How to Create WooCommerce Order Bumps to Boost Sales? 

Have you ever wondered why your WooCommerce store revenue isn’t reaching your envisioned heights? You are probably not putting the right sales strategies into play!

We have come up with a fantastic sales tactic- Order Bump, that generates your dream income from the online business.

A case study by PayKickStart has proved that the order bump strategy increased the conversion rate by 61.53% and revenue up to 40%.

Undoubtedly, order bump is one of the authentic approaches you rely on for your eCommerce store. We will discuss the step-by-step process to create a WooCommerce order bump using a plugin to boost your sales.

What is WooCommerce Order Bump? 

Order Bump

An order bump is a sales technique where the eCommerce store owners offer customers additional products related to their main product.

Order Bump takes advantage when a customer intends to purchase. It encourages customers to add extra items to their cart with a click.

Order bump aims to offer low-cost items as complementary products to their original purchase and increase the store’s Average Order Value (AOV).

Example for Order Bump

Let’s consider that you are running an electronics online store.

When a customer buys a laptop and decides to pay, you can offer them additional low-cost products, like laptop bags or wireless keyboards, that complement their main product.

Usually, an order bump is implemented at the checkout page when a customer decides to purchase.

WooCommerce Order Bump

WooCommerce order Bump is a feature or plugin in WooCommerce, an eCommerce platform for WordPress websites.

Order Bump plugin for WooCommerce allows online store owners to create complementary product bundles for the checkout page.

The Power of Order Bump in Boosting Sales

Order bumps’ power lies in influencing customers’ buying decisions and making them add more items to their carts. Here are the reasons why order bump is an effective strategy for your WooCommerce store:

1. Increased Average Order Value (AOV): By suggesting additional products to your customers at the checkout counter, you encourage them to spend more on your store, increasing Average Order Value (AOV) and profitability. 
2. Higher Conversion Rate:  If you offer the right product that complements the customer’s primary product or aligns with their interests, they will likely purchase it. It will increase the conversion rate of your checkout page.
3. Convenient Shopping: The one-click opt-in nature of order bumps provides more convenience to customers to add products within a click. They don’t need to navigate away from the checkout page to add products.
4. More Value:  When customers see the offer as a discounted item or product bundle, they think they are getting a good deal. It creates more value for their shopping and motivates them to accept the order bump offer.
5. Limited Decision: Unlike offering more products through other sales strategies like upsell and cross-sell, order bump focuses on one strategic offer. It helps customers to limit their decisions and complete their purchases.

How to Create WooCommerce Order Bumps Using a Plugin?

To create an upsell order bump offer for WooCommerce platform, you need a plugin like “Checkout Upsell and Order Bump for WooCommerce”. 

I will illustrate the following steps using this Checkout Upsell and Order Bump plugin. Not yet have this?

Step 1- Installing the ‘Checkout Upsell and Order Bump’ Plugin

Did you buy this plugin? Check this detailed installation guide to install and activate the order bump plugin to your WooCommerce/ WordPress website.

Step 2- Creating Order Bump Campaign

First, we need to create a new campaign to enable order bump offers to your WooCommerce store.

• Go to Your WordPress dashboard -> Checkout Upsell -> Campaigns. Click “Create New Campaign” to create a new campaign for order bump offers.

• Now Choose Campaign Type as ‘’Checkout Upsells.’’

• Give a name/ title for this campaign for your future reference. Now Click “Add Offer” to create the upsell order bump offer for WooCommerce store.

Step 3- Creating an Order Bump Offer

It is the most crucial part of this campaign – creating an offer.

For this illustration, let’s consider an offer where I have 50% off for a Cap when customers purchase a T-shirt. Let’s implement this offer on the checkout page.

• Choose an Offer Product: From the “Offer Details” section, select a product you want to offer as complementary to the main product. Here, I choose the “offer product” as Cap.
• Quantity (Optional): Quantity is the number of times customers can add this item to their cart. It is ‘Unlimited’ by Default. You can customize the quantity based on your campaign. Here, I set it as default to encourage customers to buy as much as they want.
• Discount Type and Value: Now, select the discount type and value. You can provide discounts based on your campaign goals. Here, I choose “Discount Type” as Percentage Discount and “Discount Value” as 50 to offer a 50% discount for the Cap.

