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How to Create Custom Email Templates in WooCommerce

Ever wondered about creating a great first impression with your order notification emails sent from your WooCommerce store? If not, then it looks like you are missing a great profit from your store. Creating custom email templates with Email customizer plugins has become very common now.

Personalized email marketing has the power to retrieve old customers and bring them back on track. It also made an effort to make a long-lasting purchase relation with them. Let us discuss more on how to come up with an exciting Custom Email Template within a few seconds.

Why is it necessary to focus on custom emails?

The majority of the store owners will be of the opinion: “I am sending bulk emails to all my customers regularly in the normal format. I am getting a decent conversion rate. Then, why should I rely on customized transactional emails?” If you are the one who murmurs with this question, then here is the answer.

'Hey, John!' sounds better than a formal Hello! doesn't it? Likewise, when your email has been customized according to the customer's requirements, there are high chances to get an increased conversion rate.


Have a look at the below-given image.

See the difference between the regular transactional email and the customized one.

Customizing email templates matters too.

If a customer gets the same generic email from all the WooCommerce stores, then there is no use in sending emails and newsletters to your customers. It's high time to focus on Branding. Yes, inject your brand's personality and identity in your transactional emails to make customers remember your store whenever they wish to purchase.

According to SmartInsights, transactional emails receive about 4 to 8 times more opens and clicks when compared to other emails. Sounds Great, doesn't it? But the sad part is that only 70 percent of companies customize the emails. Consistency is said to be the key to building your brand. So, take time to customize your WooCommerce email templates. It must reflect your brand's voice strongly and create a lasting impression about your store.

How to Customize Emails in WooCommerce?

Creating an email has become quite easy with the Email Customizer plugin for your WooCommerce store. Let us learn how to customize your email templates for your WooCommerce store.

How to Customize Your Transactional Emails?

Step 1 and 2:

Go to WooCommerce > Email Customizer Plus from your WordPress dashboard. The process of developing an order template entails multiple steps. Let's look at how to make an email template for a completed order.

Multi-language support is included in Email Customizer Plus. If your website is bilingual, this option is used. Select the language for which you want to make changes.

Step 3:

Once you have done with your language selection, you can choose the email type that you wish to customize. Click on “Customize” to edit your Transactional Email.

Step 4:

Select from a list of ten different email templates to create your email and then go with the Completed Order template. For example, you want to send an email to a customer whose order has been completed. (Check Step 5)

Step 5:

Now, you can select the appropriate email template that you wish to customize.

After selecting a template, you'll see options and buttons on the right side to copy the content of one email template to another and to preview the email template.

The customization begins Here!

Customize the templates with the drag-and-drop editor.

Customization is done in two easy steps:

  • Selecting a block
  • Creating a block style

Here, you can edit the template as per your requirements. You can also customize the subject of the email with attractive fonts.

If you wish to add personalized information to your email template, then you can use the shortcodes. In order to fetch customer shopping data, make sure you are relying on the right plugin. The shortcode icon will open a popup window with all of the shortcodes. While editing an element, these shortcodes can be used to add additional information such as order details, customer information, and so on.

Step 6:

Once done, you can preview your emails through different gadgets, including a PC, Tablet, and mobile.

When your transactional email preview output is as triggering as you expect, then it's time to test the emails. Click the ‘Test Email option in the right corner. Once the results are good enough, you can go ahead and make your 'Transactional Email Campaign' live.

Why Email Customizer Plus for WooCommerce?

Email customization Plus for WooCommerce has become a handy solution for many WooCommerce stores.


It is predominantly due to its enriched features and easy customization options. Email Customization with this plugin is easier with a drag-and-drop builder, and Transactional Emails may be customized more effectively.

It improves the attraction of the Transactional Email template, causing your consumers to return to you. This would gradually raise the worth of your brand.

To make your email template more dynamic, you may add a logo, header, footer, and images in WooCommerce. It's very much similar to a page builder, wherein you can drag and drop images, paragraphs, and text blocks, as well as alter them as needed.

The plugin's most innovative feature is that it integrates Retainful with the Email Customizer Plus plugin to provide "Next Order Coupons."

Provide coupon codes for your customers' next purchase to keep them engaged. Customers can receive a dynamically created coupon code in their order confirmation email. This feature would encourage customers to shop at your store on a regular basis.


When we decide to use Email Customizer Plus, the enlisted features never fail to astonish you. Let us mark down the features into three sections.

  • Header
  • Body of the Email
  • Footer

Header Section

The header section of the Transactional Email includes the Logo, Title, and description of the email. With the drag and drop editor, customization will become easier than ever.

Body of the Email

The body of the Transactional Email includes order details, billing/shipping address, customer information, and order status.

I would also like to add a note about the “Next Order Coupon” feature discussed before. When you customize your email with the necessary customer information and other billing details, you can also provide a coupon code for your customer along with the email. It will encourage them for their next purchase.

Editing the Next Order Coupon for your email also comes in the body of the email section. When you click the “%Retainful,” you can edit the Next Order Coupon.

Footer Section

Added to the Next Order Coupon, you can move to the next feature, “Shortcodes.” You can see the Shortcode button at the top of the page and at the bottom of the Drag and Drop Email builder. To get the complete list of shortcodes for editing, click it. Once done, you will get this list.

It will handshake with your editing process. Other than the listed shortcodes, you can also create customized shortcodes as per your requirement. The footer part contains a concluding note, social media buttons, and other clickable buttons.

And the customizable part is over. Yes, it is as simple as that.

Final Takeaway

Now, you can easily customize any Transactional Emails to upsurge your store's identity and brand value. Make sure you rely on the right Email customizer plugin to avoid chaos in editing your emails.

Happy Customizing!