choose recurring payment as he is already familiar with it.
Provided two choices, one would always go with the familiar choice. If the new one-off payment offers a better price for the same magazines compared to recurring payment, then Chris would like it.
Now, imagine Chris has a friend Pete, and he is a new customer who wants to buy your magazine subscription as well. He might not go for a one-time payment since this is the first time of purchase. But if the price looks better than the recurring option, there is a good chance that he would consider it.
So, be it an existing customer or a new customer, you can count on discounts to increase the chances of sales. The customer gets a great deal and the store owner gets an assured income for the rest of the subscription period. Could be a year or half year or anything. The only concern to be addressed is the product quality continuously. You do not want the customer to cancel the subscription and ask for a refund.
You can go for any kind of discounts such as a Percentage discount or a Price discount, or even create an exclusive plan with additional freebie products in the subscription box. The WooCommerce Pre-Paid Subscriptions lets you add an upfront payment mode to your subscription plan as well as provide percentage or fixed price discount.
You can’t sell if you don’t tell, literally. If you don’t tell your customers how paying for the subscriptions upfront will help them, they may not buy it for the simple reason they do not know about it. Send newsletters and publish blog posts about the benefits they get from paying the subscription bill one-off.
There are so many ways you can let the customer know about the upfront payment. Here are a few marketing strategies:
Newsletters help you target your existing customers and site visitors through email. Just let them know with an attractive and well-thought email, but don’t spam their mailbox.
Blogs exist for one purpose: educating your site visitors. Use it well and make a good write up about the advantages of Pre-Paid Subscriptions. You can also write guest blogs. Writing guest blogs on other platforms can expose you to a wider audience base and bring organic traffic to your website. A well-written blog post with customers in mind is equal to tens of dollars spent on marketing (sometimes hundreds of dollars).
Make sure the offer of upfront payment is visible on your website and that the customers customers see it.
Nothing can work better than a positive customer feedback / testimonial for a business. If there are people who love your product and your brand, you need to show it to other people. That’s what we call Rapid Trust Building.
Motivating your customers to pay upfront is not a tough task, especially if you provide a discount. It is only as simple as it can get. But, upfront payments work well only when you make sure that your products do not turn out to be a disappointment. So, focus on:
Got some ideas about prepaid subscriptions? Share with us in the comments!
Subscriptions are frequently bought as gifts, sometimes for loved ones, sometimes for self. If you sell subscriptions on your WooCommerce online store, you would know how popular gifting subscriptions is among the customers. But, nobody wants to pay for a gift on a monthly or weekly basis. That way, the gift turns into a recurring bill. If you want to enable real WooCommerce subscription gifting on your store, then there is an easy way to do it.
Let’s go into the situation with an example. Imagine you are selling awesome subscription boxes of pet products on your WooCommerce store. Let’s say the plan provides one box every month for a year, with toys for the pet and some other essentials. If a customer wants to gift this subscription to their friend who has a dog (or a cat or a hamster), what would they look for? They’d want to buy it once and let their friend enjoy the subscription for the year. Right?
But if your store does not provide an option to do that, the customer is going to be turned off by the thought of paying for the gift every month. I mean, who even likes the idea of paying bills? So, there is a good chance that the customer will look for some other seller. Now, what’s the easy way I was talking about?
The simple solution that can let you sell subscriptions and memberships as gifts is to offer an upfront payment option. The customers can pay for the entire subscription upfront while purchasing for the first time, and still receive the product issues regularly. This is also called Prepaid subscription. A prepaid subscription is the simplest way for seamless gifting.
And guess what, you get the full payment for the subscription at the time of purchase, and do not have to worry about recurring payment. Doesn’t it sound like the best way for bulk revenue, at the same time making gifting easy for your customers? Not only this, there is more to using upfront payments for selling gift subscriptions.
The simplest solution proves to be the best, always. Introducing one payment option to your subscription plans can do wonders for your business. Let me list out some of the advantages here:
All of them look like a great deal for you as well as your customers, don’t they? But with the default WooCommerce Subscriptions plugin, none of this is possible. Want to know why?
