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How to Create a Free Shipping Coupon in WooCommerce? (2 Easy Ways)

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How To Set Up A Free Shipping Coupon In Woocommerce

You can easily influence 24% of customers to spend more money on your store by offering a WooCommerce free shipping coupon.

The term “free” plays a major role in online shopping. Psychologically, customers prefer a $5 worth free shipping offer rather than a $10 product discount. They experience the satisfaction of saving on additional delivery costs to get their favorite products.

So, using a free shipping coupon in WooCommerce will be a great advantage to attract customers and increase order value and sales.

WooCommerce has this no-cost shipping coupon feature, but due to its limitations, you cannot take full advantage of it, such as providing it only for first-time customers.

In this blog, we will discuss how to set up a free shipping coupon in WooCommerce using both the default settings and a free shipping plugin like “Discount Rules for WooCommerce -Pro” to attract customers and increase sales.

Convert 24% of site visitors into regular customers by offering a free shipping coupon on their first orders using Discount Rules.

What is a WooCommerce Free Shipping Coupon?

A WooCommerce free shipping coupon is a code customers can enter at checkout to claim their no-cost shipping offer. Store owners use this promotional code strategy to grab customers’ attention, drive new customers, and increase sales.

For example, Use the “ZEROSHIP” code to get free shipping on first orders. Or use the “NOSHIP” code on orders above $199 to unlock a free delivery deal.

Why Offer a WooCommerce Free Shipping with a Coupon?

Offering a WooCommerce free shipping with coupon is a strategic move for a few reasons:

  • Create Customized Coupon Offers for Specific Customer

Instead of offering a zero-shipping offer to every customer, you can create WooCommerce free shipping with coupons and provide them to specific customers, such as first-time customers, bulk-order customers, and others. 

A customized coupon code that reflects customers’ shopping journeys will make them feel valued and enhance their shopping experience, which will retain them for future purchases.

For example, Use the “FIRSTFREESHIP” code for zero-cost shipping on first orders.

  • Increase Order Value

Offering a WooCommerce free shipping coupon on every order is impossible.
So, you can tie coupons to a minimum order value to encourage customers to reach a specific order amount to receive free shipping.

  • Track Coupon Performance

You can offer free delivery offer directly on the checkout page.
Yet, using a WooCommerce free shipping coupon code will help you track details, such as how many customers are claiming coupons, its impact on sales and abandoned carts, and more.

You can easily optimize the free delivery strategy with these details.

How to Create a Free Shipping Coupon in Woocommerce?

Setting up a free shipping coupon in WooCommerce is a quick and easy process. Let’s check the two ways to create it and boost sales.

1. Using Default Settings

If you are a beginner in online selling and do not have the money to invest in a plugin, you can utilize WooCommerce’s built-in free shipping option to start offering a free delivery coupon deal.

To create a WooCommerce free shipping coupon using the default feature, you need to set up two steps.

Step 1: Setting a Free Shipping Zone

  • Go to “WooCommerce” -> “Settings” -> “Shipping.”
  • In the “Shipping Zone,” click the “Add zone” button to create free shipping for specific or all zones.
    • For example, I chose “United States” to provide the zero-cost shipping discount only to customers from the USA.
  • Enter the Zone name and select the specific “Zone regions.”
Creating free shipping using default settings
  • Click the “Add Shipping Method”. A popup box will appear.
  • Create a shipping method, “Free Shipping”. Continue to the next step.
  • Enter a name for reference. This name will appear at checkout to convey the shipping deal to customers.
  • You can set requirements as “free shipping coupon”.
  • Click “Create and Save” to save these changes.
Selecting a free delivery coupon option in settings

Note: You can also set the minimum amount for this deal by selecting “minimum order amount and coupon” to motivate customers to reach a specific amount to get a free shipping offer.

Step 2: Creating a coupon code

  • Go to “Marketing” -> “Coupons”.
  • Add a new coupon.
  • Enter your coupon code.
  • In the “Coupon Data” section, enable the “Allow Free Shipping” option.
  • You can optionally select the discount type and coupon amount to provide discounts to the total, along with a free shipping offer.
  • Publish it.
Creating a coupon code in the settings

After setting these two steps, free shipping will only be offered to specified zones when customers enter the shipping coupon code at checkout.

Applying free delivery to specific regions using discount code

Isn’t it a hectic process to set two steps to enable a WooCommerce coupon for free shipping? 

Also, you can only set the following conditions using the default settings:

  • Setting minimum order amount with coupon.
  • Providing coupons to specific customers.
  • Set coupon usage limits.

But how do you offer a WooCommerce free shipping coupon code only for first-time customers?

You can simply use a free shipping plugin to simplify these processes and set advanced purchase conditions for free shipping coupon offers, such as first orders, Nth orders, and more.

Before using a plugin, delete the default free shipping settings to avoid synchronizing it with plugin settings. Remove both coupon and free shipping zones.

2. Using a Free Shipping Coupon Plugin

Select the best plugin to create a WooCommerce free shipping coupon code.

