How to Create a Loyalty Program for Your WooCommerce Store

loyalty program for your woocommerce store

In the world of eCommerce, creating loyalty programs have become a crucial part of a successful business strategy. When it comes to WooCommerce loyalty programs, implementing the right one is extremely important. A well-designed loyalty program helps to retain customers and foster long-term relationships, which in turn can lead to increased sales and revenue.

Also, the WooCommerce rewards program encourages customers to make more purchases. Apart from it, the best WooCommerce loyalty program plugin is capable of converting potential customers into lifelong loyal customers.

In this blog, we will walk you through the benefits and how to create a loyalty program for your WooCommerce store. So, whether you’re a new store owner or an experienced retailer looking to enhance customer loyalty, this blog is for you. Let’s dive in!

WPLoyalty helps you to create a loyalty program in WooCommerce, increasing sales and revenue quickly.

What is WooCommerce Loyalty Program?

WooCommerce Loyalty Program is a type of rewards program designed for eCommerce stores using the WooCommerce platform. It allows brands to incentivize customer loyalty by offering them points or exciting rewards for making purchases, referring friends, writing reviews, or following your brand on social media.

Customers can earn points through various activities, which they can redeem for discounts, free products, or other rewards. You can customize the program to fit the specific needs of the brand, like setting up point values, redemption options, and conditional rules.

By implementing a WooCommerce Loyalty Program, you can increase customer retention, encourage repeat purchases, and foster a sense of community around your brand. It can also help you to gather valuable customer data and insights to improve your marketing strategies and product offerings.

Why is a loyalty program important for your WooCommerce store?

A loyalty program is a powerful tool that can help your WooCommerce store stand out from the competition and drive growth for your business. Here are a few reasons why implementing a WooCommerce loyalty program is so important:

Encourages Repeat Purchases

A loyalty program provides a strong incentive for customers to return to your store and make additional purchases. It helps to build customer loyalty, increase retention rates, and drive revenue growth over time.

Build Customer Relationships

Rewarding customers for their loyalty, you can build stronger relationships with your customers and create a sense of community around your brand. This can help to increase customer engagement, improve customer satisfaction, and drive brand advocacy.

Provides Valuable Customer Insights

A loyalty program can provide you with valuable data and insights into customer behavior, preferences, and buying habits. Use this information to optimize your marketing strategies, improve your product offerings, and increase customer satisfaction.

Helps Differentiate Your Business

In today’s crowded eCommerce market, it’s important to find ways to stand out from the competition. By offering a loyalty program, you can differentiate your business and create a unique value proposition that differentiates you from other online retailers.

Create a WooCommerce loyalty program with WPLoyalty, and acquire more customers easily.

How To Create A Loyalty Program For Customers?

To create a loyalty program for customers in WooCommerce, you just need a powerful WooCommerce loyalty plugin like WPLoyalty. The plugin allows you to create a loyalty program in just a few clicks. Also, this plugin allows you to reward customers for every single action they make on your website.

Rewarding customers for every action can improve customer loyalty and help you give your customers an amazing shopping experience. With this best WooCommerce loyalty plugin, you can reward customers for,

  • Purchasing a product
  • Signing up for an account
  • Writing a product review
  • Referrals/ Refer-a-friend
  • Birthday
  • Social sharing

Once customers earn loyalty points for their actions, the WPLoyalty plugin allows you to create rewards. This way, customers can use their points and redeem them as a reward for their future purchases. The rewards include Fixed or percentage discounts, freebies, or free shipping.

To make it even more clear for you, we’ll guide you through how to create a loyalty program for customers using the WPLoyalty plugin. The example we create will give you a better understanding of how the plugin works.

Install WPLoyalty Plugin

Before creating a loyalty program in WooCommerce, ensure you’ve installed and activated the WPLoyalty plugin. You can download the plugin from your account (link).

Install Wployalty plugin

Now, go to your WordPress dashboard -> Plugins → Add new → Upload the plugin → Install and activate it. If you still have doubts about the installation, do read our documentation.

A campaign that allows customers to earn points

There are various campaigns that allow customers to earn points. Now, for instance, let’s take a look at how to create a points-for-purchases campaign.