The WooCommerce Subscriptions plugin is sadly a let down when it comes to upfront payment, and doesn’t suit to sell gift subscriptions. It does not offer a method to accept upfront payment for subscriptions.
You can try using the tweak suggested by WooCommerce. That is, charge a sign-up fee and set the recurring subscription price as $0. While it may be logically correct, it has drawbacks listed by WooCommerce itself such as:
With so much hassle, you can’t really give the perfect shopping and gifting experience to your customers. Adopting a workaround is just too risky for your store’s reputation. On the other hand, if you look for other plugins to offer prepaid subscriptions, there is only one such plugin in the WooCommerce community as of now. That would be…
WooCommerce Prepaid Subscriptions is the first of its kind and the only plugin to provide upfront payment facility on your eCommerce store. It allows you to sell prepaid subscriptions, where you can accept the payment for entire subscription in prior, and deliver the products / service regularly in the due time. This plugin is actually built with the demand for prepaid subscriptions in mind. Here are some of its features:
You can now accept one-time / one-off payments from the customers on your WooCommerce subscription. As simple as that.
Gifting is a way of expressing love and appreciation towards the beloved ones around us. Subscriptions have served that purpose ever so beautifully. They are not like the one-shot gifts which can be forgotten easily. We live in the millenium of never ending possibilities, but when it comes to gifting, subscriptions win hands down as the most memorable gifts.
If you have such lovely subscriptions that can go as gifts, don’t waste your time selling them on a recurring billing cycle. Go for upfront payments and offer your products as prepaid subscriptions to become the best subscription gift seller!
Receiving an order on your WooCommerce online store is pure joy. The first thing you do when an order arrives is to send a confirmation order email to the customer. Surely, a boring email template is not what you must be planning to send, right? The emails you send have to suit your store’s standards, and be more than what the generic WooCommerce settings offer. Agree?
Most of the WooCommerce store owners feel the need to customize their transactional emails (not just order emails) with their logo, promotional products and other details. If you feel the same way, then you are totally right. Let’s dive deep into why and how customizing the WooCommerce email templates will help your online business.
The transactional emails are the most frequent interactions between you and the customers. In fact, the first thing they receive upon signing up to your site is a welcome email. Shouldn’t it look impressive?
Not only the welcome email, but every other transactional email like processing order, completed order, refunded order, password reset, and so on, need to look impressive. Let me tell you why:
So, your WooCommerce emails have to look nice and that’s why you should customize them.
The WooCommerce emails are formed from templates. The default WooCommerce templates can be customized upto a certain level from the WooCommerce > Settings > Emails panel.
Some features you can customize using the WooCommerce settings include the header image, footer text, font color and background color. But if you need to alter many details, you will have to modify through code (which can be really tiring).
So, from what we know already, a normal WooCommerce email would do no justice to your brand, and customizing them from code is just too complex.
Now, the obvious solution is to go for a plugin and there are so many email plugins out there. Among all of them, the one I feel is a great tool for not only customizing, but building an email from scratch is the WooCommerce Email Customizer With Drag-And-Drop Builder.
While other plugins merely let you edit the header, footer and add logo, this plugin does more than just editing. Let’s take a closer look:
This WooCommerce email customizer plugin just eliminates all sorts of boredom related to emails. It comes with a drag-and-drop builder for constructing templates for all sorts of transactional emails. Yes, you can literally “build” an email in seconds and send it across to your customers.
New Order email for the store owner - WooCommerce Email Customizer
You can also customize the emails for every single order in fraction of minutes, if you wish. All you have to do is:
Now that you know why and how to customize your WooCommerce order emails, let’s talk about how it can benefit your business.
Let’s say your order email consists of your brand logo, brand name, order details, shipping details, billing details, your social links, footer text and a Call-To-Action button, all in your favorite font and color. Both you and the customer would feel satisfied with the detailing. This is possible with the email customizer plugin we just discussed.
Result: The customer may come back to your site by clicking the CTA button.
So, with customized emails,
In addition to the advantages, let’s talk about the disadvantages of NOT having a customized email as well.
