How to Create a Buy One Get One Free (BOGO) offer in WooCommerce?

Are you looking to boost your sales and attract more customers to your online store? One effective strategy to consider is implementing a WooCommerce Buy One Get One Free offer. With this promotion, customers get two products for the price of one, making it an attractive deal that can increase your sales and drive customer loyalty.

BOGO deals attract customers to make a purchase by offering a free product for every product they buy. However, WooCommerce’s default options for creating this type of deal is limited. To take full advantage of this discount strategy, you need the “Discount Rules for WooCommerce” plugin, which offers a wide range of features to create advanced BOGO offers easily.

In this blog post, we’ll dive into the benefits of offering BOGO discounts in your WooCommerce store, and provide step-by-step instructions for creating BOGO offers using the Discount Rules plugin. We’ll also share best practices for offering BOGO deals in WooCommerce, so you can maximize its effectiveness.

Don’t miss out on the opportunity to attract and retain customers with this powerful discount strategy. Read on to learn more about creating BOGO promotions in your WooCommerce store.

What is a WooCommerce buy one get one free offer?

A WooCommerce buy one get one free offer is a promotional deal in which customers who purchase one product are given a second product for free.
For example, if a customer buys a shirt, they would receive another shirt at no additional cost.

This offer is a common marketing strategy used by businesses to incentivize customers to purchase more products and increase sales. In a WooCommerce online store, this type of promotion can be set up using plugins or extensions that provide this functionality.

Benefits of WooCommerce buy one get one free offer

WooCommerce buy one get one free offer is a promotional strategy that has several benefits for both online store owners and customers. Some of the benefits include:

• Increased sales: The buy one get one free offer is an excellent way to boost sales for an online store. Customers are more likely to purchase more items if they feel they are getting a good deal. This results in increased revenue for the store owner.
• Increased customer loyalty: Offering a buy one get one free deal can help to build customer loyalty. Your Customers are more likely to return to your store when they feel they are getting a good deal. This can lead to repeat purchases and a loyal customer base.
• Clearing out inventory: A buy one get one free deal helsp you to clear out excess inventory. Store owners can use this promotional strategy to move old or slow-selling products off their shelves. This type of offer can be an excellent strategy for excess stock clearance in your online store.
• Cost-effective advertising: A buy one get one free deal is an excellent way to advertise a store’s products without spending a lot of money. Customers are more likely to share the deal with their friends and family, which can result in increased exposure for the store.
• Increased customer satisfaction: Customers love a good deal, and a buy one get one free offer can help to increase customer satisfaction. Customers feel like they are getting more value for their money, which can lead to positive reviews and increased referrals.
• Increased average order value: Customers are more likely to purchase more items to get benefit from a buy one get one free deal. This can increase the average order value for the store owner, resulting in more revenue per customer.
• Attract new customers: A buy one get one free offer can be an effective way to attract new customers to an online store. The deal may entice customers who have never shopped at the store before to make a purchase.
• Competitive advantage: Offering a buy one get one free deal can give a store a competitive advantage over other online retailers. Customers are more likely to choose a store that offers a good deal over one that does not.

How to create WooCommerce buy one get one free offer?

To create WooCommerce buy one get one free offer, you need a plugin like “Discount Rules for WooCommerce.” After installing and activating the plugin, you can create this type of offer in a few clicks.

We assume that you already have the PRO version of “Discount Rules for WooCommerce.”If you haven’t installed it yet, please purchase and download it here. You can also check out this guide for more information the installation process.

Let’s quickly learn how to create a buy one get one free offer in WooCommerce.

Now let’s create a BOGO offer for the same product, where you will be offering the same product the customer purchased as the free product.

For Example: “Buy any product and get the same product for free”

Follows these steps to create this offer.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
2. Click Add New Rule button.
3. After giving a rule name, choose “Buy X Get X” as the discount type.
4. In the filter section, you may have to choose “All Products” as, for this example, we will be providing offer for all the products in the online store.
5. In the discount section, choose “free” as the discount type and configure the rule as shown in the screenshot below.

