5 Best WooCommerce Discount Plugins in 2024 (Free & Paid)

Offering discounts can be a bad tactic at times. Because some customers feel like getting low-quality products at discounted prices.

Even though discounts are the best idea to attract new customers, retain existing ones, and boost sales, you have to provide a discount at the right time for the right product to increase its impact.

As a WooCommerce store owner, you cannot offer automatic discounts with default coupon settings.

But, with the help of a WooCommerce discount plugin, you can

• Offer automatic discounts without coupon codes.
• Create advanced discounts with purchase conditions.
• Provide personalized discounts and more.

With a lot of discount WooCommerce plugins available, choosing the best one would be confusing.

To help you save time and make a clear decision, we have researched and listed the five top and best discount plugins for WooCommerce.

Let’s explore each plugin’s features, pros, cons, and pricing to identify the most suitable plugin that solves all your discount campaign needs. We will also discuss the best times to provide discounts in your store.

What is a WooCommerce Discount Plugin?

A WooCommerce discount plugin is a plugin that enables online store owners to create and manage various types of discounts, such as percentage discounts, fixed cost discounts, buy-one-get-one (BOGO) deals, bulk discounts, bundle discounts, and more. 

The plugins usually come with features that allow store owners to customize the rules and conditions under which discounts apply, schedule discounts for specific periods, and track the performance of promotional campaigns. 

Different Types of Discounts

Offering different discount types in your WooCommerce store helps you stand out from the crowd and acquire more customers. 

With the best WooCommerce discount code plugin, you can create the following discount types:

1. Percentage Discounts: Reduce the price of products by a percentage, such as 10% off or 25% off.
2. Fixed-cost discounts: Deduct a specific amount from the total purchase price, like $5 or $10.
3. BOGO Deals (Buy One, Get One): Offer deals such as Buy One, Get One Free (BOGO), Buy One, Get One 50% Off, or Buy X, Get Y Free.
4. Bulk Discounts: Provide discounts for purchasing a certain quantity of items, for example, 20% off when buying five or more units.
5. Cart Total-Based Discounts: Apply cart discounts based on the total value of items in the cart, like $10 off orders over $100.
6. Product-Specific Discounts: Offer discounts on specific products or product categories.
7. User Role-Based Discounts: Provide discounts based on user roles, such as exclusive discounts for logged-in users or VIP members.
8. First-Time Purchase Discounts: Encourage new customers to make their first purchase by offering a special discount on their initial order.
9. Time-Limited Discounts: Set discounts to expire after a specific period, creating urgency for customers to purchase.
10. Coupon Code Discounts: Generate unique coupon codes for customers to redeem discounts at checkout.
11. Free Shipping: Offer free shipping as a discount incentive for qualifying orders.
12. Tiered Discounts: Implement tiered discount structures where the discount amount increases with the total purchase value.
13. Bundle Discounts: Create discounted bundles or package deals where customers save money by purchasing multiple products together.
14. Location-Based Discounts: Provide discounts based on the customer’s location, such as offering regional promotions or localized pricing.
15. Dynamic Pricing: Set up dynamic pricing rules to adjust product prices based on quantity, user role, or user-specific conditions.
16. Free Gifts as Discounts: Provide a free gift when customers purchase a specific product or bundle. This free deal is as good as discounts to make customers buy more products.

Benefits of Using a Discount Plugin for WooCommerce

You might need a discount plugin for WooCommerce for several reasons:

1. Offer Automatic Discounts

The default WooCommerce coupon process makes customers enter coupon codes at checkout to get discounts. 

However, using a discount plugin, you can offer them automatic discounts on products without entering coupon codes at checkout. This saves them time and avoids other problems related to coupons.

Auto-Apply Coupon: Even if you want to provide coupon code, plugin allows you to create coupon URL which automatically applies coupons at checkout.

2. Offer Specific Discounts

With default coupon settings, you can offer coupon discounts only for specific products, categories, or user emails. 

However, with a good plugin, you can provide discounts to specific product tags, SKUs, and even for variable products. You can also offer discounts to specific customers (simply choosing their names), specific shipping location, or specific user roles.

3. Create Advanced Discounts

Without restricting your products with the basic coupon discount feature, you can use a plugin to create advanced discount strategies like Bulk discounts, bundle discounts, BOGO offers, and more.

4. Provide Discounts On Purchase Criteria

Some discount plugins help you offer discounts based on the customer’s purchase criteria, such as cart total, cart item quantity, users logged in, guest users, number of orders made, and more.

This will personalize discounts to every customer and enhance their shopping experience.

5. Plugin Analytics

A good discount plugin has a dedicated analytics or report feature where you can track and analyze all the performance of your store, like total sales, revenues, and orders made during specific times. 

