Upselling is the most effective marketing strategy to get more sales in WooCommerce.
WooCommerce Upselling suggests a better version of the products that customers are already browsing.
There are many methods to Upsell a product, but “Frequently bought together” recommendation is a successfully emerging trend that you should never miss out on. WooCommerce doesn’t have options to show this type of Upsell offer.
Fortunately, We have a number of amazing plugins to create this combo offer. We have come up with the 5 best WooCommerce frequently bought together plugins that help you increase your revenue easily.
In this blog, we will help you discover the best WooCommerce frequently bought together plugin for your store. Let’s give you clear knowledge about Upselling, frequently bought-together offers, and best practices that you can follow to boost sales.
Recommend Woocommerce Frequently Bought Together offer using Checkout Upsell and easily increase the average order value
What is Upselling in WooCommerce?
Upselling is a sales technique store owners use to encourage customers to purchase more than they initially planned. It involves suggesting advanced, related, or more valuable products to customers while they are in the process of making a purchase decision.
By offering these additional products or upgrades, stores can provide customers with more information about the options available and help them choose the right product based on their needs and preferences.
When done right, You can give your Customers a more valuable and enjoyable shopping experience and make them return for more.
For Example,
When a customer is browsing for a basic Smart Phone, You can suggest an advanced Smart Phone with more features.
More Examples,
- In a clothing store, suggesting pants that go well with the shirt the customer is interested in is a perfect upselling opportunity.
- In an electronic shop, offering a fully-automatic washing machine with advanced features when a customer is looking at a semi-automatic one is a great example of upselling.
- In a restaurant, recommending a pizza with additional toppings when a customer orders a plain pizza is an excellent upselling tactic.
Upselling is like an advisor that helps customers choose the right product throughout their shopping journey. Making the work easier for your customers.
Most Popular Upselling Techniques
There are a number of Upselling Techniques commonly used to increase the average order value. The most popular Upselling Techniques include
- Suggesting Related products: Related products refer to items that complement or are related to the main product a customer is interested in purchasing. These products are often suggested to customers as additional options during their shopping journey.
For Example, If a customer is looking to buy a digital camera, related products may include camera accessories like a camera bag, memory cards, or a tripod. - Suggesting Product Bundles: Product bundles refer to the practice of grouping multiple products together and presenting them as a package deal. These bundles are offered at a discounted price compared to buying each item individually.
For Example, a Product Bundle may include a Dumbbell set, Yoga mat, Resistance bands, and Water bottle as a fitness kit. - Product Upgrades: Product upgrades offer customers the option to choose a higher-valued or improved version of the product they are interested in. These upgrades typically come with additional features or enhanced performance.
For example, a Smartphone Manufacturer might offer a premium model with more advanced camera capabilities and increased storage capacity as an upgrade option. - Frequently bought together: The “frequently bought together” method identifies patterns in customer purchasing behavior and uses data analysis. Online Stores use this data to suggest combinations of products that are commonly bought together. These suggestions are often displayed on product pages or during the checkout process.
For Example, Customers buying a laptop often add a laptop bag to carry and protect their new device. Hence a Laptop and Laptop bag can be suggested as a Combo offer.
What is a Frequently bought together offer, and why is it so popular?
The “Frequently Bought Together” offer is a marketing strategy stores use to suggest product combinations to customers based on data analysis of their shopping behavior.
This strategy is commonly employed by online retailers, e-commerce platforms, and other businesses that have access to customer purchase data. The aim is to encourage customers to add more items to their cart and increase the average order value.
By using data analysis, recommendation engines, and personalized product grouping, stores can present customers with relevant and enticing product suggestions, encouraging them to make additional purchases and increasing their satisfaction with the brand.
Amazon is a prime example of a company that has effectively used the “Frequently Bought Together” strategy to boost sales and enhance the shopping experience for its customers. The company’s focus on continuously optimizing its recommendation engine has played a crucial role in its success in using this upselling technique.
How does a WooCommerce Frequently bought together plugin work?
The WooCommerce frequently bought together plugin analyses customer behavior and sees what customers usually buy together. With the saved data, it suggests product combinations that customers usually buy together and help them with their shopping journey.
This plugin is like a helpful guide that knows what things you might need when buying a specific item. It saves you time and effort by showing you related products that make your purchase even better.