I chose “Discount Rules for WooCommerce -Pro” for this blog because it is versatile and provides more customization options.

Before checking the steps, install and activate the “Discount Rules” plugin. If you have a doubt, check the installation guide for clear instructions.

Here is how you can set a WooCommerce free shipping coupon using a plugin:

  • Go to “WooCommerce” -> “Discount Rules”.
  • Add a new rule. Enter the rule (campaign) name for your reference.
  • Select the discount type “Free Shipping.”
  • In the “Rules” section,
    • Select “Country” as the first condition type and select the specific country.
    • Select “Coupon” as the second condition type and enter your coupon code.
  • Save and enable the rule.
Setting a WooCommerce free shipping coupon using the Discount Rules plugin

That’s it. Isn’t it simple and quick?

Customers from specified regions can now enter this coupon code at checkout to claim their free delivery offer.

Offer a free shipping coupon to specific users or user roles easily using Discount Rules to increase customer base and enhance loyalty.

Tips:

You can also set other purchase conditions that customers should meet to enable this WooCommerce free shipping coupon offer, such as:

  • Setting minimum purchase amount based on “subtotal.”
  • Only for first-time customers. Or free delivery deals for Nth orders. For example, free shipping for 5th time order.
  • Based on the number of purchases using “purchase history.”
  • Offer only to specific customers or customer groups like wholesale customers, subscribers, etc.,
  • You can use the plugin to provide free delivery to specific states, cities, and zip codes, not only for specific countries.

Check out this detailed WooCommerce free shipping guide, which includes different scenarios and steps for offering free shipping in multiple ways using both the default feature and the plugin.

We also explained the common troubleshooting issues in free shipping and solutions in the guide. Don’t forget to check it.

Conclusion

Offering a WooCommerce coupon for free shipping is not an optional tactic; it is a must-have option in your store to increase sales in specific regions.

Instead of overlooking this strategy, implement the steps now to attract customers and boost your revenue. You can also use the “Discount Rules for WooCommerce -Pro” plugin to simplify your process.

Have you already provided free shipping with a coupon on your WooCommerce store? Or Planning to implement it now to see a positive change in sales? Share your answer in the comments, and if you have any questions about the free shipping coupon deals, contact our support team. We are here to help!

Offer a free shipping coupon to first-time customers to elevate their shopping experience, retain them for future purchases, and boost sales.

Related Reads

How do I add free shipping to a specific product in WooCommerce?

You can easily use the “Discount Rules for WooCommerce” plugin to add free shipping to a specific product in WooCommerce.

1. Install and activate this plugin.
2. Go to “Discount Rules” under “WooCommerce.”
3. Add a new rule.
4. Choose the “Free Shipping” condition type.
5. Choose another condition as “Product” and select the specific product. Save the rule.

Now, free shipping will be enabled only when a specific product is added to the customer’s cart.

What are the shipping options in WooCommerce?

The default WooCommerce platform allows you to set three shipping options:
1. Free Shipping: A free delivery to specific or all locations.
2. Flat rate: A specific delivery cost for specific or all regions.
3. Local Pickup: By choosing this option, customers pick up their order themselves from local pickup locations, where they have to pay base taxes.

You can use the “Discount Rules” plugin to apply WooCommerce free shipping in multiple ways with purchase requirements.

What is the default shipping option in WooCommerce?

The default shipping options available in WooCommerce are free shipping, flat rate, and local pickup. You can add a zone and set your shipping option.

Does WooCommerce offer shipping discounts?

Yes, WooCommerce offers a “free shipping” option as a discount deal to attract customers from particular locations. You can also customize your discount using a free shipping plugin.

How to automatically select free shipping if available in WooCommerce?

To automatically select free shipping options in WooCommerce:

1. Open the “Shipping” page in the default WooCommerce settings.
2. If you choose “free shipping” for specific zones, then a “flat rate” will be provided to other regions with the “Rest of the World” option.
3. Make sure that the “free shipping” option in the “Rest of the World” zone is disabled.
This will automatically apply the free shipping option wherever it is applicable.

Why is the WooCommerce free shipping coupon not working?

The WooCommerce free shipping coupon is not working for a few reasons:

If you use the default free shipping feature, 
– Ensure you enabled the free shipping option and selected the correct regions.
– Ensure you created the coupon code and “enabled” the free shipping option.
– Go to the “WooCommerce Settings” page, scroll down to the “Coupon” option, and ensure it is enabled.

If you use the “Discount Rules” plugin:
– Ensure that you saved and activated the rule.
– Ensure that you selected the target shipping regions and other purchase conditions.
– If the issue is not resolved yet, contact our support team.

Picture of Nanthini Sri

Nanthini Sri

I'm Nanthini, an experienced marketer turned content writer. Specializing in B2B and ecommerce, I have a knack for simplifying intricate concepts, making industry insights easily accessible to all readers. When not crafting content, catch me immersed in books or binge-watching dramas!
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