How to Create a Buy One Get One Free (BOGO) offer in WooCommerce?

Are you looking to boost your sales and attract more customers to your online store? The Best options is by offering WooCommerce Buy One Get One Free deals. With this promotion, customers get two products for the price of one, making it an attractive deal that can increase your sales and drive customer loyalty.

WooCommerce’s default coupon feature does not have the option to create a BOGO offer. To take full advantage of this discount strategy, you need the “Discount Rules for WooCommerce” plugin, which offers a wide range of features to create advanced BOGO offers quickly.

In this blog post, we’ll dive into the benefits of offering BOGO discounts in your WooCommerce store, and provide step-by-step instructions for creating BOGO offers using the Discount Rules plugin. We’ll also share best practices for offering BOGO deals in WooCommerce, so you can maximize its effectiveness.

What is a WooCommerce Buy One Get One Free Offer?

A WooCommerce buy one get one free offer is a promotional deal in which customers who purchase one product are given a second product for free.

For example, Buy a T-Shirt and Get one for free.
Here when a customer buys a shirt, they would receive another shirt at no additional cost.

This offer is a common marketing strategy used by businesses to encourage customers to purchase more products and increase sales.

Benefits of WooCommerce Buy One Get One Free Offer

WooCommerce buy one get one free offer is a promotional strategy that has several benefits for both online store owners and customers. Some of the benefits include:

• Increased sales: Customers are more likely to purchase more items if they feel they are getting a good deal like a buy one get one free offer. It results in increased sales and revenue for the store owner. It also helps to increase customer loyalty.
• Clearing out inventory: A buy one get one free deal helps you to clear out excess inventory. Store owners can use this promotional strategy to remove old or slow-selling products. 
• Cost-effective advertising: A buy one get one free deal is an excellent way to advertise a store’s products without spending much money. Customers are more likely to share the deal with their friends and family, which can increase the store’s exposure.
• Increased customer satisfaction: Customers love a good deal, and a buy one get one free offer can help to increase customer satisfaction. Customers feel like they are getting more value for their money, which can lead to positive reviews and increased referrals.
• Increased average order value: Customers are more likely to purchase more items to benefit from a buy one get one free deal. It can increase the average order value for the store owner, resulting in more revenue per customer.
• Attracting new customers: A buy one get one free offer can effectively attract new customers to an online store. The deal may entice customers who have never shopped at the store before to purchase.
• Competitive advantage: Offering a buy one get one free deal can give a store a competitive advantage over other online retailers. Customers are more likely to choose a store that offers a good deal over one that does not.

How to Create a WooCommerce Buy One Get One Free Offer?

To create WooCommerce buy one get one free offer, you need a plugin like “Discount Rules for WooCommerce.” After installing and activating the plugin, you can create this type of offer in a few clicks.

Now let’s create a BOGO offer for the same product, where you will be offering the same product the customer purchased as the free product.

For Example: “Buy any product and get the same product for free.”

Follows these steps to create this offer.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules.
2. Click the “Add New Rule” button.
3. After giving a rule name, choose “Buy X Get X” as the discount type.
4. In the filter section, you may have to choose “All Products” as we create BOGO offers for all products in the store.
5. In the discount section, choose “free” as the discount type and configure the rule as shown in the screenshot below.

6.Make sure to click the “Recursive” option so your customers will get a free product for every product they purchase.
7. Finally, Save and enable the rule.

Easy, isn’t it? This blog assumes you already have the “Discount Rules for WooCommerce” plugin. If not, you can purchase and download it here. For more about the installation process, check out this guide.

In this example, we have offered a simple BOGO discount for the same products in WooCommerce. Likewise, you can create several scenarios and offer this discount effectively. Let’s discuss some popular scenarios in the next section.

Types of Buy One Get One Free in WooCommerce

The popular types to offer buy one get one free in WooCommerce are:

• Buy any product and get a specific product for free
• Buy One Get One half price
• BOGO deals with specific attributes
• BOGO offers based on user-role
• WooCommerce BOGO coupon

Let’s learn to create these scenarios in detail.

Buy any product and get a specific product for free

You can offer a specific product for free when a customer purchases any products from the store.

For example: Purchase any product and get a “cap” for free.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules.
2. Click the “Add New Rule” button.
3. After giving a rule name, choose “Buy X Get Y” as the discount type.
4. In the filter section, you may have to choose “All Products.”
5. In the discount section, choose “Buy X Get Y – Products,” select the free product as “Cap,” and configure the rule as in the screenshot below.

6. Click “Recursive” option
7. Finally, Save and Enable the rule.

Now we have created a BOGO offer for a specific product in WooCommerce.

WooCommerce Buy One Get One half price

With this Woocommerce Buy One Get One half off offer, customers get their second product for a discounted price. This exciting offer allows you to save big while stocking up on your favorite products.

For Example: Buy two “Hoodies” and get the second hoodie for half price.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules.
2. Click the “Add New Rule” button.
3. After entering a rule name, choose “Buy X Get X” as the discount type.
4. In the Filter section,choose”Products”, select “In list” and choose “Hoodie” as here we are offering only this particular product.
5. In the discount section, choose “Percentage discount” and set the value as shown in the screenshot below.

6. Click the “Recursive” option.
7. Finally, Save and Enable the rule.

Now, we have created a “buy one get one 50 off” woocommerce offer.

