WooCommerce percentage discounts are the most common discount strategy used in all online stores. It is a powerful way to grab customers’ attention, drive them to your store, and increase sales.
WooCommerce does not have the option to create this automatic discount. That’s why we will use the “Discount Rules for WooCommerce -Pro,” a discount plugin to create simple and dynamic percentage discounts in WooCommerce.
Let’s check the different types and steps to create percentage discounts.
What is a WooCommerce percentage discount?
WooCommerce percentage discount lets the customer purchase a product at a reduced rate, often defined as a percentage. For example, a 10% store-wide discount allows the customer to get a 10% discount on all products in the store.
Percentage discounts are simple, special offers that reduce the price of the product by a certain amount. They can be implemented in multiple ways based on the store’s requirements.
Here are some ways to offer percentage discount:
- Get a 20% discount on all products in your store.
- Get a 15% discount on a specific category.
- 30% discount for Wholesale customers – a user role-based percentage discount
- Spend $100 and get 10% discount
If you are planning for a sale, WooCommerce percentage discounts should really help you drive more purchases and revenue in the store.
Create percentage discounts in WooCommerce using the Discount Rules Pro plugin to grab customers’ attention and acquire more customers.
Why should you offer percentage discounts in WooCommerce?
Offering a WooCommerce percentage discount will help you in more ways:
- Showing “percentage off” sales on WooCommerce product pages will attract customers.
- A single percentage discount can urge customers to buy products at a reduced price.
- Percentage deals are the basic offer that even a beginner online store owner can implement to increase sales.
- A percentage discount with purchase conditions motivates customers to meet the specific conditions to get discounts, which results in increased order value and revenue.
Types of WooCommerce Percentage Discounts With Examples
| WooCommerce Percentage Discounts | Examples |
|---|---|
| Storewide percentage discount in WooCommerce | Get a 30% off on all products |
| WooCommerce percentage discount on a specific category(ies) | Buy from category A and get a discount of 10% |
| WooCommerce percentage discount on a specific product(s) | Buy Product A and get a discount of 15% |
| WooCommerce percentage discount on specific attributes | Buy the specified attribute (Blue color) and get a discount of 20% |
| WooCommerce coupon-based bulk percentage sale | “Buy 5 quantities and get a 10% discount Buy 10 quantities and get a 20% discount Buy 15 quantities and get a 30% discount” Use the coupon code “SPECIALOFFER” |
| WooCommerce BOGO percentage deals | Buy any item from Category A and B and get the cheapest product from Category B at a discount of 20% |
| User-role-specific percentage discount | “Wholesale Customers” get an exclusive discount of 25% off. |
| Subtotal-based cart percentage discount (Cart Based Discount) | Get a discount of 20% when customers spend over $500 |
How to Create a WooCommerce Percentage Discount?
Creating a WooCommerce percentage discount requires a discount plugin, like “Discount Rules for WooCommerce -Pro.” Let’s install this plugin on your WordPress site.
Step 1: Login into your WordPress Dashboard and go to the Plugins section.
Step 2: Click on the “Add New” button as illustrated below,
Step 3: Search for the plugin “Discount Rules for WooCommerce” as shown below,
Step 4: Install and activate the plugin
If you have doubts, check this detailed installation guide. Let’s check some sample scenarios to discuss how you can create different types of percentage discounts in WooCommerce.
Apply percentage discounts on all or specific products using Discount Rules Pro to increase sales of specific items.
Scenario 1: Storewide percentage discount in WooCommerce
Example: 20% discount on all products of your WooCommerce store
To create a store-wide WooCommerce percentage discounts:
- Navigate to WooCommerce -> Woo Discount Rules -> Add New Rule.
- Enter the rule name and select the discount type as “Product Adjustment.”
- In the filter section, choose “All Products” as it is a storewide discount.
- In the discount section, choose the Discount Type as “Percentage discount” and enter the discount value as “20.”.
A 20% discount is applied to all products in the store.
Scenario 2: Percentage Discounts For Specific Categories
Example: Buy from category A and get a discount of 10%.
To show a percentage discount only for specific categories:
- Choose the discount type as “Product Adjustment.”
- In the filter section, choose “Category” and select a specific category (Accessories).
- In the discount section, choose the Discount Type as “Percentage discount” with the required discount value as “10.” Save the rule.
A 10% discount is applied only to specific categories.
Scenario 3: Percentage Off Deal For Specific Products
Example: Buy Product A and get a discount of 15%.
Creating percentage discounts for specific products involves the following steps:
- In the filter section, choose “Products” and select a specific product (Polo).
- In the discount section, choose the Discount Type as “Percentage discount” with the required discount value as “15.”
A 15% discount is applied only to specific products.
Scenario 4: Percentage Discounts For Specific Product Attributes
This scenario explains the steps to offer discounts for variable products.
Example: Buy the specified attribute (Blue color) and get a discount of 20%.
The simple steps to offer percentage deals only for specific attributes:
- In the filter section, choose “Attributes” and select a specific attribute (Blue Color).
