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WooCommerce Coupons - Ultimate Guide for Creating Coupons in WooCommerce Store

A WooCommerce coupon is a coupon code that your customers can use to redeem discounts or deals you offer. Coupons are an effective way of attracting more customers to your store. 

WooCommerce smart coupons are simple with powerful functionality that is suitable for any level of business. You can offer a WooCommerce coupon defined with a certain discount in a few clicks.

This article is all about the WooCommerce coupon - its benefits, creation, and the process of defining the WooCommerce smart coupon to a discount.

Benefits of WooCommerce coupon

Here are a few reasons why a WooCommerce smart coupon should be configured at your online store,

  • Increases your customer relationship and encourages customer retention.
  • Improves your WooCommerce store’s traffic.
  • Reduces cart abandonment.
  • WooCommerce coupon brings in loyal customers which increases your store’s revenue.

The coupons can be created directly with WooCommerce or using the best WooCommerce coupon plugin. When coupons are created directly, the discount percentage and usage restriction can be configured with WooCommerce. When a suitable plugin is used, the coupon code is defined to a certain discount along with the benefits and advanced features of the WooCommerce coupon plugin. 

WooCommerce plugin that helps in configuring WooCommerce coupon at your store

The WooCommerce smart coupons can be easily configured with the best coupon plugin “Discount Rules for WooCommerce”. The plugin helps you to create simple to complex discounts such as percentage discounts, bulk discounts, dynamic pricing, advanced discounts in your WooCommerce store. The coupon can be defined to these WooCommerce discounts which can be labeled as WooCommerce discount coupon.

Let us get into the installation of the WooCommerce coupon plugin,

Step 1: Log into your WordPress Dashboard and go to the Plugins section.

Step 2: Click on “Add New” button as illustrated below,

1 add new plugin

Step 3: Search for the plugin “Discount Rules for WooCommerce” as shown below,

2 install plugin

Step 4: Install and activate the plugin.

This best WooCommerce coupon plugin can also be installed manually to your store by downloading Discount Rules for WooCommerce plugin from WordPress repository. Upgrade to the premium version of the WooCommerce Discount Rules plugin to get more features.

How a WooCommerce coupon is created using the WooCommerce coupon plugin?

WooCommerce coupon can be created in two methods

  1. Create your own coupon
  2. Create coupon via WooCommerce

Method 1: Create your own coupon

This is the most recommended method. Here, the coupon is created in the discount rule page under the “Rule” section as illustrated below,

3 method1 coupon creation

Method 2: Create coupon via WooCommerce

In this method, create your coupon through WooCommerce. Create a coupon with 0 discount otherwise, the customer would end up getting more discounts.

Go to WooCommerce -> Coupons -> Add Coupon as illustrated below,

4 method2 coupon

This will navigate you to the below page where the coupon is created as shown below,

5 method2 enter coupon

Add the coupon code in WooCommerce and make sure to create the coupon with 0 value and discount type as “Percentage Discount”. The rule will not work if the discount type is set wrong.

If a discount rule is created with this additional configuration, then the respective discount will be applied only if the customer enters the WooCommerce discount coupon code on the cart page.

To enable and disable WooCommerce Coupon

The WooCommerce coupon can either be enabled or disabled as per your need. The below navigation are to be followed for this setting.

Go to WooCommerce -> WooCommerce Discount Rules -> Settings

In the General section of the Settings as illustrated below,

6 enable disable

You have three drop-down options under the “Choose how the discount rule should work”.

Let both coupons and discount rules run together - here the WooCommerce discount rule will work only when the WooCommerce coupon is applied.

Disable the coupons - here only the discount rules will work.

Disable the discount rules - In this case, only the third party coupons (coupons created via WooCommerce or other third party plugins) will work. Discounts created from the plugin will not be considered.

Choose how your WooCommerce coupon and the discount rule should work from the above options with complete flexibility and reliability.

Working of a WooCommerce coupon when defined with a discount offered by your store

Let us get in detail with the process flow of a "WooCommerce coupon Buy one and Get one" with an example.

Example:

Buy 2 items from “Hoodies” Category and get a quantity of “Belt” for free using the coupon "BOGO".

7 example configuration

Enter the Rule name.

Choose the discount type as “Buy X and Get Y”.

In the Filter section,

Choose the “Category” to which the discount is to be defined as it is a WooCommerce category based discount.

In the Get Discount section,

the configuration for the “Get Y” discount is done with minimum and maximum quantity to be purchased.

In the Rule section, Create your WooCommerce coupon “BOGO” to which the discount is defined. 

Have a look at the cart page for this scenario,

8 example output

The WooCommerce automatically adds the free product to the cart once the coupon code has been applied by the customer.

The coupon will be valid only if the cart contains products from the specified category.

Thus the WooCommerce coupon can be configured to any type of discount at your store.

Coupons are not just discounts. They create a higher value for your WooCommerce store among your customers. The WooCommerce coupon brings in great customer experience conversions and revenue. It is a feature that helps to build a better business and is easily achievable using the best WooCommerce plugin.

The WooCommere coupon plugin helps you to create, issue, and manage the WooCommerce smart coupons in an easy way. Define your store's discount to the WooCommerce coupon and nail your business growth.

Wishing you Good Luck.

FAQs on WooCommerce Coupon

To enable the WooCommerce coupons, any of the below two options can be enabled in the “General section of the WooCommerce coupon plugin “WooCommerce Discount Rules” settings.

  1. Let both coupons and discount rules run together - here the WooCommerce discount rule will work only when the WooCommerce coupon is applied.
  2. Disable the discount rules - In this case, only the third party coupons
    (coupons created via WooCommerce or other third party plugins) will work. Discounts created from the plugin will not be considered.

WooCommerce coupon codes are created directly via WooCommerce. There are also various WooCommerce coupon plugins in the market through which custom coupon codes can be created for your store. One of the best plugins that help in creating WooCommerce smart coupons is “Discount Rules for WooCommerce”. With this plugin, you can even enable and disable the WooCommerce coupon as required.

WooCommerce coupon can be configured in two methods

  1. Create your own coupon
  2. Create coupon via WooCommerce

The most recommended is the first method and is easily achievable using the best WooCommerce coupon plugin “Discount Rules for WooCommerce”.

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