How to Customize WooCommerce Emails?

In the world of WooCommerce, effective communication with customers is essential. One of the most important forms of communication is email. In WooCommerce, we send emails at different stages of the customer’s journey – order confirmation, payment confirmation, shipping notification, order cancellation, refunds and more. These WooCommerce emails are an extension of your brand’s identity. 

You can customize WooCommerce emails and improve the overall perception of your brand, making it look more professional, trustworthy, and customer-friendly are important as they are transactional emails. Apart from informing customers about their orders, these emails can also help you build your brand.It can enhance your store’s branding, provide a more engaging customer experience, and even increase sales. 

The default WooCommerce emails are quite boring! They are functional, but do not reflect the store’s branding styles. So almost all the store owners look for a way to customize WooCommerce Emails.

That’s where WooCommerce Email customizer plugins come in. One such plugin is “Email Customizer Plus for WooCommerce.” This powerful tool allows users to fully customize the emails sent from their WooCommerce store, from the header to the footer, to create a more personalized and professional email experience for their customers. 

In this blog post, we will explore in detail about WooCommerce Emails and the benefits of customizing them. Also, we will learn how to customize the WooCommerce emails using the “Email Customizer Plus for WooCommerce” plugin. We will also discuss the best practices to follow while customizing the WooCommerce Email Templates.

What are WooCommerce Emails?

WooCommerce Emails are transactional emails that are sent automatically to a customer when they perform specific actions such as placing an order, canceling an order, creating a new account, resetting a password, and more. These emails are sent to customers automatically and provide important information about their interactions with the online store.

Let’s say when customers buy products from an online store, they receive a processing email about their order. This email will contain details such as the items purchased, the cost, and the shipping address. This is one example of WooCommerce Emails.

Types of WooCommerce Emails

WooCommerce has eleven built-in transactional emails, as you can see in the screenshot below.

• New Order Email: This email is sent to the website administrator when a new order is placed. It contains details such as the order number, customer information, and order items.
• Canceled Order Email: This WooCommerce canceled order email is sent to the website administrator when the customer’s order is canceled. 
• Failed Order Email: This email is sent to the website administrator when the customer’s order has failed. 
• Order on-hold Email: This WooCommerce order on-hold email is sent to the customer when their order is placed on hold. This may occur if the payment has not been processed or if there are issues with the order.
• Processing Order Email: This email is sent to the customer when their order is being processed. This WooCommerce processing order email confirms that the order has been received and is being prepared for shipping.
• Completed Order Email: This email is sent to the customer when their order has been completed and shipped. This WooCommerce completed order email includes details such as the shipping carrier, tracking number, and expected delivery date.
• Refunded Order Email: This email is sent to the customer when their order has been refunded. It confirms that the refund has been processed and provides details on when the funds will be returned.
• Customer Invoice Email: This email is sent to the customer when their order has been completed and includes an invoice for their records.
• Customer Note Email: This email is sent to the customer when the website administrator adds a note to their order. It can be used to provide updates or additional information.
• Reset Password Email: This email is sent to the customer when they request a password reset. It provides instructions for resetting the password.
• New Account Email: This email is sent to customers when they create a new account.

Why is it important to Customize WooCommerce emails?

The default WooCommerce emails are functional. But they do not reflect your branding because the default template does not carry your styles or even the logo of your brand. 

You have to Customize WooCommerce emails for effective communication with customers. Customized emails enable you to showcase your brand identity and to build brand recognition with a consistent look and feel. 

This helps your customers remember your brand and builds trust over time.It can also enhance customer satisfaction, loyalty, and ultimately increase sales and revenue of your online store. To stand out from competitors and create a better customer experience, customizing WooCommerce emails is important.

Advantages of customizing WooCommerce Emails

Customizing WooCommerce emails can provide a number of advantages for store owners. Listed are some of the important benefits: 

Enhanced customer experience: Customized emails provide a more personalized and professional customer experience. This can increase customer satisfaction and loyalty, which leads to more sales and revenue for your store.

Stronger brand identity: Customizing emails can help build your brand identity with customers. This helps to create awareness about your store, leading to increased customer loyalty and repeat business.

Improved communication: Personalized emails with customized subject lines and messaging can grab customers’ attention and improve open rates. This means that customers are more likely to read and engage with your emails, improving communication between you and your customers.

Increased conversions: Customized emails with clear and relevant call to action buttons can lead to increased conversions and sales. Tailoring your emails to specific customer segments or behavior, can also improve the chances of converting customers who may have previously abandoned their cart or not completed a purchase.

Understanding WooCommerce email templates

When customers buy something from your store, they get an email to confirm their purchase. This email is generated using a WooCommerce email template. This template is hard coded and you will need a bit of coding skills to  change things like the font, the colors, and the wording to match your brand and make your store stand out. But with a WooCommerce Email Customizer plugin, you will be able to edit the email templates without any coding knowledge.

You can customize WooCommerce emails and send personalized emails can make them look like they come from your store and not just a generic message. This can build trust with your customers and make them more likely to return and buy from your store again.

How to customize WooCommerce emails?

To customize WooCommerce Emails, you need a plugin like “Email Customizer plus for WooCommerce.” The default WooCommerce Email Templates are hard coded. So editing them directly will require coding skills.

But using a WooCommerce Email Customizer plugin, you can edit and customize emails easily with a drag-and-drop editor. 

