Applying discounts to all products is one of the simplest yet most effective promotional strategies a WooCommerce store can use.
Whether you’re running a weekend flash sale, end-of-season clearance, festival offer, store anniversary sale, or a surprise campaign to improve revenue, a storewide discount makes your entire shop irresistible.
But can you apply discounts to all products in WooCommerce without sacrificing your profit margins?
If you have started running a WooCommerce store or are not yet driving at least one sale from your store, this blog provides you with the solution on how you can offer discounts on all items but still make money from it.
Since WooCommerce only allows you to create coupon discounts, we can use the “Discount Rules for WooCommerce -Pro” plugin to apply automatic discounts to all products.
By the end, you’ll have a clear plan for providing strategic product discounts that benefit both you and your customers.
Let’s start.
Convert 46% of buyers into regular customers by applying discounts using the Discount Rules Plugin.
Why Offer WooCommerce Discounts to All Products?
Offering WooCommerce discounts to all products can increase your sales and benefit you in several ways:
- With discounts, you can motivate price-conscious customers to spend more when they hesitate to spend the full amount on a product.
- By highlighting the discounts, customers can feel like they’re saving money and complete their purchase without abandoning their cart at checkout.
- With different WooCommerce discount types, you can easily grab the attention of new customers and convert them into regular customers.
- If you have excess inventory to clear, discounting will help you simplify the process.
Types of Discounts to Apply to All Products
Applying discounts should not push your customers to spend money, but rather help them make savings while purchasing more.
Instead of offering simple and the same discounts on all products, here are different discount types to elevate your sales:
- Percentage and Fixed Discounts
If you are a new store owner, you can start your discount campaign with a simple percentage or a fixed discount.
For example, a 10% or $10 discount on all products.
- Bulk Discounts
If your customers are buying products in large quantities, you can offer bulk discounts, which may make them spend even more.
For example, “Buy 1 to 5 items at a 5% discount and 6 to 10 items at a 10% discount.”
- Bundle Discounts
Another discount type is to help customers buy more products as a bundle. You can either group two different products together or offer one product with discounts based on quantity.
For example, “Buy 3 for $20 and Buy 6 for $15, or Buy Product A with Product B to get 5% off.”
- Buy One Get One (BOGO)
BOGO is the most recommended and popular discount type. In this type of offer, customers can receive a free or discounted product when they buy a specific product at its original price.
For example: “Buy One Get One Free, Buy Two and Get One Free, or Buy One and Get Second at 5% Off.”
- Conditional Discounts
Providing conditions on discounts is a strategic way to influence customers to complete more purchases. You can provide different conditions that customers should satisfy to get discounts.
For example: “Spend $100 and get a 10% discount, $10 discount only to first-time customers, Pay through UPI to get 5% off, $25 discount only to VIP customers, and more.”
The Best Plugin to Apply WooCommerce Discounts
The WooCommerce coupon feature is not effective when you plan to offer direct discounts. You can use a plugin to create different discount types.
“Discount Rules for WooCommerce -Pro” is the recommended discount plugin for your store, as it helps you create all discounts from simple percentage & fixed to advanced bulk and bundle discounts.
It offers BOGO types: “Buy X Get X” and “Buy X Get Y,” which offer the same or different product deals.
It also allows you to set conditions for discounts based on subtotal, specific customers or customer roles, cart items, cart item quantity, specific shipping location, specific payment method, and based on purchase history.
If you are not sure, you can also explore the 5 best WooCommerce discount plugins to choose the best plugin available on the market.
How to Apply Discounts to All Products in WooCommerce?
To apply discounts to all products in WooCommerce, you need a plugin like “Discount Rules for WooCommerce -Pro” and just two steps.
Step 1: Install the Plugin:
- Open your “WordPress” dashboard.
- Go to “Plugins” -> “Add New.”
- Search for “Discount Rules for WooCommerce” (by Flycart).
- Click “Install and Activate” to install the plugin on your website.
Step 2: Apply Discounts on All Products
For example, let’s apply 15% discounts to all products.
- Go to “WooCommerce” -> “Discount Rules.”
- Click the “Add New Rule” button and enter the “Rule Title” (name) for your reference.
- Choose a discount type, “Product Adjustment.”
- In the “Filter” section, keep “All Products” to apply discounts to all products.
