How To Create WooCommerce Bulk Discounts?

Are you struggling to attract more customers and boost sales in your Woocommerce store? Offering bulk discounts for your customers would be the game changer.

WooCommerce bulk discounts help you offer discounts for a large quantity of products. This type of discount benefits customers who purchase in bulk, especially wholesale customers. Retail customers who always buy a few products might purchase bulk to grab discounts. Hence, your online store’s average order value and overall sales will increase.

WooCommerce doesn’t have options to set up bulk discounts. However, you can use a plugin like “Discount Rules for WooCommerce” to create bulk discounts. 

In this blog, let’s learn about the WooCommerce Bulk discount, its benefits, and why you need a plugin to create bulk discounts. Most importantly, we will teach you the steps to create bulk discounts for WooCommerce using the Discount Rules plugin.

What is WooCommerce Bulk Discount?

WooCommerce Bulk Discount is a discount strategy where customers can get products at lower prices when they purchase large quantities. 

It means customers who buy a few products will pay the regular price, and those who order in bulk will pay the discounted price. This discount strategy encourages customers to buy more products at once. Hence, offering bulk discounts can be an excellent way to increase the average value of each order and boost overall sales.

For Example,

Buy 50 to 100 quantities and get a 10% discount.

Buy 101 to 150 quantities and get a 15% discount.

What are the Benefits of WooCommerce Bulk Discounts?

Here is why you have to use a bulk discount strategy in your WooCommerce store:

• Clear stock soon: If you have an excess supply of a specific product or category, this discount helps you clear them quickly.
• Encourage customers to buy more: When you offer irresistible discounts on bulk purchases, customers can’t help but be encouraged to purchase in bulk to get that discount. 
• Encourage repeat purchases: Bulk discounts provide a satisfying shopping experience for customers. Once they enjoy shopping with your online store, they will definitely become loyal customers and make repeated purchases in the future.
• Attract more customers: Customers are always searching for good deals. When you offer WooCommerce bulk order discounts, you can attract more customers to your online store and drive sales.
• Less shipping costs: With bulk discounts, store owners can encourage customers to make larger orders, which can increase sales and make it easier to reduce the cost of shipping.
• Increase revenue: With bulk discounts, customers add more products to their cart to get discounts, which increases the average order value. Thus, more orders lead to more sales and revenue.

Why do you Need a WooCommerce Bulk Discount Plugin?

WooCommerce store owners need a bulk discount plugin as WooCommerce doesn’t have built-in options to set up this discount. 

You can only bulk edit products in WooCommerce, which is tiring. You have to reduce the sale price whenever you want to offer bulk discounts in your online store. And after the sale ends, you have to return and change to the regular price.

A Woocommerce bulk discount plugin can help you provide discount pricing without changing the actual price of it. You can set dynamic pricing and discounts within the plugin and don’t need to change the actual price on the product page.

How to Create WooCommerce Bulk Discounts?

Creating a WooCommerce bulk discount pricing requires a plugin like “Discount Rules for WooCommerce”, as the default Woocommerce coupons feature does not support it. You must install and activate the plugin before creating a Bulk discount rule.

The blog assumes that you already have the PRO version of this plugin, as some of the examples given in the blog require it. If you still need to purchase the Discount Rules PRO, get it now.

Please check out the guide for more information about the plugin installation process.

Now, let’s quickly learn to create a bulk discount offer for WooCommerce.

Let’s create a simple storewide bulk discount for WooCommerce, where we will offer discounts for all the products in the store.

For Example:

“Buy 50 to 100 quantities and get a 10% discount

Buy 101 to 200 quantities and get a 20% discount.”

Let’s learn the steps to create this discount.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules.

2. Click the ‘Add New Rule’ button.

3. After giving a rule name, choose ‘Bulk Discount’ as the discount type.

4. In the filter section, choose ‘All Products,’ to offer discounts on all the products in the store.

5.In the discount section, choose ‘percentage discount’ and configure the rule based on the screenshot given below.

6. Finally, Save and Enable the rule.

Now, we have created a store-wide bulk discount in WooCommerce. Likewise, you can create many bulk discount scenarios for your Woocommerce store. In the next section, we will check the other types of bulk discounts for WooCommerce.

Types of Bulk Discounts in WooCommerce

Here are some types of bulk discounts for your WooCommerce store:

• Storewide bulk discounts
• Bulk discounts for specific products
• Bulk discounts for specific categories
• Bulk discounts based on the number of items in the cart
• Buy X Get X
• Buy X Get Y

Storewide bulk discounts

Storewide bulk discounts in WooCommerce is a pricing strategy that allows store owners to offer discounts to customers who purchase items in large quantities. It means that if a customer purchases a certain quantity of a product or multiple products from your store, they will receive a discount on their total purchase.

For Example:

Buy 10 to 20 quantities and get a 10% discount,

Buy 21 to 30 quantities and get a 20% discount.

Since we have discussed this rule above, we will move to the next bulk discount type.

