Every special occasion comes with the excitement of gift-giving, but choosing the perfect gift isn’t always easy.
That’s why gift cards have become a popular choice among shoppers. Instead of guessing what someone might like, they can give recipients the freedom to choose their own products. In fact, 71% of consumers prefer digital gift cards, making them a valuable opportunity for online stores.
For WooCommerce store owners, gift cards can help attract new customers, increase sales, and encourage repeat purchases. However, WooCommerce doesn’t offer built-in gift card functionality, so you’ll need a WooCommerce gift card plugin to create and sell gift cards online.
To help you get started, I’ve researched and compared the 10 best WooCommerce gift card plugins in 2026. Explore their features, pricing, pros, and cons to find the right solution for your store.
In addition to gift cards, offer free items with products using ‘Buy One Get One Free’ deals using the Discount Rules Pro plugin.
Table of contents
- What are Gift Cards in Online Stores?
- Why Use a WooCommerce Gift Card Plugin?
- How I Evaluated the Best WooCommerce Gift Certificate Plugins?
- Comparison of 10 Gift Card Plugins for WooCommerce Stores
- 10 Best WooCommerce Gift Card Plugins (Free & Paid)
- 1. PW WooCommerce Gift Cards
- 2. Ultimate Gift Cards for WooCommerce
- 3. Gift Up – Gift Cards for WordPress and WooCommerce
- 4. WebToffee – WooCommerce Gift Cards
- 5. YITH WooCommerce Gift Cards
- 6. Advanced WooCommerce Gift Cards Plugin (By Advanced Coupons)
- 7. Advanced Gift Card for WooCommerce (By Addify)
- 8. Flycart’s Discount Rules Pro for WooCommerce
- 9. Smart Coupons
- 10. Gift Vouchers for WooCommerce
- Our Top Recommendations for Gift Card Plugins
- Factors to Consider Before Purchasing a Gift Card WooCommerce Plugin
- Conclusion
- Frequently Asked Questions
What are Gift Cards in Online Stores?
Gift cards are prepaid digital or physical vouchers that customers can purchase and give to others as a gift. Instead of selecting a specific product, the buyer chooses a gift card value, allowing the recipient to redeem it later for products of their choice.
For example, a customer can purchase a $50 gift card from your WooCommerce store and send it to a friend. The recipient can then use the gift card code at checkout to buy any eligible products worth $50 or more.
Online stores use gift cards to increase sales, attract new customers, and encourage repeat purchases. Since recipients often spend more than the gift card value when redeeming it, gift cards can also help boost the average order value and revenue.
What is a WooCommerce Gift Card Plugin?
A WooCommerce gift card plugin is a tool that enables you to create, sell, manage, and redeem gift cards in your WooCommerce store. Since WooCommerce does not offer built-in gift card functionality, these plugins help you add digital or physical gift cards as products that customers can purchase and send to others.
With a WooCommerce gift card plugin, you can offer custom gift card amounts, schedule email delivery, personalize gift messages, track balances, and allow recipients to redeem gift cards during checkout.
By adding gift cards to your store, you can attract new customers, increase revenue, and encourage repeat purchases while providing shoppers with a flexible gifting option.
Depending on the plugin, you can offer digital, physical, scheduled, product-specific, store credit, and reloadable gift cards. These options give customers the flexibility to choose the most convenient way to gift and redeem store credit.
Why Use a WooCommerce Gift Card Plugin?
A WooCommerce gift card plugin helps you turn gift-giving into a sales opportunity by allowing customers to purchase and send gift cards directly from your store. It not only makes shopping easier for customers but also helps you attract new buyers and increase repeat purchases.
Here are some key benefits of using a WooCommerce gift card plugin:
- Attract new customers when gift card recipients visit your store to redeem their cards.
- Increase sales and cash flow by receiving payment before the gift card is redeemed.
- Encourage repeat purchases as recipients often return to use their gift cards.
- Boost average order value because customers frequently spend more than the gift card amount.
- Reduce purchase hesitation by giving shoppers a flexible gifting option.
- Improve customer loyalty through a convenient and memorable shopping experience.
Whether you run a fashion, electronics, beauty, or specialty store, gift cards can help expand your customer base and generate additional revenue with minimal effort.
How I Evaluated the Best WooCommerce Gift Certificate Plugins?
