How to Setup WooCommerce Quantity Discounts? (2024 Guide)

Are you struggling to encourage your customers to buy more from your WooCommerce store? Offering WooCommerce quantity discounts is a powerful strategy that rewards your customers with bigger savings when they purchase larger quantities of specific items.

Imagine offering a 10% discount for buying 3 or more of a particular product. Your customers will be motivated to fill their carts to take advantage of these savings, increasing your sales and average order value. The more they buy, the more they save!

Quantity-based pricing incentivizes customers to purchase more and boosts your overall sales.
But here’s the best part: setting up a WooCommerce quantity discount is straightforward with a discount plugin like ‘Discount Rules Pro for WooCommerce,’ since the default settings don’t support quantity-based discounts.

In this blog, we’ll guide you through the step-by-step process of setting up quantity discounts in WooCommerce and share best practices for making your discount campaign effective and profitable.

What is a WooCommerce Quantity Discount?

A WooCommerce quantity discount is a pricing strategy to incentivize customers to purchase larger quantities of a specific product by offering a reduced price per unit when they buy more.

For example, if you sell office supplies, you might offer a 10% discount when customers buy 10 or more packs of printer paper. This increases the number of units sold and provides added value to your customers.

Example of WooCommerce Quantity-Based Pricing

Assume you’re selling organic coffee beans for $20 per 1kg bag, and you want to encourage customers to purchase more by offering discounts based on the quantity they buy.

You can create a quantity pricing structure as:

Why Offer Quantity Discounts in WooCommerce Store?

WooCommerce quantity discounts aren’t an optional tactic but rather a must-try strategy to grow your store sales, as they provide many benefits:

• Large Number of Orders: Customers who intend to buy one product may be influenced by your quantity discounts and end up buying larger quantities of a product. It results in larger orders.
• Increase AOV and Sales: Customers tend to take advantage of your quantity-based pricing, which automatically increases your Average Order Value (AOV) and sales.
• Become a Wholesale Distributor: Customers, specifically wholesale dealers, are the most targeted ones who buy products in large quantities for their retail stores. Volume discounts will attract them and help you become the wholesale distributor easily.
• Competitive Advantage: Providing a unique discount strategy helps you stand out from the crowd. So, pricing products based on quantity will be a competitive advantage for your store.

How to Set Up a WooCommerce Quantity Discount? (Using Different Scenarios)

Setting up a WooCommerce discount based on quantity involves creating rules that automatically apply discounts when customers purchase specific product quantities. It’s an effective strategy to boost sales and encourage larger purchases.

Choosing the Right WooCommerce Plugin

To streamline this process, consider using “Discount Rules Pro for WooCommerce“. This plugin offers customizable discount templates that make creating compelling promotional campaigns tailored to your business needs easy. Follow this installation guide to download and install “Discount Rules Pro” on your WordPress dashboard.

Creating Effective Discount Scenarios

Here are some popular scenarios you can implement to attract customers with WooCommerce quantity discounts:

Scenario 1: Quantity Discount For A Specific Product

After installing the Discount Rules plugin, you can implement this product-specific scenario with the same example as above.

Example: Providing a $0 to $5 fixed discount based on quantities for the specific product, Coffee Beans.

To offer WooCommerce quantity discount for a specific product:

• Go to “WooCommerce” -> “Discount Rules”.
• Click the “Add New Rule” button, enter the name for the rule, and select “Discount Type” as “Bulk Discount”.
• Filter the “Coffee Beans” product in the filter section.
• In the “Discount” section, select “Count Quantities By” as “Filters Set Above”.
• Add the minimum and maximum quantities of the product along with its discount type as “Fixed discount” and set “value” from $0 to $5 for different quantity ranges.
• Optionally, you can provide labels for each quantity range.

• Now, save the rule.

After configuring this rule, the product quantity table will display on the specific product page.

Here is the live result of adding fixed-cost quantity discounts for “Coffee Beans” on a cart page:

Scenario 2: Quantity Pricing For A Specific Category

Example: 5% to 10% Discount for specific quantities for the “Beverages” category.

To set quantity discounts based on a specific category,

• Go to “WooCommerce” -> “Discount Rules”.
• Add a new rule and select “Bulk Discount” as “Discount Type”.
• Filter the “Beverages” category in the filter section.
• Select “Filters set above” in the discount section and set the minimum and maximum product quantities.
• Select “Discount Type” as “Percentage Discount” and set values based on quantity ranges.
• Save the rule.

Now, the percentage-based discounts are applied only to the “Beverages” category for specified quantities.

Scenario 3: Quantity Discounts & Pricing for Specific WooCommerce Customers

Example: Fixed pricing based on quantity for a specific user, “Oliver” in a specific user role, “Wholesale Dealer”. Also, we can apply this pricing only for a particular item, “Orange juice”.

To set a quantity-based pricing in WooCommerce for specific users:

• Open “WooCommerce” and navigate to “Discount Rules”.
• Click the “Add New Rule” button.
• Select the discount type as “Bulk Discount” and filter “Orange Juice” from the products.
• Set the minimum and maximum quantity of product.
• Choose “Discount Type” as “Fixed Price Per Item” to apply a fixed sale price instead of the regular price for the specific item. You can also apply a percentage or fixed discount here. Set pricing value.

• In the “Condition” section, select two conditions:
  • A specific user role as “Wholesale Dealer,” and
  • A specific user as “Oliver.”

