How to Create WooCommerce Coupons And Coupon Codes?

how to create coupons and coupon code in woocommerce

Want to bring in sales but don’t know how? The answer is WooCommmerce Coupons. With coupons, it is easy to increase conversions, attract new customers, reward loyal ones, and retain them for a longer period.

WooCommerce only lets you create simple coupons. If you wish to create advanced coupons to send targeted discounts that drive sales, you can use one of the popular plugins like “Discount Rules for WooCommerce.”

In this guide, we’ll simplify the process of creating WooCommerce Coupons and Coupon Codes, making them accessible for both beginners and seasoned users.

We will learn steps to create different types of advanced coupons with “Discount Rules for WooCommerce” and the best practices for offering coupons in your store.

Offer WooCommerce Coupons using Discount Rules and easily attract new customers to your store

What is a WooCommerce Coupon?

A WooCommerce coupon is a discount code that customers enter during the checkout to receive an offer on their order. With Coupons, you can offer discounts on individual products, entire orders, or shipping costs. You can also promote specific products or collections, or to reward loyal customers.

After creating a coupon, you can copy and paste the coupon code to give to your customers. They can then enter the WooCommerce discount code at checkout to receive their discount. The Other way is to create URL coupons where your customers can redeem the coupon by clicking the link.

For example,

You can offer a 10% discount during the Black Friday season and share the coupon code “BLACKFRIDAYSALE” or share URL links with your customers.

You can offer different types of coupons like Percentage discount coupons, fixed discount coupons, user-role specific coupons, free shipping coupons, and more. 

What is a WooCommerce Discount Code?

A WooCommerce Discount Code is a combination of numbers and letters shared with customers to redeem the discount. Only if they enter the code, they will be eligible to enjoy the offer.

For Example, A coupon may have discount codes like “OFFER007,” “SAVE10NOW” and “BOGO50

During the checkout process, your customers will use these codes and reduce the cart value.

Benefits of WooCommerce Coupons for Your Store

WooCommerce Coupons are a powerful tool to increase sales, attract new customers, and boost customer loyalty. We listed some of the benefits of using WooCommerce coupons. 

Attract New Customers: Coupons easily attract new customers to your store. By offering a discount to new users, you can encourage people to try your products for the first time.

Earn Customer Loyalty and Retain Your Loyal Customers: You can offer coupons to boost customer loyalty by rewarding your existing customers for their continued business. You can appreciate your loyal customers by offering special WooCommerce discount codes and encouraging them to keep coming back. 

Increased Customer Engagement and Satisfaction: Coupons always excite customers and make them shop in your store. When they get a coupon, they go through your shop, check the other products, and will be actively engaged. This engagement leads to customer satisfaction and helps you to connect deeply with your customers. 

Personalized Customer Experience: Coupons are special discounts. When you give coupons, your customers will feel special. Therefore, coupons can help you give a personalized shopping experience for your customers, which will result in repeated purchases in your store.

Increased AOV: Coupons have the power to increase the Average Order Value (AOV) of your customer’s purchase. Whenever customers are shopping, they always look for coupons. Once they find the right coupons, they might purchase more to get that discount. In this way, coupons can easily increase AOV. 

Repeated Purchases: When you offer coupons for different types of customers based on their requirements and make them feel that you value them, they will stick with your brand and often make purchases. Coupons are a great way to encourage repeat purchases in your store. 

Clear out inventory: If you have products that are not selling well, you can use coupons to clear them out. Hence you can free up space in your inventory and make room for new products.

Track customer behavior: When you begin a coupon campaign after the campaign ends, you will know how interested your customers are in buying a particular product. For example: If you offer coupons for a specific product, and your customers buy more of it. It is evident your customers are more interested in that particular product. Hence you can add inventory to that particular product. 

Boost Sales: Coupons can be a great way to increase sales by offering discounts to customers. This can be especially effective during slow sales periods or for new products that you are trying to promote.

Gives you a competitive edge: Coupons are great deals, and your customer’s attention will always fall on great deals. With more customers moving to your store, you can give tough competition to your competitors. 

Offer WooCommerce Coupons and boost sales effortlessly using Discount Rules

How to create WooCommerce Coupon Codes?

To create Coupon Codes with the default WooCommerce feature->Go to your WordPRess Dashboard->WooCommerce->Marketing->Coupons->Add Coupon->enter coupon code and configure the rule->Publish

Let’s create a simple coupon using the WooCommerce feature.

For example, a 10% discount using a discount code.

