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How to create bundle discounts in WooCommmerce

The bundled discounts help you to create bundled promotions for your WooCommerce store. Setting special offers by combining products can be labeled as “Bundled Discounts” (enhancing offers to the customers for basic rates). This marketing strategy helps you to promote your business and yield great revenue.

The bundled discount strategy can significantly increase your profit on individual sales. It would lower the cost of the goods sold but increases your profit margin. In addition, it gives a great exposure to other marketing channels as well as potential customers. You can combine the products that are less popular with the hot-selling ones. At times it may sound low but still, it attracts the customers who are fond of discounts.

This marketing strategy can help your WooCommerce store to sell more items to one customer and also invites new marketing channels, new products, and valuable customers.

The bundled discount is more achievable with the best discount plugin “Discount Rules for WooCommerce”. The plugin supports your store in setting both simple and complex discounts which would drive more traffic and sales to your WooCommerce store.

Installation of Discount Rules for WooCommerce:

Download the Discount Rules for WooCommerce plugin from the plugin repository and upload it to your WooCommerce store.

Download Plugin

You can also search for the plugin in your WordPress dashboard, install and activate it to your WooCommerce store. 

Setting Bundled discounts to your WooCommerce store:

Let us get into some of the bundled discount scenarios that can be set in your WooCommerce store.

  • Buy 4 quantity of the same or different product for $20
  • Buy 3 from Category A or B for $50 with coupon code
  • Buy 3 of specific products for $30
  • Buy a combination of a top with pant for $40

Bundled discounts can be set only for Price Discount Rules in your WooCommerce store.

Start with WooCommerce Discount Rules from,

WordPress Dashboard-> WooCommerce-> WooCommerce Discount Rules
This will navigate you to the below page,
Select “Price Discount Rules” and click on “Add New Rule”
As illustrated below,

1 price rule

Start creating your discount rule as illustrated below. Let us understand the process flow with some examples.

Buy 4 quantity of the same or different product for $20

The scenario says the customer can get 4 of the same or different products for $20 but the minimum quantity of items should be 4.

General Tab:

2 scenario1 generaltab

In the general tab enter the basic details for your rule and make sure to select the method as “Quantity/Category/Product/User role-based discounts and BOGO deals”

Condition Tab:

For this scenario, the rule is applicable to all the products of your store.

3 scenario1 conditiontab

The checkbox is enabled to count the items cumulatively.

Discount Tab:

The discount tab for the rule is set as illustrated below,

4 scenario1 discounttab

  • The minimum number of items is given under “Quantity”
  • Bundle(set) Discount is selected as the Adjustment Type
  • Finally, the desired discount value is entered.

Let us look into the cart page for this bundled discount rule for better understanding.

5 scenario1 output

Since the cart quantity is 4 the customer received the products for $20 as per the rule.

Buy 3 from Category A or B for $50 with coupon code

The scenario says the customer can get products from only Category A & B for $50 with 3 as the minimum cart quantity. It is to be noted that the discount is applicable only with the coupon code.

For the above example, the general details of the rule are to be entered in the discount tab.

6 scenario2 generaltab

The condition tab is set as illustrated below, Select the checkboxes to count cumulatively.

7 scenario2 conditiontab

The rule is set for specific categories, so the desired categories are selected in the “Apply To” option (this can also be set for any specific products/attributes).

The coupon for this discount is also created in the condition tab. The above illustrated is the most preferred method for coupon creation.
The discount tab is set as shown below,

8 scenario2 discounttab

Enter the desired quantity and discount value in this tab.

The cart page of the above scenario is as follows,

9 scenario2 output

With the coupon code applied the cart receives the discount as per the rule.

Buy 3 of specific products for $30

This rule can be set when you want to offer dynamic pricing discounts on any specific products from your WooCommerce store.
The scenario says the customer can purchase 3 quantities of the specified product for $30.

The general details of the rule are to be entered in the general tab.

The condition tab is set as illustrated below,

10 scenario3 conditiontab

The “Apply To” option is selected with specific products and make sure to select the checkbox to count the items cumulatively (this rule can also set for specific categories/attributes).

The discount tab is set as illustrated below,

11 scenario3 discounttab

Let us have a look into the respective cart page,

12 scenario3 output

The discount has been applied for the specified products with the specified quantity.

If the customer purchases other products it is to be noted that the discount will not be applied as shown below,

12a scenario3 output

Buy a combination of a top with pant for $40

This rule can be set when you want to offer discounts with combinations. It also explains how to set the rule for variable products (with variants).

Before you start with the rule make sure the below settings are done since you are dealing with variable products.

13 scenario4 settingstab

The marked option is to enable to add the respective variants of the parent product automatically.

Now start creating the rule for the above scenario.

The general details of the rule are to be entered in the general tab.

The condition tab for the above scenario is set as illustrated below,

13b scenario4 conditiontab

The desired products are selected in the “Apply To” option.

The discount tab is set with the desired quantity and discount value,

14 scenario4 discounttab

Let us look into the cart page of the above example for its workflow,

15 scenario4 output

The discount has been applied only for the specified products of any variant.

I hope this would guide you in setting bundled discounts for your WooCommerce store.
When customers have multiple needs and it is achievable in a single stop with bundled discounts then, this would drive more traffic and sales for your WooCommerce store.
It is natural that all businesses will have trial and error methods to find out the best strategy for their development. Likewise, implement bundled discounts and watch out for its results. Select the best and right bundle for your WooCommerce store and take your business to the next level.

Download Discount Rules Plugin

Wishing you Good Luck.

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