For sellers, the plugin is a smart way to increase their sales. By offering customers additional items that go well with their main purchase, sellers can make more money.
Plus, customers feel happier because they find everything they need in one place. It’s like having a helpful shopping buddy that saves time and helps sellers make more sales.
What are the benefits of having a Woocommerce Frequently bought together plugin?
A WooCommerce Frequently Bought Together plugin has a number of benefits that leads to the growth of your store. Let’s discuss each benefit in detail.
- Happy Shopping Experience: Customers can enjoy a more convenient and personalized shopping experience with relevant product recommendations.
- Improved Customer Satisfaction: Finding complementary products easily makes customers happy and satisfied with their purchases.
- Increased Customer Loyalty: A positive shopping experience with relevant recommendations fosters customer loyalty.
- Repeat Purchases: Satisfied customers will return for future purchases, driving repeat sales.
- Upselling Opportunities: The Woocommerce frequently bought together plugin offers opportunities to upsell by suggesting higher-priced or premium product bundles.
- Cross-Selling Opportunities: Stores can cross-sell related products, introducing customers to items they may not have considered before.
- Streamlined Product Discovery: Customers can discover new products that align with their interests effortlessly.
- Data-Driven Insights: The plugin provides valuable data on customer behavior and preferences for better marketing strategies.
- Competitive Advantage: Stores using the plugin offer a more personalized and convenient shopping experience, setting them apart from competitors.
- Higher Average Order Value: By suggesting more products, the plugin increases the average amount customers spend per order.
- Increased Sales: The plugin encourages customers to add more items to their carts, leading to higher revenue for the store.
A Frequently bought together WooCommerce plugin has all these benefits for your store.
Show WooCommerce Frequently Bought Together Offer and boost sales easily with Checkout Upsell
Criteria to choose the right Woocommerce Frequently bought together plugin
Always look for the following features when you choose a WooCommerce Frequently Bought Together plugin.
- Compatibility: You need to ensure that the plugin is compatible with your e-commerce website. It should seamlessly integrate with your existing system without causing any technical issues.
- Ease of Use: Choose a user-friendly plugin that is easy to set up and manage. The interface should be intuitive and straightforward for both administrators and customers.
- Data Accuracy: Look for a plugin that relies on accurate and reliable data analysis to generate relevant product recommendations. The recommendations should be based on real customer behavior and preferences.
- Personalization: Opt for a plugin that offers personalized recommendations tailored to each customer’s shopping history and interests. Personalization enhances the customer’s shopping experience and increases the chances of additional purchases.
- Flexibility: The plugin should be customizable to suit your store’s needs and branding. It should allow you to adjust the display settings and design elements to match your website’s aesthetics.
- Performance: It is important to consider the speed and performance of the plugin. It should not slow down your website’s loading times or impact its overall performance negatively.
- Mobile Responsiveness: Always ensure the plugin is fully responsive and works well on mobile devices. Most online shoppers shop through mobile devices, so it’s essential to provide a seamless experience across all devices.
- Recommendation Accuracy: Evaluate the effectiveness of the plugin’s recommendation engine. It should consistently suggest relevant and complementary products to maximize its impact on sales.
- Reporting and Analytics: You need to look for a plugin that provides detailed reporting and analytics on its performance. Insights into the effectiveness of the plugin will help you optimize your upselling strategy.
- Support and Updates: Consider the level of support provided by the plugin’s developers. Regular updates and ongoing support are essential to ensure the plugin remains compatible and functions well all the time.
- Pricing: It is advisable to compare the pricing of different plugins thoroughly and choose one that fits within your budget but also providing the features you need.
- Customer Reviews: You can read reviews and feedback from other users to know about the plugin’s performance, reliability, and customer satisfaction.
5 Best WooCommerce Frequently bought together plugins
There are a number of WooCommerce Frequently Bought Togther plugins available in the market to recommend product combinations. We understand that choosing the perfect plugin for your store is confusing. To help you with this process, Our team has done deep research and come up with the 5 Best Woocommerce Frequently Bought Together plugins.