We will be using the Email Customizer Plus for WooCommerce in this guide for editing the email templates.

To get started, please make sure you have installed and activated the Email Customizer Plus plugin for WooCommerce. If you have not already downloaded the plugin, please purchase and download the plugin before following the steps below.

Installing and Activating the Email Customizer Plugin

Installing the WooCommerce Email Customizer plugin is quite easy. Just follow the steps below.

• Go to your WordPress Dashboard->Plugins->Add New->Upload Plugins
• Browse and upload the Email Customizer plugin that you downloaded
• Click install now button to install the plugin
• Activate it once the installation is done.

Check out the installation guide for more information.

Now let’s go into the step-by-step process to customize WooCommerce Emails with “Email Customizer Plus for WooCommerce”.

1. Go to your WordPress Dashboard->WooCommerce->Email Customizer Plus

2. The page will display all the Woocommerce Email Templates.

3. Choose an email template to customize and click the “edit icon” to start editing.

4. If you are editing for the first time, you will be asked to choose a template. The Email Customizer for WooCommerce comes with two built-in templates. Choose either one as the base template and proceed

5. You will be taken to a drag and drop email editor. You can now start editing the email body, change the logo, add more text, add any upsells or cross sell products and more.

The editor offers blocks like text, images and lets you style the email with custom font, add logos and more.

You can even add additional sections to the email body and add or edit WooCommerce email content using the drag and drop editor.

You also add dynamic data like customer address, order summary or integrate with third party tools like Retainful as well.

After adding the required columns and elements, you might want to give your brand’s touch to each section. The plugin has a number of options to add clickable images and to design each section in a professional way.

After customizing “Save and Publish” the customized email.

How to add a logo to WooCommerce Emails?

To add a logo to WooCommerce Emails or to change it, you need a plugin like the “Email Customizer plus for WooCommerce” and customize the default email template.

After installing and activating the WooCommerce Email Customizer plugin,

please follow the steps below:

1. Go to your WordPress Dashboard->WooCommerce->Email Customizer plus
2. Choose the email template you want to customize.
3. Choose any one of the two built-in templates of Email Customizer plus.
4. Now click on the logo here section
5. On the right side, click on the “Change” button and choose a new logo for your email 
6. You can also customize the entire email body. Once done, save and publish the email template.

The following screenshot shows the steps needed to change the logo in WooCommerce emails

You may want to repeat the above steps for customizing all WooCommerce email templates.

Now, your custom WooCommerce email design will be used whenever a customer places an order.

Features of Email Customizer for WooCommerce

There are a number of features available in the “Email Customizer plus for WooCommerce” plugin that helps you create professional-looking customized emails for your WooCommerce. Some of the key features are listed below:

• The drag and drop email builder makes it easy for you to quickly customize WooCommerce Emails.
• Short codes to create dynamic content like customer names, order summary, customer notes, addresses, and more. 
• 15+ elements including text, images, buttons, paragraphs, social icons, and more to add to your Email.
• Ready-made WooCommerce Email template to customize WooCommerce Emails quickly. 
• Check the Desktop View and Mobile View of the Email.
•  MJML options to import templates from any site. 
• The Multi-Language support option helps you create Emails in different languages. 
• Send test emails to check the look of the customized email template. 
• Support for emails from “WooCommerce Subscriptions.”
• Support for emails from “WooCommerce Bookings.”
• Support for emails from “WooCommerce Memberships.”
• Support for emails from “WPLoyalty”
• Support for “WooCommerce Custom Order Status manager.”
• Support for “WooCommerce Checkout Field Editor.”
• Compatible with WordPress Multisite.
• Custom CSS option for more customization. 

Best Practices for Customizing WooCommerce Email Templates

There are a number of best practices that you can follow to customize WooCommerce emails and to send effective Email templates to your customers. Let’s check them one by one. 

Keep it simple: it’s important to keep your email template design simple and easy to read. Don’t overuse colors, fonts, or images. Just keep it clean and straightforward.

Brand consistency: Make sure that your email templates match your website’s branding. Use the same colors, fonts, and logo to create a consistent look and feel.

Personalize the message: Personalize your email message by using the customer’s name and order details. This will make the email feel more personal and can help to build trust and loyalty

Use clear and concise language: When it comes to language, keep it simple and easy to understand. Avoid using technical terms or industry jargon that could confuse your customers.

Test before sending: Before hitting send, be sure to test your email template on different devices and email clients to make sure it looks good and works properly.

Provide a clear call-to-action: Finally, include a clear call-to-action in your email, such as a link to view the order or a button to track the shipment. 

Use placeholders correctly: Use placeholders to dynamically insert information like customer name, order details, and store information. Make sure to keep these placeholders in your email to ensure that the correct information is included in the email.

These best practices can help you create professional-looking email templates that help build trust with your customers and increase sales.

Conclusion

Customizing WooCommerce emails is crucial to provide a seamless and personalized shopping experience for your customers. Customizing WooCommerce default Emails can improve your online store’s reputation and drive sales.The built-in emails in WooCommerce allows for some customization options, but using a plugin can provide even more flexibility in designing emails that align with your brand identity and provide relevant information to your customers.

WooCommerce Email Customizer Plugin like “Email Customizer Plus for WooCommerce” can help you to customize WooCommerce Emails in an easy way. With this plugin you can create appealing and Professional Emails which will ultimately increase your store’s revenue.