Quick Comparison of Five Best Email Marketing Plugins for WooCommerce
| Plugin | Type | Free Plan | Starting Price of Pro Version | Best For | Not Ideal For |
| Retainful | SaaS + WooCommerce Plugin | Yes | $14 per month for 10k emails and 1k subscribers | Abandoned cart recovery and repeat purchases | Enterprise-level marketing teams |
| AutomateWoo | WooCommerce Plugin | No | $6.63 per month | Store automation and customer workflows | Newsletter marketing |
| MailPoet | WooCommerce Plugin | Yes | $10 per month for 500 subscribers and unlimited emails | Email newsletters and WooCommerce emails | Advanced ecommerce automation |
| Klaviyo | SaaS Tool | Yes | $20 per month for 5k emails and 251 to 500 subscribers | Advanced segmentation and automation | Small budgets |
| Omnisend | SaaS Tool | Yes | $11.20 per month for 6k emails and 500 subscribers | Email + SMS marketing | Simple newsletter-only needs |
Note: Different email marketing tools use different terms. You may see “Subscribers, Contacts, or Active Profiles,” but they generally refer to customers who have joined your email list or can receive marketing emails from your brand.
Which WooCommerce Email Marketing Tool is Best?
There is no single “best” WooCommerce email marketing tool for every store. The right choice depends on your goals, budget, and the type of email campaigns you want to run.
| Category | Best Tool | Why? |
| Best Overall | Klaviyo | Powerful automation, segmentation, analytics, and ecommerce-focused features. |
| Best for Abandoned Cart Recovery | Retainful | Strong cart recovery and customer retention features. |
| Best for WooCommerce Automation | AutomateWoo | Deep WooCommerce integration with advanced workflow automation. |
| Best for Beginners | MailPoet | Easy to use and managed directly from WordPress. |
| Best for Email + SMS Marketing | Omnisend | Combines email, SMS, and automation in one platform. |
| Best for Email + SMS + Whatsapp Marketing | Retainful | All Email, SMS, and Whatsapp marketing automation in one tool. |
| Best Free WooCommerce Email Marketing Plugin | MailPoet | Generous free plan and beginner-friendly interface. |
| Best for Customer Segmentation | Klaviyo | Advanced targeting based on customer behavior and purchase history. |
| Best for Repeat Purchase Campaigns | Retainful | Designed to bring customers back and increase retention. |
| Best WooCommerce-Native Solution | AutomateWoo | Built specifically for WooCommerce stores. |
| Best Value for Small Stores | Retainful | Affordable pricing with automation, cart recovery, and email marketing features. |
Email marketing remains one of the most effective ways to drive repeat purchases, recover abandoned carts, and build long-term customer relationships.
However, WooCommerce’s default email system is designed for transactional emails and lacks the tools needed to run marketing campaigns.
This is where a WooCommerce email marketing plugin is very useful. These plugins help you collect subscribers, automate campaigns, segment customers, and send personalized emails based on shopping behavior.
In this article, we’ll compare the best WooCommerce email marketing plugins for 2026, covering their features, pricing, advantages, limitations, and ideal use cases to help you choose the right option for your store.
Table of contents
- Quick Comparison of Five Best Email Marketing Plugins for WooCommerce
- Which WooCommerce Email Marketing Tool is Best?
- Why Use a WooCommerce Email Marketing Plugin?
- How I Evaluated These WooCommerce Email Marketing Plugins?
- 5 Best WooCommerce Email Marketing Plugins for 2026
- Ideal Use Cases of Each WooCommerce Email Marketing Plugin
- WooCommerce Email Marketing Best Practices
- Conclusion
- Frequently Asked Questions
Why Use a WooCommerce Email Marketing Plugin?
WooCommerce automatically sends order confirmations, shipping notifications, and account-related emails. While these transactional emails are important, they are not enough to grow customer engagement and sales.
A WooCommerce email marketing plugin helps you go beyond basic notifications by allowing you to create targeted campaigns and automated workflows.
With the right plugin, you can:
- Recover abandoned carts automatically
- Send welcome emails to new subscribers
- Promote products and seasonal offers
- Create post-purchase follow-up campaigns
- Segment customers based on purchase behavior
- Encourage repeat purchases and customer loyalty
Instead of manually contacting customers, you can automate your email marketing efforts and deliver the right message at the right time.
Turn abandoned carts into revenue with proven recovery strategies: WooCommerce Abandoned Cart Guide
How I Evaluated These WooCommerce Email Marketing Plugins?
Not all WooCommerce email marketing plugins offer the same features. Some focus on email automation, while others specialize in newsletter marketing, customer segmentation, or abandoned cart recovery.
To create this list, I compared each plugin based on the following criteria:
- WooCommerce integration
- Email automation capabilities
- Customer segmentation options
- Abandoned cart recovery features
- Ease of use
- Pricing and value for money
- Customer reviews and reputation
- Scalability for growing stores
Based on these factors, I selected the best WooCommerce email marketing plugins for different business needs and budgets.