- Checkout Upsell – WooCommerce Upsell, Cross Sell, Order Bumps, One Click Upsell and Post Purchase Upsell
- Frequently bought together plugin – Store apps
- Frequently bought together – Premmerce
- WPC Frequently bought together – WPClever
- Mighty Frequently Bought Together for WooCommerce – MightyThemes
All the mentioned plugins has its unique features from which you can choose the right plugin based on your requirement.
Checkout Upsell – WooCommerce Upsell, Cross Sell, Order Bumps, One Click Upsell and Post Purchase Upsell
Checkout Upsell is a powerful WooCommerce Frequently Bought Together Plugin. The plugin lets you easily increase the average order value of your customer’s purchase by suggesting relevant combo products at the right time of your Customer’s shopping Journey.
Give your Customers a smooth and enjoyable shopping experience by letting them add an upsell offer in just one click. The comfort will make them return to your shop for more purchases. This will lead to earning customer loyalty, building more customers, and an overall increase in revenue.
The Upsell Plugin has all the features you need for a product recommendation plugin. It lets you create attractive frequently bought together offer that make customers want to add their cart.
The number of options to create offers based on your requirement, like recommending only specific products or categories, setting limits based on different conditions, and setting usage limits, makes it a flexible plugin to use. This flexibility will result in achieving a successful upsell campaign as you planned.
Features:
- A simple and neat layout to create attractive offers.
- Single-Click Upsell offers.
- Recommend products manually or automatically based on relevancy.
- Set percentage discount or fixed discount for Upsell offers.
- Choose products from simple or variable product types.
- Create Upsell offers for all items in the store.
- Create Frequently Bought Together offer for a particular product or category.
- Set limitations for Upsell offers based on cart items, cart sub-total, user-role, and more.
- Create customized product recommendations by altering image, color and styling.
- Use shortcodes for more customization.
- Set usage limits based on users or offers.
- Get detailed Reports and Analytics for each campaign.
When it comes to product recommendation, timing is important. The Checkout Upsell Plugin helps you to suggest the right products at the right time of your customer’s journey. And let them add the suggested combo products with a single-click, making them easily complete their checkout process without any disruption.
So, Why wait? Recommend unlimited combo products with this amazing
WooCommerce Frequently Bought Together plugin and get more sales as you wish. Easily increase the average order value and see an increase in the revenue of your store. Grab it soon and witness the growth.
Frequently bought together plugin – Store apps
Frequently bought together plugin by Store apps is a well-known WooCommerce frequently bought together plugin. This plugin lets you automatically suggest products related to products that customers are already viewing.
Features:
- Simplest plugin to use.
- Suggest a maximum of two products at a time.
- Show products based on previous orders with the smart product recommendation engine.
- Assign product bundles and product variations
- Assign products manually based on your requirement.
- Customers can select or deselect items.
Though it’s a great plugin to use but has limited features when it comes to product recommendations.
Frequently bought together – Premmerce
Frequently bought together by Premmerce is another best plugin to suggest a frequently bought together offer for WooCommerce. With this plugin, you can suggest products with discounts and list them on the product page.
Features:
- Create bundles from simple products or product variations.
- Add products directly from the product edit page.
- Use an individual page to manage all the bundles.
- Display the offer between the product’s regular price and its description.
- Compatible with Premmerce WooCommerce Product Filter, Premmerce WooCommerce Brands, and WooCommerce Product Search.
- The major drawback of this plugin is that customers sometimes find issues working in private browsing.
The major drawback of this WooCommerce Frequently Bought Together Plugin is that beginners might find it difficult to understand and use the plugin’s layout.
WPC Frequently Bought Together for WooCommerce – WPClever
WPC Frequently Bought Together for WooCommerce is one of the best plugin to suggest products for your customers.
Features:
- Use the drag-and-drop feature to rearrange products.
- Adjust the image, size, and visibility of the main product.
- Customize the upsell offers based on your requirement.
- Set percentage discount or fixed amount discount.
- Show upsell offers at the bottom of every single product page.
- Compatible with all WordPress themes, WooCommerce & WPC plugins.
Despite the useful features, the only drawback of this plugin is its complexity in using it.
Mighty Frequently Bought Together for WooCommerce – MightyThemes
Mighty Frequently Bought Together for WooCommerce is a popular plugin for product recommendations. The plugin helps you increase sales by recommending relevant products to customers and encouraging them to buy soon.