To help you choose the right WooCommerce gift certificate plugin, I reviewed each plugin based on the features that matter most to store owners. My evaluation focused on:
- Ease of creating and managing digital or physical gift cards
- Gift card customization and personalization options
- Scheduled delivery and email gifting capabilities
- Gift card balance tracking and redemption experience
- WooCommerce compatibility and user reviews
- Pricing, value for money, and available free plans
- Additional features such as store credit, vouchers, and automation
Based on these criteria, I’ve selected and compared the 10 best WooCommerce gift card plugins for different business needs and budgets.
Comparison of 10 Gift Card Plugins for WooCommerce Stores
| Plugin | Free Version | Starting Price | Best For |
| PW WooCommerce Gift Cards | Yes | $99/year | Simple digital gift cards |
| Ultimate Gift Cards for WooCommerce | Yes | $89/year | Customizable gift card templates |
| Gift Up | Yes | Transaction-based | Omnichannel gift card sales |
| WebToffee Gift Cards | No | $99/year | WooCommerce-focused gift card management |
| YITH WooCommerce Gift Cards | Yes | $129.99/year | Advanced gift card customization |
| Advanced WooCommerce Gift Cards | No | $99.50/year | Store credit and gift card management |
| Advanced Gift Card for WooCommerce | No | $79/year | Personalized gifting experiences |
| Discount Rules for WooCommerce (Free & Pro) | Yes | $85/year | Free gift promotions (not gift cards) |
| Smart Coupons for WooCommerce | No | $129/year | Coupons, store credit, and gift certificates |
| Gift Vouchers for WooCommerce | Yes | Open-source | Voucher and gift certificate sales |
10 Best WooCommerce Gift Card Plugins (Free & Paid)
Choosing the best WooCommerce gift certificate plugin is essential as it helps in enhancing customer experience and making the customers’ gifting experience easy and memorable.
Here is the list of the best WooCommerce gift card plugins:
1. PW WooCommerce Gift Cards
After reviewing PW WooCommerce Gift Cards, I found it to be one of the most beginner-friendly gift card plugins available for WooCommerce. It focuses on simplicity while still offering essential gift card features such as email delivery, custom amounts, and balance tracking.
If you’re looking for a reliable solution without overwhelming complexity, this plugin is worth considering.
Key Features
- Create digital gift cards with custom amounts
- Email gift cards directly to recipients
- Gift card balance management
- Custom gift card designs
- Gift card expiration controls
- WooCommerce integration.
Pros
- Easy to set up and use
- Offers a free version
- Clean gift card redemption experience
- Supports custom gift card values.
Cons
- Limited advanced customization in the free version
- Fewer marketing features than premium competitors.
Pricing: Free version available; Pro starts around $99/year.
Best For: Small and medium WooCommerce stores looking for a simple gift card solution.
2. Ultimate Gift Cards for WooCommerce
I liked Ultimate Gift Cards for WooCommerce because it provides a good balance between flexibility and affordability. The plugin includes customizable gift card templates, scheduled delivery, and personalized gifting options that help create a better customer experience.
Key Features
- Digital gift cards
- Custom gift card templates
- Personalized gift messages
- Scheduled gift card delivery
- Multiple gift card amounts
- Gift card balance management.
Pros
- Attractive gift card templates
- User-friendly interface
- Supports scheduled gifting
- Good value for money.
Cons
- Advanced features require the premium version
- Template customization could be more extensive.
Pricing: Free version available; Premium starts around $89/year.
Best For: Stores that want visually appealing and customizable gift cards.
Free products are a great alternative to free gift cards. Add free items directly to customers’ carts using the Discount Rules Pro plugin and enhance customer experience.
3. Gift Up – Gift Cards for WordPress and WooCommerce
Gift Up stands out because it is more than a typical WooCommerce gift card plugin. During my evaluation, I found its cloud-based system particularly useful for businesses selling gift cards across multiple channels, including online and in-store.
Key Features
- Digital gift cards and gift certificates
- Omnichannel gift card sales
- Custom branding
- Scheduled gift card delivery
- Balance tracking
- Fraud protection tools.
Pros
- Works across online and offline channels
- Modern customer experience
- Easy gift card management
- Strong reporting capabilities.
Cons
- Transaction-based pricing may not suit all stores
- Relies on an external platform.
Pricing: Free installation; transaction fees apply.