It is helpful to optimize your discount strategy over time to increase your sales.

6. Easy Customization

Some plugins provide customization features with you can customize the offer title and content that match your brand.

5 Best WooCommerce Discount Plugins

WooCommerce discount plugins are essential for any store owner to boost their store revenue. 

Here are the five best discount plugins for WooCommerce:

1. Discount Rules for WooCommerce – Pro By Flycart

Discount Rules for WooCommerce – PRO is an all-in-one WooCommerce discount plugin for implementing a wide range of dynamic pricing strategies and advanced discounts in your store. 

Whether you’re aiming to boost sales, increase customer loyalty, or clear out excess inventory, this plugin offers the flexibility and functionality you need to achieve your goals.

Key Features

• The Discount Rules for WooCommerce plugin covers a comprehensive range of discount scenarios, from percentage-based discounts to fixed price adjustments, bulk purchase discounts, tiered pricing, and even Buy One Get One Free (BOGO) deals.
• Set discounts based on product quantities, cart totals, order history, user roles, product categories, attributes, and more. 
• With granular control, you can tailor your discounts to specific customer segments and purchase behaviors.
• Apply discounts to individual products or product variations, allowing you to highlight specific items and incentivize purchases.
• Implement discounts across entire product categories.
• Reward loyal customers or incentivize new ones with discounts based on user roles, ensuring personalized pricing for different customer segments.
• Create conditional discount rules based on factors such as purchase history, coupon usage, shipping address, and more, allowing for targeted promotions and tailored offers.
• Customize the appearance of discount tables and messages to match your store’s branding and enhance the visual appeal of your promotions.
• Apply discounts directly to the shopping cart based on various criteria, including order totals, product quantities, line items, and shipping details, reducing cart abandonment and increasing average order value.
• Utilize features like discount tables on product pages, alerts in the cart, and “you saved” messages to engage customers, highlight savings, and encourage additional purchases.

Pros

• Offers a wide range of discount options and conditions, allowing for tailored promotions to suit diverse business needs.
• Flexible control over discount settings enables precise targeting of offers, maximizing their effectiveness.
• Dynamic pricing capabilities and conversion-focused features help to engage customers and drive conversions.
• Priority support ensures users receive timely assistance and guidance whenever they encounter issues or have questions.

Cons

• Some advanced discount features are only available in paid plans.

Pricing

For a single site, the WooCommerce Discount Rules plugin is priced at $69 per year, while $99 for five sites.

For larger operations, the 25-site license is available for $169 per year.

Additionally, there’s a free plan with restricted features.

2. YITH WooCommerce Dynamic Pricing & Discounts

YITH WooCommerce Dynamic Pricing & Discounts is one of the best discount plugins for WooCommerce designed to empower your store with various promotional strategies, including 3×2, 2×1, BOGO (Buy One Get One), free products in the cart, quantity discounts, and more. 

This plugin offers an wide range of features to help you create targeted offers, increase average order value, and boost sales.

Key Features

• Create rules for BOGO offers.
• Offer discounts or free products based on specific purchase conditions.
• Set fixed or percentage discounts for products or product categories.
• Create price rules based on product quantity to incentivize bulk purchases.
• Display price and quantity tables on product pages with applied discounts.
• Schedule discounts and promotions for automatic activation and deactivation.
• Customize discount rules based on user roles, user groups, or membership status.
• Apply discounts to the cart total based on specific thresholds or product quantities.
• Exclude certain products, categories, or tags from discount offers.
• Offer free shipping based on cart rules or minimum purchase amounts.
• Enable “last-minute” deals with countdown timers on the cart and checkout pages.
• Show savings information and custom messages in the cart to encourage higher spending.
• Compatible with WPML for multilingual support.

Pros

• A comprehensive set of features covering a wide range of promotional strategies.
• Flexible customization options for discount rules and display settings.
• Integration with other YITH plugins for extended functionality.
• WPML compatibility ensures multilingual support for international stores.

Cons

• It’s too expensive compared to other WooCommerce discount code plugins.
• Advanced features may require some learning curve for setup and configuration.

Pricing

You can access this plugin for a yearly fee of $144.99.

3. Dynamic Pricing By Element Stark

Dynamic Pricing by Element Stark offers advanced product pricing solutions for WooCommerce stores.

It enables the configuration of bulk discounts for individual products, product categories, and user roles. 

This WooCommerce dynamic pricing and discount plugin offers various pricing options, including fixed price adjustments and percentage adjustments, to cater to various discount scenarios, such as quantity-based discounts and role-based pricing.

