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How To Create Percentage Discounts In WooCommerce

What is a percentage discount?

Can you imagine discounts without percentage? Absolutely no, right? That’s because percentage discount is like the forerunner of all discounts since the origin of the discounting concept. Percentage discounts reduce the price payable by the customer by a certain percentage.

So, if you are thinking about providing discounts in your online WooCommerce store, you would obviously want to start with percentage discounts. Let’s discuss on some common percentage coupon and discount ideas and how to create percentage discounts in your online store.

WooCommerce Discount Rules

To begin with, let me introduce WooCommerce Discount Rules plugin, if you are not familiar. This is one of the best selling WooCommerce discount plugins in the WordPress community. It’s known for being the best at what it does - enabling you to provide all kinds of discounts in your WooCommerce store.

You can find this Woo discount plugin create and implement even complex dynamic pricing deals in your store. And of course, percentage discounts. All you need to do is install this WooCommerce discount plugin, create a discount rule, apply discount directly on the product page or on the cart items - your call. We’ll talk about both the methods in this blog post.

Okay. So How to create a percentage discount? Let’s scroll to know the setup.

How to create store-wide percentage discount in WooCommerce?

Store-wide Percentage discount

Store-wide discount will offer a percentage discount on the original price of all your WooCommerce products. The customer gets a discount on all the product categories listed in your online store.

Screen 1:

The General data relating to the percentage discount like Rule name, Rule description, Validity needs to be done in this section.

Major fields to look into in this section are,

Order: The order number will prioritize the discounts for your WooCommerce customer in case the customer’s shopping satisfies two discount rules.

Method: Make sure to select ‘Quantity based by Product/category and BOGO deals in the methods field.

Method: Select the Method as “ Quantity based by product/category and BOGO deals” for discounts depending on quantity (Buy x items and get y% discount) or “Dependent product based discount” for discounts depending on other products (Buy A and get y% off on B).

Screen 2:

The ‘Conditions’ tab is the section where all the discount rules are set.

  • The discount idea here is to provide Store Wide Percentage discount.
  • So choose ‘All Products’ in the ‘Apply to’ field.
  • ‘All product’ means all the products listed in your WooCommerce store (aka) Store-wide.
  • Cumulative across checkbox: Let this field be briefed with a simple example,

Let’s say the discount rule is “Purchase 3 products from accessories category & get 20% off on each item”.

Condition 1- If ‘Cumulative’ checkbox is checked

The customer purchases 3 quantities of same or different products from the selected category(s), the discount will apply.

Condition 2-  If ‘Cumulative’ checkbox is not checked

The customer needs to purchase 2 other items from the accessories category for the discount to apply because items form other product categories will not be considered.

  • Choose ‘All’ in the ‘Customer’ field for the discount to be applicable for all your WooCommerce customers.

Screen 3:

Completing the ‘Condition’ section as above, click Next to move to the ‘Discount’ tab.

In this section, you will be fixing the discount type and discount values.

  • Start by clicking on ‘Add New Range’
  • Now you have to fix the minimum quantity, maximum quantity, adjustment type, discount value.
  • The following screen is where your ‘Percentage discount type’ is defined.

Store-wide percentage discount condition:

Buy a minimum of 1 and maximum of 999 under any product category to get a 20% discount.

Click ‘Save Rule’ and that’s it! Your online store now provides a 20% discount on all products for all customers.

Now, let's move on to the next type of percentage discount.

Also, do check this simple video tutorial to create a store wide percentage discount in WooCommerce.

How to provide percentage discounts for specific products?

Specific product percentage discount is to offer a discount on certain products. Well, that might not need much of explanation. But, what’s coming next might interest you.

  • Create specific product percentage discounts when you want to clear stocks of any particular product in your online inventory.
  • Use this discount to create special offers when there is a demand for that particular product in the market. Say, Winter jackets during Winter sale.

Now, let’s the steps to create the following discount rule

“Buy T-shirts from Winter Collections and save 10%”

Screen 1:

The General data relating to the discount like Rule name, Rule description, Validity needs to be done in this section.

Major fields to look into in this section are,

Order: The order number will prioritize the discounts for your WooCommerce customer in case the customer’s shopping satisfies two discount rules.

Method: Make sure to select ‘Quantity based by Product/category and  BOGO deals in the methods field.

Screen 2:

The ‘Conditions’ tab is the section where all the discount rules are set.