Best For: Businesses selling gift cards through multiple sales channels.
4. WebToffee – WooCommerce Gift Cards
WebToffee Gift Cards impressed me with its dedicated WooCommerce-focused functionality. It allows store owners to create and sell gift cards, gift certificates, and store credit while keeping the setup process straightforward.
Key Features
- Unlimited gift cards
- Custom gift card values
- Email delivery
- Personalized messages
- Gift card balance tracking
- Scheduled gift card sending.
Pros
- Built specifically for WooCommerce
- Supports custom gift card designs
- Easy gift card management
- Good documentation.
Cons
- No free version
- Some advanced customization requires configuration.
Pricing: Starts around $99/year.
Best For: WooCommerce stores seeking a dedicated premium gift card solution.
5. YITH WooCommerce Gift Cards
YITH WooCommerce Gift Cards is one of the most feature-rich options I reviewed. It offers advanced customization, gift card scheduling, PDF gift cards, and flexible redemption options, making it suitable for growing businesses.
Key Features
- Digital gift cards
- PDF gift card generation
- Scheduled delivery
- Multiple gift card templates
- Custom gift card amounts
- Balance management.
Pros
- Extensive feature set
- Professional gift card designs
- Flexible gift card management
- Trusted WooCommerce plugin developer.
Cons
- Higher pricing than some competitors
- Advanced options may require initial setup time.
Pricing: Free version available; Premium starts around $129.99/year.
Best For: Growing WooCommerce stores needing advanced gift card functionality.
6. Advanced WooCommerce Gift Cards Plugin (By Advanced Coupons)
Advanced WooCommerce Gift Cards combines gift cards and store credit functionality in a single solution. I found it particularly useful for merchants who want to reward customers while also encouraging repeat purchases.
Key Features
- Digital gift cards
- Store credit support
- Customer balance management
- Custom gift card values
- Email delivery
- Gift card redemption tracking.
Pros
- Includes store credit functionality
- Easy to manage customer balances
- Clean interface
- Useful for loyalty programs.
Cons
- Limited design customization
- Smaller ecosystem than major competitors.
Pricing: No free version. Starts around $99.50/year.
Best For: Stores combining gift cards with store credit programs.
7. Advanced Gift Card for WooCommerce (By Addify)
Advanced Gift Card for WooCommerce focuses heavily on personalization. During my review, I found features such as custom messages, delivery scheduling, and recipient management particularly useful for gifting-focused stores.
Key Features
- Personalized gift cards
- Scheduled email delivery
- Custom gift card amounts
- Gift card templates
- Recipient messaging
- WooCommerce integration.
Pros
- Strong personalization options
- Easy gifting workflow
- Multiple gift card designs
- Suitable for seasonal promotions.
Cons
- No free version
- Smaller user base compared to leading plugins.
Pricing: Starts around $79/year.
Best For: Stores emphasizing personalized gifting experiences.
8. Flycart’s Discount Rules Pro for WooCommerce
Although Discount Rules for WooCommerce Pro is not a dedicated WooCommerce gift card plugin, I included it because it provides an alternative way to reward customers through free gift promotions. Using its BOGO and conditional discount features, store owners can offer free products instead of traditional gift cards.
Key Features
- Buy One Get One (BOGO) offers
- Free gift promotions
- Conditional discount rules
- Cart and product discounts
- Customer-based targeting
- Advanced discount scheduling.
Pros
- Flexible promotion engine
- Easy free gift campaigns
- Supports advanced discount conditions
- Helps increase sales and average order value.
Cons
- Not a true gift card plugin
- No gift card balance or redemption functionality.
Pricing: Starts around $85/year.
Best For: Stores that want to offer free gifts instead of gift cards.
Here is the complete guide to creating BOGO offers in WooCommerce .
9. Smart Coupons
Smart Coupons is one of the most versatile coupon plugins available. While reviewing it, I found that its gift certificate and store credit capabilities make it a strong alternative to dedicated gift card solutions.
Key Features
- Gift certificates
- Store credit management
- Coupon generation
- Bulk coupon creation
- Credit balance tracking
- Automated coupon distribution.
Pros
- Combines coupons and gift certificates
- Excellent automation features
- Suitable for promotions and rewards
- Trusted WooCommerce extension.
Cons
- More coupon-focused than gift card-focused
- Learning curve for beginners.