Note: This plugin offers 4 Discount Types where:

1. Percentage Discount: Choose this option to provide a percentage discount on your order bump offer. Example: 50% off on a Cap.
2. Fixed Discount: Choose this option if you want to provide a fixed discount to your offer. Example: $10 off on a Cap.
3. Free: Choose this option if you want to offer the complementary product for free.
4. No Discount: Choose this option if you want to add complementary products as a suggestion without a discount. But, if you enable other offers [like Cart discounts, overall store discounts, or others] and match the condition, that specific offer will be applied when you choose “No Discount.”

Tip 1: For best results, provide a percentage or fixed discount, as “No Discount” is not attractive to make customers spend their money.

Tip 2: Check the “Offer Preview” on the right side. You can check the appearance preview of how your offers look when you enable the campaign to your WooCommerce store.

• Usage Limits: You can also set Limits to the offer.
  • Overall Usage Limit (Optional): This count refers to the number of customers to which the discount is applied. It is “Unlimited” by default. If you plan to provide this offer to a specific number of customers, say for the first 100 customers, you can set the limit to 100, and this offer will be applied only to the first 100 customers who purchase the main product.
  • Usage Limit Per Customer (Optional): This count refers to the number of times the same customer can get this offer. It is also “Unlimited” by default.You can set the limit to restrict the same customers from getting this offer again. For both limits, I set it to default as I want to provide this offer to all customers.
  • Offer Used and Views: This count refers to the number of times customers can view and utilize this offer. You can also take this count to know whether your offer appeals to your target customers.

• Finally, click “Add Offer” at the top right corner to add this offer to your campaign.

Step 4- Choose Display Location for Your Offer

Note: With this plugin, you can add up to five offers by selecting the “Add Offer” button above your first offer.

Now, choose where and how you want to display your offer.

• Display Location at Checkout: You can select different display locations to display your offer on the checkout page:
  • Use Global Setting 
  • Before Payment Gateways
  • At the bottom of the checkout page
  • Before or After the Place Order button and more.

Choose the location where you want to display this order bump for WooCommerce website.

Note: Here, if you choose a “Use global setting” option as the display location, it will take the display location as the location that you set as default in your setting. 

To check that, navigate to the global “Settings” page at the top.

Here, go to “Campaigns” -> “Checkout Upsells” -> Choose Default Display Location for all offers that you have created.

You can also play with other Settings options to customize it. And click “Save Changes” to save all new changes on the settings.

• Display Method: Now, choose the display method from the three options available:
  • All Offers: As I mentioned, you can create up to five offers; choosing this option will display all the offers on the checkout page.
  • Random Offer: This option displays randomly selected offers from all in an arbitrary manner.
  • A/B Testing: This option will also display randomly selected offers. But when you choose this option, you can test the performance of the offers according to the user-selected offer.

Choose your display location, as it is an important step to attract your customers and make them add your complementary product.

Step 5 – Setting Conditions

This step is optional. If you don’t choose any conditions, your offer will apply to all products in the store. 

However, you can play with different options to provide unique product or category offers.

• Click “Choose a Condition” to choose the condition from the options available for your offer. As per our example, I want to offer Cap only for T-shirts. So, I select “Products in the Cart”.

• Then, in the “Products in the Cart” option, choose either “In List” or “Exclude” to include or ignore that specific product. Then, select that product in the “Choose Products” box.

Here I choose “In List” and “T-shirts.” So, whenever a customer purchases a T-shirt (main product), they can get a 50% discount on the Cap (complementary product). 

You can add more conditions to your offer or delete a specific condition.

When you click “Choose a Condition,” you can get many options other than “Products in the Cart”:

1. To apply this offer to specific categories instead of products, choose “Categories of Items in the Cart.”
2. You can also provide the offers based on cart items or counts by selecting “Cart Items Count” or “Cart Items Quantity.”
3. You can also apply offers based on purchased history or user roles.

