create coupons for new users

How to Create Coupons for New Users in WooCommerce

As a WooCommerce store owner, how do you feel when a customer recognizes and decides to make the first purchase in your WooCommerce store?

Definitely, it’s something to celebrate and is always exciting for us. We are already aware of various strategies, discounts, and coupons in the eCommerce market to bring in customers and increase sales. But, finding a suitable marketing strategy to make it work will surely be challenging, and here we are to guide you through the challenge in this blog.

Providing WooCommerce Coupons for new users is not a new strategy, but it is the most effective way to convert a first-time visitor into a paying customer. This blog post will help you create a coupon for new users in WooCommerce with multiple coupon strategies using the Discount Rules for WooCommerce.

Bring More Customers To Your Store With Coupons

What is First Order Discount in WooCommerce?

The first order or WooCommerce coupon for new users is a discount offered to customers on their first purchase order. This coupon’s new user discount method helps you to create a bond with the newbies and convert casual visitors into potential customers.

For instance, instead of offering a discount to an entire group of customers in your store, you can group new users in your store under the name ‘First Order. You can provide an exclusive 15% discount for first-order customers to encourage them to come back for future purchases.

Why create First-time user coupons in WooCommerce?

No customers, no business. Customers are the foundation of every business, giving you revenue and brand recognition.

Recognizing them at all levels of their customer journey with a reward is essential for a business to retain and acquire new customers. Waiting for customers to come to your WooCommerce store on their own will not guarantee that you can build a customer base and see revenue flowing in automatically. Deals, discounts, rewards, and coupons are customer attraction strategies to make conversion possible.

Pushing WooCommerce coupons for first-order customers gives them a reason to purchase from your store again. Providing WooCommerce coupons for new users lets you know their needs. Customers look for multiple options when shopping for their first purchase, so add exclusive discount coupons for first-order or new customers.

Benefits of WooCommerce Coupon code for New users

Creating coupons in WooCommerce and offering them to new users would attract many customers to your online store. Apart from increasing revenue, there are several benefits in WooCommerce creating coupons for first-order customers.

Here are some benefits of WooCommerce coupons for new users:

  • Boosts Brand Awareness
  • Expands your business
  • Induces customers to try new products
  • Gives you a competitive edge
  • Helps you achieve sales objectives.

Let’s go ahead and build a WooCommerce coupon code for new users.

Create a New User Coupon using Woo Discount Rules

We suggest using the “Discount Rules for WooCommerce” to enable first-order discounts for new customers. This plugin comes with multiple features and an easy-to-use interface.

Before configuring coupons for new users, ensure you have installed and activated the Discount Rules for WooCommerce – PRO.

Simple Product First Order Discount

It is the most common and simple discount strategy. The new customers get a discount on their first order.

Example: Grab a discount of 10% on your first order

  • Go to WordPress dashboard -> WooCommerce -> Woo Discount Rules
  • Click on Add New Rule to create a new user discount.
  • On the Woo discount rule page, enter the rule name and choose the discount type as “Product Adjustment,” as described below.
choose condition first order

Choose All Products in the filter section. This offers discounts for all products in your store. (as in the above example)

In the Discount section of the rule, choose Percentage Discount and enter the discount value.

Next, in the Rules section, we will set two conditions.

Condition 1: Select the First Order condition and select “Yes.”

Condition 2: Choose the Coupon condition -> create your own coupon and enter the WooCommerce coupon code as “FIRSTORDER.” This will be the coupon code you need to provide to new customers.

Save and enable the discount rule. The first-order rule will apply automatically to the new customers in your WooCommerce store when the customer satisfies and enter the coupon code as described below:

first order rule auto apply

Buy X Get Y New User Discount

WooCommerce Buy X Get Y deals are the other popular discount scenario that allows the customer to purchase a product and get another quantity of the product free.

The following screenshot is an example rule configuration of the Buy X Get Y deal.

  • Go to WordPress dashboard -> WooCommerce -> Woo Discount Rules
  • Click on Add New Rule to create a new user discount.
  • On the Woo discount rule page, enter the rule name and choose the discount type as “Buy X get Y” as described below,
enter the coupon code

Choose the Product option in the filter section, and “select one or more products” that get the discount. For example, as in the above screenshot, we will choose one or more products like hoodies with zippers, T-Shirts, and sunglasses.

