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5 Best WooCommerce Email Follow Up Plugins

Customer success is just not something you get right after making a sale but needs to be nurtured through continuous engagement. And that continuous engagement is done with follow up emails. WooCommerce automated follow up emails are sent as an acknowledgment to customers whenever they actively participate or shop at your online store.

Following are some of the common scenarios to draft a follow-up email,

It is definite that your WooCommerce store will also experience the above scenarios. So, don’t you need a proper email follow-up plugin to send all those follow up emails?

List of 5 Best WooCommerce Email Follow Up Plugins

Well, this post got you covered. Here is the comprehensive list of WooCommerce email plugins to create, customize and schedule follow-up emails.

1. Retainful

Retainful WooCommerce Abandoned Cart Recovery Emails and Next Order Coupons


Let’s put it this way, Your customer purchases a product in your store, is that it? Will you let he go away or will you try to keep in touch with them through WooCommerce email followups . We all would love to keep our customers engaged so that they don’t go to other stores, don’t we?

Sending cart recovery emails to recover abandoned carts is also a type of WooCommerce followup email. Because you are sending an email after the customer has taken an action in your store.

In fact, 70% of your potential sale is waiting in your abandoned carts.

Now, Retainful is one of the most powerful WordPress automation plugin that can help you send order follow up emails automatically either to engage with the customers after purchase or to recover abandoned carts.

You can schedule and automate the follow-up emails in a timed sequence with the help of automation workflow editor like send WooCommerce auto email after placing order. Once you set it live, Retainful will automatically send WooCommerce follow up emails to the customers that fulfill the trigger rules and persuade them to recover their carts.


  • Send unlimited order follow up emails
  • Build and launch email campaigns within minutes using workflow editor.
  • Drag & drop email editor to customize follow up emails
  • Automate follow up emails whenever customer abandons online cart
  • Send unlimited number cart recovery follow-up emails
  • Unique recovery link to buy back the items in abandoned cart
  • The plugin stops sending follow up emails automatically when the cart is recovered

Interestingly, Retainful can also help drive repeated sales to your online store. Generate and send attractive next order coupon codes to customers which can be used by them for future purchases. These coupon codes motivate customers to repeatedly shop at your store and you can achieve 100% customer retention.

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2. FluentCRM


FluentCRM is one of the finest email marketing automation plugins for creating well-segmented contact lists and designing automated eCommerce emails right from your WordPress dashboard. It effortlessly integrates with the most popular eCommerce platforms like WooCommerce and Easy Digital Downloads, making email marketing easier for WooCommerce users.

With FluentCRM, you can send eye-catchy emails that reach the inbox and maximize your eCommerce revenue. The automation features of FluentCRM are handy. You can send welcome emails, post-purchase emails, targeted emails, and many more based on product or product categories.

For WooCommerce email automation, FluentCRM gives you two triggers, purchase trigger and refund trigger.

The purchase trigger starts once a customer purchases a product from your store. You can run this trigger for specific products or product categories. The product refund trigger does just as it says on the tin: it starts automation when there’s a refund request in your WooCommerce shop.

The plugin also features a purchase history that’ll show your customer’s purchased product and its details.

Key Features:

  • Send countless emails and manage unlimited contacts.
  • Multiple integrations with other popular WordPress plugins.
  • Automated email sequence, email campaign, and much more features to customize them.
  • Block-based email composing with custom HTML editing functionality.
  • Ability to build segmented contact lists
  • In-depth analytics to track your client activities, check total revenue, number of orders, etc.
  • A/B testing, link metrics, smart links, and so on.

The abandoned cart trigger is still under processing. However, you can achieve this with webhook integration.

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3. Follow-Ups developed by WooCommerce

Follow Ups developed by WooCommerce

Follow-up is the most popular WooCommerce extension to create, schedule and automate your emails. The follow up emails plugin can get you more customer engagement with minimum manual effort.

Also, this powerful marketing tool lets you send targeted follow up emails and drive sales to your online WooCommerce store. It uses the purchase history and customer behavior to automate data-driven drip campaigns.


  • WordPress editor makes it easy to create your emails
  • Multiple mail templates to choose
  • Supports integration with WooCommerce Subscriptions, Google analytics.
  • Schedule follow up emails on particular dates and events.
  • Automate drip campaign


$99/ single WordPress website- that’s quite a huge pricing slab for a follow-up email plugin.

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4. ShopMagic


Shop Magic, this marketing automation and follow up email plugin for WooCommerce is specially designed to take the eCommerce business to the next level. The plugin can send follow up emails, customized transactional emails, automation emails based on customer's order status, prioritizing emails, and a lot more. The plugin offers complete access to the customer's and store''s data. It is so flexible that you can extend the plugin with additionals based on your requirements

In addition, the plugin acts as a reminder in WooCommerce where you can even create a thank you message set with a reminder which makes it easier to send emails to your customers. Winback emails, notification emails to staff, feedback emails, and much more can be designed and handled effortlessly.

Shop Magic is for WooCommerce and even helps in recovering abandoned carts at your store with a special free add-on "Recover Abandoned Carts". Another attractive feature is adding customers to the Mailchimp list during checkout. This would help you to send WooCommerce automated emails or newsletters to your customers counting on their activities at the store.

A must-try, follow up email and marketing automation plugin if you are running a WooCommerce business. Easy to use and takes your business process to the next level.

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5. WooCommerce custom emails

WooCommerce custom emails

WooCommerce custom emails allow you to send customized & targeted transactional emails. The plugin makes sure that the emails are sent only to targeted clients based on certain conditions.


  • Easy to use email editor
  • Schedule follow up email on particular dates and events
  • Get reports on email events

Download Plugin


Now, it’s all for you to choose the email follow-up plugin that meets your store requirements. But if expecting the Writer’s choice, this one is for you.

Retainful- Coz’ it helps in automating email follow-ups and improves my customer retention too. And yes, Retainful is FREE

CampaignRabbit- If I look for an extensive email marketing and automation tool to promote my email campaigns.

That’s my order. Get to choose your order smart!

Happy Growing!