Visit your WordPress dashboard -> WPLoyalty -> Campaigns -> Click on Create a new campaign -> choose the “Points for Purchase” campaign type. Fill in the necessary details like title and descriptions. Finally, click on save and close.

Campaigns that allow customers earn points

Now, the campaign has been created. Customers can earn points for every purchase with this campaign. Let’s create a WooCommerce reward that will allow customers to redeem their points for a coupon.

Reward that allows customers to spend the points

WPLoyalty allows you to create a ‘Point Conversion’ reward that allows customers to redeem their points into a coupon. For instance, ‘Redeem 500 points for a $5 coupon.’

To create this ‘Point Conversion’ reward, go to your WordPress dashboard -> WPLoyalty -> Rewards -> Click on ‘Create a new reward’-> choose the ‘Points Conversion’ reward type.

Create a new reward

Now that you have created the campaign and the reward, customers can earn and use points in WooCommerce.

How do customers discover your loyalty program?

Customers can discover your loyalty program easily and get the best use of it with the Loyalty plugin. The plugin allows you to showcase your WooCommerce loyalty program in two different ways. One, on the My Account page -> Point & Rewards section. Two, with the help of customized chat-like Launcher Widget.

1. My Account’s Page

Customers can visit their My Account page -> Points & Reward section. The section includes available points, points redeemed, and which level they are—additionally, the coupon rewards, their recent activities, and various ways to earn rewards.

My accounts page

2. Launcher Widget

This chat-like widget is another best way for customers to discover your loyalty program. WPLoyalty allows you to customize the launcher widget to match your store’s style. The widget contains the number of points, levels, and ways to earn points and redeem rewards.

Launcher widget

Launch WPLoyalty, create a loyalty program, and keep your customers engaged easily.


Creating a loyalty program for your WooCommerce store can be a powerful way to boost customer retention and increase sales. By offering incentives and rewards to your loyal customers, you can not only encourage them to continue shopping with you but also attract new customers to your store.

It’s important to understand your customer’s needs and preferences to create an effective loyalty program. Set clear and achievable goals, and choose the right rewards and incentives that align with your business objectives and customers prefer the most.

By following the steps outlined in this blog post, you can create a loyalty program that not only delights your customers but also helps you grow your business. With the right strategy and tools, you can turn your loyal customers into brand advocates and drive long-term growth for your WooCommerce store.

Why is a loyalty program important for a WooCommerce store?

A loyalty program can help increase customer retention and encourage repeat purchases, as customers have an incentive to continue shopping with you in order to earn rewards. It also helps to differentiate your store from competitors and can be a way to reward your most loyal customers for their continued patronage.

What benefits can a loyalty program bring to my WooCommerce store?

Some of the benefits of a loyalty program for a WooCommerce store can include increased customer retention and loyalty, higher average order values, increased sales, and improved customer satisfaction.

How do I set up a loyalty program for my WooCommerce store?

There are a variety of plugins and tools available for setting up a loyalty program for your WooCommerce store. You can research and compare different options to find the one that best meets your needs and budget. You can also use WPLoyalty – WooCommerce Loyalty plugin to create a loyalty program.

What are some best practices for creating a successful loyalty program for my WooCommerce store?

Some best practices for creating a successful loyalty program for your WooCommerce store include setting achievable rewards, making it easy for customers to understand how the program works, promoting the program through various channels, and tracking and analyzing the program’s performance over time.

Can a loyalty program boost customer retention and loyalty in a WooCommerce store?

Yes, a well-designed loyalty program can help boost customer retention and loyalty in a WooCommerce store by providing customers with an incentive to continue shopping with you.

How long should I run my WooCommerce loyalty program for?

The length of time you run your loyalty program will depend on your business goals and the specifics of your program. Some businesses may run ongoing loyalty programs, while others may run shorter promotions or campaigns to encourage participation.

How can I promote my WooCommerce loyalty program to customers?

You can promote your WooCommerce loyalty program to customers through various channels, such as email marketing, social media, on your website, and in-store promotions. It’s also important to make sure that customers are aware of the program when they make a purchase, and that they understand how it works.

Balaji Venkatesan

Balaji Venkatesan

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