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How To Create WooCommerce Percentage Discounts - Updated Examples

Percentage discounts are the most common form of discounts in an online store.
In this article, we are going to discuss various types of WooCommerce percentage discounts such as a storewide percentage discount, WooCommerce quantity based percentage discounts, product percentage discount, category based percentage discounts, user role based percentage discounts, a cart subtotal based percentage discounts, WooCommerce coupon percentage and more.
We will also be guiding you step-by-step to create percentage discounts in your WooCommerce store.

Let’s get started.

What are WooCommerce percentage discounts?

WooCommerce percentage discount lets the customer purchase a product at a reduced rate, which is often defined as a percentage. Example: 10% discount on all products in the store. This allows the customer to get a 10% discount across all products in the store.

Percentage discounts are simple, special offers that reduce the price of the product by a certain amount. They can be implemented in multiple ways based on the store’s requirements.

Here are some examples:

  • Get 20% discount on all products of your store.
  • Get 15% discount on products from the toys category.
  • 30% discount for Wholesale customers - a user role based percentage discount
  • Buy any item from T-Shirts category, get 10% off on any items in Toys category - A conditional percentage discount.

If you are planning for a sale, WooCommerce percentage discounts should really help you drive more purchases and revenue in the store.

Why should you offer percentage discounts in WooCommerce?

Percentage discounts can be offered in different ways to your WooCommerce store. In general, providing discounts will help you increase store sales, but when you plan your promotion well, it can even double your revenue.

For example, show the percentage discounts on WooCommerce product pages. That can motivate the customers to convert and purchase quickly.
Overall, offering percentage discounts on your WooCommerce store will help:

  • Boost your sales.
  • Clear your inventory in a faster phase.
  • Drive more traffic and revenue to your store.

WooCommerce discount percentage plugin

WooCommerce percentage discounts can be easily created using the “Discount Rules plugin for WooCommerce”. The plugin helps you to create simple to complex discounts such as percentage discounts, bulk discounts, dynamic pricing, advanced discounts in your WooCommerce store.

Using the WooCommerce Discount Rules plugin, you can also create discounts based on selected categories, products, attributes, user roles, purchase history, order total and more. You can also show the discount using a table on the product page.

Download Plugin

Let’s get started by installing the WooCommerce Discount Rules Plugin:

Step 1: Login into your WordPress Dashboard and go to the Plugins section.
Step 2: Click on “Add New” button as illustrated below,

0 add new plugin

Step 3: Search for the plugin “Discount Rules for WooCommerce” as shown below,

1 install plugin

Step 4: Install and activate the plugin

The plugin can also be installed manually to your store by downloading Discount Rules plugin from WordPress repository

The above process explains the installation of the free version.
You can give it a try and upgrade to the Premium version of WooCommerce Discount Rules plugin to get more features like user role based discounts, BOGO deals, category-based discounts and more.

Let’s use the Discount Rules plugin to create different types of percentage discounts in WooCommerce.

Types of WooCommerce percentage discounts - Scenarios

 

WooCommerce Percentage Discounts

Scenarios

Storewide percentage discount in WooCommerce

20% discount on all products of in  WooCommerce store

WooCommerce percentage discount on a specific category(ies)

Buy 1 - 5 quantities from category A and get a discount of 10%, Buy 6 or more, get 20%

WooCommerce percentage discount on a specific product(s)

Buy a minimum of 2 quantities of the Product A and get a discount of 30%

WooCommerce percentage discount on specific attributes

Buy 1-5 quantities of the specified attribute (Blue color) and get a discount of 10%

WooCommerce coupon percentage sale

Get 30% storewide discount using the coupon code “SPECIAL”

WooCommerce bulk quantity percentage discount

Buy 5 quantities and get 10% discount

Buy 10 quantities and get 20% discount

Buy 15 quantities and get 30% discount

WooCommerce BOGO percentage deals

Buy any item  from Category A and get 30% discount from Category B 

User-role based percentage discounts in WooCommerce

“Wholesale Customers” get a discount of 30% on purchasing a minimum quantity of 2 from the store

Subtotal based cart percentage discount (Cart Based Discount)

Get a discount of 20% when customers spend over $500

 

The WooCommerce percentage discounts are offered under both “Price Discount Rules” and “Cart Discount Rules”.

First, let us see how to create percentage discounts under “Price Discount Rules” for your WooCommerce store.

Before you start with the discount rule follow the below navigations to make a quick set up of the price discount rules.

