5 Best WooCommerce Upsell Plugins To Boost Order Value (2024)

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best upsell plugins for woocommerce

Struggling to attract new customers and boost sales on your WooCommerce store? What if I told you that you can increase your sales with existing customers?

With upselling, you can increase revenue by up to 30% without acquiring new customers. Not only is it effective, but it’s also cost-efficient, as retaining old customers is more affordable than acquiring new ones.

Upselling isn’t about pushing customers to buy more. It is the art of suggesting related upgraded products at the right time and place, which values customers’ main purchases, helps them buy additional products, and increases order value.

WooCommerce upsell plugin helps you analyze customer purchase behavior and needs and suggest the best product to complement their main purchase.

We’ve already curated the best upsell plugins for WooCommerce to save you time. You can simply explore and find the most suitable plugin to offer strategic upselling and increase order value and sales.

Increase your revenue by up to 30% by offering effective upsells using the UpsellWP plugin.

What is a WooCommerce Upsell Plugin?

A WooCommerce upsell plugin is a plugin for WooCommerce store owners that helps them analyze customers’ purchase behavior and suggest related products at every step of the sale, from product and checkout to thank-you pages.

Suggesting relevant products based on customers’ main products will enhance their shopping experience and increase your sales.

Why is Upsell Plugin Necessary for WooCommerce Store?

WooCommerce provides the basic upselling feature. However, an upsell plugin benefits you in more ways:

  • Upsell At Every Stage: With the default WooCommerce upsell, you can only suggest upgraded products on product pages. However, some of the upsell WooCommerce plugins let you provide upsell offers on the cart, checkout, and thank-you pages. So, you can upsell at every step of customers’ shopping journey.
  • Advanced Algorithm: Although default WooCommerce suggests related products based on customers’ existing purchases, an upsell plugin recommends more relevant products based on customers’ purchase history, preferences, and browsing history, enhancing their shopping experience.
  • Performance Reports: By using a dedicated upsell plugin, you can monitor and analyze the sales of upsell suggestions, which helps you optimize the upsell strategy even better.

Without limiting your upsell strategy, choose the best upsell plugin for WooCommerce and increase sales.

Upsell Types

Here are the types of upsells that you can create using a plugin:

  • Frequently Bought Together: Bundle your upsell products and suggest them on product pages.
  • Cart Upsells: Suggest relevant and upgraded items on the cart page to add more items to the cart.
  • Checkout Upsells: Create customized order bumps on customers’ checkout pages to add additional products in one click.
  • Upsell Popups: Show attention-grabbing popups with exclusive upsell offers to encourage customers to upgrade their products.
  • Thankyou Upsell: Display upsell offers even on thank-you pages to show gratitude for customers’ main purchase and the opportunity to enhance their products.
  • Post-purchase Upsells: Extend your sales even after a successful transaction. Provide post-purchase upsells to repeat sales.
  • Next-Order Coupon: Provide next-order coupons after a sale to retain your customers for future purchases.
  • Double the Order: Enable the ‘double the order’ feature on checkout to help customers double their order in a click without navigating to product pages.
  • Product and Cart Addons: Use product and cart addons to add customization options to variable products on product and cart pages.

Criteria to Choose the Best Upsell Plugin for WooCommerce

Choosing the right upsell WooCommerce plugin is important to avoid issues with your WooCommerce store performance. 

Tick this checklist to make sure that your plugin satisfies these requirements:

  • Price: Pricing is the most important factor when purchasing new products. Choose a plugin that is affordable and comes under your budget.
  • Compatibility: The plugin you choose should be compatible with other plugins and features of your WooCommerce store to ignore site issues.
  • Plugin Features: Features are the major reason to opt for a plugin instead of relying on basic WooCommerce settings. Purchase a plugin that allows you to provide different upsell features to help you increase your revenue.
  • Customization Options: Even though some plugins only provide built-in, read-to-use campaign templates, customization helps you to customize the template layout and design to match your brand. Hence, the chosen plugin should allow you to customize upsell offers.
  • Customer Support and Updates: Customer support is necessary for any product to solve queries and issues. Also, the best plugin must provide regular updates to solve bugs. Ensure that you will get immediate support and regular updates from your plugin.

Related Read:
How to create upsell products in WooCommerce?

5 Best WooCommerce Upsell Plugins

Using the best WooCommerce upsell plugin will enhance customer experience and increase sales. Explore the list and choose one for your WooCommerce store.

Here are the five best – free and paid upsell plugins for your WooCommerce store:

1. UpsellWP

UpsellWP - A WooCommerce Upsell & cross-sell Plugin

UpsellWP is one of the recommended and best upsell plugins for WooCommerce stores. It aims to help store owners increase their sales and revenue with relevant product suggestions.