- In the discount section, choose the Discount Type as “Percentage discount” with the required discount value as “20.”
The 20% discount is applied to specific attributes of the product, while other attributes have the original sale price.
Scenario 5: Percentage Discount Using WooCommerce Coupon
There are two methods to create a WooCommerce Coupon,
- Create your own coupon (Using the plugin)
- Create coupons via WooCommerce Default Settings.
For this example scenario, we are using a plugin, which simplifies the creation of coupons. However, to learn more about it, check out this complete WooCommerce Coupons guide.
Example: Get a 30% storewide discount using the coupon code “SPECIAL”
To create percentage discounts using WooCommerce coupon:
- In the filter section, choose “All Products” as it is a storewide discount.
- In the discount section, choose the Discount Type as “Percentage discount” and enter the discount value as “30%.”30.”
- In the rule section, choose the condition type as “Coupons” and create your own coupon code.
A 30% discount will be applied only when customers enter the given coupon code on their cart or checkout page.
Scenario 6: WooCommerce bulk quantity percentage discount
This scenario illustrates how to provide WooCommerce discounts based on quantity. When this rule is applied to your store, WooCommerce changes the price based on the quantity purchased.
Example:
“Buy 5 quantities and get a 10% discount
Buy 10 quantities and get a 20% discount
Buy 15 quantities and get a 30% discount”
To create percentage discounts based on quantities:
- Choose the discount type as “Bulk Discount.”
- In the filter section, choose “All Products” as it is a storewide discount.
- In the discount section,
- Set “Count by” as “Filter set above” (this would count the items cumulatively).
- Choose the Discount Type as “Percentage discount” with the required quantity and discount percentage.
You can create any number of discount tiers as per the requirements.
The bulk discount is applied based on quantities. As the items are counted cumulatively and the cart quantity is 7, a discount of 20% is applied to the products purchased.
Scenario 7: WooCommerce BOGO percentage deals
Example: Buy any item from Category A and B and get the cheapest product from Category B at a discount of 20%.
- Choose the discount type as “Buy X and get Y.”
- In the filter section, choose “Category” and select specific categories (Hoodies and Accessories).
- In the Get Discount section, you’ll find the below options,
- Get Y discount type: Buy X and get Y – Categories.
- Make sure to enable the button “Cheapest.”
- Set quantities range with percentage discounts and select the “Get” product/ category.
- Also, set “count by” as “filters set above.”
When the customer purchases from the X category, he/she gets the cheapest product from category Y at a limited discount.
The minimum quantity to be purchased is 2 with a limited discount value of 20. Here is the final result of applying BOGO percentage deals:
The cheapest product from another category is given for a discount of 20%.
Scenario 8: User-role-based percentage discounts in WooCommerce
Example: “Wholesale Customers” get a discount of 30% on purchasing a minimum quantity of 2 from the store
- Choose the discount type as “Bulk Discount.”
- In the filter section, choose “All Products” as it is a storewide discount.
- In the discount section,
- Set “Count by” – Filter set above (this would count the items cumulatively).
- Choose the Discount Type as “Percentage discount” with the required quantity and discount percentage.
- In the rule section, choose Condition type as “User Role” and select the required user-roles from the drop-down (Wholesalers).
The discount is applicable only for the specified user-role.
As a store owner, you can add any number of user roles to your WordPress admin with the help of the respective third-party plugin. Here is the step to create user roles in WordPress.
Scenario 9: Subtotal-based percentage discount
Example: Get a discount of 20% when customers spend over $500.
- Choose the discount type as “Cart Adjustment.”
- In the filter section, choose “All products” as it is a store-wide discount.
- In the discount section, select the Discount Type as “Percentage Discount” and set the value as “20.”
- In the rules section, choose Condition Type as “Subtotal” with its value as greater than or equal to “500.”
Discounts will be applied only when customers’ cart reaches $500 or above.
How to use one coupon code to offer different percentage discounts?
Trying to provide different WooCommerce discount percentages using a single coupon code?
It is very simple to create a single coupon that can be applied to different discounts under “Price Discount Rules”
Let us understand it better with an example,
“10% discount on the Perfume category
20% discount on Fashion category
30% discount on the Power tools category using the coupon “OFFER123”.”
The scenario illustrates that by using a single coupon code, the categories can avail of their respective discounts.
- Configure the discount rule using the discount type “Product Adjustment.”
- The WooCommerce percentage discount is created for the specific category “Hoodies” with a percentage discount of 10%.
- Create your coupon “OFFER123”
Similarly, create discount rules for the other two categories using the same coupon code.
The cart page clearly illustrates the process flow of the discount rule.
Using the coupon “OFFER123,” a discount has been applied to the three categories respectively.
How to show the discount percentage in WooCommerce?
There are different methods for showing percentage discounts in WooCommerce. When WooCommerce shows a discount percentage on the product page or cart page, it urges your customers to purchase often from your store.