Key Features

• Configure bulk discounts for each product with a table of quantities and discount amounts.
• Choose from fixed price adjustments, percentage adjustments, or set a fixed price for products.
• Advanced product pricing allows for discounts based on shopper purchasing quantities, which is useful for implementing loyalty discounts or bulk purchase discounts.
• Advanced category pricing enables bulk discounts for product categories based on purchasing quantities.
• Simple category pricing offers discounts for all items within a product category.
• Simple role-based pricing allows for discounts for users in specific roles, enhancing user loyalty and engagement.

Pros

• Versatile pricing options catering to various discount scenarios.
• Ability to target discounts based on user roles for personalized offers.
• Flexible quantity-based pricing for rewarding bulk purchases.

Cons

• Advanced features may require some familiarity with WooCommerce and plugin settings.
• Configuration complexity may increase with the addition of multiple pricing rules and conditions.

Pricing

This WooCommerce pricing and discounts plugin has a monthly subscription fee of $10.75 and an annual fee of $129.

4. Dynamic Pricing With Discount Rules for WooCommerce By Acowebs

The WooCommerce dynamic pricing and discount plugin by Acowebs is designed to facilitate the easy and efficient application of discounts to WooCommerce products. 

It offers a seamless user experience, allowing users to quickly add pricing deals based on specified parameters. 

Whether you’re offering seasonal discounts, promotional offers, or tiered pricing, this discount WooCommerce plugin simplifies the process, ensuring a hassle-free discount management system for your WooCommerce store.

Key Features

• The ability to apply discounts as a percentage of the product price or a fixed amount.
• There is flexibility to set discounts based on various parameters, such as individual product prices, total cart value, or the number of items in the cart.
• Option to apply discounts to entire product categories or selected individual products.
• Allows scheduling of discounts for specific dates or date ranges, to enable timed promotions.
• Ability to customize pricing tables displayed on product pages and variations to highlight discounts effectively.
• Option to restrict discounts coupons based on user roles, ensuring targeted discount offerings.
• Offers advanced discount criteria such as user roles, order history, and purchase amounts.
• Additional discount options based on shipment/payment methods, usage limits, and weekend deals.
• Customizable sale badges and discount timers to visually enhance promotions.

Pros

• Intuitive user interface for easy discount rule creation and management.
• Wide range of discount rule options catering to various promotional strategies.
• Extensive customization options for pricing tables offer texts and discount badges.
• Support for scheduling discounts and applying them to specific product lists.

Cons

• Some advanced features are only available in the Pro version.
• Complex discount structures may require careful configuration to avoid unintended consequences.

Pricing

For a single site, this WooCommerce pricing and discounts plugin is priced at $43 per year, while it’s $99 for five sites and $199 for 25 sites. 

Users can also opt for a free plan with limited functionalities or a lifetime plan at $99 for a single site.

5. ELEX WooCommerce Dynamic Pricing and Discounts Plugin

This discount WooCommerce plugin offers comprehensive dynamic pricing solutions for WooCommerce, allowing discounts to be applied easily at product, category, combination, and cart levels. 

With a user-friendly interface, complex discount rules, including percentage, flat, fixed price, or coupon discounts, can be set up effortlessly. 

Key Features

• Offer percentage,fixed price, or coupon discounts on products based on quantity, weight, or price.
• Customize discounts based on users, validity periods, and other conditions.
• Apply discounts on WooCommerce product categories.
• Offer discounts on combinations of products.
• Implement Buy One Get One (BOGO) offers.
• Utilize advanced features such as cart discounts based on product attributes, shipping methods, payment methods, and customer order history.
• Customize pricing and offer tables on product pages for transparency.
• Repeat rules in a group for specific discount scenarios.

Pros

• A wide range of discount types and customization options are available.
• Easy setup and management of complex discount rules through a user-friendly interface.
• Ability to control discount limits and apply discounts based on various parameters.

Cons

• Advanced features may require additional configuration and understanding.
• Some features may be available only in the advanced version of this WooCommerce pricing and discounts plugin.

Pricing

Starts at $79 annually for a single site, $119 for up to five sites, and $199 for 25 sites.

Criteria to Choose the Best Discount Plugin for WooCommerce

Selecting the right discount WooCommerce plugin is essential to manage discount campaigns effortlessly.

