How Do You Create a Loyalty Program in WooCommerce?

loyalty program for your woocommerce store

Retaining customers is as important as acquiring new ones, sometimes even more. But how to retain and make them choose your brand every time they think of making a purchase?

The solution: creating a WooCommerce Loyalty program. 

You can reward your customers with a well-built loyalty program and keep them coming back for more.

So, the concept of loyalty programs may sound simple and it’s nothing new. But how do you create an effective loyalty program that works?

In this blog, we’re peeling back the layers of the WooCommerce loyalty program, its importance and the step-by-step process of creating a loyalty program with an easy-to-use WooCommerce loyalty program plugin – WPLoyalty.

Ready to retain, acquire and engage your customers with a loyalty program? Let’s dive in!

Increase your return on investment up to 30X by creating a WooCommerce loyalty program with WPLoyalty.

What is the WooCommerce Loyalty Program?

WooCommerce Loyalty Program is a points and rewards program that allows you to increase customer loyalty by offering them loyalty points or exciting rewards for various customer actions like, making purchases, referring friends, writing reviews and more.

Customers can earn points through these activities, which they can redeem for discounts, free products, or other rewards. You can customize the program to fit the specific needs of the brand, like setting up point values, redemption options, and conditional rules.

By implementing a best WooCommerce Loyalty Program, you can increase customer retention, encourage repeat purchases, and foster a sense of community around your brand. It can also help you to gather valuable customer data and insights to improve your marketing strategies and product offerings.

Why is a Loyalty Program Important for your WooCommerce store?

A loyalty program is important for your WooCommerce store because it is a powerful tool that can help your WooCommerce store stand out from the competition and drive growth for your business. Here are a few more reasons why implementing a WooCommerce loyalty program is so important:

Encourages Repeat Purchases

A WooCommerce loyalty program provides a strong incentive for customers to return to your store and make additional purchases. It helps to build customer loyalty, increase retention rates, and drive revenue growth over time.

Build Customer Relationships

Rewarding customers for their loyalty, you can build stronger relationships with your customers and create a sense of community around your brand. This can help to increase customer engagement, improve customer satisfaction, and drive brand advocacy.

Provides Valuable Customer Insights

A clear-cut customer loyalty program for WooCommerce stores can provide you with valuable data and insights into customer behavior, preferences, and buying habits. Use this information to optimize your marketing strategies, improve your product offerings, and increase customer satisfaction.

Helps Differentiate Your Business

In today’s crowded eCommerce market, it’s important to find ways to stand out from the competition. So, by creating a loyalty program, you can differentiate your business and create a unique value proposition that differentiates you from other online retailers.

Spreads the Word

Happy customers share their experience through referrals. When they snag great deals or earn rewards, they’re likely to tell their friends and family about it. This word-of-mouth can acquire new customers to your store without you spending extra on marketing.

Implement WPLoyalty’s referral loyalty program to increase your word-of-mouth sales easily.

How To Create A Loyalty Program in WooCommerce?

You can create a WooCommerce loyalty program easily by using WPLoyalty. 

It is the best WooCommerce points and rewards plugin that helps you to create and manage a wide range of loyalty programs. You can set up loyalty campaigns for each and every customer actions like,

The best part is that – you can offer five different kinds of rewards to your customers. They are loyalty points, percentage discounts, fixed discounts, free products and free shipping.

To make it even more clear for you, we’ll guide you through how to create a loyalty program for customers using WPLoyalty. The example we create will give you a better understanding of how to set up your effective loyalty program.

Step 1 – Install the WPLoyalty Plugin

Firstly, download the WPLoyalty plugin. After downloading, ensure that you install and activate the plugin.

Install Wployalty plugin

For that, go to your WordPress dashboard -> Plugins → Add new → Upload the plugin → Install and activate it.

If you still have doubts on how to install and activate the WPLoyalty plugin, refer to the step-by-step guide provided in the documentation.