Features:
- Display custom products or related products.
- Show unlimited product suggestions on a single page.
- Style and Customize the recommendations as you wish.
- Add additional text above the product list.
- Choose whether to display all products or specific products in recommendations.
- Compatible with all WordPress themes and WooCommerce plugins.
This popular plugin has its own drawback, which is difficulty accessing the plugin.
Best Practices to effectively use a frequently bought plugin for WooCommerce
Now you would have known which plugin to choose for your store. But here comes the key, no matter what plugin you use, you should be able to use them effectively to see a visible change. So, here we go with some very useful practices for using a plugin effectively.
- Always Personalize: Emphasize personalization by tailoring the recommendations to each customer’s unique preferences. The plugin should consider factors such as past purchases, browsing history, and demographics to offer personalized and compelling suggestions.
- Place the offer Strategically: Display the “Frequently Bought Together” section prominently on product pages and during the checkout process. With the “Checkout Upsell Plugin”, you can choose the display position of the offers. Strategic placement ensures that customers notice the recommendations and consider adding the suggested products to their cart.
- Make Mobile Responsive Offers: Make sure the plugin is fully optimized for mobile devices. Many customers shop on mobile, so it’s crucial to provide a seamless and engaging experience across all platforms.
- Set Limited-Time Offers: Create a sense of urgency by introducing limited-time offers or exclusive deals for bundled products. Limited-time promotions can encourage customers to make quick decisions and take advantage of the offer.
- Attractive Call-To-Action (CTA) button: Use clear and persuasive CTAs to prompt customers to add the suggested items to their cart. Use compelling language that encourages action, such as “Complete Your Set” or “Save with this Bundle.”
- Display Transparent Pricing: Clearly communicate the pricing and savings of the bundled products. Customers should understand the value they are getting by purchasing the items together.
- Analyze with A/B Testing: Use A/B testing to compare different versions of the “Frequently Bought Together” section and assess which design and product combinations perform best in driving additional sales.
- Test and Optimize: Continuously test different product combinations and bundle offers to identify the most effective ones. Optimize the recommendations based on customer feedback and performance data to improve the upselling strategy.
- Provide Social Proof: Incorporate social proof elements, such as showing the number of customers who bought the suggested bundles. Social proof can build trust and confidence in the recommended products.
Follow these simple yet effective practices to run a successful upsell campaign and take your store to the next level.
Choose the right WooCommerce Frequently Bought Together Plugin and Follow these simple yet effective practices to run a successful upsell campaign.
Suggest WooCommerce Frequently Bought Together Products and effortlessly increase the revenue
Conclusion
Upselling, when used right, has a positive effect on your store. WooCommerce Frequently Bought Together offer is the trending marketing strategy that you should implement right now to increase the average order value and sell all of your products soon.
Give your customers a smooth experience, earn their loyalty, and build more customers. It’s high time to use this proven tactic to boost sales and increase the revenue of your store.
Of all the WooCommerce Frequently Bought Together plugins mentioned in this blog, We recommend you use “Checkout Upsell for WooCommerce.” The plugin has more advanced features, is affordable, and, most of all, easy to use.
If you want to know more about upsell plugins, please check out 5 Best WooCommerce Upsell Plugins. Also, learn how to increase sales with One Click Upsell and how to add upsell products in WooCommerce
To add frequently bought together in WordPress, install and activate “Checkout Upsell for WooCommerce” plugin.
1. Go to your WordPress Dashboard->WooCommerce->Checkout Upsell-> Campaigns
2. Click Create New Campaign button.
3. Choose “Frequently Bought Together” as the campaign type.
4. Create the offer based on your requirement.
5. Finally, Save and Close.
When two products are bought together it is called a Product Bundle.
1. To create grouped product in WooCommerce, go to your WordPress Dashboard->WooCommerce->Products
2. Click Add New Product button.
3. Give a product name and choose the “Grouped product” in the product data section.
4. Add products in the linked products tab.
5. Finally, Publish the product.
A product combo, short for “product combination,” refers to a set or grouping of different products that are bundled or sold together as a single package.
The best frequently bought together plugin is “Checkout Upsell for WooCommerce.”
An example of a product bundle is A Smart Phone, Mobile Case, and a headphone which is offered as a combo kit.
