Run a flash sale campaign with a time limited discount. Example: A Black Friday campaign that starts on November 21 midnight and ends on November 23 midnight.
The campaign can be limited by a number of criteria like selected products, categories, items in cart and more.
Add a time ticker at the your product page or as a top banner highlighting the offer or the flash sale.
The timer creates an urge for the customer to buy. Because he might miss the discount if he does not act on. This leads to better conversion rates on products and reduces abandoned carts.
Create an artificial scarcity of stock. Example: “Only 5 items left, hurry”. When a potential customer sees it, his desire to own the item goes up and he makes the purchase decision instantly.
You can also consider including a counter bar. So the bar will keep going down, which will motivate the customer to buy instantly.
You might have seen this in Amazon or eBay. “50% of the deal claimed or Only X units left in stock”
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