  1. Go to your WordPress Dashboard->WooCommerce->Marketing->Coupons
  2. Click the Add Coupon button.
  3. Enter a coupon code or click the generate coupon code button to auto-generate coupon code in WooCommerce. 
  4. Now choose the discount type as “Percentage discount” and set the value as “10,” as shown in the screenshot below. 
creating coupon codes in WooCommerce

5. You can also set the expiration date as shown in the screenshot.

6. Finally, Publish the coupon. 

This is how you create a WooCommerce Coupon code. By default, WooCommerce only lets you create a simple coupon. In the next section, we will learn how you can use a plugin to create Advanced coupons for WooCommerce. 

How to create Advanced WooCommerce Coupons with a Plugin?

You can create Advanced coupons with a WooCommerce Coupon Code plugin like “Discount Rules for WooCommerce.”

Install and activate the plugin -> Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules->Add New Rule-> Configure the discount->Click add condition and create coupons->Finally, Save and enable the rule.

There are different types of advanced coupons. 

  • Store-wide Coupon discount
  • Buy One Get One Free (BOGO) Coupon
  • URL Coupon
  • Bulk Discount Coupon
  • Free Gift Coupon
  • User Role-specific coupon
  • Free Shipping Coupon

Store-wide Coupon Discount

A Storewide Discount Coupon is a special offer that provides a discount on all products available in the store. It allows customers to enjoy savings across all the products in the store. This type of coupon is a great opportunity to explore different products and take advantage of discounted prices throughout the store.

For Example: “10% discount on all the products in the store.” 

  1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
  2. Click the Add New Rule button. 
  3. Give a rule name and choose the discount type as “Product Adjustment.”
  4. In the Filter section, choose “All Products,” as here we will be offering discounts on all the products in the store.
  5. In the Discount section, choose “Percentage discount” as the discount type and set the value “10,” as shown in the screenshot below. 
creating Store-wide coupon

If you look at the above screenshot, you can see we have set a special condition to create a coupon.

6. In the Rules Section, click the Add condition button.

7. Now, choose the condition type as “Coupons,” select “Create your own coupon” and enter the coupon code as “NEWOFFER.”

8. Finally, Save and Enable the rule. 

Now we have created a store-wide discount code for WooCommerce. 

Buy One Get One Free (BOGO) Coupons

This is one of the popular discount coupons used by store owners in WooCommerce. Here you will give a free product when a customer purchases one or more products for full price. Buy one Get one free (BOGO) coupon encourages purchases and gives customers extra value for their money.

For example: “Buy any 2 products and get a “Cap” For free

  1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
  2. Click the Add New Rule button. 
  3. Give a rule name and choose the discount type as “Buy X Get Y.
  4. In the Filter section, choose “All Products” as here we will be offering discounts on all the products in the store.
  5. In the Discount section, choose “Buy X Get Y- Products” as the discount type, choose the free product as “Cap,” and set the value. Make sure to click the “Recursive” option so your customers will get a free product for every two products they purchase. Check the screenshot below for a better understanding.
creating BOGO coupon

If you look at the above screenshot, you can see we have set a special condition to create a coupon.

6. In the Rules Section, click Add condition.

7. Now, choose the condition type as “Coupons,” select “Create your own coupon” and enter the coupon code as “NEWOFFER.”

8. Finally, Save and Enable the rule. 

URL Coupon

URL coupons are special coupons that come with a web link. When customers click on the link, the coupon is applied automatically. This makes it easy for customers to get discounts without needing to enter a WooCommerce coupon code at the checkout page. 

For Example: “10% discount on Sunglasses”

  1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
  2. Click the Add New Rule button. 
  3. Give a rule name and choose the discount type as “Product Adjustment.”
  4. In the Filter section, choose “Products,” select “In list,” and select “Sunglasses.”
  5. In the Discount section, choose “Percentage discount” as the discount type and set the value as “10,” as shown in the screenshot below.
creating URL Coupon

If you look at the above screenshot, you can see we have set a special condition to create coupons.

6. In the Rules Section, click the Add condition button.

7. Choose the condition type as “Coupons,” select “Create your own coupon” and enter the coupon code as “NEWOFFER.”

8. Now, click the URL coupons checkbox and copy the URL. 

9. Finally, Save and Enable the rule. 

Now you can share the URL with your customers, and they can just click the link to get the discount. 

Bulk Discount Coupon

Bulk discount coupons are special offers that provide discounts on purchases made in larger quantities. These coupons motivate customers to buy more by offering reduced prices for buying in bulk. It’s an excellent way for customers to save money and stock up on their favorite products while enjoying discounted rates.