This plugin offers various upsell types and customizable features to create and show personalized upsell and cross-sell offers to each customer. With this, you can create all types of upsells, as discussed above.

Suitable for every store size and need, you can use this plugin to personalize your upsell strategy and boost order value.

If you are selling more products, planning upsell campaigns, and looking for a handy all-in-one tool, then this upsell plugin is a must for your store.

Key Features

  • With a one-click upsell feature, create pre-purchase and post-purchase upsells from product to thank-you pages.
  • Create conditions-based upsell offers, such as, cart value, purchase history, specific user/ user roles/ delivery location/ payment method, cart item quantity, coupons, and more.
  • Provide upsells to specific products, categories, product tags, and SKUs (also applicable to variable products).
  • Provide different discounts to each upsell offer.
  • Utilize customization options to customize style and content on your upsell offers that match your brand.
  • Create and schedule upsell campaigns in advance to increase sales during holidays and special events.
  • Adjust the upsell offer’s display location at any place on the page.
  • Set usage limits and expiry dates to upsell offers.
  • With the dedicated reports page, monitor upsell performance and optimize your strategy.
  • This plugin not only provides upsells but also allows you to suggest cross-sell offers on your products.
  • With simple and no-coding functionality, unlimited and personalized upsell campaigns can be easily created.
  • It has almost all payment options like a credit card, cash-on-delivery, and UPI payments, where customers can make payments at their convenience.
  • It has automated and manual product suggestion features that help you provide more relevant recommendations to customers.
  • It also allows you to provide a countdown timer for post-purchase upsells to create urgency for immediate purchases.
  • Not all plugins provide excellent customer service, but this plugin has positive reviews about customer service. Support team members can hear you at any time and solve your problems quickly.

Pricing

UpsellWP provides three different plans to suit every store’s needs:

(i) Starter – $69 per year for a single site

(ii) Professional – $99 per year for five sites

(iii) Agency – $199 per year for 25 sites.

It also has a free plan with limited features, so you can try this plugin to enhance your store performance.

You can get the 14-day money-back guarantee for pro plans, as they give priority to customer satisfaction.

Note: UpsellWP is an advanced and enhanced version of the “WooCommerce Upsell & Order Bump” plugin.

Offer conditional-based upsells using the UpsellWP plugin and increase your average order value.

2. Upsell Sales Funnel Plugin

Upsell sales funnel plugin

The Upsell Sales Funnel plugin mainly aims to create a sales funnel for WordPress websites to increase ROI.

Like UpsellWP for upselling physical products (though it is a two-in-one that supports digital downloadable products), this upsell funnel plugin is mainly useful for upselling digital products.

It provides all the necessary features to build a sales funnel to upsell products.

Key Features

  • The subscription feature lets you upsell digital products based on subscription methods.
  • The dedicated product checkout page smoothens customers’ checkout experience.
  • You can provide a free trial to your products or services using this plugin.
  • The two-step forms let you collect names and email addresses before the checkout page, in case to followup with customers.
  • All the digital downloadable files are delivered to the customer once the payment transaction is completed.
  • It has built-in integrated payment options like PayPal and Stripe that allow you to manage the hassle-free payment process.
  • This plugin sends digital PDF invoices to each customer after a successful sale.
  • You can easily integrate this upsell funnel plugin with plenty of other tools like Zapier, LearnDash, MemberVault, MemberPress, and more.
  • This upsell funnel plugin is compatible with all WordPress page builders like Elementor, Beaver Builder, Divi, etc.,
  • It allows you to create multiple order bumps at the checkout page to increase sales.
  • For the digital course products, you can provide installment payment options to encourage customers to join you.

Pricing

This WordPress upsell plugin provides three plans with varying features:

(i) $97 for one site.

(ii) $147 for five sites.

(iii)$397 for 25 sites.

The 14-day money-back guarantee is an advantage to using their premium plans.

3. Cart Upsell for WooCommerce

Skroton’s plugin for Woo Platform

Instead of providing upsells on all pages, this “Cart Upsell for WooCommerce” by Skrotron allows you to create upsell offers only on the cart pages.

Even though it has a single upsell feature (i.e.,) focusing only on cart pages, this plugin is useful for beginner store owners who are just starting upsell strategies on their store.

It offers multiple upsell conditions and avoids interruptions on cart pages.

Key Features

  • You can create cart upsells based on specific products, categories, and cart total.
  • This plugin provides two rules for upselling products on cart pages.
    • “And” rule: It applies when all purchase conditions are met.
    • “Or” rule: It applies when atleast one condition is satisfied.
  • It allows you to provide upsells using one or both rules.
  • You can compare products, categories, or cart totals of the customers’ cart.
  • This plugin has Ajax functionality.
  • It is responsive on mobile and desktops.
  • It has customization options where you can change products’ images, titles, and colors.