  • The discount idea here is to provide Percentage discount based on specific product
  • So choose ‘Specific Products’ in the ‘Apply to’ field.
  • Choosing Specific products will open a secondary field. You need to choose the particular product on which the discount has to be applied. T-shirts is been selected for this discount rule scenario.
  • Choose ‘All’ in the ‘Customer’ field for the discount to be applicable for all your WooCommerce customers.

Screen 3:

Completing the ‘Condition’ section as above, click Next to move to the ‘Discount’ tab.

In this section, you will be fixing the discount type and discount values.

  • Start by clicking on ‘Add New Range’
  • Now you have to fix the minimum quantity, maximum quantity, adjustment type, discount value.
  • The following screen is where your ‘Percentage discount type’ is defined.

Specific product percentage discount condition:

Buy a minimum of 1 and maximum of 999 quantity of T-shirt (#50) and get a 10% discount.

Click ‘Save Rule’ and that’s it! Your online store now provides a 10% discount on T-shirts(#50) for all customers.

How to provide percentage discounts for specific categories?

What if you do not want to create individual product discounts? Category exists for this very reason. If you intend to give discount on a particular product category, like “Buy any product from Apparel category and get 10% discount”, then follow these steps

Screen 1:

The General data relating to the discount like Rule name, Rule description, Validity needs to be done in this section.

Major fields to look into in this section are,

Order: The order number will prioritize the discounts for your WooCommerce customer in case the customer’s shopping satisfies two discount rules.

Method: Make sure to select ‘Quantity based by Product/category and BOGO deals in the methods field.

Screen 2:

The ‘Conditions’ tab is the section where all the discount rules are set.

  • The discount idea here is to provide Percentage discount on all products in one specific product category
  • So choose ‘Specific Categories’ in the ‘Apply to’ field.
  • Choosing Specific products will open a secondary field. You need to choose the particular product category on which the discount has to be applied. Select Apparels to suit our discount scenario.
  • Choose ‘All’ in the ‘Customer’ field for the discount to be applicable for all your WooCommerce customers.

Screen 3:

Completing the ‘Condition’ section as above, click Next to move to the ‘Discount’ tab.

In this section, you will be fixing the discount type and discount values.

  • Start by clicking on ‘Add New Range’
  • Now you have to fix the minimum quantity, maximum quantity, adjustment type, discount value.
  • The following screen is where your ‘Percentage discount type’ is defined.

Specific product category percentage discount condition:

Buy a minimum of 1 and maximum of 999 under apparel category and get a 10% discount.

Click ‘Save Rule’ and that’s it! Your online store now provides a 10% discount on apparel category for all your WooCommerce customers.

How to provide percentage discounts for cart total?

Cart level discounts vary from the previous product level discounts. For this, you need to create a new discount rule in the Cart Discount Rules tab right in the homescreen of Woo discount rules. Well, this extended feature to create cart level discounts is one feature that makes this WooCommerce discount plugin more advantageous to you.

Screen 1:

This is the homescreen of WooCommerce discount rules plugin. For the earlier type of percentage discounts you would have selected on ‘Price discount rules’ but since the following percentage discount is a cart discount, Select ‘Cart discount rules’ and click on ‘Add new rule’

Screen 2:

General Tab

The General data relating to the discount like Rule name, Rule description, Validity needs to be done in this section.

Major field to look into in this section are,

Order: The order number will prioritize the discounts for your WooCommerce customer in case the customer’s shopping satisfies two discount rules.

Percentage discount on cart total scenario:

All orders above $500 subtotal will get a 15% discount

Screen 3: Condition Tab

  • The ‘Cart conditions’ for the percentage discount rule needs to be entered. Click on ‘Add Condition’ to add the conditions field.
  • Choose ‘Subtotal atleast atleast’ under ‘Cart subtotal’ from the ‘Type’ drop down.
  • Set the cart subtotal value as 500 i.e, the minimum cart total should be $500.

Screen 3: ‘Discount’ Tab

In this section, the discount type and the discount value needs to be entered.

  • Select ‘Percentage Discount’ in discount type
  • Set the discount value to be 15

Click on ‘Save rule’ to activate the cart total percentage discount.

Once you save the rule and enable it, the discount price is applied to the customer cart if the defined conditions are met. So, your online store now provides a 15% discount on all orders above $500 for all customers.

Want a detailed understanding of cart discounts? Check out!

Isn't it great how a simple percentage discount can be applied in so many ways, and that a single Woo discount plugin handles all of these in such a smooth way? That's how efficient WooCommerce Discount Rules is!