For Example: 

Buy 10 to 20 quantities and get a 10% discount

Buy 21 to 30 quantities and get a 15% discount

Buy 31 to 40 quantities and get a 20% discount

  1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
  2. Click Add New Rule button. 
  3. Give a rule name and choose the discount type as “Bulk Discount.”
  4. In the Filter section, choose “All Products.”
  5. In the Discount section, choose “Percentage discount” as the discount type and set the value as shown in the screenshot below.
creating Bulk discount coupon

If you look at the above screenshot, you can see we have set a special condition to create a coupon.

6. In the Rules Section, click the Add condition button.

7. Now, choose the condition type as “Coupons,” select “Create your own coupon,” and enter the coupon code as “NEWOFFER.”

8. Finally, Save and Enable the rule. 

Now we have created a Bulk Discount code for WooCommerce.

Free Gift Coupons

With Free Gift Coupons, you can give customers a complimentary gift when their total purchase amount reaches a certain value. This offer motivates customers to spend more to qualify for the free gift. It’s a fantastic way to make customers happy, increase sales, and build loyalty.

For Example: “Purchase above $200 and get a cap for free”

  1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
  2. Click the Add New Rule button. 
  3. Give a rule name and choose the discount type as “Buy X Get Y.”
  4. In the Filter section, choose “All Products.”
  5. In the Discount section, choose “Buy X Get Y- Products” as the discount type, choose the free product as “Cap,” and set the value as shown in the screenshot below. 
creating Free Gift Coupon

If you look at the above screenshot, you can see we have set two special conditions to create this coupon. 

6. In the Rules Section, Click Add Condition button. 

7. Now, choose “Coupons” as the condition type, select “Create your own coupon” and enter the coupon code as “NEWOFFER.”

8. Click the Add Condition button again and now choose “Subtotal” as the condition type, select “Greater than or equal (>=), “ set the subtotal value as “200.” and select the “Count all items in the cart” option.

9. Finally, Save and Enable the rule. 

This is how you set a free gift coupon for WooCommerce.

User Role-specific Coupon

User role-specific coupons are customized offers created for specific groups of customers based on their user roles. It’s a targeted approach to reward and  encourage different customer segments, ensuring each group receives personalized savings and a unique shopping experience. 

For Example: “Wholesale Customers get 20% discount”

.

  1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
  2. Click the Add New Rule button. 
  3. Give a rule name and choose the discount type as “Cart Adjustment.”
  4. In the Filter Section, choose “All Products.”
  5. In the discount section, choose “Percentage discount” and set the value as “20,” as shown in the screenshot below. 
creating User role-specific coupon

If you look at the above screenshot, you can see we have set two conditions to create this coupon. 

6. In the Rules Section, click the Add condition button.

7. Choose “Coupons” as the condition type, select “Create your own coupon” and enter the coupon code as “NEWOFFER.”

8. Click the Add Condition button again, now, choose “User role” as the condition type, select “In list” and choose “Wholesale Customer” as the user role. 

9. Finally, Save and enable the rule.

Now we have created a user role-based discount code for WooCommerce. 

Free Shipping Coupons

Customers usually abandon their carts due to shipping charges. With a free shipping coupon, you can encourage customers to complete a purchase. By offering free shipping, customers enjoy added value and a smoother shopping experience, leading to increased satisfaction and higher conversions. 

For Example: “Free Shipping for shopping above $300”

  1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
  2. Click the Add New Rule button. 
  3. Give a rule name and choose the discount type as “Free Shipping.”
  4. Go to the Rules section and click the Add Condition button. 
  5. Now, choose “Coupons” as the condition type, select “Create your own coupon” and enter the coupon code as “NEWOFFER.”
  6. Click the Add Condition button again and now choose “Subtotal” as the condition type, select “Greater than or equal (>=), “ set the subtotal value as “300.” and select “Count all items in the cart” option.
  7. Finally, Save and Enable the rule. 

Check the screenshot below for a better understanding.

creating Free Shipping Coupon

Now we have created a free shipping coupon for WooCommerce.

Best Practices for offering coupons in WooCommerce

Offering Coupons is one of the smartest ways to increase sales in your WooCommerce store. There are a few effective practices that you can follow to offer coupons in WooCommerce to increase its effectiveness. Let’s check out each practice in detail.  

Set Clear Objectives: Setting clear objectives is extremely important before you start your coupon campaign. For example, If you want to attract new customers, offer a coupon for first-time purchases. If you want to boost sales of specific products, offer a coupon for those products.