- In the “Discount” section, choose the discount type, “Percentage discount” with a value of “15.”
- Finally, save and enable the rule.
That’s it! You have offered a sitewide discount where customers can purchase all your products at a 15% discount.
Let’s explore the steps to create different types of discounts for all products in your WooCommerce store.
6 More Examples of Applying Discounts to All Products in WooCommerce
Here are strategic ways to apply discounts to all WooCommerce products while protecting your profit margins:
(1) A 10% Discount on All Products
Let’s apply a simple percentage discount to all products.
To apply a 10% discount on WooCommerce products:
- Go to “WooCommerce” -> “Discount Rules.”
- Add a new rule and provide a rule name for your reference.
- Choose the discount type as “Product Adjustment.”
- Filter “All Products,” as it is a store-wide discount.
- Select the discount type as “Percentage Discount” with the value as “10.”
- Save the rule and enable it.
The 10% discount will be applied to all products in the store.
| Related Read:How to create percentage discounts in WooCommerce? |
(2) A $5 Fixed Discount on All Products Based on SubTotal
Example: Let’s provide a $5 fixed discount on all products for carts over $300.
To create a fixed discount based on subtotal:
- Navigate to “Discount Rules” -> “WooCommerce.”
- Add a new rule and enter the rule name.
- Choose the discount type as “Product Adjustment.”
- Filter “All Products.”
- Select the discount type as “Fixed Discount” with the value “5.”
- In the “Rules” section, choose “Subtotal” as a condition and set the subtotal amount as “greater than or equal to “300”.”
- You can also display a “Promotion message” to remind customers of the amount to be spent to reach $300 to get discounts.
- You can set the threshold amount to enable a promotion message and customize the message based on your discount.
- Save and enable the rule.
If the customers’ cart does not have $300 worth of products, a promotion message will be displayed to motivate them to spend more to claim the $5 fixed discount offer.
Provide automatic discounts on all products using the Discount Rules plugin to grab customers’ attention and increase brand awareness.
(3) Bulk Discounts for All Products Based on Specific User Roles
Customers who buy products in bulk quantities can be rewarded with bulk discounts. Also, providing discounts only to specific user roles, such as VIP customers, wholesale customers, subscribers, or others, can increase their loyalty to your store.
Example:
“An exclusive bulk pricing for Wholesale Customers.
Buy 1 to 5 and get a 5% discount on each product.
Buy 6 and more to get a 10% discount on each product.”
To create this bulk discount in WooCommerce based on specific user roles for all products:
- Go to “WooCommerce” -> “Discount Rules” -> “Add New Rule.”
- Choose the discount type as “Bulk Discount.”
- In the “Discount” section, set “Count Quantities By” as “Filters Set Above” to count all products and set the quantities ranges with discounts.
- In the “Rules” section, choose “User Role” as a condition and select “Wholesale Dealer.”
Discounts will be applied to all products based on quantity only when wholesale customers log in and purchase.
Similarly, you can create discounts only for specific customers instead of customer roles.
| Related Read:How to create bulk discounts in WooCommerce? |
(4) Bundle Discounts for All Products
With bundle discounts, you can combine slow-selling and best-selling products as a bundle and provide discounts.
Let’s create a bundle discounts for all products in WooCommerce:
- Go to “WooCommerce” -> “Discount Rules” -> “Add New Rule.”
- Choose a discount type as “Bundle(Set) Discount.”
- Filter “All Products.”
- In the “Discount” section, set the product quantities with discounts.
- Save the rule.
| Related Read:How to create bundle discounts in WooCommerce? |
(5) Buy One Get One (BOGO) Deals on All Products for First-Orders
Buy One Get One (BOGO) offers are the familiar discount strategy used by all store owners to increase sales of specific products.
Here, we can apply the BOGO offer to all products, offering a deal like “Buy One Get One Free.”
- Navigate to “WooCommerce” -> “Discount Rules.”
- Click “Add New Rule.”
- Choose a discount type as “Buy X Get X,” as we are offering the same product for free.
- Filter all products and set the “Buy and Free” quantities in the discount section.
- In the “Rules” section, select the condition as “First Order” and set “Yes.”
- Save the rule.
Note: You can also select the “Buy X Get Y” discount type if you want to offer different products for free.
This deal will be enabled only to first-time customers.
