How to apply discounts to all products in WooCommerce?

Are you struggling to drive customers to your store? Then, offering Discounts on all products is the only action you need to take.

In WooCommerce, you can only set a sale price for each product. That’s why you need a plugin like “Discount Rules for WooCommerce,” which enables you to apply discounts to all products automatically.

In this blog, let’s get to know about WooCommerce discounts and its types in general. We will take you through the step-by-step process to apply discounts to all products in WooCommerce, with “Discount Rules for WooCommerce.”

What is a WooCommerce Discount?

A WooCommerce Discount is a special reduction in the regular price of products. These Discounts can be changed based on the requirements.

Customers always search for great deals, and the purpose to apply discounts to all products in WooCommerce is to encourage customers to complete a purchase.

You can offer a percentage discount, fixed discount, or fixed price per item for products. Also, you can offer different types of discounts like Product level discounts, Bulk discounts, Bundle discounts, and more.

Example,

1. During the Summer Season, there can be special discounts only for Air Coolers.
2. A Store might give discounts when they want to promote specific products.
3. To attract specific customers, a store might give discounts based on user roles.

Discounts are the only way that drives customers to shop with a particular store. Hence offering discounts based on the trend can result in a great increase in revenue.

Types of WooCommerce Apply Discounts to all Products

You can apply different types of discounts to all the products in the store.

• Percentage discount
• Fixed Discount
• Sale Pricing
• BOGO offer
• Bulk Discount
• WooCommerce Coupon

Percentage Discount

It is the most commonly used discount, where the price reduction is based on the percentage value.

Percentage discount makes products look cheaper, leading to attracting customers and increasing sales.

Examples,

1. 10% discount on All Products in the store.
2. Wholesale Customers get 20 storewide discount

Fixed Discount

Fixed discount is where a fixed amount is reduced from the regular price of the product.

This type of discount offers clear and real savings where they know exactly how much they will be saving. This clarity can boost sales and increase revenue.

Examples,

1. Get $20 on all the products
2. First-time users get $10 sitewide discount

Sale Pricing

Sale Pricing is the discounted price of a product. WooCommerce, by default, shows a product’s regular price and sale price.

It can excite and create a sense of urgency to grab the opportunity when the products are at a reduced price. Hence, you attract customers and get more sales.

Examples,

1. A T-Shirt may display a regular price as $50 and Sale price as $30
2. A Sunglass may display a regular price as $30 and Sale Price as $20

BOGO Offer

BOGO (Buy one Get one) offer is a most attractive discount, where customers will get a free product for every one or more products they purchase.

Customers like getting products for free, so they will purchase more to get more free products. This leads to a reduction in abandoned carts and a vast increase in conversions.

Examples,

1. Buy a T-shirt and get one for free.
2. Buy a Hoodie and get a cap for free.
3. Buy 2 Headphones and get a headphone cover for free.

Bulk Discount

With Bulk Discount, you can offer discounts for large quantities of products that is in bulk. This means customers can pay less when they buy more products.

Customers save money when they buy in bulk. Also, you get to increase the average order value of every customer’s purchase, boosting revenue.

Examples,

1. Buy 50 and more T-Shirts and get 20% discount.
2. Buy 10 to 20 Hoodies, get $10 discount
3. Buy 20 to 30 Hoodies, get $20 discount
4. Buy 30 to 40 Hoodies and get $30 discount

WooCommerce Coupon

Offering Discount as Coupon is a smart way to encourage customers to make a purchase in your store. You can either give coupon codes or URL links for customers to redeem the coupon.

WooCommerce auto-apply coupons create a sense of urgency to customers to purchase before it expires. This can boost sales quickly and increase conversions.

Examples,

1. Get 10% global discount
2. Enjoy $10 discount on all Products

Benefits of applying discounts to all products in WooCommerce

When you apply discounts to all products in WooCommerce, you can attract more customers, increase conversions, boost sales, and more. Let’s further discuss each benefit in detail.

Attract more Customers: When there is a discount on all products, it’s easy to grab customers’ attention. So you can reach a wider audience and improve customer acquisition. Be it attracting new customers or winning back inactive customers, this type of discount can help you achieve your goals.

Higher Customer Engagement: More discounts mean more customer engagement. Your Customers will see this discount as a great opportunity to save money. Hence, they will shop more and also shares this deal with their friends and family.

Earn Customer Loyalty: WooCommerce discount for multiple items can give an enjoyable shopping experience for your customers. As a result, they will trust and become loyal to your brand.

Increase Repeat Purchases: When the shopping experience with your brand becomes memorable to customers, they will come back for more purchases.

Boost Conversions: Your customers are always waiting for a great deal to purchase. This type of discount feels like a golden opportunity. Hence they won’t abandon their carts but complete their purchase, as you can see a huge increase in conversions.

Increase Average Order Value: With this global discount, Customers are going to add more products to their carts. Eventually, the average order value of your customer’s purchase increases.