Limit coupon usage: You need to limit your coupon usage so that you can avoid any misuse of the coupon, which might result in loss. For example, You can limit a coupon to one use per customer to avoid overuse. 

Set expiration dates: Setting expiration dates for coupons gives a sense of urgency to your customers so that they will quickly make a purchase in your store. For example, You can offer coupons only for specific festive days.

Offer a variety of discounts: Offering different types of discounts, such as percentage discounts, fixed amount discounts, and free shipping, can appeal to a wider range of customers. For example, offering a 20% discount coupon or a free shipping coupon provides customers with different options and increases the chances of the coupon

Test and Optimize: You can test different types of coupons and offers to see which ones are most effective and adjust your strategies accordingly. For example, test a 10% discount coupon against a free shipping coupon to see which one performs better.

Offer WooCommerce Coupons and increase your store’s revenue easily

Conclusion

WooCommerce Coupons is a proven marketing strategy to boost sales in your store. Coupons can help you convert any casual visitors to your retail customers. Not only this, coupons have a number of benefits to your store, like attracting new customers, retaining regular customers, clearing excess inventory, and more. It is not easy to build your WooCommerce store without coupons.

To easily and quickly create coupons, you can use a WooCommerce coupon code plugin like “Discount Rules for WooCommerce.” With this plugin, you can also create other types of coupons like new user coupons, next-order coupons, smart coupons, and more.

How do I create a coupon code in WooCommerce?

1. To create a coupon code in WooCommerce, go to your WordPress Dashboard->WooCommerce->Marketing->Coupons
2. Click Add Coupon.
3. Enter a coupon code.
4. Choose the discount type and set the value.
5. Publish the Coupon.

Does WooCommerce have Coupons?

Yes, WooCommerce has coupons with limited options.

How to generate coupon code?

1.To generate a coupon code in WooCommerce, go to your WordPress Dashboard->WooCommerce->Marketing->Coupons
2.Click Add Coupon.
3.Now click generate coupon code button.
4.Choose the discount type and set the value.
5.Publish the Coupon.

How do I auto generate a coupon code in WooCommerce?

1.To auto generate a coupon code in WooCommerce, go to your WordPress Dashboard->WooCommerce->Marketing->Coupons
2.Click Add Coupon.
3.Now click generate coupon code button to auto-generate a coupon code.
4.Choose the discount type and set the value.
5.Publish the Coupon.

How do I create a free product coupon in WooCommerce?

To create a free product coupon in WooCommerce, install and activate “Discount Rules for WooCommerce” plugin.
1.Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
2.Click Add New Rule button.
3.Give a rule name and choose the discount type as “Buy X Get X” or “Buy X Get Y.”
4.In the filter section, choose the products for which you wish to give free products.
5.In the discount section, choose the discount type as “Free”, set the value and choose the free product. 
6.Save and Enable the Rule.

How do I find Coupons in WooCommerce?

1.To find coupons in WooCommerce->go to your WordPress Dashboard->WooCommerce->Marketing->Coupons
2.Click Add Coupon.
3.Now create a coupon code.
4.Choose the discount type and set the value.
5.Publish the Coupon.

How do I add a coupon field in WooCommerce?

1.To add a coupon field in WooCommerce,go to your WordPress Dashboard->WooCommerce->Marketing->Coupons
2.Click Add Coupon.
3.Now create a coupon code.
4.Choose the discount type and set the value.
5.Publish the Coupon.

Where is coupon code in WooCommerce?

1.To find coupon code in WooCommerce->go to your WordPress Dashboard->WooCommerce->Marketing->Coupons
2.Click Add Coupon.
3.Now enter a coupon code.
4.Choose the discount type and set the value.
5.Publish the Coupon.

How do I add a coupon code to WooCommerce checkout?

1.To add a coupon code to WooCommerce Checkout, go to your WordPress Dashboard->WooCommerce->Marketing->Coupons
2.Click Add Coupon.
3.Now enter a coupon code.
4.Choose the discount type and set the value.
5.Publish the Coupon.

How to create a discount code in WooCommerce?

1.To create a discount code in WooCommerce, Go to your WordPress Dashboard->WooCommerce->Marketing->Coupons
2.Click Add Coupon
3.Now enter a discount code.
4.Configure the discount.
5.Publish the coupon.

Sadhana Ravichandran

Sadhana Ravichandran

Sadhana is an enthusiastic content writer who infuses creativity into every word she pens. For her, writing, dancing, and painting form a symphony of expression.
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