Imagine that you are sending the generic WooCommerce email, with just a header text, header image(logo), and order details with a default “Thank you for your order” text. Sounds good? No? That’s how the customer feels, too.
Result: The customer does not even take a second look at the email. You might miss out on the chance of impressing and engaging the customer.
As I mentioned earlier, the transactional emails are the most active communication between you and your customer. The customer either ignores them or is tempted to visit your site again. The look and feel of the email plays a very important role in the customer’s choice. Make the most out of your customer’s attention by sending the best emails ever!
Have your transactional emails helped you make a change in your business? Share with us in the comments. We’d love to hear from you!
A lot of WordPress + WooCommerce store owners have one common feature in their wishlist. Receiving an upfront or advance payment for WooCommerce Subscriptions. You too? Join the club! And not only store owners but a lot of customers need it as well. Isn’t it sad that no one has come up with a plugin for that yet? Well, we have.
Being able to pay the entire subscription fee at the time of purchase and receive the subscribed product / service regularly (monthly, quarterly, etc) - is a very common payment method in the online and offline world. Why should the most popular WooCommerce Subscriptions plugin fall short of an obvious option?
So, we thought, let’s offer an upfront payment option to WooCommerce users. The WooCommerce Prepaid Subscriptions extension does exactly that. Let’s dive a little deeper into it…
Oh, there are many. Let’s address them one by one.
You spend money on the premium WooCommerce Subscriptions official extension only to find out there is no option for prepaid subscriptions. Disappointing, isn’t it? It comes as a surprise but let’s accept the reality - the option is not there. The workaround mentioned in the WooCommerce documentation is not very feasible. Because…
The tweak suggested by WooCommerce is to charge a sign-up fee and set the recurring subscription price as $0. While it may be logically correct, there are downsides to the method. Here are some drawbacks listed by WooCommerce:
“So what if there’s no prepaid subscription? The customers can always go for auto-renewal if they want to avoid the fuss of manual renewal.” NO!
When customers choose to subscribe for a product or service, they commit to your store. But auto-renewal is not something everyone wants to commit to. I personally have either opted out of auto-renewal (which was activated by mistake) or never chose it. Most people think this way.
The reason is uncertainty. What if they do not have the money in the future? What if other expenses come up? What if the product isn’t that good? They might even drop the idea of subscription. Whoa! The auto-renewal just drove away your customer. (Rare but possible).
Prepaid subscription approach sounds good, right?
Let’s say you sell toys online and you have subscription plans on your WooCommerce store. If your website does not offer the prepaid subscription to a customer who wants exactly that, then they would go to a website that offers it. Simple. Unless there is no alternative to the products you sell, people have a lot of options to choose from.
Consider you have created a subscription plan for your store. Let’s stick to the toyshop example. There’s a toy-kit that comes with different toys every month. And you intend to keep the plans simple. Say, a 6 months plan and a 1 year plan - both shipping every month.
Now, you need to create two different subscription plans and maintain them separately. While this seems like a small chore, it can get huge when you have many plans like quarterly, half yearly or other custom renewals. The WooCommerce Prepaid Subscriptions extension relieves you of that chore. Just enter the plan details for whatever period for the customer and receive the payment in one go. Hence less maintenance.
Having emphasized the importance of prepaid subscriptions, let’s take a look at the perks of the method.
An upfront payment aka the prepaid subscription option allows you to provide a seamless shopping experience to your customers. In what ways? Here’s a list:
Gifting your loved ones (or for oneself) a useful subscription is a popular practice among the young and the elderly folks. But the payment becomes a trouble in WooCommerce stores when the renewal period arrives. Let’s say you want to gift a monthly magazine subscription for 1 year to your sibling for his/her birthday. There is no one-time payment feature and you end up paying for the gift every month for 1 year.
Doesn’t feel great when the gift expense becomes a monthly bill, right? The gifting experience would have been much better if you could pay the whole amount upfront. That’s the gist of it. With WooCommerce Prepaid Subscriptions, you can offer such hassle free shopping and gifting experiences to your customers.