Clear Stock quickly: In case there are non-moving products in your store and you want to clear them up, then applying discount to all products is the perfect solution for you.

Competitive Advantage: Discounts on all products can quickly grab customer’s attention and set your brand ahead of others. Customers feel valued with this type of discount and will definitely choose yours over others.

Increase Revenue: To give customers the deal that they are searching for is a gateway to get more sales. With a positive shopping experience, you can drag more customers to shop and increase the revenue of your store.

How to apply discounts to all products in WooCommerce?

To apply discounts to all products in WooCommerce, you will need a discount plugin like “Discount Rules for WooCommerce”.

Simply install and activate the plugin and configure the rule within a few steps. Check out this guideline for the installation process.

Let’s create a simple storewide discount.

For Example, “Get 15% discount on All Products”

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules.
2. Click Add New Rule button.
3. Select the Discount Type as “Product Adjustment.”
4. In the Filter Section, choose “All Products” as it is a storewide discount.
5. In the Discount Section, choose the discount type as “Percentage discount” and set the value as “15.”

Check the screenshot below for a better understanding.

6. Finally, Save and Enable the rule.

This is how easy it is to apply discounts to all products in WooCommerce using “Discount Rules” Plugin.

How do I apply a percentage discount to all products in WooCommerce?

Example, “Buy any product and enjoy 10% discount”

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
2. Click Add New Rule button.
3. Choose “Product Adjustment” as the discount type.
4. In the Filter section, choose “All Products”|
5. In the Discount Section, choose “Percentage Discount” and set the value as “10” as shown in the screenshot below.

6. Finally, Save and Enable the rule.

Now we have created a Percentage Discount for all products in the store.

How do I apply a fixed amount discount to all products in WooCommerce?

Example, “Purchase any product and get $10 discount”

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
2. Click Add New Rule button.
3. Choose “Product Adjustment” as the discount type.
4. In the Filter section, choose “All Products.”
5. In the Discount Section, choose “Fixed Discount” and set the value as “10” as shown in the screenshot below.

6. Finally, Save and Enable the rule.

Now we have created a Fixed Discount for all products in the store.

Best WooCommerce Discount Plugins to add discounts

There are many discount plugins available in the market to help you apply discounts to all products in WooCommerce. But here, let’s check out the easy-to-use plugin with which you can create discounts quickly and effectively.

The five best WooCommerce Plugins we recommend are:

• Discount Rules for WooCommerce
• Pricing deals for WooCommerce
• Dynamic Pricing With Discount Rules for WooCommerce
• ELEX WooCommerce Dynamic Pricing and Discounts Plugin
• YaYPricing -WooCommerce Dynamic Pricing and Discounts

With these plugins, you can offer automatic discount in WooCommerce.

Effective Tips to follow to apply discounts to all products in WooCommerce

There are a few tips that you should really follow if you want to increase the effectiveness when you apply discounts to all products in WooCommerce. Let’s discuss them in detail.

Set Clear Goals: When you offer a storewide discount, be clear on why you want to offer it in the first place. Decide if it’s to boost sales, attract customers or for promotions, then give discounts accordingly.

Give Flash Sale Offers: It is not practically possible to offer storewide discounts all the time of the year as it can cost your profit. You can give Flash Sale offers where your customers enjoy discounts for a limited time. To add on, it also creates a sense of urgency for customers to grab the opportunity.

Give Targeted Discounts: Another way to save your profits is by offering global discounts to specific group of customers, probably your target customers. You can make them your loyal customers with such segmented discounts.

Communicate well about the discounts: In order to place an order, your customers should first know that there is an appealing discount in the store. With “Discount Rules for WooCommerce”, you can show sale badges, you saved text, and a discount bar to let customers clearly know about the discounts.

Promote discounts in all mediums: If you want to get more sales, you can promote discounts in every possible medium. Be it through emails, text messages or social media, a proper promotion can boost conversions.

Always monitor the campaign: When you apply discounts to all products in WooCommerce, It is important you use Report and Analytics to track the campaign. So that you can analyze conversion rates, sales volume, and customer’s responses to the campaign and make the needed changes in future campaigns.

When you apply discount to multiple products in WooCommerce you can increase customer engagement. If you execute all these tips well, we are sure you will be getting more sales in your store. All the Best!

Conclusion

Applying discounts to all the products in the store is a smart way to reach larger customers. In fact, it doesn’t stop with that. You can improve customer engagement and earn customer loyalty. Also, it is the right strategy If you want to reduce abandoned carts and boost conversions. Gain a competitive advantage and increase revenue with this type of discount easily.

As WooCommerce doesn’t support applying discounts to all products, using a discount plugin like “Discount Rules for WooCommerce” can help do so within a few minutes. This one plugin can uplift your current sales and help you reach greater heights.

If you’re interested to know more about discounts, Check 5 Best WooCommerce Discount Plugins. Despite storewide discounts, you can also learn how to create cart discounts, bulk discounts and more.