(6) A $12 Fixed Discount Based on Cart Items
Example: Add “Cap” to the cart and get $12 off on the total.
To create cart-based discounts in WooCommerce:
- Go to “WooCommerce” -> “Discount Rules” -> “Add New Rule.”
- Choose the discount type as “Cart Adjustment” to apply discounts on the cart total instead of products.
- Filter “All Products.”
- Choose the discount type as “Fixed discount” with a value as “12.”
- In the “Rules” section, choose the condition as “Products” and set the specific product with a quantity that customers must add to their cart. Here, I chose “Cap.”
- Save the rule.
Note: You can also decide the quantities for the cart items.
Using this plugin, you can schedule your discount campaign in advance and set priority if you create multiple campaigns.
Also it has an option to set “usage limits” to restrict users from claiming discounts more times.
You can navigate to the “Settings” page of this plugin to modify default discount options based on your campaigns.
Tips to Improve Sales Using WooCommerce Discounts
WooCommerce discounts can return profits on each sale, yet here are some tips to make your discounts even more effective:
- Segment Your Customers into Groups
Each customer has their way of browsing products, has an interest in different items, and discount types.
You can segment all your customers based on their browsing patterns, product interests, discount preferences, and purchase history.
It will help you provide the right discount type to the right customer at the right time, which is very important to increase sales while increasing profit margin.
Here are a few examples to create customer groups:
– Wholesale dealers
– Loyal (Regular) customers
– VIP (or) Membership customers
– Email Subscribers
– New (First-time) customers
– Location-based customers like US customers, Asian customers
– Demographics-based groups like female customers or customers aged above 25.
– Product Reviewers.
- Provide Personalized Discounts
Personalizing discounts based on customers’ purchases will help you increase their loyalty and make them feel special.
You can provide discounts on customers’ birthdays and shopping anniversaries or offer discounts based on their cart total.
You can also offer discounts on holiday sales and referrals to encourage customers to continue their journey with your store.
- Utilize Website and Social Media
Discounts are effective, but only when customers know about them. So, use website banners and side widgets to display your discount offer.
Also, create attractive social media content on different platforms to highlight your discount offer.
- Track, Analyze, Adjust, and Repeat
Running a discount campaign is profitable when it is tracked properly and the sales performance over time.
Use analytics tools or the Discount Rules plugin report to review discount performance and adjust your strategy to boost sales.
Apply advanced and conditional discounts on all products using the Discount Rules plugin to increase order value and sales.
Conclusion
You can influence 46% of customers’ purchase plans with the help of discounts. It is a powerful way to make customers spend more on your store.
As a newbie in selling online products or a store owner struggling to get a sale, offering discounts on all products will be a great start to increase your sales.
You can apply the discount scenarios discussed above or mix and match discount types and offers to increase your brand awareness, site traffic, and sales.
Also, don’t forget to try the “Discount Rules for WooCommerce -Pro” plugin to simplify your discount campaign process.
Also Read:
How To Create WooCommerce Advanced Discounts?
How to Display the Discount Percentage on WooCommerce Sale Badge?
Frequently Asked Question
You can add an automatic discount in WooCommerce using a discount plugin like “Discount Rules for WooCommerce -Pro,” as the default WooCommerce settings only allow you to create coupon-based discounts.
Add a sale to all WooCommerce products by installing the Discount Rules Pro plugin, creating a new rule, selecting your discount type, filtering it to apply to all products, setting the discount value, adding any optional conditions, and saving the rule.
You can create a WooCommerce discount coupon either by using the default Coupons page under Marketing or by using a plugin like Discount Rules for WooCommerce to add advanced conditions and create smart coupons.
To know more about coupons, check this complete guide: WooCommerce Coupons.
You can add prices to WooCommerce products by:
-Go to “Products.”
-Add a new product or edit the existing product.
-Scroll down to the “Product data” section and add a regular product price in the “General” section.
-You can also add a “sale” (discount) price to the product. Update changes.
It is not possible to edit each product every time to adjust the sale price. So, you can use a discount plugin like “Discount Rules for WooCommerce” to simplify your discount process.
To add a discount badge in WooCommerce, install and activate the Discount Rules plugin, create a new rule, and the discounted price will display automatically. You can also use the default ‘Sale!’ badge to highlight discounted products.
For more details, How to change sale badge text?