Ah! The residual revenue. That’s the best part of subscriptions. You know for sure that your store is going to earn a certain amount this year, or at least this quarter or this month. Usually, there is a chance of customers cancelling their subscriptions before it expires. But with prepaid subscriptions, there is no such thing. They pay upfront and they get what they paid for.
That is some definitive business done. You basically receive the payment even before the transaction ends. How cool is that?
The benefits of prepaid subscriptions are not limited to the residual revenue and great shopping experience. You can set up discounts for people who opt for upfront payment. The results can be awesome:
Just focus on the quality of products and you’re good to go.
Looking nice is important. “Subscription price $0 / month” is not an example of nice. It’s rather misleading. It may look like a small flaw but we’re talking about seamless experience here. Would the customers feel great about purchasing a workaround? No!
So, instead of sticking to the sign-up fee tweak, provide actual prepaid subscription to your customers.
WooCommerce is a plethora of options and the need of the hour is a prepaid subscription method. In fact, it has been the need for so many years. So, install WooCommerce Prepaid Subscriptions in your WordPress site, learn how to charge upfront payment with WooCommerce Prepaid Subscriptions, and get started with the new chapter of your WooCommerce store. And update your wishlist:
♥ Prepaid Subscription / Upfront payment. Check. ✔
Does your transactional WooCommerce emails look elegant and professional? Are you tired of sending the boring default emails from your WooCommerce online store? You are not alone. The WordPress community offers a lot of email customizer plugins for WooCommerce to customize your emails.
There are thousands of online stores that send emails with a crappy design or just use the same old default emails of WooCommerce that every other store owner uses.
Business is all about establishing a brand identity. To do that, your business and its activities, even an email that you send, should stand out. Only then people notice it, appreciate it, which adds value to your brand.
For an eCommerce store, any email that goes out of your system should look good. Especially, the transactional emails. In fact, the role of email in a business is like the Soccer ball’s role in a Soccer game. Mandatory. Don’t they need to be impressive?
Here we have made a curated list of 5 best WooCommerce Email Customizer plugins. These plugins help you enhance the looks of your email. Not just looks, to enhance the prospect of further customer engagement. Basically, with customizers, emails aren’t “written” anymore, they are “built”.
For example, let us say you are sending a transactional email when a new customer signs up. Your welcome email has to be so good that the customer makes a purchase soon, if not right away. Similarly, when you send an order confirmation / cancellation email, you could recommend a few hot selling products, which might interest them. This way, you are providing the customer a look at your products without even directing him to your site. Isn’t it great?
Here is the list of 5 best Email Customizer plugins for WooCommerce to customize your emails and make them look more elegant.
WooCommerce Email Customizer comes with the drag-and-drop builder, unlike other plugins. This is an easy-to-use plugin that lets you customize the WooCommerce Emails using a drag and drop designer interface.
You can just drag and drop elements like logo, text boxes, images, links, buttons, 2-column / 3-column grids and more. It comes with tonnes of short codes to include dynamic data from the order. Example, you can include the customer address, delivery address, order item summary, product information, thumbnail image, order id, email, customer note and more.
You can design and customize all the following default emails of WooCommerce.
The Drag and Drop Builder literally implements the “build-your-email” aspect. To create a template, all you need to do is -
Check the documentation for a detailed understanding.
It is also one of the most trending email customization plugins in Envato market. And there is this awesome support they offer that’s totally worth paying for!
Email Customizer WooCommerce allows you to send Customized Emails to customers based on WooCommerce order status. You can design your own template for each WooCommerce Order status individually for all / specific products. The types of templates it offers are broadly of 3 types:
Along with full template customization, it also adds a custom status “Product Delivered” to the WooCommerce product delivery notification.
The Premium version of Email Customizer for WooCommerce allows you to add digital signature. You can also add/update the electronic handwritten signature to your email by dragging Signature template design.
Other Premium features are:
Email Customizer is a plugin from WooCommerce itself. You do not have to be able to code to use this plugin. While the simplicity is its pro, the price may be a con. But, if you want to stick to the native WooCommerce style customization, this Email Customizer has got your back.
