How to Set Up Buy 2 Get 1 Free Discount Offer in WooCommerce Store

how to setup buy2 get 2 free discount offer woocommerce store

If you’re running a WooCommerce store, you’re likely searching for ways to boost sales. One effective strategy is offering a WooCommerce Buy 2 Get 1 free discount to attract customers and increase sales.

This type of discount gives customers a free product for every two products they purchase. It’s a proven tactic to encourage customers to buy more from your store.

WooCommerce doesn’t have a built-in feature to create this discount. But there are a number of discount plugins like “Discount Rules for WooCommerce” which can help create the buy 2 get 1 free discount offer easily.

In this blog post, we will explore the benefits of a Buy 2 Get 1 free discount, and provide best practices for implementing it in your store. We’ll guide you through the step-by-step process of creating the WooCommerce buy 2 get 1 free discount, using various scenarios as examples.

Create Buy 2 Get 1 free discount in few minutes and increase your store’s revenue easily

What is WooCommerce Buy 2 Get 1 free discount offer?

A WooCommerce buy 2 get 1 free discount is a type of promotional offer that allows customers to purchase two items from a specific category or product range and receive a third item for free.

Example: Let’s say your WooCommerce store sells T-shirts, Digital downloads, or services as WooCommerce products. You can consider offering every third item as free. That is, If a customer adds three T-shirts to their cart, they will only be charged for two, and the third shirt will be free. Usually, the cheapest item in the basket is offered as free.

This type of discount can be attractive to customers because it provides a significant incentive to buy multiple items from the same store or product range. It can also encourage customers to try new products they might not have purchased otherwise. For the WooCommerce store, the discount can help to increase sales, clear out inventory, and create customer loyalty.

This type of discount is a variation of the WooCommerce Buy One Get One (BOGO) free discount type.

Benefits of Buy 2 Get 1 free offer in WooCommerce

Offering Buy 2 Get 1 free discount in WooCommerce can be a powerful strategy to attract new customers, improve customer loyalty, clear out Inventory, and increase conversion rates. Let’s look at each benefit in detail.

Attract New Customers: Offering buy 2 get 1 free discounts can be a great way for businesses to attract new customers. It can help you convert the visitors into customers faster. It can also help you stand out from the competition.

Improve Customer Loyalty: The offer encourages customers to buy more and come back for more. Customers are more likely to return to a business that offers deals and discounts. Hence, you can easily earn your customer’s loyalty and encourage them to buy more purchases in the future.

Clearing Out Inventory: Buy 2 Get 1 deals can also be an effective way for businesses to clear out inventory that may not be selling well. By offering a deal that gives customers a free or discounted item, businesses can move more inventory and make room for new products.

Increase AOV: Offering free or discounted items makes a business more attractive for customers to complete their purchases. So clearly, the AOV (Average order value) of a customer’s purchase will increase.

Offer Buy 2 Get 1 free discount and increase average order value using Discount Rules easily

How to create WooCommerce Buy 2 Get 1 free offer?

Creating a WooCommerce Buy 2 Get 1 free offer is quite simple. All you need is a discount plugin like “Discount Rules for WooCommerce.” We will be using this plugin throughout this guide for creating the buy 2 get 1 free offers.

Let’s get started.

Install Discount Rules Plugin

  • Please go to your WordPress dashboard -> Plugins -> Add New plugin and search for “Discount Rules for WooCommerce”.
  • Install and activate the plugin
  • You will also need the PRO version of the Discount Rules plugin in order to create Woocommerce buy 2 get 1 free discount offers.
  • Purchase and install the Discount Rules PRO plugin
  • Check out the Installation guide if you need more information

Now let’s offer a simple Buy 2 Get 1 free offer.

We will use the following example for creating a simple offer, where a customer buys two products, and the same product will be given for free.

For Example, “Buy any 2 products and Get 1 product for free

  1. Go to your WordPress Dashboard -> WooCommerce -> Discount Rules
  2. Click Add New Rule button and give a title for the rule
  3. Choose the discount type as “Buy X get X”.
  4. In the filter section, choose which products get the discount. In this example, we will be offering the buy 2 get 1 free across the store. So we have chosen “All Products
  5. Then configure the discount rule as shown in the following screenshot
a simple buy 2 get 1 free discount

6. Make sure, you have chosen the “Recursive” option. So that customers will get every third item free.
7. Save and publish the rule.

Now, customers will get the third item free for every 2 items they purchase.

Example: Buy 2 get 1 free, Buy 4 get 2 free, Buy 6 get 3 free and so on.

There are a number of variations in the WooCommerce buy 2 get 1 free offers.