You can also decide whether the offer matches all or any one of the conditions (if you have more conditions).

Choose the conditions based on your WooCommerce Order Bump Campaign goal.

Step 6 – Setting Priority and Scheduling Offers

This step is again optional. 

• Status and Priority: Enable the “Status” option. If you have multiple offers to implement, prioritize which offers should be applied first.
• Schedule: If you ignore this option, your campaign will be active immediately. However, if you want to schedule the campaign for a future date, you can click the calendar icon and set up the date to activate your campaign.

Now, click “Save” to run the campaign.

Step 7 – Customizing Offer Templates

This “Checkout Upsell and Order Bump” plugin allows you to customize your offer template and designs.

To customize, click the “Edit (pen) icon” of the respective offers. You can duplicate the same offer by clicking the “double square icon” and delete the offer by clicking the “Trash” icon.

• Customize Template Contents
  • Go to “Template Contents”. 
  • Customize your content – Offer Title, Description, and CTA button text.
  • You can also choose images of your choice. If you select “Product Image,” the default product image will appear. To add a custom image, choose “Custom Image” and upload your image.

• Customize Template Style
  • Go to “Template Styling.”
  • Click “Change Template” to choose a template from multiple template options.
  • Customize your template style based on your interest. 

Remember to click “Update” at the top right corner to update all template changes of your offer.

Step 8 – Test Your Campaign

After making all changes to your campaign, save it and open your WooCommerce store.

Add your main product to the cart to ensure the campaign activation.

Check the checkout page to see whether the complementary product is active on the Checkout location as per your campaign.

Here is the final checkout page result of the illustrated campaign – Get 50% Off on a Cap for a T-shirt.

The advantage of the Order Bump strategy is that the customers can add complementary products in one click without navigating away from the checkout page.

So, when my customer clicks “Get this exclusive offer now,” the offer will apply to the main purchase orders.

Drum Rolls, please! 

We have successfully created the order bump for WooCommerce sales campaign.

Step 9 – Check Campaign Reports

It’s time to evaluate your campaign performance. Analyzing the campaign results will help you to know whether it is successful or needs improvement.

To check your campaign report, navigate to the “Reports” page.

• If you run multiple campaigns, choose the campaign you want to evaluate. Here, I select the “Order Bump Campaign”. Also, you can check reports for a particular time by selecting the calendar icon.
• You can check the data to analyze the output.
• You can check your campaign results with a Line graph showing revenue and uses.

Optimize your campaign periodically to get the expected results if your campaign needs to perform better.

 Best Practices to Follow While Creating Order Bumps

• Choose Relevant Products: Select a complementary product that aligns with the main product the customer is purchasing. 
• Positioning: Place the order bump offer prominently on the checkout page, preferably right next to or below the main product being purchased. It should be visually distinct and catch the customer’s attention.
• Pricing: Price the order bump WooCommerce item reasonably. It should be a valuable addition, and the price should feel like a good deal to the customer compared to buying the item separately. Usually, an order bump is a low-cost offer.
• Highlight Savings: If applicable, show the potential savings or discounts the customer gets by choosing the order bump offer. It could encourage customers to complete a purchase.
• Test and Analyze: Monitor the performance of your order bump strategy. Keep an eye on metrics such as conversion rate (the percentage of customers who opt for the order bump), average order value, and overall sales. If necessary, tweak your approach based on the data.

Conclusion

Since eCommerce is booming, you must implement creative approaches to elevate your brand above competitors.

Order Bump is an effective sales strategy to increase your average order value and sales. The one-click offer grabs customers’ attention and enhances their shopping experience.

With this step-by-step guide and the Checkout Upsell and Order Bump plugin, create your order bump campaign to boost your WooCommerce store revenue.

You can also learn to create one-click upsells on WooCommerce and increase sales with one-click upsells strategy.

Also Check: 5 Best WooCommerce Upsell Plugins