The key features of the Email Customizer by WooCommerce are:
Well, that is it. WooCommerce is about its simplicity. In alignment with the same, this plugin shouts “Minimalism”. Your transactional emails get the basic but clean design enhancement with Email Customizer by WooCommerce.
If you are looking for a minimalist, simple and clean UX, then go for the WooCommerce native Email Customizer.
Don’t like the standard WooCommerce emails much? You can decorate it now with the Decorator plugin. If WooCommerce is minimalistic, this extension aligns well with that theme. The plugin does one thing. One simple thing, but very effectively.
Here’s what it does:
Tada! You can now make any changes you want on the Woo Emails without much of an effort. And yes, send awesome looking transactional and non-transactional emails.
The Email Text Customizer is exactly what the title suggests. Many a time, you do not want a lot of customization to the design of your native WooCommerce email. Well, except for a custom text. This plugin serves this one particular need in an efficient way.
If you already have a custom or default template for your emails, worry not. Email Text Customizer will still work. That is, this plugin works when using custom Woo templates, default Woo templates, or no templates at all!
You only have to take 3 simple steps:
There you go. The simplest yet efficient customization you can make for an email is ready.
Be it text customization or design customization or building an entire template from scratch or anything at all, there is a plugin to serve your purpose in WordPress. However, the real question is, which plugin amplifies your customer relationship? Which plugin works for your business? Look at the above plugins, ask yourself, “Which of these gives me ease of use and a great outcome that can further engage my customers?” Your answer is your decision.
Liked the article? Loved it? Or not? Let us know in the comments!
Quantity based discounts are also one of the popular dynamic pricing strategies. This type of discount is generally applied during clearance sales, that is, when you want to move the stock faster. You can easily provide quantity based discounts on your WooCommerce online store with the best discount plugin, WooCommerce Discount Rules.
While the ultimate goal of providing quantity based discount is to move the stock, its dynamic pricing nature provides different ways to implement it. Because not all products can be sold in bulk quantities, right? In this tutorial, you will learn how to provide different types of quantity based pricing deals on your WooCommerce online store with the help of Woo Discount Rules.
WooCommerce Discount Rules deals with quantity based discounts in two ways - product level and cart level. This is the general classification. In the product level, the quantity of the individual products purchased is taken into account. Whereas in the cart level, the quantity of the total cart items is taken into account. Let’s discuss both the cases in detail with examples.
Here is the first method. As I mentioned earlier, product level discounts are dependent on product(s) or category(s). For example, “Buy 10 mugs or more and get 5% off” or “Buy 5 items from Electronics and get 10% discount”. See what such rules imply? It means that the products sold in these rules are eligible for bulk selling.
So, if you are looking to give discounts on bulk selling products, this is the way to go.
To set up discounts that depend on products or categories, you first need to install WooCommerce Discount Rules if you haven’t installed already. Let’s go with the example “Buy 10 mugs or more and get 5% off”. Here is the step-by-step guide you can follow from here:
Launch Woo Discount Rules from the WooCommerce dashboard. Create a new rule in the Price Discount Rules tab.
Add the general details of your rule. Make sure you select the method as Quantity Based.
The quantity based discounts on a product level can apply on individual products or categories of products. Let us have a look at both the cases.
How to set up quantity based discounts on individual products:
In the Apply To option, select “All Products” or “Specific Products” according to your requirement. Then select the customers - either “All Customers” or “Only Given” . Check the Purchase History box if your discount applies based on the customer’s purchase history.
How to set up quantity based discounts on product categories:
This method differs just a tiny bit from the previous setting. Choose “Specific Categories” in the Apply To option and then choose one or more categories from the dropdown.
Define the core discount properties. Add the minimum and maximum quantity (Min - 10, Max - some value, say 999), adjustment type (Percentage or Price discount) and the value of discount (5% or $50).
That’s it. Once you save and enable the rule, you can see that buying more than 10 mugs gives a 5% discount to the customers.