2 price rule

Go to Your WordPress Dashboard-> WooCommerce-> Woo Discount Rules
Now, select the “Price Discount Rules” tab and click on the “Add New Rule” button.

Start creating your discount rules by understanding the process flow with some examples.

Storewide percentage discount in WooCommerce

Under this scenario, the WooCommerce percentage discount is offered to all the products in the store. In other words, it is a simple WooCommerce storewide sale.

Example:
20% discount on all products of your WooCommerce store

Here is a sample rule configuration for the above example:

General Tab:

3 scenario1 generaltab

Condition Tab:

4 scenario1 conditiontab

This option is selected to set the percentage discount for all the products in the store.

Discount Tab:

5 scenario1 discounttab

Here,
Enter the minimum and maximum quantity to be purchased.
Select the Adjustment Type as - Percentage Discount
Enter the value of the discount as 20% that is to be offered in your WooCommerce store.

Here is a screenshot that shows the percentage discount in the products page of WooCommerce:

6 scenario1 productpage

Here is the screenshot of how it looks in the cart page:

7 scenario1 output

As per the rule, 20% discount has been applied to all the products in the cart.

WooCommerce percentage discount on a specific category(ies)

This scenario explains how the WooCommerce discount percentage is created for a specific category(ies) in your WooCommerce store.

Example:
Buy 1-5 quantities from category A, get a discount of 10%
Buy 6 or more, get a discount of 20%

In the general tab, the necessary details of the discount rule are to be entered.

Condition Tab:

8 scenario2 conditiontab

Here, the discount rule is created for “Specific Category”.
Select the specific category “Perfumes” from the drop-down.
Make sure to enable the checkbox to count in items cumulatively.

Discount Tab:

9 scenario2 discounttab

The discount value and the quantities for the rule are entered here.

Here is the screenshot of how it looks in the cart page:

10 scenario2 output

It clearly illustrates that the 20% discount has been applied only for the products from the selected categories by counting the items cumulatively. Discount has not been applied to the product from a different category.

WooCommerce percentage discount on a specific product(s)

The scenario illustrates how to create a WooCommerce percentage discount for a specific product(s) on your store.

Example:
Buy a minimum of 2 quantities of product A and get a discount of 30%

Enter the general details of the discount rule in the general tab.

Condition Tab:

The discount rule is created for “specific products” under the Apply to option.

11 scenario3 conditiontab

The specific products are selected from the drop-down. Make sure to enable the checkbox to count in items cumulatively.

Discount Tab:

12 scenario3 discounttab

A discount value of 30% is set for the specified products.
As per the rule, a minimum quantity of 2 must be purchased by the customer to avail the discount.

Here is the screenshot of how it looks in the cart page:

13 scenario3 output

It clearly explains the working of the discount rule, a discount of 30% is applied only to the specified product.

WooCommerce percentage discount on specific attributes

This scenario explains how to create the WooCommerce percentage discount for a specific attribute(s) (variable products) in your store.

Example:
Buy 1-5 quantities of the specified attribute (Blue color) and get a discount of 10%

In the general tab, all the general details for the discount rule are to be entered.

Condition Tab:

14 scenario4 conditiontab

Select “Specific attributes” under the Apply to option and select the required attribute from the drop-down. The attribute selected here applies to all the variable products in your store. Enable the checkbox to count the items cumulatively.

Discount Tab:

15 scenario4 discounttab

Enter the discount value as 10% for the specific attributes along with the minimum and maximum quantity to be purchased.

Here is the product page of a variable product,

16 scenario4 productpage

Here is the screenshot of how it looks in the cart page:

17 scenario4 output

A discount of 10% has been applied only to the specified attribute of the variable products. Discount is not applicable to the unspecified attribute.

WooCommerce coupon percentage sale

This scenario explains how to create a WooCommerce coupon percentage for your WooCommerce store.

Before you start with the discount rule, it is mandatory to know how coupons are created in WooCommerce.

There are two methods to create a WooCommerce Coupon,

  1. Create your own coupon (most recommended method)
  2. Create coupon via WooCommerce

Example:
Get 30% storewide discount using the coupon code “SPECIAL”

The scenario is a storewide discount where the discount is for all the products in your store. It says a discount of 30% will be applied to the products purchased using the coupon code.

In the general tab, enter all the necessary details for the rule.

Condition tab:

18 scenario5 conditiontab

Here, select “All Products” in the Apply to option and enable the checkbox to count the items cumulatively.
Create your WooCommerce percentage coupon “SPECIAL” using the most preferred method (Method 1).
In the discount tab, enter the discount value for your WooCommerce store.

