How to reward customers for product reviews in WooCommerce

How powerful can product reviews from your customers be?

Imagine this: before someone decides to purchase from your online store, they look for customer feedback from those who’ve already bought your products. Positive product reviews work like magic, convincing potential buyers that they’re making the right choice.

But once you’ve got these valuable product reviews, what’s next? Here’s where understanding how to reward customers for product reviews comes into play.

In this blog, we’re diving into simple yet effective methods to reward your customers for their product reviews using a user-friendly loyalty program plugin – WPLoyalty.

So, read on to make your customers feel valued and turn their product reviews into your next sales driver.

Why Should You Reward Customers for Product Reviews?

You should reward customers for product reviews because they give potential buyers a glimpse into the real-life experiences of others, helping them make informed decisions.

But why should you go the extra mile to reward customers for their reviews? Let us look into a few more reasons why you should reward for reviews.

Building Trust and Loyalty

When you reward customers for reviews, you’re not just thanking them for their feedback; you’re building a relationship. This gesture shows that you value their opinion, leading to increased trust in your brand.

Customers who feel appreciated are more likely to return and make repeat purchases, turning them into loyal fans of your products.

Encouraging More Reviews

Let’s face it: people love freebies and incentives. By offering rewards for reviews, you’re motivating your customers to share their experiences.

Whether it’s a discount on their next purchase, points in a loyalty program, or free products for reviews, these incentives encourage more customers to take the time to write a review.

The more reviews you have, the more attractive your products become to potential buyers.

Enhancing Product Visibility and SEO

Reviews do more than just convince potential buyers; they also boost your website’s search engine optimization (SEO).

Product reviews are rich in the quality of your product, which can improve your site’s visibility in search results. This means more traffic to your site and, ultimately, an increase in your eCommerce sales.

Gaining Valuable Feedback

Every review, good or bad, is an opportunity to learn and improve. By incentivizing customer feedback, you’re likely to receive more detailed and constructive reviews.

This feedback can be invaluable in identifying what you’re doing right and where you might need to make adjustments.

So, rewards and incentives for reviews not only benefit your customers but also provide you with insights to enhance your products and services.

Creating a Positive Online Community

Rewarding reviews can help foster a positive online community around your brand.

Customers who feel heard and rewarded are more likely to engage with your brand on social media, share their positive experiences with friends, and contribute to a community of supporters.

This sense of community can be a powerful tool in acquiring new customers and retaining existing customers.

Standing Out from the Competition

In a market where many businesses offer similar products, customer review reward programs can set you apart.

By incentivizing customer feedback, you show that you’re committed to customer satisfaction and continuous improvement. This can make your brand more appealing to consumers who value transparency and engagement.

Innovative Ways to Ask Customers for Product Reviews

Gathering product reviews is crucial for your online business, but how you ask for these reviews can make a big difference. Here are some creative and effective ways to encourage your customers to share their experiences.

1. Personalized Email Requests

Use the customer’s name, reference the product they purchased, and explain how their feedback helps. To sweeten the deal, mention how you reward customers for reviews.

2. Incentivize with Review Rewards

Rewards for reviews could include

• Loyalty points
• Discounts on future purchases
• Entry into a contest
• Free products

Highlighting these rewards can motivate customers to share their thoughts about their purchases, contributing to your pool of product reviews.

3. Utilizing Social Media

Create engaging posts asking customers to review products they’ve purchased. You can even create a hashtag related to your customer review reward programs to track and engage with reviewers.

4. Post-Purchase Pop-ups

After a customer makes a purchase, use a pop-up window on your website to ask for a review. To make this method even more effective, hint at the possibility of rewards for online reviews

5. Follow-Up Surveys

Sending a follow-up survey is a great way to gather detailed feedback from your customers. Within this survey, include a section specifically for product reviews and highlight how participants can receive rewards and incentives for their reviews.

6. QR Codes on Packaging

Incorporate QR codes on your product packaging that directly link to a review page on your website. This innovative approach makes it easy for customers to leave a review right from their smartphones.

7. Customer Service Touchpoints

Use every customer service interaction as an opportunity to request a review. Whether it’s through live chat, email, or phone support, gently ask satisfied customers to share their experiences online.

Now that you know innovative ways to ask for reviews, let’s look into the specifics of how to reward customers for reviews in WooCommerce.

How to Reward Customers for Product Reviews in WooCommerce?

You can easily reward customers for product reviews using WooCommerce points and rewards plugins like WPLoyalty. It allows you to create and manage a product review campaign, making the process of incentivizing reviews straightforward.

Here’s a step-by-step guide to setting up a product review reward program using WPLoyalty.

Step 1: Install and Activate WPLoyalty

The first step involves downloading the WPLoyalty plugin. After you’ve successfully downloaded it, the next steps are to install and then activate the WPLoyalty plugin on your site.

For detailed instructions on both the installation and activation processes of the WPLoyalty plugin, refer to the provided documentation.

Step 2: Create a Product Review Campaign

Now, let us create a product review campaign for customers who write product reviews on your site.

In WPloyalty, you can reward customers for product reviews with different reward types like points, discounts, free shipping, and free products.

In this example, we are going to create an example of rewarding customers with 20 points for product reviews.

So, to create a product review campaign, visit the WPLoyalty dashboard -> Campaigns -> Click on ‘Create new campaign’ -> Click on ‘Write a review.’ Fill in the necessary fields and click on ‘save and close.’

Here is the screenshot of the configuration.

Step 3: Customer’s Page

Once the product review campaign is configured, customers will earn 20 points when they leave a review for their purchased product.

Conclusion

Getting more product reviews on your WooCommerce store isn’t just about asking for them; it’s about creating an environment where leaving a review is easy, rewarding, and valued.

By following the steps outlined above you can create an effective loyalty program for product review where you can significantly boost your review count, enhance customer engagement, and drive sales.

Frequently Asked Question