5 Best WooCommerce Email Marketing Plugins for 2026
1. Retainful
When I evaluated Retainful, I found that it focuses heavily on customer retention rather than just sending newsletters. It combines abandoned cart recovery, email marketing, signup forms, automation workflows, SMS, and WhatsApp marketing into a single platform.
One thing that stood out to me is its simple pricing model; most features are available even on the free plan, and pricing is mainly based on email volume.
For WooCommerce stores focused on recovering lost sales and driving repeat purchases, Retainful is a compelling option.
Key Features
- Abandoned cart recovery
- Email automation workflows
- Welcome email series
- Customer segmentation
- Signup forms and popups
- SMS marketing
- WhatsApp marketing
- Newsletter campaigns.
Pros
- Strong focus on customer retention
- Email, SMS, and WhatsApp in one platform
- Generous free plan
- Easy setup for WooCommerce stores.
Cons
- Smaller brand recognition than Klaviyo or Omnisend
- Advanced enterprise features are limited
- More retention-focused than newsletter-focused.
Pricing: Retainful offers a free plan with email marketing and automation features. Paid plans start at $14 per month for 1,000 subscribers and 10,000 monthly emails.
Best For: WooCommerce stores that want to recover abandoned carts, increase repeat purchases, and automate customer retention campaigns.
2. AutomateWoo by Woo
When I evaluated AutomateWoo, I found that it focuses more on automation than traditional email marketing. Instead of simply sending newsletters, it helps automate customer journeys such as abandoned cart recovery, win-back campaigns, review requests, and follow-up emails.
Since it is developed specifically for WooCommerce, the integration is seamless, and the workflows are built around ecommerce actions. If your goal is customer retention and automation rather than bulk email campaigns, AutomateWoo is a strong option.
Key Features
- Abandoned cart recovery emails
- Follow-up email automation
- Welcome email series
- Review request emails
- Win-back campaigns
- Wishlist abandonment reminders
- SMS notifications
- VIP customer automation.
Pros
- Built specifically for WooCommerce
- Powerful workflow automation
- Deep customer behavior tracking
- No need for a third-party email platform.
Cons
- No free version available
- Not ideal for newsletter marketing
- Can be expensive for small stores.
Pricing: AutomateWoo does not offer a free plan. The premium version starts at $6.63 per month (billed annually).
Best For: Store owners who want to automate WooCommerce customer journeys, abandoned cart recovery, and post-purchase engagement.
3. MailPoet – Newsletters, Email Marketing, and Automation
When I looked at MailPoet, I liked how simple it was to use. Unlike many email marketing platforms that require a separate dashboard, MailPoet lets you create and manage email campaigns directly inside WordPress.
It combines newsletters, WooCommerce emails, and basic automation into a single interface. For beginners and small businesses, this simplicity is one of its biggest advantages.
Key Features
- Newsletter builder
- WooCommerce email automation
- Customer segmentation
- Welcome emails
- Post-purchase emails
- Email templates
- Subscriber management
- Built-in email sending service.
Pros
- Easy to use
- Managed directly from WordPress
- Free plan available
- Beginner-friendly interface.
Cons
- Automation features are less advanced than those of Klaviyo or Omnisend
- Large email lists can become expensive
- Limited multichannel marketing features.
Pricing: MailPoet offers a free plan for smaller email lists. Paid plans start at $10 per month for 500 subscribers with unlimited emails.
Best For: WooCommerce store owners who want an easy-to-manage email marketing solution inside WordPress.
4. Klaviyo
Klaviyo is one of the most popular email marketing platforms for ecommerce businesses.
When I compared it with other tools, its biggest strength was advanced customer segmentation and automation. It tracks customer behavior in detail and allows you to create highly personalized email campaigns.
However, this power comes with a steeper learning curve and higher costs as your customer list grows.
Key Features
- Advanced customer segmentation
- Behavioral email automation
- Abandoned cart recovery
- Predictive analytics
- Personalized product recommendations
- SMS marketing
- Customer lifecycle workflows
- Detailed reporting.
Pros
- Powerful automation capabilities
- Excellent segmentation options
- Strong WooCommerce integration
- Scales well for large stores.
Cons
- Expensive as contact lists grow
- Learning curve for beginners
- Maybe overkill for small stores.
Pricing: Klaviyo offers a free plan for smaller stores. Paid plans start at $20 per month for up to 500 subscribers and 5,000 monthly emails.
Best For: Growing ecommerce stores that need advanced automation, segmentation, and data-driven email marketing.
Discover actionable methods to win back lost customers and boost sales – Proven Recovery Strategies
5. Omnisend
When I reviewed Omnisend, I found that it offers a good balance between ease of use and advanced ecommerce marketing features. It combines email, SMS, and web push notifications into a single platform, making it easier to run multichannel campaigns.
Unlike some enterprise-focused tools, Omnisend remains relatively approachable for small and medium-sized businesses while still offering powerful automation features.