6. Make sure to click “Recursive” option so your customers will get a free product for every product they purchase.
7. Finally, Save and enable the rule.

Easy, isn’t it? In this example, we have offered a simple BOGO discount for the same products in WooCommerce. Likewise, you can create a number of scenarios and offer this discount effectively. Let’s discuss some popular scenarios in the next section.

Popular scenarios to offer buy one get one free in WooCommerce

The popular scenarios to offer buy one get one free in WooCommerc are:

• Buy one get one free for a different product
• Buy 2 and get the second product for half price
• BOGO deals for specific attributes
• BOGO offer based on user-role
• WooCommerce BOGO coupon

Let’s learn to create these scenarios in detail.

Buy one get one free for a different product

This type of discount enables you to offer different products when a customer purchases a product for full price.

For example: Purchase any product and get a “cap” for free.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
2. Click Add New Rule button.
3. After giving a rule name, choose “Buy X Get Y” as the discount type.
4. In the filter section, you may have to choose “All Products.”
5. In the discount section, choose “Buy X Get Y – Products”,select the free product as “Cap” and configure the rule as shown in the screenshot below.

6. Click “Recursive” option
7. Finally, Save and Enable the rule.

Now we have created a BOGO offer for a different product in WooCommerce.

Buy 2 and get the second product for half price

With this BOGO offer, customers get their second product for a discounted price.This exciting offer allows you to save big while stocking up on your favorite products.

For Example: Buy two “Hoodies” and get the second hoodie for half price.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
2. Click Add New Rule button.
3. After entering a rule name, choose “Buy X Get X” as the discount type.
4. In the Filter section,choose”Products”, select “In list” and choose “Hoodie” as here we are offering only this particular product.
5. In the discount section, choose “Percentage discount” and set the value as shown in the screenshot below.

6. Click the “Recursive” option.
7. Finally, Save and Enable the rule.

BOGO deals for specific attributes

By implementing this type of promotion, you can encourage customers to purchase more items while increasing their satisfaction. This deal can be an effective way to showcase specific products and encourage customers to try them out.

For Example: Buy one Full Sleeve T-Shirt and get a cap for free.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
2. Click Add New Rule button.
3. After entering a rule name, choose “Buy X Get Y” as the discount type.
4. In the Filter section,choose”Attributes”, select “In list” and choose “Full Sleeve.”
5. In the discount section, choose “Buy X Get Y – Products ”, choose “Cap” as the free product and set the value as shown in the screenshot below.

6. Make sure to click “Recursive” option.
7. Finally, Save and Enable the rule.

Now we have created an attribute-based BOGO discount in WooCommerce.

BOGO offer based on user-role

BOGO offer can be more effective when you offer it only to specific user roles like wholesale customers, retail customers, subscribers and more. Every online store has its own target audience. You can satisfy your target customers with this offer and make them return to your store.

For Example: “Exclusive Offer only to Wholesale customers – Buy one product and get the same product for free”

Let’s learn to create this discount.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
2. Click Add New Rule button.
3. After entering a rule name, choose “Buy X Get X” as the discount type.
4. In the filter section, choose “Products”, select “In list” and choose “Sunglasses”
5. In the discount section, choose the discount type as free, click the recursive option and set the value as shown in the screenshot below.

If you look at the above screenshot, you can see we have set a special condition to create this discount.

6. In the Rules section, Click Add Condition.
7. Now choose “User role,” select “In list” and choose “Wholesale customer”
8. Finally, Save and Enable the rule.

Now we have created BOGO discount in WooCommerce exclusively for wholesale customers.

WooCommerce BOGO coupon

BOGO offers can also be given as coupons to increase it’s effectiveness.
Coupons can create a positive shopping experience for customers, which can lead to customer loyalty and repeated purchases.

For Example: Get BOGO coupons only for the category “Apparel.” Buy an item from “Apparel” and get a “Cap” for free.

