How to Setup Refer a Friend Program in WooCommerce


Are you looking for a way to increase your sales and attract new customers to your WooCommerce store? If so, all you need to do is set up a Refer a Friend program, and that’s the perfect solution you’ve been searching for!

The WooCommerce Refer a Friend program allows existing customers to refer their friends and family to your store, earning rewards in return. The program incentivizes your customers to spread the word about your products and helps you acquire new customers who are more likely to purchase.

In this blog, we’ll guide you on how to set up a Refer a Friend program with WPLoyalty – One of the best WooCommerce Referral Plugins. So, let’s get started and use this powerful referral plugin to reap the benefits and take your brand to new heights.

Set up a Refer a Friend program with WPLoyalty. Start rewarding both existing and new customers with exciting discounts.

What is the Refer a Friend program in WooCommerce?

The Refer a Friend program in WooCommerce (also known as Word-of-mouth marketing) is one of the best marketing strategies. Customers can refer their friends to your eCommerce store, and existing and new customers can earn rewards or discounts. This will improve customer loyalty and brand visibility.

With the WooCommerce referral system, a customer who refers a friend to your store is given a unique referral link to share with their loved ones. When their friend uses this referral link to make a purchase, the referring customer earns a reward, such as a discount on their next purchase or loyalty points.

Word-of-mouth marketing is cost-effective for eCommerce store owners to acquire new customers and increase sales. Rewarding existing customers for their referrals can increase customer loyalty and sales. It’s a win-win, finally.

Why is refer a friend program important for a WooCommerce store?

A refer a friend program is important for a WooCommerce store because it promotes customer retention, attracts new customers, and enhances brand awareness through the power of word-of-mouth marketing. Remember implementing the best refer-a-friend programs in your WooCommerce store can be a game-changer!

Here are a few more reasons why:

Firstly, it can increase your customer acquisition rate by motivating your existing customers to refer their friends and family to your store. Providing incentives to both the referrer and the referred customer can turn your satisfied customers into powerful brand advocates who will spread the word about your brand.

Secondly, referral customers have a higher lifetime value than non-referred customers. When people are referred by someone they trust, they are more likely to make repeat purchases and become loyal customers. This translates into a higher return on investment for your brand.

Thirdly, word-of-mouth marketing can be a cost-effective way to acquire new customers. Instead of spending a fortune on traditional advertising or paid marketing campaigns, you can leverage the power of word-of-mouth marketing to attract new customers. It may save you a lot of money in the long term.

Finally, a WooCommerce refer-a-friend program can help improve customer engagement and loyalty. Offering incentives for referrals can create a sense of community and reward customers for their loyalty and advocacy. This can lead to a stronger relationship with your customers, which can result in higher sales and revenue growth.

WPLoyalty Referral Plugin allows you to generate unique referral links and reward customers with exciting discounts.

How to Set Up a Refer a Friend Program in WooCommerce?

To set up a referral program in WooCommerce, you will require the best WooCommerce referral plugin like WPLoyalty. Refer a friend program is a great way to encourage customers to refer their loved ones to your store. Also, with the help of WooCommerce refer a friend plugin, you can retain customers and boost sales naturally.

Here are the steps to set up a refer a friend program in WooCommerce:

To create a refer a friend program, we’ll be using WPLoyalty to illustrate an example – Give $10 and Get $10 (i.e., the existing customer (the referring person) will earn $10 for each successful referral. The friend (referral) will get $10 for making a successful purchase)

Step 1: Install and Activate WPLoyalty

Make sure to install and activate the WPLoyalty plugin before proceeding. You can download the plugin from your account. You can refer to the documentation – a step-by-step guide on how to install and activate it.

Once the installation is successful, you will be redirected to the WPLoyalty dashboard.

Step 2: Create Rewards (Coupons)

Before creating the referral campaign, we recommended you create the $10 reward first since WPLoyalty handles campaigns and rewards separately.

WPLoyalty offers four types of rewards, including – Fixed Discounts, Percentage Discounts, Free Products, and Free Shipping. For this guide, we’ll create a fixed discount reward of $10.