Key Features
- Email marketing automation
- SMS marketing
- Web push notifications
- Abandoned cart recovery
- Product recommendation emails
- Customer segmentation
- Signup forms and popups
- Ecommerce workflow templates.
Pros
- Supports email, SMS, and push notifications
- Easy-to-use automation builder
- Strong WooCommerce integration
- The free plan includes many features.
Cons
- Pricing increases as contact lists grow
- Advanced reporting is limited to lower plans
- Some features require higher-tier plans.
Pricing: Omnisend offers a free plan with basic email marketing features. Paid plans start at $11.20 per month for 500 subscribers and 6,000 monthly emails.
Best For: WooCommerce stores looking for email and SMS marketing from a single platform.
Ideal Use Cases of Each WooCommerce Email Marketing Plugin
- Retainful: Abandoned cart recovery, customer retention, repeat purchase campaigns, welcome email sequences, and email marketing for small to medium WooCommerce stores.
- AutomateWoo: Abandoned cart recovery, post-purchase follow-ups, review request emails, customer re-engagement campaigns, and WooCommerce workflow automation.
- MailPoet: Newsletters, promotional email campaigns, welcome emails, and email marketing directly from the WordPress dashboard.
- Klaviyo: Advanced customer segmentation, personalized product recommendations, customer lifecycle marketing, and large-scale ecommerce email automation.
- Omnisend: Multichannel marketing with email and SMS, seasonal campaigns, abandoned cart recovery, and automated customer journeys.
WooCommerce Email Marketing Best Practices
Choosing the right WooCommerce email marketing plugin is only the first step. To get better open rates, clicks, and sales, you also need an effective email marketing strategy.
1. Segment Your Customers
Avoid sending the same email to everyone. Segment customers based on their purchase history, interests, spending habits, or engagement levels to deliver more relevant messages.
2. Automate Key Email Campaigns
Set up automated workflows such as welcome emails, abandoned cart recovery emails, post-purchase follow-ups, and win-back campaigns. These emails often generate higher engagement than one-time newsletters.
3. Personalize Your Emails
Use customer names, recommended products, and purchase history to make emails more relevant. Personalized emails can improve both click-through rates and conversions.
4. Don’t Send Too Many Emails
Sending too many promotional emails can lead to unsubscribes. Focus on quality over quantity and maintain a consistent sending schedule.
5. Optimize for Mobile Devices
Many customers read emails on their phones. Use responsive email templates and keep your content easy to read on smaller screens.
6. Track Your Performance
Monitor metrics such as open rates, click-through rates, conversions, and unsubscribe rates. Reviewing these numbers regularly can help you improve future campaigns.
7. Recover Abandoned Carts
Abandoned cart emails are one of the most effective ecommerce email campaigns. A well-timed reminder can encourage shoppers to return and complete their purchase.
8. Test Different Subject Lines
Your subject line often determines whether an email gets opened. Experiment with different styles and messaging to identify what resonates best with your audience.
Learn how smart discounts can bring customers back and boost conversions – Reduce Cart Abandonment Using WooCommerce Discount Plugin
Conclusion
Choosing the right WooCommerce email marketing plugin depends on your store’s goals and marketing strategy. Some tools focus on email automation and customer retention, while others specialize in newsletters, advanced segmentation, or multichannel marketing.
Before selecting a plugin, consider your budget, subscriber list size, automation requirements, and future growth plans. The best WooCommerce email marketing plugin is the one that helps you build stronger customer relationships and consistently drive repeat sales.
Also Read
Frequently Asked Questions
WooCommerce includes built-in transactional emails such as order confirmations, shipping notifications, and account emails.
However, it does not provide advanced email marketing features like newsletters, customer segmentation, automation workflows, or abandoned cart recovery. For these features, you’ll need a dedicated WooCommerce email marketing plugin.
WooCommerce email marketing plugin is a tool that connects to an online store built with WooCommerce and helps you send automated or targeted marketing emails to customers.
It lets you:
– Collect customer emails from your online store
– Send promotional emails
– Recover abandoned carts
– Automate follow-up emails after purchases
The value of a 1,000-email list depends on factors such as your industry, engagement rates, product pricing, and marketing strategy.
A highly engaged list can generate significantly more revenue than a larger list with low engagement. Instead of focusing only on list size, focus on growing a quality subscriber base and sending relevant campaigns.
Some of the most popular SMTP plugins for WordPress include WP Mail SMTP, FluentSMTP, Post SMTP, and Easy WP SMTP. These plugins help improve email deliverability by sending emails through trusted email providers instead of your web hosting server.
Yes. Email marketing plugins handle what to send, while SMTP plugins handle how emails are delivered. They work best as a pair.
To send 10,000 emails per day reliably, you’ll typically need a dedicated email marketing platform or transactional email service such as Amazon SES, SendGrid, Mailgun, Brevo, Klaviyo, or Omnisend. These services are designed to handle large email volumes while maintaining good deliverability and sender reputation.
