How to Incentivize Customers With Points When They Purchase on Your WooCommerce Store


One of the biggest challenges in the e-commerce world is attracting and retaining customers. Offering incentives is a great way to encourage customers to purchase and return for more. One of the most effective incentives is to reward points for purchases, where customers can accumulate points with each purchase and later redeem them for discounts or other rewards.

If you have a WooCommerce store and are looking for ways to incentivize customers, this blog is for you. We will guide you through the process of setting up a points system on your WooCommerce store using the WPLoyalty plugin. By the end of this blog, you can implement a points system that encourages your customers to make more purchases and helps grow your business.

Launch WPLoyalty and easily incentivize customers with reward points.

Importance of rewarding customers with loyalty points

Rewarding customers with loyalty points is an essential strategy for building customer loyalty and increasing customer retention. Loyalty programs incentivize customers to keep returning to a business, making repeat purchases, and engaging with your brand over time.

By offering reward points, you can increase customer satisfaction and build a strong relationship with your customers. Customers who feel appreciated and valued are more likely to continue purchasing from your brand and recommend it to others, which can help increase sales and brand awareness.

Loyalty points can also help your brand collect valuable customer data, such as purchase history and product preferences, to help you personalize marketing efforts and improve the overall customer experience.

Moreover, loyalty programs can help your brand differentiate from competitors and create a sense of exclusivity and belonging among customers. Customers who are members of a loyalty program may feel like they are part of a community and receive special treatment from the brand. Overall, providing reward points for purchases is a win-win strategy for both businesses and customers.

Different ways to incentivize customers with Loyalty Points

With the WPLoyalty Rewards plugin, you can incentivize customers in other ways with loyalty points. Some of the ways include offering

Points for purchases: Reward customers with loyalty points based on their purchase history. For example, customers could earn one point for every dollar they spend, with points redeemable for discounts, free products, or other rewards.

Points based on spending: Encourage customers to spend more by offering them bonus points for reaching certain spending milestones. For instance, you could give customers 100 bonus points when they spend $500 or 500 bonus points when they spend $1000.

Points based on achievements: Recognize and reward customers for their loyalty, by offering them points for completing specific achievements. It could also include order goals. I.e., When a customer purchases a bulk quantity, you could reward points.

Points for referring friends and family: Encourage customers to refer their friends and family to your business by offering them loyalty points for successful referrals. For example, you could offer customers 500 points for every new customer they refer who makes a purchase.

Points for sign-ups: Offer customers bonus points for signing up for your eCommerce store. It could be a one-time bonus, such as 100 points.

Points for writing product reviews: Encourage customers to share their experiences with your products by offering them loyalty points for writing reviews. By rewarding loyal customers, you can also build your brand’s reputation.

Points on their birthdays: Celebrate your customers’ birthdays by offering them bonus loyalty points. Show them that you value their business to foster a deeper sense of loyalty.

Points for sharing products on social media: Encourage customers to share your products on social media by offering them loyalty points for doing so. It
helps to increase brand visibility and can lead to acquiring new customers.

Points for following your social media page: Reward customers for engaging with your brand on social media by offering them loyalty points for following your page. So you can build a community of loyal customers who are investing in your brand’s success.

Overall, offering loyalty points is a powerful way to incentivize customers to engage with your brand and continue doing business with you. By tailoring your rewards to their behavior and preferences, you can create a more personalized and engaging experience that encourages loyalty and repeat business.

Incentivize customers with loyalty points for every purchase easily using WPLoyalty.

How To Incentivize Customers With Points When They Purchase On Your WooCommerce Store?

To incentivize customers with points when they purchase on your WooCommerce store, you only need a powerful plugin like WPLoyalty. The plugin allows you to reward points for every action your customers make at your store.

Now, let me explain how to create a ‘Point for Purchases’ campaign using the WPLoyalty plugin and a ‘Point Conversion’ reward that helps customers to spend the points. Let’s dive in!

Install WPLoyalty

Before you begin, you must install the WPLoyalty plugin and activate it. Follow the below steps to successfully install the plugin. Have a look at the screenshot below for your better understanding.

Install the wployalty plugin
  1. Go to your WordPress Dashboard
  2. Click on Plugins -> Add New
  3. Upload Plugin -> Choose the WPLoyalty file
  4. Click on Install Now

Campaign – ‘Points for Purchases

With the WPLoyalty plugin, you can easily create a ‘Points for Purchases’ campaign and allow customers to earn points for every purchase.

Go to your WordPress dashboard -> WPLoyalty -> Campaigns -> Click on the ‘Create a New Campaign -> Choose the “Points for Purchase” campaign type.

campaign point for purchase

Fill in the necessary fields as shown in the screenshot above and click on save and close. The campaign was successfully created and now, you have to create a reward.

Reward – ‘Points Conversion’

You can create a ‘Point Conversion’ reward with WPLoyalty that allows your customers to use a coupon on their next purchase. For example, Redeem 500 points into a $5 discount.

To create a Point conversion reward, go to your WordPress dashboard -> WPLoyalty -> Rewards -> Click on Create a new reward-> choose the Points Conversion reward type.

Rewards point conversion

Fill in the necessary fields as shown in the screenshot above and click on save and close.

How do customers discover their reward points?

WPLoyalty allows your customers to easily discover their reward points. On the shop page, points are displayed below the product image. It will help customers to know how many points they can earn on purchasing a specific product.

Customer discover their reward point

Encourage customers to return to your store by offering reward points using WPLoyalty.


Incentivizing customers with points when they make purchases on your WooCommerce store can be a powerful tool to increase customer loyalty and drive sales. By offering points that customers can redeem for discounts, free products, or other rewards, you can create a positive shopping experience for your customers and encourage them to return to your store in the future.

To implement a points system successfully, it is important to set clear rules and guidelines, communicate the benefits of the program to your customers, and make it easy for them to earn and redeem points. You should also regularly evaluate the program’s effectiveness and adjust it as needed to ensure that it is providing value to both your business and your customers.

What are customer points and how do they work in a WooCommerce store?

Customer points are a type of loyalty reward system where customers earn points for specific actions on your WooCommerce store, such as making a purchase. These points can then be redeemed for discounts, free products, or other rewards.

How can offering customer points incentivize WooCommerce shoppers to make purchases?

Offering customer points creates a sense of reward and value for customers, encouraging them to make repeat purchases in order to accumulate more points and earn greater rewards. This can increase customer loyalty and drive sales for your WooCommerce store.

Can I customize the number of points customers earn for each purchase?

Yes, you can customize the number of points customers earn for each purchase. This can be based on the purchase amount or a set number of points per purchase.

Can I offer bonus points for certain actions, such as purchasing a product or referring a friend?

Yes, you can offer bonus points for specific actions. This can include purchasing a specific product, referring a friend, or leaving a review.

How can a points system help increase customer loyalty to my WooCommerce store?

A points system rewards customers for their loyalty and encourages them to return to your store to make future purchases. This can increase customer satisfaction and retention, ultimately leading to increased sales and revenue.

What strategies can I use to encourage customers to accumulate more points over time?

You can encourage customers to accumulate more points over time by setting up a tiered rewards system, offering double or triple points during promotional periods, and reminding customers of their points balance and available rewards through targeted email campaigns or on your website. Additionally, offering bonus points for specific actions can incentivize customers to take those actions and earn more points.

Varsha Varghese

Varsha Varghese

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