Do your transactional WooCommerce emails look elegant and professional? Are you tired of sending the boring default emails from your WooCommerce online store? You are not alone. The WordPress community offers a whole lot of email plugins for WooCommerce to customize your emails.
Why should you use a WooCommerce email customizer plugin?
There are thousands of online stores that send emails with a crappy design or just use the same old default emails of WooCommerce that every other store owner uses.
Business is all about establishing a brand identity. To do that, your business and its activities, even an email that you send, should stand out. Only then people notice it, appreciate it, which adds value to your brand.
For an eCommerce store, any email that goes out of your system should look good. Especially, the transactional emails. In fact, the role of email in a business is like the Soccer ball’s role in a Soccer game. Mandatory. Don’t they need to be impressive?
Here we have made a curated list of 5 best WooCommerce Email Customizer plugins. These plugins help you enhance the looks of your email. Not just looks, to enhance the prospect of further customer engagement. Basically, with customizers, emails aren’t “written” anymore, they are “built”.
For example, let us say you are sending a transactional email when a new customer signs up. Your welcome email has to be so good that the customer makes a purchase soon, if not right away. Similarly, when you send an order confirmation / cancellation email, you could recommend a few hot selling products, which might interest them. This way, you are providing the customer a look at your products without even directing him to your site. Isn’t it great?
5 Best WooCommerce Email Customizer plugins
Here is the list of 5 best Email Customizer plugins for WooCommerce to customize your emails and make them look more elegant.
WooCommerce Email Customizer comes with the drag-and-drop builder, unlike other plugins. This is an easy-to-use plugin that lets you customize the WooCommerce Emails using a drag and drop designer interface.
You can just drag and drop elements like logo, text boxes, images, links, buttons, 2-column / 3-column grids and more. It comes with tonnes of short codes to include dynamic data from the order. Example, you can include the customer address, delivery address, order item summary, product information, thumbnail image, order id, email, customer note and more.
You can design and customize all the following default emails of WooCommerce.
- New order
- Cancelled order
- Failed order
- Order On-hold
- Processing order
- Completed order
- Refunded order
- Customer Invoice / Order Details
- Customer note
- Reset Password
- New account
The Drag and Drop Builder literally implements the “build-your-email” aspect. To create a template, all you need to do is -
- Select the site language (the plugin supports multiple languages)
- Filter out the order status - say Completed order or Cancelled order
- Drag elements from the builder into the workspace
- Preview / send test email to double check
- Save the template
Check the documentation for a detailed understanding.
It is also one of the most trending email customization plugins in Envato market. And there is this awesome support they offer that’s totally worth paying for!
Email Customizer WooCommerce allows to send Customized Emails to your customers based on WooCommerce order status. You can design your own template for each WooCommerce Order status individually for all / specific products. The types of templates it offers are broadly of 3 types:
- Order based template
- Product based template
- Category based template
Along with full template customization, it also adds a custom status “Product Delivered” to the WooCommerce product delivery notification.
The Premium version of Email Customizer for WooCommerce allows you to add digital signature. You can also add/update the electronic handwritten signature to your email by dragging Signature template design.
Other Premium features are:
- Send Product based and category based emails.
- Embed digital signature in each WooCommerce order emails.
- Redesign all WordPress emails like password reset.
- Craft your own subject lines.
- The layout of the default and custom status ‘Product Delivery’ template can be customized.
Email Customizer is a plugin from WooCommerce itself. You do not have to be able to code to use this plugin. While the simplicity is its pro, the price may be a con. But, if you want to stick to the native WooCommerce style customization, this Email Customizer has got your back.
The key features of the Email Customizer by WooCommerce are:
- Customize the design (not text) of all the emails
- Visual edits
- No code knowledge required
- Click, drag and drop using the built-in WordPress Customizer
Well, that is it. WooCommerce is about its simplicity. In alignment with the same, this plugin shouts “Minimalism”. Your transactional emails get the basic but clean design enhancement with Email Customizer by WooCommerce.
If you are looking for a minimalist, simple and clean UX, then go for the WooCommerce native Email Customizer.
Don’t like the standard WooCommerce emails much? You can decorate it now with the Decorator plugin. If WooCommerce is minimalistic, this extension aligns well with that theme. The plugin does one thing. One simple thing, but very effectively.
Here’s what it does:
- Sets up a separate instance of the Customizer tool
- You can make changes to WooCommerce emails as required
- You can see the changes in Live preview
Tada! You can now make any changes you want on the Woo Emails without much of an effort. And yes, send awesome looking transactional and non-transactional emails.
The Email Text Customizer is exactly what the title suggests. Many a time, you do not want a lot of customization to the design of your native WooCommerce email. Well, except for a custom text. This plugin serves this one particular need in an efficient way.
If you already have a custom or default template for your emails, worry not. Email Text Customizer will still work. That is, this plugin works when using custom Woo templates, default Woo templates, or no templates at all!
You only have to take 3 simple steps:
- Vist WooCommerce > Settings > Emails.
- Select the WooCommerce email template you want to edit.
- Go ahead and edit the text in the new field added by the plugin.
There you go. The simplest yet efficient customization you can make for an email is ready.
Be it text customization or design customization or building an entire template from scratch or anything at all, there is a plugin to serve your purpose in WordPress. However, the real question is, which plugin amplifies your customer relationship? Which plugin works for your business? Look at the above plugins, ask yourself, “Which of these gives me ease of use and a great outcome that can further engage my customers?” Your answer is your decision.
Liked the article? Loved it? Or not? Let us know in the comments!