Set the Buy quantity and free quantity as “1” in the Discount section.

Note: Enabling the Auto-add option adds the free products automatically to the cart when the customer satisfies the rule condition.

Further, you can also add multiple ranges by setting the minimum and maximum quantity (2 to 4 items, 5 to 8 items).

Next, in the Rules section, we will set two conditions.

Condition 1: Select the First Order condition and select “Yes.”

Condition 2: Choose the Coupon condition -> create your own coupon and add coupon to WooCommerce as “NEWUSER.” This will be the coupon code you need to provide.

coupon new user

The above WooCommerce coupon code rule configuration lets customers buy the selected list of products and get the “Belt” product free.

First Order Discount on Minimum Purchase

This discount scenario encourages your new customers to purchase more to avail of the discount. The below example displays how to create coupons in WooCommerce based on the subtotal for new customers.

Example: Get a 20% discount on your first order when you spend $300 or more.

  • Go to WordPress dashboard -> WooCommerce -> Woo Discount Rules
  • Click on Add New Rule to create a new user discount.
  • On the Woo discount rule page, enter the rule name and choose the discount type as “Cart Adjustment” as described below,
cart adjustment

Choose All Products in the filter section. This offers discounts for all products in your store.
In the Discount section of the rule, choose Percentage Discount and enter the discount value.

Next, set the following conditions in the Rules section,

Condition 1: Select the First Order condition and choose “Yes.”

Condition 2: Choose the Subtotal condition type and set the subtotal amount. (as described in the above example)

Condition 3: Choose the Coupon condition -> create your own coupon and enter the WooCommerce coupon code.

The above subtotal rule setting offers a 20% discount on a minimum purchase of $300 or higher, as displayed on the Cart page.

20% discount applied

Convert visitors into customers instantly with Coupons

Subtotal-based Automatic Coupon Discount

Like subtotal-based coupon discounts, with the “Woo Discount Rule” as a store owner, you can automatically configure WooCommerce coupons for new users. In contrast, customers don’t need to manually enter the WooCommerce coupon codes.

Example: Purchase for a minimum of $500 or more on the First Order and get a 25% discount.

  • Go to WordPress dashboard -> WooCommerce -> Woo Discount Rules
  • Click on Add New Rule to create a new user discount.
  • On the Woo discount rule page, enter the rule name and choose the discount type as “Cart Adjustment” as described below,
cart adjustment add coupon

Choose All Products in the filter section.
In the discount section of the rule, choose Percentage discount and enter the discount value.
Enter the coupon’s new user code (FIRSTORDER25) in the discount label. The plugin can handle the rule and apply a discount of 25% to the customer’s cart.

In the storefront, when the customer satisfies the rule condition, a discount of 25% applies to the customer’s cart (no need to enter the coupon code) as described below,

discount applied automatically

Ready to Boost Your Revenue with Coupons

Conclusion

Giving your customers the first-order discount might be a great way to start a relationship with a new customer and encourage them to make a purchase. This WooCommerce coupon for new users gives customers a reason to purchase with you again in the future.

In addition, people like to try on new products or stores when they receive a discount, and as a store owner, you can easily track the efficacy of your marketing campaigns with increased sales.

There are various strategies for offering WooCommerce coupons for new users. This blog demonstrates and discusses the common and popular first-order discount methods that can help you effectively promote your online store. Install the “Discount Rules for WooCommerce” plugin and set this feature up to attract new customers and increase Word of Mouth.

How do I add a coupon in WooCommerce?

You can add coupon codes in WooCommerce by going to WordPress -> Marketing -> Coupon -> Add Coupon. If you want to create advanced WooCommerce coupon codes, you can install a plugin like “Woo Discount Rules,” which help you offer multiple discounts like BOGO deals, Bulk discount, user-role, and more.

Why are coupons good for business?

Creating coupons in WooCommerce benefits your online store in multiple ways. Here are a few reasons why coupons are good for business are:
1. Encourage customers to purchase more.
2. Tends customers to try new products
3. Attract existing customers to make a repeat purchase
4. Boost sales and revenue

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