While this example uses the percentage discount, you can choose to give a fixed price discount like $20 off or a product discount like “Buy 10 mugs and get 1 mug free”. Or “Buy 10 mugs and get a book free”. It’s all up to you to decide, but you do not have to worry about the technical part. Woo Discount Rules has it covered.
Let’s move on to learn how to give quantity based discount on a cart level.
The quantity based discounts specific to cart level depend on the total number of cart items like “Buy any 5 items and get $20 off”. Or “Buy more than 3 items to get 10% off on your subtotal”. Woo Discount Rules applies this rule in a way that it will not apply to individual products or categories listed in the cart. So, you can apply the rule to the cart without worrying about conflicts in the product price.
In the following guide, let’s learn to create the example rule, “Buy any 5 items and get $20 off”. This is a fixed price discount. The customer gets a flat $20 off on their cart total if they purchase any 5 items from your store.
And here comes the strategy behind the rule. You can give discounts on products that can or cannot be sold in bulk, and still calculate the discount based on quantity. You can expect either bulk quantity orders or orders with low quantity of multiple items. Either case is possible.
Here is what you need to do to get the rule up and running:
Launch Woo Discount Rules from the WooCommerce dashboard. Create a rule in the Cart Discounts Rule tab.
Add cart condition as “Sum of quantities at least”.
Now you are all set to provide your customers with discounts based on the quantity they purchase. The type of discount is yours to choose based on your inventory. You can also create both the rules and define the priority of which rule is more relevant. There is virtually no limitation in WooCommerce Discount Rules.
Use our demo site to work yourself and check how it goes.
Loved Woo Discount Rules? We also hope you loved this article and found it helpful. So, go ahead and apply quantity based discounts on your WooCommerce online store. Also check out how to set up bulk discounts with WooCommerce Discount Rules with WooCommerce Discount Rules.
At times, as an eCommerce seller, you might want to provide discounts to only a specific customers (No, not the user roles). Some sellers provide exclusive offers to individual customers. If you are in the middle of providing such a discount, you are at the right place.
This article guides you through how to give both product level and cart level discounts to individual customers.
Product level discounts are applied directly on the price of product(s) or category(s). To get started with the customer specific discount on a product level, follow these steps.
Create a new rule in the Price Discount Rules tab and enter the general details of the rule such as Order(Priority), Rule name, Rule description, Method and Validity period.
Method : Select the Method as Quantity based by product/category and BOGO deals for discounts depending on quantity (Buy x items and get y discount) or Dependent product based discount for discounts depending on other products (Buy A and get discount on B).
Go to the next tab.
Proceed to the next tab once you’re done.
Since we selected the “Method” as Quantity based by product/category and BOGO deals in the general tab, we need to define quantities involved in the discount values such as:
Save the rule after entering all the values. The discount is now applied on the chosen products and is available only to the customers you selected.
Cart level discounts are applied on the cart of the customer and not on the products. Here are the steps to create customer specific discount on a cart level:
Create a new rule in the Cart Discount Rules tab and enter the general details of the rule such as Order(Priority), Rule name, Rule description and Validity period.
Note: There is no “Method” property in cart discount rules.
Let us say the discount you want to give is, “Get $50 off on purchase of $500”, for specific customers alone. Define the discount conditions as follows:
Add 2 new conditions. You can add as many conditions per rule as you want. This example needs two conditions.
Since the discount we are providing is $50, set the following values in the Discount tab:
Discount Type: Price Discount
The discount has now been applied for the customers you’ve chosen. If they purchase for at least $500, they shall get a reduction of $50 in the total amount payable.
Just like this, WooCommerce Discount Rules lets you create other kinds of discounts with utter easiness. user role based discounts or bulk discounts or BOGO deals or any kind of advanced discounts on your WooCommerce retail store.
Be it product level or cart level discounts, you only have to spare barely five to ten minutes for the entire setup. Pretty awesome, isn’t it?
Let us know how helpful you found this article and our plugin in the comments below. We would love to hear from you!