You can also set only one condition as either user or user role. It is optional to choose conditions based on your sales goal.

Now, the actual price of “Orange juice” is $15. 

However, when this specific user, “Oliver,” from the “Wholesale Dealer” role, visits the store and purchases more quantities, he can get this item with a discount price based on the quantity range applied above.

Note: You can apply more conditions based on purchase criteria, such as first order, total order value, total item quantity, specific delivery location, payment method, etc.

Scenario 4: WooCommerce Quantity Discount Using a Coupon

Example: Apply quantity pricing only when entering coupon code “Buy More Pay Less.”

To create a WooCommerce product quantity discount using a coupon code:

• Select “Discount Type” as “Bulk Discount”.
• Add a new rule and select “Discount Type” as “Bulk Discount”.
• Filter specific products. For this scenario, I apply discounts for all products in the store.
• In the “Discount” section, choose “Count Quantities By” as “Individual Product,” and set a minimum and maximum quantity range.
• Set discount type and value for the product quantity.
• Select “Coupons” in the “Conditions” section and create your own coupon code. Save the rule.

Note: Since we are applying discounts to all products, we can select “Individual Products” as it calculates quantities individually for each product. 

Selecting “Filters set above” will take the quantities for all products and apply discounts for other products that do not satisfy the fixed quantity range.

Here is the final result of applying the discount per quantity with the coupon:

Scenario 5: WooCommerce Product Quantity Discount Based on Order Total

Example: Apply discount for quantity only when a customer reaches a specific threshold. Let’s say when a customer has $100 worth of items in their cart, quantity discounts will be applied.

To create a price per quantity in WooCommerce based on total order value:

• Open your WooCommerce dashboard and click on “Discount Rules”.
• Add a new rule.
• Select “Discount Type” as “Bulk Discount”.
• Filter “All Products”. We will keep storewide discounts for this scenario.
• In the “Discount” section, choose “Count Quantities By” as “Filters set above”, and set a minimum and maximum quantity range.
• Set discount type and value for the product quantity.
• Select “Subtotal” in the “Conditions” section and set the subtotal amount. For now, we will keep “greater than or equal to $100.”
• Save the rule.

How to Customize the Quantity Discount Table in WooCommerce?

Customizing the quantity discount table on product pages is possible with the “Discount Rules Pro” plugin. To customize the discount table, follow the steps:

• Go to the “Settings” page of the “Woo Discount Rules” plugin.
• Enable the discount table in the “Product” section by clicking “Yes”.
• Also, choose the “Position” of the discount table to display the discount table in a particular place.

• After clicking “Yes,” you can click “Customize Discount Table” to customize the table’s content based on your discount campaigns. 
• Finally, save the settings.

Customizing Discount Promotion Message

The “Discount Rules” plugin also has the option to customize the promotional messages on the cart page based on cart criteria.

For example, if you are providing quantity discounts based on the cart total, you can display a message like “Spend $15 More to get a 10% discount.”

It will remind customers to reach the specific threshold. To do this:

• Scroll down to the “Rules” section. Choose “Subtotal” as the condition.
• Set the minimum amount in “Subtotal from” to display the message when the customer reaches this amount.
• Customize the message and save it.

Note: This promotional message option is also applied to the “Item quantity” condition.

When a customer’s cart value is lower than the specified threshold, a customized promotional message is displayed. This message motivates the customer to reach the specified threshold to apply quantity discounts.

Best Practices for WooCommerce Quantity-Based Pricing

Implementing WooCommerce discounts based on quantity can be a powerful tactic to increase sales volume. However, following best practices is important to ensure that these discounts are effective and beneficial.

Here are some key strategies to consider while applying WooCommerce quantity discounts:

1. Understand Your Margins
   Know your product profit margins before offering discounts to ensure they boost sales without harming profits. Calculate margins to set viable discount levels.
2. Set Clear Quantity Thresholds
   Clear, logical quantity thresholds encourage additional purchases. For example, thresholds at 5, 10, and 20 units show how close customers are to a better discount.
3. Use a Tiered Pricing Structure
   A tiered pricing structure boosts sales and average order value by offering greater discounts for larger quantities, encouraging customers to buy more.
4. Promote Your Quantity Discounts
   Promote quantity discounts on various platforms to inform customers and encourage increased purchases by highlighting potential savings.
5. Keep It Simple
   Simplicity is key for engaging customers with discount structures. Ensure clear, easy-to-understand rules to avoid frustration and cart abandonment.
6. Monitor and Adjust
   Review the performance of quantity discounts in WooCommerce regularly. Adjust strategies based on sales data, whether changing percentages, thresholds, or promotional tactics.
7. Consider Product Bundling
   Offer bundled discounts to increase average order value and move specific inventory alongside individual product discounts.

Conclusion

Offering WooCommerce quantity discounts for purchasing more can encourage customers to buy more and make bigger orders, which can result in higher average order values and more repeat purchases.

If you’re not already offering quantity-based discounts on your WooCommerce store, now is the time to implement them to boost your sales.

With the best WooCommerce quantity discount plugin, like “Discount Rules for WooCommerce,” you can offer various discount strategies based on quantity. Utilize the plugin’s features to improve your sales and customer experience.

Also Read:

• How to set up bulk discounts in WooCommerce?
• How to set up bundle discounts in WooCommerce?
• How to Create a Buy One Get One Free Offer in WooCommerce?