Example:

  • Buy 2 items of X, and get 1 item Y free – Buy X Get Y free type discount
  • Buy 2 items from Category A, get 1 item from Category B free
  • Buy 2 items and get a 50% discount on the third.

We are going to see some of the popular discount scenarios in the following sections.

Scenarios to offer WooCommerce Buy 2 Get 1 free discount

There are a number of ways to offer the Buy 2 Get 1 offer in WooCommerce. Let’s learn to create the scenarios one by one.

Buy 2 Get 1 free for a different product

In this discount scenario, the customer buys two same products, and a different product is given for free.

For Example, Purchase 2 sunglasses and get a ‘Cap’ for free

Let’s learn to create this scenario quickly.

  1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
  2. Click Add New Rule button and give a title for the rule
  3. Choose the discount type as “Buy X Get Y
  4. In the filter section, choose “sunglasses
  5. In the Discount section, you may have to choose “Buy X Get YProducts”, select “Filters set above”, choose “Cap” as the free product and set the range, as given in the screenshot below
buy 2 get 1 free discount for different product

6. Make sure you have chosen the “Recursive” option. So that customers will get every third item free.
7. Save and publish the rule.

Now we have created a WooCommerce Buy 2 Get 1 free offer for a different product.

Buy 2 Get 50% offer on the third item of the same product

This offer enables customers to get a discounted price on the third item that they purchase.

For example, Buy any 2 items and get 50% offer on the third item

Let’s quickly learn to create this discount scenario.

  1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
  2. Click Add New Rule button and give a title for the rule
  3. Choose the discount type as “Buy X Get X
  4. In the Filter section, select “All Products
  5. Then configure the discount rule as shown in the following screenshot
BUY 2 get 50% off on third item

6. Make sure you have chosen the “Recursive” option. So that customers will get every third item free.
7. Save and publish the rule.

Now, we have created a discount scenario where customers get a 50% discount on the third item they purchase.

Buy 2 from category A, and get 1 cheapest from the same category as free

This scenario involves customers to buy 2 products from category A, and they will get the cheapest product from the same category for free.

For Example, Buy any 2 Apparel items and get 1 apparel item for free

  1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
  2. Click Add New Rule button and give a title for the rule
  3. Choose the discount type as “Buy X get Y”.
  4. In the Filter Section, choose “Category”, select “In list” and select “Apparels”
  5. In the discount section, you may have to choose “Buy X Get Y – Categories”, select “Filters set above”, choose “Apparels” as the category and set the range, as given in the screenshot below
Buy 2 on category A & get 1 free on category A

6. Make sure, you have chosen the “Recursive” option. So that customers will get every third item free.
7. Save and publish the rule.

Now, we have created a discount scenario where customers get free products from the same category.

Buy 2 from category A and get 1 free from category B

In this discount scenario, a customer buys 2 products from category A and gets one product from category B for free.

For Example, Purchase 2 products in Apparel and get a free product in Accessories

Let’s quickly learn to create this scenario.

  1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
  2. Click Add New Rule button and give a title for the rule
  3. Choose the discount type as “Buy X get Y”.
  4. In the Filter Section, choose “Category”, select “In list” and select “Apparels
  5. In the discount section, you may have to choose “Buy X Get Y – Categories”, select “Filters set above”, choose “Accessories” as the category and set the range, as given in the screenshot belo
Buy 2 on category A & get 1 free on category B

6. Make sure, you have chosen the “Recursive” option. So that customers will get every third item free.
7. Save and publish the rule.

Now we have created a WooCommerce buy 2 get 1 free discount scenario where customers get free products from different category.

Buy 2 Get 1 free for a variable product

This discount scenario is when customers buy 2 items from a variable product and get a product for free.

For example, Buy 2 Red T-shirts and get a cap for free

Let’s quickly learn to create this scenario.

  1. Go to your WordPress Dashboard->’WooCommerce’->’Woo Discount Rules’
  2. Click Add New Rule button and give a title for the rule
  3. Choose the discount type as “Buy X get Y
  4. In the Filter Section, choose “Products”, select “In list” and select “T-Shirts – Red
  5. In the discount section, you may have to choose “Buy X Get Y – Products”, select “Filters set above”, choose “cap” as the free product and set the range, as given in the screenshot belo
Buy 2 get 1 for a variable product

6. Make sure, you have chosen the “Recursive” option. So that customers will get every third item free.
7. Save and publish the rule.

Now we have created a discount scenario for a variable product

Best Practices to offer Buy 2 Get 1 free discount in WooCommerce

It is important to offer Buy 2 Get 1 discount in WooCommerce the right way to see the best results. These practices will help you the most with this discount offer. Let’s check them one by one.