Let learn to create this coupon offer.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
2. Click Add New Rule button.
3. After entering a rule name, choose “Buy X Get Y” as the discount type.
4. In the filter section, choose “Category”, select “In list” and choose “Apparel”
5. In the discount section, choose “Buy X Get Y – Product”, select the free product as “Cap” and set the value as shown in the screenshot below.

If you look at the above screenshot, you can see we have set a special condition to offer coupon.

6. In the Rules Section, Click Add condition.
7. Now choose the condition type as “Coupons,” select “Count all the items in the cart” and enter the coupon code as “BOGOFORYOU.”
8. Finally, Save and Enable the rule.

Now we have created a BOGO coupon in WooCommerce.

You can use any of these scenarios or create even more scenarios with “Discount Rules for WooCommerce” plugin easily.

Strategies to offer BOGO discounts in WooCommerce

Strategies to offer BOGO discounts in WooCommerce include providing seasonal offer, using BOGO as a promotional strategy and give free product for the minimum amount spent by the customers. Let’s go in detail about each strategy.

Provide Seasonal offer: Different seasons have different demands for products. For example, during the summer season, air coolers are in high demand. As an online store owner, you should know which products are in demand during specific seasons. By giving Buy one get one free offer for these products, you can make your customers and yourself happy.

For Example: “Winter Sale ! Buy a Sweater and get one for free.”

Use BOGO deals as a promotional offer: BOGO promotions are an excellent way to showcase new products and encourage your customers to try them out. Promotional offers are always popular among customers. Hence by using this promotion in the right way, you can drive sales, increase customer engagement, and grow your WooCommerce store.

For Example: “New launch offer ! Buy a Round neck T-Shirt and get one for free “

Give a free product for the Minimum amount spent by the customers: To make the most of this discount, try offering a free product for the minimum amount that your customers spent. This is a smart way to make your customers purchase and do repeated purchases in your online store.

For Example: “Spend $200 in our shop and get a Sunglass for free”

Use these strategies to provide this type of offer effectively in your WooCommerce store.

Best practices to give BOGO offer in WooCommerce

The best practices to give BOGO offers in WooCommerce are displaying and promoting your offers clearly, choosing the right products, Setting limits and deadline, preparing your website for increased traffic and order and providing variations to each offer.

Displaying and Promoting Offer Clearly: As an online store owner you should always make sure the offer is clearly visible on your website, prominently placed on the homepage or product pages. Use banners, pop-ups or notifications to grab customers’ attention. Moreover you can also use social media and email marketing campaigns to reach your target audience and create a sense of excitement.

Choosing the Right Products to Offer:It is important to offer products that are relevant to your customers and align with your brand. Select items that are in demand and popular among your target audience. Most importantly, offer products with a high-profit margin to ensure profitability for your WooCommerce store.

Setting Limits and Deadlines:To encourage customers to act quickly, set a limited time-frame for the promotion. You can also limit the number of BOGO offers per customer to avoid running out of stock too soon. This can also prevent any misuse of the promotion.

Preparing Your Website for Increased Traffic and Orders: Ensure that your website can handle the increased traffic and orders that the promotion may bring. Make sure your site is updated to avoid crashes. Also, update your inventory and stock up on products in advance to meet demand.

Offering Variations: Provide a variety of BOGO promotions to appeal to different customers. Offer different types of promotions, such as “buy one, get one free” or “buy one, get one 50% off”. Test different variations to see what works best for your customers and your online store.

By following these best practices, WooCommerce stores can effectively provide BOGO offers, increase sales, and provide a positive shopping experience for their customers.

Conclusion

Certainly, offering WooCommerce buy one get one free promotion on your online store can be a key factor in making your online store run successfully. You know that you need to prioritize your customers and offer deals that will appeal to them. After all, they are the ones who ultimately determine the success of your WooCommerce store.

So why wait? Proceed to offer this discount and see the tremendous results in your WooCommerce store. Offering WooCommerce BOGO offer is easy with “Discount Rules for WooCommerce” plugin. The plugin also enables you to offer fixed cart discounts, quantity-based discounts, user role discounts and more.