Step 2: Create a Loyalty Campaign that allows customers to earn points

As we said earlier, you can create various loyalty campaigns using WPLoyalty. Now, for instance, let’s take a look at how to create a “Points for purchase” campaign with the reward of 1 point for every $1 spent.

For that, Visit your WordPress dashboard -> WPLoyalty -> Campaigns -> Click on Create new campaign -> choose the “Points for Purchase” campaign type. Fill in the necessary details. Finally, click on save and close.

Here is the example screenshot of the configuration.

Campaigns that allow customers earn points

Now, the campaign has been created. Customers can earn points for their purchase with this campaign. Now, let’s create a reward that will allow customers to redeem their points for a discount coupon.

Step 3: Create a reward that allows customers to redeem the earned points

Let us create a ‘Point Conversion’ reward that allows customers to redeem their points into a coupon. For instance, ‘Redeem 500 points for a $5 coupon.’

To create this ‘Point Conversion’ reward, go to your WordPress dashboard -> WPLoyalty -> Rewards -> Click on ‘Create a new reward’-> choose the ‘Points Conversion’ reward type.

Create a new reward

Now, we have created both the campaign and reward where customers can earn and use points. This creates an effective loyalty program designed to enhance customer retention and engagement.

How Do Customers Discover Your Loyalty Program?

WPLoyalty lets your customer discover your loyalty program easily. It allows you to showcase your WooCommerce loyalty program in two different ways. One, on the My Account page -> Point & Rewards section. Two, with the help of customized chat-like Launcher Widget.

1. My Account’s Page

Customers can visit their My Account page -> Points & Reward section. The section includes available points, points redeemed, and which level they are—additionally, the coupon rewards, their recent activities, and various ways to earn rewards.

Discovery of the loyalty program in WPLoyalty

2. Launcher Widget

This chat-like launcher widget is another best way for customers to discover your loyalty program. WPLoyalty allows you to customize the launcher widget to match your store’s style. The widget contains the number of points, levels, and ways to earn points and redeem rewards. 

Launcher widget

Get started with a WPLoyalty’s loyalty program and effortlessly reward your customers with multiple reward types like discounts, free products and so on.


Creating a loyalty program for WooCommerce stores is a powerful way to boost customer retention and increase e-Commerce sales

It’s important to understand your customer’s needs and preferences to create an effective loyalty program. Set clear and achievable goals, and choose the right rewards and incentives that align with your business objectives and customers like the most.

So, make sure you always prefer to choose the best WooCommerce loyalty program plugin like WPLoyalty to effectively implement your loyalty program.

How do I create a loyalty program in WooCommerce?

Go to your WordPress dashboard -> WooCommerce -> WPLoyalty. Install the WPLoyalty plugin, activate it, and follow the setup wizard to create your loyalty program with customized rewards and points system tailored for your customers.

What is the best reward system for WooCommerce?

The best reward system for WooCommerce typically includes points for purchases, referral bonuses, and exclusive discounts. Tailor rewards to fit your audience’s preferences for maximum engagement and loyalty.

Do loyalty programs work in ecommerce?

Yes, loyalty programs are effective in ecommerce. They encourage repeat purchases, enhance customer retention, and can significantly increase a store’s revenue by fostering a loyal customer base.

How do you create a simple loyalty program?

1. Start by deciding on the rewards, such as discounts or free products. 
2. Then, track purchases and rewards through a straightforward points system. 
3. Make sure it’s easy for customers to join and understand.

How do you structure a loyalty program?

Structure a loyalty program by defining clear tiers of rewards, setting achievable milestones for customers, and providing diverse ways to earn points. Ensure the structure incentivizes frequent engagement and purchases.

What are the key components in a loyalty program?

Key components include a points system, rewards or incentives, customer tiers for different levels of loyalty, easy redemption processes, and personalized marketing communications to keep participants engaged.

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Harini A

Harini is an experienced content writer with a passion for transforming complex SaaS concepts into engaging, informative content. She has honed her skills in crafting compelling blogs and articles that resonate with a diverse audience.
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