WooCommerce discount percentage can be displayed as
- A Discount Table
- Plain Discount Information
- Discount Price on Product Pages
- A Sale Badge
- Show a message in the cart when the rule is applied
- Display the “You Saved!” message
The above can be done under the Price Rules settings of the WooCommerce discount percentage plugin “Discount Rules for WooCommerce.”
Display as a discount table
When you create a WooCommerce percentage discount using the “Bulk Discount” type, you can display the discount percentage as a discount table on single product pages.
Check this WooCommerce bulk discount guide to learn more about bulk discount scenarios and steps to customize discount tables on product pages.
Display plain discount information
Using a “discount bar” option in each campaign lets you customize and display simple discount information on all product pages covered under the rule.
You can open the plugin’s settings page and scroll down to the “Product” section to set the position to show a discount bar on a product page.
Display discount price on the Product page
This is the basic format for displaying percentage discounts on products. When you create a discount campaign with “Percentage,” the original sale price will be striked out and displays the discounted price.
Note: This blog explains the steps to strike out an original WooCommerce sale price and display a discount price.
Display a sale badge
Sale badges are the essential visual elements for all online stores to grab customers’ attention. You can display a discount percentage as a “Sale badge” to increase its visibility and impact.
To know the detailed steps, check this guide to display a discount percentage as a sale badge.
Show a message in the cart when the rule is applied
The message of the rule applied will be displayed on the cart page as illustrated below,
You can go to the plugin’s settings page and scroll down to the “Promotion” section, where you can edit the “Applied rule message text on cart” option to customize your message.
Display a “You Saved!” message on the cart page
This would display the amount saved through the discount on the cart page. On the same “Promotion” section on the plugin’s settings page, you will have the “Display you saved text” option, where you can customize the text and position of the message.
These are the six common methods to show sale percentage discounts in your WooCommerce store.
How to troubleshoot if WooCommerce percentage discounts do not work?
If your WooCommerce percentage discounts do not work, it may occur due to the following issues:
- Check the version of WordPress/ WooCommerce and update it to the latest version.
- Also, ensure that the”Discount Rules” plugin is updated with its latest version.
- Check whether the “Discount Rule Campaign” is enabled and the products & discounts are set correctly.
- Make sure that the “Settings” page features are enabled based on the discount rule.
If none of these could solve your issues, you can contact our plugin support team to solve your issues.
Offer percentage discounts based on cart total or specific users using Discount Rules Pro to gain loyalty & increase sales.
Conclusion
WooCommerce percentage discounts attract customers, acquire them to your store, and increase your sales.
Instead of offering percentage deals for all products, use the “Discount Rules for WooCommerce -Pro” plugin to restrict the offer only to specific products or users. It will enhance customer experience and increase sales of specific items.
What to do next?
Enhance your discount strategy using the following guides:
1. How to Create Bundle Discounts in WooCommerce?
2. How to Create BOGO (Buy One Get One) deals in WooCommerce?
3. How to Provide Free Shipping in Your WooCommerce Store?
When the basic percentage discounts in WooCommerce can be applied with certain purchase conditions, they are dynamic percentage discounts. You can create these conditional percentage discounts using the “Discount Rules” plugin.
Offering dynamic percentage discounts instead simple discounts can provide you benefits like:
– Become a cost-effective promotional strategy to offer discounts based on purchase conditions.
– Offer discounts only to specific products to increase its sales.
-Offer discounts only to specific users to enhance their user experience and loyalty.
To create dynamic percentage discounts in WooCommerce:
1. Install and activate the “Discount Rules” plugin.
2. Add a new rule and choose discount type.
3. Filter specific products or categories to apply discounts.
4. Choose “Discount Type” as “Percentage Discount” and set value.
5. Set purchase conditions in the Rules section as it is a dynamic discount. Save the rule.
Yes, it is possible to perform bulk price changes by setting a WooCommerce percentage discount based on quantity.
For example, Buy 5 quantities and get a 5% discount
Buy 10 quantities and get a 10% discount
Buy 15 quantities and get a 15% discount.
Here, the WooCommerce changes price based on quantity.
1. Storewide percentage discount
2. Percentage discount on specific categories
3. Percentage discount on specific products
4. Percentage discount on specific attributes
5. Percentage discounts using a coupon
6. Quantity-based percentage discount
7. BOGO percentage deals
8. User-based percentage discounts
9. User-role-based percentage discounts
10. Subtotal-based cart percentage discount.
The above are the common examples that can be created in WooCommerce percentage discount.
The percentage saved can be displayed as a “You Saved” message. To display that:
Go to Woo discount rules –> Settings –> Promotion tab.
In the “Display you saved text”, you can choose any one of the listed positions to display the message
1. On each line item
2. On after total
3. Both in each line item and after total.
Next, you can also edit the message “You saved:” Make sure to modify only the text message.
This message will be displayed when you create a price-based discount rule.
Yes, you can create WooCommerce coupons for percentage discounts in two methods,
1. Create a percentage discount coupon using default settings.
2. Create coupon-based percentage discount using the “Discount Rules” plugin.