Here is the screenshot of how it looks in the cart page:

19 scenario5 output

When the coupon code is entered, a discount of 30% is applied to the products in the cart.

WooCommerce bulk quantity percentage discount

The percentage discount illustrates how to provide WooCommerce discount based on quantity. When this rule is applied to your store WooCommerce change price based on the quantity purchased.

Example:
Buy 5 quantities and get 10% discount
Buy 10 quantities and get 20% discount
Buy 15 quantities and get 30% discount

The scenario says that the customer will get a discount of
10% when the cart quantity is 1- 5
20% when the cart quantity is 6- 10
30% when the cart quantity is 11-15

This means, the WooCommerce bulk price change based on the quantity purchased.

The necessary details of the percentage discount rule are to be entered in the general tab.
The condition tab is set as shown below,

20 scenario6 conditiontab

Here, the rule is set for WooCommerce simple storewide sale. Make sure to enable the checkbox to count the items cumulatively.

In the discount tab, you can create any number of discount tiers as per the inventory requirements.

21 scenario6 discounttab

Here, the discount is provided based on the quantity purchased. The WooCommerce bulk percentage pricing changes with the respective quantity.

The front-end view of the bulk percentage discount is as shown below,

22 scenario6 output

As the items are counted cumulatively and the cart quantity is 7, a discount of 20% is applied to the products purchased.

WooCommerce BOGO percentage deals

The discount rule explains how to create percentage discounts for BOGO deals. BOGO percentage discounts can be set either for the same product or different product

Example:
Buy any item from Category A and get 30% discount from Category B

The scenario says when a customer purchases 2 quantities of products from category A he/she gets a discount of 30% from category B.

In the general tab, the details for the discount rules are to be entered.
The discount rule is created for a specific category “Perfumes” in the Apply to option in the condition tab.

Here,

23 scenario7 discounttab

Set the minimum quantity as 2
Select the adjustment type as - “Buy X Get Y (auto add all selected items)”
The discount percentage is 30% (Limited percentage).

The cart page is as shown below,

24 scenario7 output

The product from another category is given for a discount of 30%.

User-role based percentage discounts in WooCommerce

This discount rule illustrates how to set a percentage discount for a particular user-role. If you wish to offer a certain discount only for the specific roles of your store it can be done with this discount rule.

Example:
“Wholesale Customers” get a discount of 30% on purchasing a minimum quantity of 2 from the store

The scenario is a simple WooCommerce storewide sale. Wholesale customers of your store get a discount of 30% on their purchase.

In the general tab, the necessary details of the discount rule are to be entered.

Condition Tab:

25 scenario8 conditiontab

Since it is a storewide discount, “All products” are selected under the Apply to option.

The desired user-role is selected from the drop-down “Wholesale Customers” in the condition tab. As a store owner, you can add any number of user-roles to your WordPress admin with the help of the respective third party plugin.

Subtotal based cart percentage discount

This WooCommerce discount percentage illustrates how to create discount rules based on the subtotal of the cart. In other words, how to set percentage discounts under “Cart Discount Rules”.

Before we start creating the discount rule, follow the below navigations to make a quick set up of the cart discount rules.

26 cart rule

WooCommerce Discount Rules -> Cart Discount Rules tab,
And click on the “Add New Rule” button.

Start creating your discount rules for Cart Discount Rules by understanding the process flow.

Example:
Get a discount of 20% when customers spend over $500

Enter all the necessary details for your discount rule in the general tab.

27 scenario9 conditiontab

Here, choose “Subtotal at least” from the drop-down and enter the value of the cart as 500 which means, if the cart value is $500 and above, the respective discount will be applied.

Discount Tab:

28 scenario9 discounttab

Enter the discount value as 20% as per the scenario.

The cart page clearly explains the working of the discount rule

29 scenario9 output

A discount of 20% is applied to the overall cart value as it is more than $500.

How to use one coupon code to offer different percentage discounts?

Trying to provide different WooCommerce discounts percentage using a single coupon code?

It is very simple to create a single coupon that can be applied to different discounts under “Price Discount Rules”
Let us understand it better with an example,

10% discount on Perfume category
20% discount on Fashion category
30% discount on Power tools category using the coupon “OFFER123”

The scenario illustrates that using a single coupon code, the categories can avail of their respective discounts.

In the general tab, enter the necessary details for the discount rule.
The condition tab is set as illustrated below,

30 single coupon

Select “Specific Categories” from the Apply to option and choose the category from the drop-down.
Create your coupon in the condition tab for your percentage discount.