Pricing

This upsell WooCommerce plugin costs $2.42 per month and $29 per year as it is just for cart pages.

It has a 30-day money-back guarantee for using their paid plans. And provides good customer support.

Note: Although it is affordable and the best add-on for cart pages, it is not suitable for those looking to expand their upsell strategy to other pages like product, checkout, and so on.

Related Read:
The definitive guide to WooCommerce cart upsell

4. Best Upsell for WooCommerce

Upsell cart plugin by IdentixWeb for WooCommerce

Identixweb’s “Upsell for WooCommerce” plugin helps store owners reduce cart abandonment with their upsell plugin made for cart pages.

Since it is also a cart upsell plugin, it is good for beginners to begin their upsell campaigns. It is not only for upselling, but you can also create cross-sell offers on cart pages.

Compared to the above cart upsell, this plugin has varied features.

Key Features

  • Provide cart upsells based on products.
  • Exclude cart products based on tags.
  • Use customization options to customize your upsell offer.
  • Utilize a readymade template to create upsells.
  • This plugin has no coding and responsive UI, which lets you manage the upsell process easily.
  • It provides a sticky cart bubble.
  • It allows you to preview cart upsells before making it live.
  • You can create multiple checkout buttons with this plugin.
  • You can use its advanced analytics tool to monitor upsell performance.
  • With the cart urgency timer, you can create a limited-time upsell offer on cart pages to show a sense of urgency for quick checkout.
  • It allows you to manually recommend products or use the automatic product suggestion option.

Pricing

This cart page plugin is open-source software. Since it is a free WooCommerce upsell plugin, it has limited features.

5. One-Click Upsell Funnel for WooCommerce

Upsell funnel WooCommerce addon

Unlike third and fourth plugins, this one-click upsell funnel plugin allows you to create upsells on the cart and checkout pages.

The main feature of this plugin is that the cart is shown in a slider view, and you can show upsells only for specific products or categories.

It lets you create multiple upsell funnels and also provides different features to enhance your upsell campaign.

Key Features

  • Show upsell products in the gallery slider.
  • Display upsell based on certain conditions like cart totals, user roles, cart items, and more.
  • Show upsells for specific products or categories.
  • Offer discounts to upselling products.
  • You can display the product sliders at any place on the cart and checkout pages.
  • It also helps your customers to remove added upsell products from the cart.
  • You can use the customization option to change the layout for gallery sliders.
  • This plugin lets you add quantity selection to your upsell products.

Pricing

This plugin costs $2.42 for a month and $29 for a year. The price is low as it allows you to show upsells only on the cart and checkout pages.

Related Read:
The Complete Guide to One-click Upsell in WooCommerce

A Brief Overview of 5 Plugins

All products have both advantages and disadvantages, and these top five upsell plugins for WooCommerce are not exceptional.

Choose the plugin that speaks to you most to solve your needs on upsell campaigns. If you are confused, here is my personal opinion to get you started:

UpsellWP

Use this all-in-one WooCommerce upsell plugin to show upsells on all pages, including product, cart, checkout, thank-you, post-purchase (order confirmation) pages, and popups.

It supports both physical and digital products. It is helpful for both beginners and Pro store owners.

Upsell Sales Funnel Plugin

Use this WordPress plugin, as it is not restricted to the WooCommerce platform. It is a good choice for upselling only digital products.

Cart Upsell for WooCommerce

Use this plugin if you are a starter and only want to provide upsells on cart pages.

BestUpsell for WooCommerce

Use this plugin if you want to offer only cart upsells but with additional features such as customization, product selection, and more.

One-click Upsell Funnel for WooCommerce

Use this plugin to display upsells on cart and checkout pages, that too in a gallery and slider view.

Best Practices to Upsell in WooCommerce

Following these best practices will help you run a successful upsell campaigns with increased sales:

  • Suggest Relevant Products: Since upselling is all about showing upgraded product suggestions, it should be relevant to their main product. Matching products provide additional value to customers’ purchases which leads to more sales.
  • Stick with Three Options: As you see in Amazon, you can provide more upsell recommendations to help customers with more choices. However, providing only three to five options will help customers to buy products without overwhelming their decision.
Amazon Upselling Section
  • Don’t explain features: tell benefits: To increase sales of upsells, you can talk about the benefits that customers can get in addition to their main products. Highlighting features will not attract customers.
  • Set Purchase Criteria: All stores started providing upsell suggestions. To make your offer even more effective, set some purchase conditions that customers meet to get their upsell product discounts.
  • Don’t Push Products: Upselling is only a way to increase customer experience and order value. Avoid pushing customers with too many upsell suggestions and make them tired.
  • Use Discounts to Increase Upsells: To offer your customers a deal, provide discounts on your upsells without suggesting that the upsell products be purchased at their original price.
  • Limited-Time Upsells: Use countdown timers in your plugin to create a sense of urgency for your upsell products. This will urge customers to purchase them before the deal runs out.