1. Ensure the discount offer is visible and catchy: When offering a WooCommerce buy 2 get 1 free promotion, it’s important to make the offer visible to customers. A few effective ways are to add a label to the product image, display the offer on the homepage or at the top bar, and you can even add pop-ups to make the offer visible to the customers.

Example: Add a Label on the product image of a clothing store like “Buy 2 Get 1 Free

2. Highlight the benefits of the offer to customers: To attract customers to the promotion, make sure to highlight the benefits they will receive. This could include showing the amount of money they will save, the value of the free item they will receive, or how the promotion fits their needs.

Example: Buy 2 of your favourite T-Shirts and get 1 free! Stock up and Save!

3. Use upselling and cross-selling: When customers are already interested in a product, it’s a great opportunity to use upselling and cross-selling techniques to encourage them to purchase more. This could include suggesting complementary products, or products that are on sale or part of a different promotion.

Example: ‘Buy 2 t-shirts, Get 1 free. Complete the look with our matching pants and save 10%

4. Optimize customer checkout process: A seamless checkout experience is key to make customers complete their purchase. Ensure the promotion is automatically applied to the customer’s cart and that any terms and conditions of the promotion are clearly stated. Make it easy for customers to understand the promotion and what they need to do to receive the free item.

Example: “Congratulations! You qualify for the Buy 2 Get 1 Free promotion. The discount will be automatically applied to your cart at checkout.”

5. Monitor and analyse the success of the offer: Use analytics to track the success of the promotion. This will help you understand if the promotion is working and if there are any areas where it can be improved. Look at metrics such as sales, cart abandonment, and customer feedback.

Example: “Our Buy 2 Get 1 Free promotion was a huge success, with a 15% increase in sales compared to the previous month. However, we noticed that some customers abandoned their carts because they didn’t understand the promotion. We will work on making it clear for future promotions.”

Offer Buy 2 Get 1 free and increase your store’s revenue using Discount Rules easily.

Conclusion

Offering a Buy 2 Get 1 deal can be an effective way for WooCommerce businesses to drive sales, increase customer loyalty, and stand out from the competition. This type of deal gives customers a clear incentive to purchase more of the same product, which can increase revenue for the business.

When executed properly, Buy 2 Get 1 free offer can also encourage repeat purchases and help increase average order value. Hence, you will need a popular WooCommerce Buy 2 get 1 free plugin like “Discount rules for WooCommerce” to create this type of offer. With this plugin, you can also create a number of discount types and offers like Promotion offers, tiered discounts, Conditional discounts and more.

What are WooCommerce BOGO deals?

WooCommerce BOGO (Buy One, Get One) deals are a type of promotional offer where customers are offered a free or discounted product when they purchase one or more products at full price. For example, a customer can buy a T-Shirt and get another T-Shirt for free.

How to set buy 2 get 1 free discounts in WooCommerce?

To set up Buy 2, Get 1 free discounts in WooCommerce, you need to install and activate “Discount Rules for WooCommerce”
1.Go to your WordPress Dashboard->’WooCommerce’->’Woo Discount Rules’
2.After giving a title for the rule, select the discount type
3.In the Filter section, choose the products that you want to offer
4.Set the range in the discount section, based on your requirements.
5.Save and enable the rule

How does buy 2 get 1 free works?

In a buy 2 get 1 free promotion, customers are offered a free product when they purchase two of the same product. For example, if a customer buys two T-shirts, they get a third T-shirt for free.

Is 2 for 1 the same as buy one get one free?

No, ‘2 for 1’ and “buy one get one free” are not exactly the same. ‘2 for 1’ means that you get two items for the price of one, while ‘buy one get one free’ means that you get one item for free when you buy one at full price. So, with ‘2 for 1’, you are essentially getting a 50% discount on each item, while with ‘buy one get one free’, you are getting one item completely free.

How do I add buy 2 get 1 free on WooCommerce?

To set up Buy 2, Get 1 free discounts in WooCommerce, you need to install and activate “Discount Rules for WooCommerce”
1.Go to your WordPress Dashboard->’WooCommerce’->’Woo Discount Rules’
2.After giving a title for the rule, select the discount type
3.In the Filter section, choose the products that you want to offer
4.Set the range in the discount section, based on your requirements.
5.Save and enable the rule

Sadhana Ravichandran

Sadhana Ravichandran

Sadhana is an enthusiastic content writer who infuses creativity into every word she pens. For her, writing, dancing, and painting form a symphony of expression.
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