Bulk discounts for specific products

Bulk discounts for specific products in WooCommerce refer to a pricing strategy that offers discounts to customers who purchase a certain quantity of a particular product. This feature is commonly used in e-commerce stores to incentivize customers to buy more of a specific product by offering a reduced price for larger quantities.

For example:

Buy 5 to 10 Sunglasses, get 10%

Buy 11 to 20 Sunglasses, and get 15% off.

Let’s quickly learn to create this discount.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules.

2. Click the ‘Add New Rule’ button.

3. After giving a rule name, choose the discount type as ‘Bulk Discount.’

4. In the filter section, choose ‘Products,’ select ‘In list,’ and choose ‘Sunglasses.’

5. In the discount section, select the discount type as ‘percentage discount’ and configure the rule based on the screenshot given below.

6. Finally, Save and Enable the rule.

Now, we have created a WooCommerce bulk discount pricing for specific products in WooCommerce.

Bulk discounts for a specific category

WooCommerce Bulk discount category refers to offering discounted prices for a particular category of products when customers purchase them in larger quantities. It is a common pricing strategy many businesses use to encourage customers to buy more of a specific product or category of products.

For example:

Buy 5 to 10 quantities from Men’s T-Shirt category, get 10%

Buy 11 to 20 quantities from the Men’s T-Shirt category, get 15%.

Let’s learn to create this discount scenario.

1. After creating a new discount rule and name, choose ‘Category’ in the filter action. Select ‘In list’ and choose ‘Men’s T-Shirt’ as the category.

2. In the discount section, choose ‘Percentage discount’ as the discount type and configure the rule based on the screenshot given below.

3. Finally, Save and Enable the rule.

Now, the WooCommerce multi buy discount is created for a specific category.

Bulk discounts based on the number of items in the cart

This type of WooCommerce quantity discount is a pricing strategy where customers receive a discount based on the number of items they added in their carts. 

For example:

Buy 10 or more items, and enjoy a 5% discount.

This pricing strategy can effectively incentivize customers to purchase more items at once, increasing the store’s revenue and improving customer satisfaction.

Let’s quickly learn to create this discount scenario.

1. After giving a rule name, choose ‘Bulk Discount’ as the discount type.

2. In the filter section, choose ‘All Products.’.

3.  In the discount section, select ‘Filters set above’ as ‘Count Quantities,’ and enter ‘Percentage Discount’ as ‘5.’ 

4. In the rules section, add ‘condition Type’ as ‘Item Quantity’ and enter ‘Cart Item Quantity’ as ‘10.’ Check the reference on the screenshot given below.

5. Finally, Save and enable the rule.

This 5% discount is applied only when customers have 10 or more items in their cart.

Buy X Get X

Buy X Get X is one of the popular discounts in WooCommerce. When a customer purchases a large product, store owners will offer the same product for free. In Bulk discount, you will offer free products only for large purchases. This discount motivates the customers to purchase more and gives them a great shopping experience.

For Example: Buy 10 Products and get 3 for free.

1. After creating and giving a rule name, choose ‘Buy X Get X’ as the discount type.

2. In the filter section, choose ‘All Products.’

3. In the discount section, select the discount type as ‘free’ and configure the rule based on the screenshot given below. Finally, Save and enable the rule.

Buy X Get Y

Like Buy X Get X,  when a customer purchases a large quantity of a product, store owners will offer different products as free products using the Buy X Get Y discount. This type of discount attracts customers and encourages them to make more purchases in the future.

For Example: Buy ten products and get a “Cap” for free.

1. After giving a rule name, choose ‘Buy X Get Y’ as the discount type.

2. In the filter section, choose ‘All Products.’

3. In the discount section, choose the discount type as ‘Buy X Get Y- Products‘, select ‘Cap’ as the free product, and configure the rule based on the screenshot given below.

How to Display a WooCommerce Bulk Discount Table on the Product Page?

You again need the “Discount Rules for WooCommerce” plugin, to display the WooCommerce bulk discount table on the product page.

After activating the plugin, go to your WordPress Dashboard -> WooCommerce -> Woo Discount Rules -> Settings.

1. Go to the product section in the show discount table tab, and Click ‘Yes.’

2.To customize the bulk discount table based on your requirements, click the ‘Customize Discount Table’ option. Customize the design.

3. Finally, scroll down and click ‘Save changes.’

Look at the screenshot below for reference.

The bulk discount table will be displayed on your online store’s product page, as shown in the screenshot below.

By displaying a bulk discount table, you can clearly show the discounts available for a product. Hence, it will be easy for your customers to purchase and get that discount.

Conclusion

WooCommerce Bulk discount is a proven strategy to encourage customers to make bulk purchases and increase your WooCommerce store’s revenue. 

There may be many plugins to create bulk discounts in your online store. But using “Discount Rules for WooCommerce” can be easy and cost-efficient. The neat and simple layout allows you to create bulk discounts within a few clicks. 

Check out the best WooCommerce Bulk discount plugins for your online store. You can also give bulk discounts as category discounts, BOGO deals, Smart coupons, and more.