Create pre-purchase & post-purchase upsells using the UpsellWP plugin and increase your sales at every purchase point.

Calculate Your Order Value with the AOV Calculator

Do you want to know the number of additional sales you can make using an upselling strategy?

Calculate your approximate average order value, sales figure, and revenue using UpsellWP’s AOV calculator.

Conclusion

Upselling is a tried and true sales strategy that can increase order value and revenue.

With this list of WooCommerce upsell plugins available for upselling, choose the best one and elevate your upsell strategy. Run personalized upsell campaigns to drive more sales to your store.

Guides to Elevate Your Upselling

  1. How to create an order bump for your WooCommerce store?
  2. How to show related products in WooCommerce? (In 3 Ways)
  3. 5 Best WooCommerce Cross-sell Plugins
What is Upsell in WooCommerce?

Upselling is a sales technique that encourages customers to purchase a more expensive, upgraded, or premium version of a product or service they are already considering buying. You can implement the upselling strategy using a WooCommerce plugin.

Is the WooCommerce Upsell plugin free?

Some plugins provide both free and paid plans for their upselling plugin. Choose the free plugin from this list to create your upsell offer.

What is the best upsell plugin for WooCommerce?

As per this list, you can find five plugins for WooCommerce. There are even more plugins available in the market. You have to choose the best upsell plugin that provides features based on your sales goal. 
But if you want me to recommend one of the best upsell plugins for WooCommerce, you can try UpsellWP. It is good for all store owners with upselling and cross-selling needs.

How do I upload the upsell plugin to my WooCommerce store?

To upload the plugin to your WooCommerce store, you can follow these steps:
1. Go to the Plugins page in your WordPress dashboard.
2. Click the “Add New” button.
3. Search for the upsell plugin that you want to install.
4. Click the “Install” button. After installing, click “Activate” to activate it.
5. If you have a zip file of the plugin, instead of searching the plugin, click the “Upload” option to upload the zip file and activate the plugin.

How can I choose the products for upselling?

When choosing products for upselling, you should consider the following factors:
1. Customer’s current purchase
2. Customer’s interests or preferences
3. Customer’s budget
4. Products that are complementary to the customer’s current purchase
5. Customers’ purchase history.

What is the difference between upselling and cross-selling?

Upselling is a sales technique that encourages customers to purchase a more expensive, upgraded, or premium version of a product or service they are already considering buying.
Cross-selling is a sales technique that encourages customers to purchase additional products or services that are complementary to the product or service they are already considering buying.

How do I upsell in WooCommerce?

There are three ways to upsell in WooCommerce:
1) Using the default WooCommerce feature to add upsell products to your online store.
2) Using custom code to enhance the functionality of the default WooCommerce upselling feature.
3) Using a WooCommerce upsell plugin to manage the upsell offers without changing the original product details.
Using a plugin to set up upselling is a recommended option, as it is easy to add new upsell campaigns and deliver more features to enhance upsell strategies.

What are some good upselling examples?

1. Selling a premium version of a product: If you sell a product, you can offer a premium version that includes additional features or benefits. For example, you could sell a basic version of an ebook for $10 and a premium version with bonus content for $20.
2. Selling add-ons: If you sell a product, you can offer add-ons that complement the product. For example, if you sell a camera, you could offer add-ons such as lenses, memory cards, and tripods.
3. Selling bundles: You can also sell bundles of products. It is an excellent way to upsell customers who are already interested in your products. For example, you could sell a bundle of three different ebooks for $28 when the individual books cost $10 each.

How do I track the effectiveness of my upselling efforts?

There are two ways to track the effectiveness of your upselling efforts:
1. Connect your WooCommerce store to “Google Analytics” to track the number of upsells that you have made. You can also track the average order value of your upsells.
2. Another way to track the effectiveness of your upselling efforts is to use a plugin. Many upsell plugins provide dedicated analytics and reports sections where you can easily track your upsell efforts.

What are the benefits of upselling?

1. Upselling is about recommending a higher version of related products, which will increase average order value, sales, and revenue.
2. When you upsell customers, you show them that you are interested in their needs, increasing customer satisfaction. It can lead to repeat customers and positive word-of-mouth.

How to create order bumps in WooCommerce?

You can create order bumps (aka checkout upsell) using an upsell plugin. 
The default WooCommerce does not have an order bump feature, so using a plugin will help you offer checkout order bumps.

Picture of Nanthini Sri

Nanthini Sri

I'm Nanthini, an experienced marketer turned content writer. Specializing in B2B and ecommerce, I have a knack for simplifying intricate concepts, making industry insights easily accessible to all readers. When not crafting content, catch me immersed in books or binge-watching dramas!
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