To create the reward, navigate to your WordPress dashboard, then go to WPLoyalty -> Rewards -> Create a Reward -> Select ‘Fixed Discount.

You must fill in the necessary details – Select ‘reward as coupon immediately’ – Select the ‘discount value as $10’ and click on Save and Close.

Create a fixed discount reward

Now, we’ve successfully created the fixed discount reward. Let’s start to create a referral campaign in step 3.

Step 3: Create a WooCommerce referral campaign

Visit your WPLoyalty Dashboard -> Campaigns -> Select ‘create a new campaign’ -> Select ‘referral campaign.’

In this referral campaign, you can create rewards for both existing and new customers in a single campaign.

Now, fill in the necessary details. Choose the type of reward as ‘Coupons’ for both existing and new customers. Click on save & close once it is completed.

Create a WooCommerce referral campaign

Step 4: Allow customers to discover your Refer a Friend program

Customers can discover your Refer a Friend program in two ways: One is through their My Account Page, and, Secondly, through a chat-like launcher widget.

My Account’s Page

Customers can visit their My Account Page -> Points and Rewards to get their unique referral link.

Customer rewards page

Launcher Widget

The Launcher Widget allows customers to easily find out about the rewards they’ve received and the various ways to redeem them. Additionally, this widget, designed like a chat interface, is conveniently accessible on the page, making it simple for customers to discover their rewards.

Chat-like Launcher Widget

So, once the new customer enters your store with the referral link and makes a successful purchase – Existing customers will get $10 Off, and New customers will get $10 Off.

Note: Customers can also share the referral link via Social media platforms. To share on social media, you must create a social media campaign. (The field is Optional).

Implement Refer a Friend program and let your brand advocates promote your brand.


Setting up a Refer a Friend program in WooCommerce can be a great way to increase your customer base and encourage existing customers to promote your brand.

By following the steps outlined in this blog, you can easily set up a refer a friend program with the best WooCommerce referral plugin. Remember to choose a suitable WooCommerce loyalty points system and make it easy for customers to refer their friends. With a well-planned and best refer a friend program, you can turn your satisfied customers into brand advocates and boost your sales in the process.

How do I attract referrals to my online store?

To attract referrals, you need to create exciting discounts for customers to refer their friends and families to your eCommerce store. This could be in the form of a coupon, free products, or free shipping. Once you have decided on the incentive, make it easy for your existing customers to refer others through a referral program. Add a referral link or even a social media share button.

How successful is Refer a Friend program?

Referral programs can be a very effective way to acquire new customers. When existing customers refer their friends or family members to your brand, it can help to build trust and credibility. Referral programs can also be cost-effective, as you do not spend money on traditional advertising. However, the success of a referral program depends on various factors, such as the nature of the product or service, the target audience, the incentive offered, and the ease of the referral process.

How can I promote my WooCommerce refer a friend program to boost sales?

To promote your WooCommerce refer a friend program, you can start by sending an email to your existing customers announcing the program and the incentive. You can also promote the program through social media posts and advertising. Make sure to clearly communicate the benefits of the program and provide easy-to-follow instructions for customers to refer others.

What is the impact of Refer a Friend program?

Refer a friend program can have a significant impact on your eCommerce store by attracting new customers, increasing sales, and improving customer loyalty. In addition, referred customers are often more likely to become repeat customers and are more likely to make bulk purchases.

What are the different types of referral programs?

There are several types of referral programs, including cash rewards, discount coupons, free products, and points-based systems. The type of program you choose will depend on your goals and your budget.

How does the Refer a Friend program work?

The Refer a Friend program works by encouraging existing customers to refer others to your online store. When a referred customer makes a purchase, the referring customer receives the incentive. The program can be automated using a referral program plugin, making it easy to manage.

What makes a good referral program?

A good referral program is easy to use, offers a valuable incentive, and is well-communicated to customers. It should align with your brand values and be consistent with your overall marketing strategy. Additionally, it should be designed to reward both the referring customer and the referred customer, creating a win-win situation for everyone involved.

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Haridha P

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