Pricing: No free plans. Starts around $129/year.
Best For: Stores using gift certificates alongside coupon marketing.
10. Gift Vouchers for WooCommerce
Gift Vouchers for WooCommerce is a lightweight plugin that focuses on creating and selling gift vouchers rather than advanced gift card programs. I found it particularly suitable for businesses offering experiences, services, or event-based purchases.
Key Features
- Printable gift vouchers
- Digital voucher delivery
- Custom voucher templates
- Voucher redemption tracking
- Recipient personalization
- WooCommerce integration.
Pros
- Easy to use
- Supports printable vouchers
- Suitable for service businesses
- Free version available.
Cons
- Fewer advanced gift card features
- Limited customization compared to premium plugins.
Pricing: Open-source Software.
Best For: Service-based businesses and stores selling gift vouchers.
Our Top Recommendations for Gift Card Plugins
| Category | Recommended Plugin |
| Best Overall WooCommerce Gift Card Plugin | YITH WooCommerce Gift Cards |
| Best Free Gift Card Plugin | PW WooCommerce Gift Cards |
| Best for Digital Gift Cards | Gift Up |
| Best for Custom Gift Card Templates | Ultimate Gift Cards for WooCommerce |
| Best for Store Credit & Gift Certificates | Smart Coupons for WooCommerce |
Factors to Consider Before Purchasing a Gift Card WooCommerce Plugin
Not all WooCommerce gift card plugins offer the same features. Before choosing one, consider the following factors to ensure it meets your store’s needs:
- Gift Card Types Supported – Check whether the plugin supports digital, physical, scheduled, or store-credit gift cards.
- Customization Options – Look for features like custom gift card amounts, personalized messages, and branded templates.
- Email Delivery & Scheduling – Ensure customers can send gift cards instantly or schedule them for special occasions.
- Balance Tracking & Redemption – Choose a plugin that makes it easy for customers to check balances and redeem gift cards.
- WooCommerce Compatibility – Verify that the plugin works smoothly with your WooCommerce version and theme.
- Ease of Use – A user-friendly setup and management interface can save time and reduce complexity.
- Pricing & Value – Compare the plugin’s features, support, and renewal costs to determine whether it offers good value for your budget.
- Customer Reviews & Support – Check ratings, reviews, documentation, and support quality before making a purchase.
Evaluating these factors will help you choose a WooCommerce gift card plugin that enhances the customer experience while supporting your business goals.
Show BOGO Free Offers To Your Customers Using Discount Rules Pro Plugin And Easily Increase Your Sales.
Conclusion
Gifts make people happy, and gift cards undoubtedly influence customers’ shopping behavior.
Finding the best WooCommerce gift card plugin is crucial for any business looking for a dramatic boost in customer engagement, customer loyalty, and sales.
All the WooCommerce gift card plugins in this list have a plethora of features to make it easy for you to offer attractive gift cards to your customers.
We hope this guide helps you pick the perfect gift card plugin for your WooCommerce store. Just be sure to compare the features carefully before making your decision.
Also Read:
- How to Offer Free Gifts in WooCommerce?
- 5 Free and Paid WooCommerce Free Gift Plugins To Acquire Customers
Frequently Asked Questions
Many gift card plugins are available online for the WooCommerce platform. You can choose the best plugin for your requirements to add gift cards to WooCommerce stores and enhance the customer shopping experience.
You cannot create gift cards in WooCommerce without a plugin, as there is no default option.<br><br>You have to use one of the free or paid gift card plugins to create and sell gift certificates.
Yes, you can. It is possible to create virtual gift cards in your WooCommerce store. The WooCommerce gift card plugins allow you to download PDFs of the gift cards and send them to their recipients.
Yes, you can. Customers can purchase gift certificates from your store and share them easily with their friends as a gift. Many WooCommerce gift card plugins allow you to create a shareable gift certificate.
With the help of a gift card plugin, you can create scannable gift cards in your WooCommerce store. If the gift card or gift template includes a QR code, customers can scan it to redeem their gift card.
WooCommerce has an in-built feature to create gift cards for Woo Express users. You can also use a third-party gift card plugin for your WooCommerce store, which provides more functionality.
Whether you sell physical or digital products, you can sell gift cards on your website. Gift cards are one of the most profitable products to get new customers and increase sales.