The discount tab is to be set as shown below,

31 singlecoupon discounttab

Similarly, create discount rules for the other two categories using the same coupon code.

The cart page clearly illustrates the process flow of the discount rule.

32 singlecoupon output

Using the coupon “OFFER123” discount has been applied to the three categories respectively.

How to show percentage discounts in WooCommerce?

There are different methods to show percentage discounts in WooCommerce. When WooCommerce shows percentage off either on the product page or cart page that would urge your customers to purchase often from your store.

WooCommerce discount percentage can be displayed as

  • A Discount Table
  • Plain Discount Information
  • Discount Price in Product Pages
  • A Sale Badge
  • Show a message in the cart when the rule is applied
  • Display "You Saved!" message

The above can be done under the Price Rules settings of the WooCommerce discount percentage plugin “Discount Rules for WooCommerce”.

Display as a discount table:

A discount table will be displayed on the product page as illustrated below,

33 displaysettings1

The discount details are given in the form of a table.

Display plain discount information:

The discount information will be published as,

34 displaysettings2

A piece of information regarding the percentage discount is displayed on the product page.

Display discount price on the Product page:

The discounted price will be displayed as illustrated below,

35 displaysettings3

Display a sale badge
WooCommerce Sale badge will be displayed as shown below,

36 displaysettings4

Show a message in the cart when the rule is applied:

The message of the rule applied will be displayed on the cart page as illustrated below,

37 displaysettings5

Even the cross-out price will be displayed as shown in the screenshot.

Display "You Saved!" message on the cart page:
This would display the amount saved through the discount on the cart page.

38 displaysettings6

These are the common methods to show WooCommerce percentage discounts in your store.

How to troubleshoot if WooCommerce percentage discounts do not work?

If you find that WooCommerce percentage discounts are not working as expected, check if the WordPress and WooCommerce are updated with its latest version. Make sure that the respective plugin is also updated with its PRO version. This could surely troubleshoot the problems you face while setting WooCommerce discount percentages.

If the problem continues further, contact the support team of the respective plugin to seek their help and make your WooCommerce store enjoy the benefits of the discounts.

A properly executed WooCommerce percentage discounts can bring more traffic to your store. Implement the right strategy at the right time by understanding percentage discounts for great revenue results.

Wishing you Good Luck.

discount rules for woocommerce banner cta

WooCommerce Percentage Discounts - FAQs

WooCommerce percentage discounts are nothing but a certain discount is applied to the original price of the product when a customer purchases it. For example, Get a discount of 20% on the products from the Toys category.

When WooCommerce percentage discounts can be customized in multiple ways as per the requirements it can be labeled as dynamic percentage discounts.
This is easily achievable with the discount percentage plugin “Discount Rules for WooCommerce”.

Dynamic pricings urge your customers to purchase from your store often. Creating discounts and coupons using dynamic pricing will help you to clear your inventory easily.
Dynamic pricing increases your brand value and drives more revenue to your store.

Percentage discounts are implemented using the most feasible discount plugin “Discount rules for WooCommerce” to your WooCommerce store.

Yes, it is possible to perform bulk price change by setting a WooCommerce percentage discount based on quantity.
For example, Buy 5 quantities and get 5% discount Buy 10 quantities and get 10% discount Buy 15 quantities and get 15% discount.
Here, the WooCommerce changes price based on quantity.

  • Storewide percentage discount
  • Percentage discount on a specific category(ies)
  • Percentage discount on a specific product(s)
  • Percentage discount on specific attributes
  • Percentage discounts using a coupon
  • Quantity based percentage discount
  • BOGO percentage deals
  • User-role based percentage discounts
  • Subtotal based cart percentage discount.
The above are the common examples that can be created in WooCommerce percentage discount.

The percentage saved can be displayed as a “You Saved” message with the help of the below navigation Woo discount rules --> Settings --> Promotion tab.
You can choose any one of the listed positions to display the message On each line item On after total Both in each line item and after total.
You can edit the message "You saved:" Make sure to modify only the text message.
This message will be displayed when you create a price based discount rule.

WooCommerce coupon percentage is created using the best discount plugin “Discount Rules for WooCommerce”.
Yes, you can create WooCommerce coupons for percentage discounts in two methods,
  • Create your own coupon (recommended method).
  • Create a coupon via WooCommerce.
Any of the two methods can be used to create coupons.
WooCommerce coupons can also be used for other types of discounts like price discounts, limited discounts, fixed discounts, product discounts, and bundled discounts.

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