Can you imagine discounts without percentage? No, right? That’s because percentage discount is like the forerunner of all discounts since the origin of the discounting concept. It reduces the price payable by the customer by a certain percentage. And if you are thinking about providing discounts on your WooCommerce online store, you would obviously want to give percentage discounts. Let’s talk about how to setup percentage discounts on your WooCommerce online store easily in this article.
To begin with, let me introduce WooCommerce Discount Rules plugin to you, if you are not already familiar. This is one of the best selling WooCommerce discount plugins in the WordPress community. It’s known for being the best at what it does - enabling you to provide all kinds of discounts on your WooCommerce site. I cannot emphasize “all kinds of discounts” more.
You can find Woo Discount Rules create and implement even complex dynamic pricing deals and other advanced discounts on your store. And of course, percentage discounts. So, you just have to install WooCommerce Discount Rules plugin, create a discount rule, apply it directly on the product price or on the cart total - your call. We’ll talk about both the methods in this blog post.
Okay, but how? Let’s dive in a bit deeper to answer that.
In the first case, you’ll learn how to apply percentage discount on the price of all the products in your store. Let’s take a simple example, “Save 20% on all products”. Sounds simple? So, let’s get started with the step-by-step guide.
Create a new rule in the Price Discount Rules tab and enter the general details of the rule such as Order(Priority), Rule name, Rule description, Method and Validity period.
We’ve got to choose the “quantity based by product/category and BOGO deals” method for our example.
Method : Select the Method as Quantity based by product/category and BOGO deals for discounts depending on quantity (Buy x items and get y% discount) or Dependent product based discount for discounts depending on other products (Buy A and get y% off on B).
Once you are done entering the general details, go to the next tab.
Here comes the step where you define on what basis the discount will be applied. Since our example gives discounts for all products, this step becomes way too simple. You need to fill the three fields Apply to, Customers, and Purchase History.
Click Next and proceed to the Discount tab.
Since we selected the “Method” as Quantity based by product/category and BOGO deals in the general tab, we need to define quantities involved in the discount values such as:
Save the rule, and that’s it! Your online store now provides a 20% discount on all products for all customers.
Now, let's move on to the next type of discount.
Let us consider that the discount you want to give goes like this: “Buy T-shirts from Winter Collections and save 10%”. Here is how you can do it in Woo Discount Rules.
Follow Step 1 from the previous case since the initial setup is the same. The screenshot below shows the general details of the example rule.
In the conditions tab,
Define the discount value as follows:
Your online store can now provide a 10% discount on the product T-shirts for all customers, after you have saved the rule and enabled it.
What if you do not want to include the individual products into the discount at all? Category exists for this very reason. If you intend to give discount on a particular category(s) of products, like “Buy any product from Electronics category and get 25% discount”, then follow these steps:
Again, you can follow the same steps as in the cases above. It is the same procedure. The below screenshot shows how the general details of the example rule would look.
In the conditions tab,
Define the discount values - Minimum quantity, Maximum quantity, Adjustment type (Percentage discount) and value (25).
Your online store now provides a 25% discount on products in Electronics category for all customers.
Cart level discounts vary from the previous product level discounts. For this, you need to create a new discount rule in the Cart Discount Rules tab in the first step like shown below.
Enter the general details of the rule - Order, Rule name, Rule description and Validity. There is no “Method” property in the cart level discounts.
If your discount rule is, “All orders above $500 will get 15% discount”, define the cart condition as follows:
Add new condition - you can add as many conditions as you want for a single rule. All the conditions must hold true if the rule has to apply.
Type - Subtotal at least
Value - 500
Select the discount type as Percentage discount and value as 15%.
Once you save the rule and enable it, the rule is applied on the customer cart if the defined conditions are met. So, your online store now provides a 15% discount on all orders above $500 for all customers.
Want a detailed understanding on cart discounts? Check out!
Use our demo site to work yourself and check how it goes.
Isn't it great how a simple percentage discount can be applied in so many ways, and that a single plugin handles all of these in such a smooth way? That's how efficient WooCommerce Discount Rules is!
Also check out how you can provide bulk discounts and BOGO deals using WooCommerce Discount Rules plugin. Let us know how helpful you found this article and our plugin in the comments below. We would love to hear from you!