BOGO deals with specific attributes

By implementing this type of promotion, you can encourage customers to purchase more items while increasing their satisfaction. This deal can be an effective way to showcase specific products and encourage customers to try them out.

For example, Buy one full-sleeve t-shirt and get a cap for free.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules.
2. Click the ‘Add New Rule’ button.
3. After entering a rule name, choose “Buy X Get Y” as the discount type.
4. In the Filter section, choose “Attributes,” select “In list,” and choose “Full Sleeve.”
5. In the discount section, choose “Buy X Get Y – Products,” select “Cap” as the free product, and set the value as shown in the screenshot below.

6. Make sure to click “Recursive” option.
7. Finally, Save and Enable the rule.

Now we have created an attribute-based BOGO discount in WooCommerce.

BOGO offers based on user-role

BOGO offer can be more effective when you offer it only to specific user roles like wholesale customers, retail customers, subscribers, and more. Every online store has its target audience. You can satisfy your target customers with this offer and make them return to your store.

For Example: “Exclusive Offer only to Wholesale customers – Buy one product and get the same product for free.”

Let’s learn to create this discount.

1. After entering a rule name, choose “Buy X Get X” as the discount type.
2. In the filter section, choose “Products,” select “In list,” and choose “Sunglasses.”
3. In the discount section, choose the discount type as free, click the recursive option, and set the value as shown in the screenshot below.
4. In the Rules section, Click “Add Condition.”
5.  Now choose “User role,” select “In list,” and choose “Wholesale customer.”
6. Finally, Save and Enable the rule.

We have created a BOGO discount in WooCommerce exclusively for wholesale customers.

WooCommerce BOGO coupon

You can offer WooCommerce BOGO offers with a Coupon. Customers have to enter a coupon code to claim your BOGO deal.

For Example: Get BOGO coupons only for the category “Apparel.” Buy an item from “Apparel” and get a “Cap” for free.

Let learn to create this coupon offer.

1. After entering a rule name, choose “Buy X Get Y” as the discount type.
2. In the filter section, choose “Category,” select “In list,” and choose “Apparel.”
3. In the discount section, choose “Buy X Get Y – Product,” select the free product as “Cap,” and set the value as shown in the screenshot below.

As shown in the above screenshot, we have set a special condition to offer coupons.

4. In the Rules Section, Click “Add condition.”
5. Now choose the condition type as “Coupons,” select “Count all the items in the cart,” and enter the coupon code as “BOGOFORYOU.”
6. Finally, Save and Enable the rule.

Now, we have created a BOGO coupon in WooCommerce.

You can easily use any of these scenarios or create even more scenarios like Buy 2 Get 1 Free offer with the “Discount Rules for WooCommerce” plugin.

Strategies to Offer BOGO Discounts in WooCommerce

Here are some BOGO strategies to increase your sales:

• Provide seasonal offer

Different seasons have different demands for products. As an online store owner, you should know which products are in demand during specific seasons. By giving Buy one get one free offer for these products, you can make your customers and yourself happy.

For Example: “Winter Sale ! Buy a Sweater and get one for free.”

• Use BOGO deals as a promotional offer

BOGO promotions are an excellent way to showcase new products and encourage customers to try them. 

Promotional offers are always popular among customers. Hence, using this promotion correctly can drive sales, increase customer engagement, and grow your WooCommerce store.

For example, “New launch offer! Buy a Round-neck T-shirt and get one for free. “

• Give a free product for the minimum amount spent by the customers

To make the most of this discount, try offering a free product for the minimum amount your customers spend. It encourages customers to purchase repeatedly in your online store.

For example, “Spend $200 in our shop and get a Sunglass for free.”

Best Practices to Give BOGO Offer in WooCommerce

Here are the best practices to implement BOGO offer in your store:

• Displaying and Promoting Offers Clearly

As an online store owner, you should always ensure the offer is visible on your website and prominently placed on the homepage or product pages.

Use banners, pop-ups, or notifications to grab customers’ attention. Moreover, you can also use social media and emails to reach your target audience and create a sense of excitement.

• Choosing the Right Products to Offer

Offering products relevant to your customers and aligning with your brand is essential. Select items that are in demand and popular among your target audience. 

Most importantly, offer products with a high profit margin to ensure profitability for your WooCommerce store.

• Setting Limits and Deadlines

Set a limited time frame for the promotion to encourage customers to act quickly. You can also limit the number of BOGO offers per customer to avoid running out of stock too soon. It can also prevent any misuse of the promotion.

• Preparing Your Website for Increased Traffic and Orders

Ensure your website can handle the increased traffic and orders the promotion may bring. Make sure your site is updated to avoid crashes. Also, update your inventory and stock up on products in advance to meet demand.

• Offering Variations

Provide a variety of BOGO promotions to appeal to different customers. Offer different types of promotions, such as “buy one, get one free” or “buy one, get one 50% off”. Test more variations to see what works best for your customers and online store.

Conclusion

Offering a WooCommerce Buy One Get One Free promotion can be a key factor in successfully running your online store. You know you need to prioritize your customers and offer deals that appeal to them. This offer can easily earn more customers and drive a lot of sales.

So why are you waiting? Proceed to offer this discount and see the tremendous results in your WooCommerce store. Offering WooCommerce BOGO offers is easy with the “Discount Rules for WooCommerce” plugin.

The plugin also enables you to offer fixed cart discounts, quantity-based discounts, user role discounts, and more.

Check out the 5 Best Buy One Get One Free WooCommerce Plugins for your store.