Before choosing your discount plugin for WooCommerce, consider the following factors:

1. Features: Look for a plugin that offers versatile discount options, such as percentage, fixed amount, BOGO, etc., to accommodate diverse promotional strategies.
2. Ease of Use: Opt for a plugin with a user-friendly interface for effortless setup and management of discounts without technical hurdles.
3. Compatibility: Ensure the plugin is compatible with your WooCommerce version and other plugins to avoid conflicts and ensure smooth operation.
4. Customization: Choose a WooCommerce plugin for discount coupon that allows customization of discount rules based on various rules such as product category, user roles, purchase history, coupons, etc.
5. Performance: Select a plugin that doesn’t compromise website performance, ensuring fast loading times even with multiple discount rules active.
6. Support: Prioritize plugins with reliable customer support, including documentation, forums, and timely responses to queries or issues.
7. Reviews and Ratings: Check user reviews and ratings to analyze the plugin’s reliability, effectiveness, and user satisfaction.
8. Security: Ensure the WooCommerce discount code plugin follows best practices for security to safeguard sensitive data and prevent vulnerabilities that could compromise your website.
9. Cost-effectiveness: Consider the pricing structure of the plugin, including any recurring fees or additional charges, and assess whether it aligns with your budget and expected ROI.
10. Updates and Maintenance: Choose a discount WooCommerce plugin that receives regular updates and maintenance to ensure compatibility with the latest WooCommerce versions and security patches.

How to Create Discounts Using the WooCommerce Discount Plugin?

Creating a discount in WooCommerce requires a plugin, and for now, we will use the “Discount Rules for WooCommerce – Pro” plugin.

The “Discount Rules” plugin has various advanced features, quick customer support, and resources to help you succeed in discount campaigns.

To create a discount using this WooCommerce discount plugin:

• Activate the plugin on your WooCommerce dashboard.
• Go to “Discount Rules” and add a new rule.
• Select the “discount type” you want to offer.
• Filter products for the offer.
• Set discount method with value.
• Optionally set conditions for the offer and save rule.

Discounts will be applied automatically to your products.

For a full step-by-step and detailed guide, check here: How to add discounts in WooCommerce. It explains the popular discount scenarios.

Best Times to Provide Discounts In Your Online Store

Implementing discount campaigns can be successful when offering discounts for products that really need it.

Here are the best times and ways to provide discounts:

• Bulk Purchases: Instead of offering discounts to every product in the store, offer them a good deal when customers buy products in bulk.
• Product Bundles: Without setting discount prices for a single product, group two related products together and offer discounts when customers buy them in a bundle without buying them individually.
• Holiday Sales: Holiday sales are one of the hottest times to increase your sales. Comparing other days, holiday discount sales can attract customers and make them buy products.
• Seasonal Clearance: Running clearance sales with discounts is helpful to clear your inventory. However, it is important to convey your clearance stocks to customers to avoid quality confusion.
• New and Slow-Selling Products: If a specific product is not selling well, it is good to bundle it with best-selling products, offer it as free gift, or apply BOGO and bulk discounts to increase its sales. New or slow-selling products may not get impressions from customers, so offering discounts may increase their visibility.

These are some common ways to provide discounts in your store. You can also implement unique strategies to stand out from your competitors.

Troubleshooting Issues in a Discount Plugin for WooCommerce

Troubleshooting issues in WooCommerce discount plugins are important to ensure that the plugins function correctly, maximizing their effectiveness and boosting sales. 

Here are some common ways to troubleshoot your issues facing in discount WooCommerce plugin:

1. Check Compatibility: Ensure the plugin is compatible with your WooCommerce version and other installed plugins. Incompatibility can cause issues.
2. Review Documentation: Check the plugin documentation for troubleshooting guides and common issues. Often, solutions are provided for known problems.
3. Update Plugin and WooCommerce: Ensure both the discount plugin and WooCommerce are updated to the latest versions. Sometimes, issues are resolved in newer releases.
4. Test in Isolation: Temporarily disable other plugins to determine if a conflict is causing the issue. Then, re-enable them one by one to pinpoint the conflicting plugins.
5. Clear Cache: If you’re using caching plugins, clear the cache to ensure you’re viewing the most recent changes and to rule out any caching-related issues.
6. Contact Support: Reach out to the plugin developer’s support team for assistance. Provide detailed information about the issue, including screenshots if possible, to expedite the troubleshooting process.

Conclusion

Selecting the right and best WooCommerce discount plugin can significantly impact your sales and customer satisfaction. 

Each of the plugins mentioned in this article offers unique features tailored to various discounting strategies and business needs. 

Whether you’re looking to implement bulk discounts, dynamic pricing, BOGO deals, or user-specific discounts, there’s a plugin suited to your requirements.

By carefully evaluating the features, ease of use, pricing, and compatibility with your store’s setup, you can choose the best WooCommerce discount plugin to drive conversions, increase customer loyalty, and ultimately boost revenue. 

Guides to Create Unique Discount Strategies:

1. How to create a Buy One Get One (BOGO) offer in WooCommerce?
2. How to create bulk discounts in WooCommerce?
3. The Complete Guide to WooCommerce Coupons