“DISCOUNT” is the most popular term that attracts shoppers very easily. Who doesn’t love to shop when discounts are announced? Don’t you? Both the physical and online stores get higher sales during discounts. They can be either flat or percentage discounts both attract your customers.
Let us think in advance. Why not apply advanced discounts for your WooCommerce store? The term advanced discounts mean implementing WooCommerce BOGO deals (Buy One Get One free) to your store. Though discount sales are effective, BOGO deals are the popular choices among retailers.
An economic behavioral study made by the researcher Dan Ariely states that shoppers overvalue the term “free” even when compared to higher-quality items at discount prices.
Table of contents
- What are BOGO deals?
- Installation of Discount Rules for WooCommerce
- Variations for the scenario Buy2 and Get 1 Free Offer
What are BOGO deals?
BOGO is a common form of sales promotion. It is a great discount deal that pleases your customers. The BOGO deal helps to clear slow-moving inventory and also maintains profit for your store. You can create both simple and complex BOGO deals as per your inventory requirements. It gives great results for your WooCommerce store.
How Can we achieve it?
The BOGO deals are implemented by installing the Discount Rules for WooCommerce plugin to your store. In this article, we will be getting in detail with all possible variations for the particular BOGO deal “Buy 2, get 1 Free offer”.
Installation of Discount Rules for WooCommerce
BOGO deals are created using price based discounts for your WooCommerce store. The advanced discounts can be set as required which would help you to have a brand value. To achieve this, it is necessary to install the plugin Discount Rules for WooCommerce to your store.
Let’s get in detail with the installation of Discount Rules for WooCommerce.
Step 1: Login to your WordPress Admin
Step 2: Select “Plugins” from your dashboard
Step 3: Click on “Add New” button as illustrated below,
Step 4: Search for “Discount Rules for WooCommerce” in the search panel as shown below,
Step 5: Click on “Activate” to install and activate the plugin to your WooCommerce store.
The plugin can also be installed manually to your store by downloading Discount Rules plugin from WordPress repository
The above process explains the installation of the free version. It is important to get upgraded from the free version to Pro because BOGO deals can be created only in the PRO version of this plugin.
Thus, the installation process for the plugin has been completed successfully.
Now enjoy better revenue by creating various BOGO deals for your store.
Variations for the scenario Buy2 and Get 1 Free Offer
Here, we will get in detail with the possible variations that can be created for the above BOGO deal.
- Buy 2 get 1 free for the same product
- Buy 2 and get 50% off on the third item of the same product
- Buy 2 from category A and get 1 cheapest from the same category as free
- Buy 2 get 1 cheapest among them as free
- Buy 2 get 1 free from the specified product
Buy 2, Get 1 free for the same product
BOGO deals are generally created under price based discounts in Discount Rules for WooCommerce as shown below.
The general, condition, and discount tab are to be set in respective with the above rule.
In the general tab, the general settings for the rule are to be set as illustrated below
Make sure to select the method as “Quantity/category/product/user role-based discounts and BOGO deals” whenever you create a BOGO deal.
Select “All Products” from the “Apply to” dropdown as illustrated below, This rule can also be applied for specific products, categories as required.
Uncheck the option in order not to count the items cumulatively when this rule is applied for all the products in your store. If the option is checked the items will be counted cumulatively and moreover, the offer will not be reflected in your store. The condition tab settings are done for the products that your customer purchases.
NOTE: Whenever you create a rule for the same product make sure that you always uncheck the cumulative box so that, the items are not counted cumulatively.
Any number of ranges can be created in this tab based on your inventory.
The discount tab settings are done for the free product given by your store.
For this rule, the configuration is done up to 5 quantities. The front end view of this rule is as illustrated below,
Here, the customer receives 1 quantity of perfume free when he/she purchases 2 quantities of it.
Similarly, the customer receives 2 quantities of wallet free when 4 quantities of it are purchased.
Likewise, any number of ranges can be set as per your inventory requirement.
Buy 2, get 50% off on the third item of the same product
In the general tab, the general settings are configured for the rule as shown below,
In the condition tab, the rule is set for “All products”. You can also set it for any specific categories/products.
Do not check the box as the items need not be counted cumulatively.
In the discount tab, any number of ranges can be created as per your needs. Here the range is created only for 4 quantities.
In this rule, the discount is limited to 50%. The customer will get a 50% discount starting from the third quantity of the product which means the customer must purchase a minimum quantity of 3 for the rule to be applied.
Let us have a look at its front end.
When the customer purchases 3 quantities of the same product, the third quantity gets a discount of 50%.
Likewise, when 4 quantities of the same product are purchased, the third and fourth quantity gets a discount of 50%.
If the customer purchases less than 3 quantities of the same product then the rule will not be applied to that product.
Buy 2 from category A, and get 1 cheapest from the same category as free
The above rule is to be applied for a specific category. This can also be implemented for any specific products too.
In the general tab, the general settings are to be set as required.
In the condition tab, specific categories are selected for which the rule is to be applied.
Here, the categories selected are “Perfumes, Wallets & Belts”. Check the box to count the items cumulatively.
In the discount tab, the adjustment type must be “BOGO Product Discount” and the discount must be applied to the cheapest among all items of the specified categories in the cart.
Let us make it clear with the output of this rule.
The products purchased from the Perfume category with cart quantity 3 get the cheapest product (same category) among them as free. The discount is not applied to the product purchased from a different category.
The rule can also be set as Buy 2 from category A and get 1 free from category B (for the selected category in condition tab as “Footwear”)
Then the discount tab will look like,
The front end view is as illustrated below,
When a quantity of 2 is purchased from the “Footwear” category, the customer gets a quantity free from the “Perfume” category as per the created rule.
Buy 2 and Get 1 cheapest among them as free
In the general tab, the required settings are to be made.
In the condition tab, the settings are made for “All Products” in the store. You can also set it for specific categories/products.
Make sure to check the box to count the items cumulatively.
In the discount tab, set the required number of ranges.
Adjustment type as BOGO Product Discount
Set the discount for all the products in the store as illustrated below,
Let us look into its front end.
The cheapest among the items in the cart is given as free.
Buy 2 and Get 1 free from the specified product
The general settings are customized as required. The necessary settings are made in the condition tab by selecting “All Products” and also make sure to check the cumulative count box.
The discount tab settings should be like,
The above setting would automatically add the discounted product (here, it is the printed fabric bag) to the cart.
The front end view is as illustrated below,
The working of the rule is more clear with the front end view. This rule can also be set for any specific categories/products and the required settings are made in the condition tab of the price rules.
The above are the possible variations for one particular dynamic pricing scenario “Buy 2 and Get 1 free” likewise many variations and scenarios can be created using BOGO deals in Discount Rules for WooCommerce.
A well-executed BOGO deal is always a plus for your customers as well as your store. They bring high revenue to your WooCommerce store. Have a deep understanding of BOGO deals with various examples, try implementing it and bring more loyal customers to your store.
Wishing you Good Luck.