How to Set Multiple Prices Per Product in WooCommerce?

Have you ever wanted to set multiple prices for a product in your WooCommerce store? Different prices based on different conditions?

To offer multiple prices is quite common among store owners. A simple example: A product can have a retail price and a wholesale price.

Sometimes, you may also want to offer discounted prices for your loyal customers. When customers make bulk purchases, they often expect tiered pricing based on the quantities they order.

You may wonder how to set prices for products in WooCommerce? It’s quite easy. In this blog, we will guide you on how to set WooCommerce Multiple prices per product and how we can use “Discount Rules for WooCommerce ‘ to set different prices.

Why Set up WooCommerce Multiple Prices Per Product?

Setting up Woocommerce multiple prices per product arises in a number of situations. When customers purchase in bulk quantities, the product will have different prices for different quantity tiers. Similarly, you will need to offer WooCommerce variation prices based on the customer’s role. Wholesale customers will be expecting wholesale prices, while retail customers will pay retail prices for the same product. You will be setting up WooCommerce individual pricing for the products. This means the same product will have different prices.

WooCommerce by default only allows you to set up a regular and a sale price per product. You will need a WooCommerce multi price plugin like “Discount Rules for WooCommerce” to set tailored pricing for WooCommerce products.

Common Scenarios to set up WooCommerce Multiple Prices Per Product

Let’s have a look at some examples where you will require setting up different prices for the same product.

1. User role-based pricing: You are already aware of this concept. Wholesale prices are different from retail. Your wholesale customers – in other words, a user role in your WordPress site get discounted pricing, while retail customers do not get a discount. In this scenario, you will not be setting up different prices per product. But you will usually be achieving this through a discount configuration.

Example: Wholesale customers get a 10% discount for buying 50 T-Shirts and a 15% discount for buying 100 T-Shirts.

2. Tiered pricing discount or bulk discount: This is the most common scenario where a product may have different prices. In other words, bulk purchase discounts. This pricing will be based on the number of products purchased by the customers.

Example: Let’s say we sell a T-Shirt at $5
You can have a tiered pricing discount for the product like the below:
Buy 3 for $4
Buy 10 for $3
Buy 20 for $2

Tiered Pricing Discount has a number of benefits on your WooCommerce store.

Advantages of WooCommerce Multiple Pricing per Product

Encourages Bulk Purchases
One of the main advantages of offering multiple pricing per product is that it encourages customers to make bulk purchases. When customers see that they can save money by buying more of a product, they are more likely to purchase a larger quantity. This is especially true for products that customers know they will use frequently, such as consumables or products that have a long shelf life.

Increases Sales
Multiple pricing per product can also help increase your overall sales. When customers see that they can save money by purchasing more products, they are more likely to buy additional items they may not have considered before. This can lead to a significant increase in your average order value, which in turn can help boost your overall revenue.

Improves Customer Loyalty
Another advantage of multiple pricing per product is that they can improve customer loyalty. When customers feel like they are getting a good deal, they are more likely to come back and purchase from your store again in the future. This can help build long-term relationships with your customers, which is essential for the success of any online store.

Easy to Implement
Implementing multiple pricing per product on your WooCommerce store is relatively easy. You can use the built-in functionality of WooCommerce or use a plugin to set up the pricing rules you want to offer. This means you don’t need any coding knowledge or technical expertise to get started.

Customizable
Multiple pricing per product are also highly customizable. You can set up different pricing rules for different products or categories, depending on your business needs. For example, you may want to offer a larger discount on products that have a higher profit margin or that you want to clear out of your inventory.

Boosts Inventory Turnover
Offering multiple pricing per product can help you move inventory more quickly. If you have products that are not selling as quickly as you would like, offering a discount for buying in bulk can help encourage customers to purchase them. This can help you clear out your inventory faster and make room for new products.

How to Set Multiple Prices Per Product in WooCommerce?

Woocommerce, by default, has options to set Multiple Pricing for a product. You don’t need to create separate products and set prices for each. You can just create a variable product with a Price attribute. It is easier this way. Now let’s learn to create variable products in a step-by-step process.

Step 1: Adding New Products

Go to your WordPress Dashboard -> ‘Products’ -> click ‘Add New.’

Enter the Product Name and describe your product.

In the product data section, you have to choose ‘Variable Product.’ As we will be creating variable products with different attributes like size and color.

Step 2: Adding New Attributes

Attributes are additional information about your WooCommerce products. This lets your customers search for certain products easily.

There are two different attributes for products in WooCommerce

1. Global Attribute
2. Custom Product Attribute

Global Attribute: With global attributes, you can create commonly used attributes and apply them to any product you create further.

Custom Product Attribute: This type of attribute is created for specific products. It can’t be applied to most of the products in your WooCommerce store.

Creating New Attributes

Let’s create different attributes like Colour and Size.

Go to your WordPress Dashboard -> ‘Products’ -> ‘Attributes’

Enter the Attribute name and slug name

Click ‘Add Attribute’

Adding Values to Attributes

As we have created global attributes, now let’s add values to each attribute based on which you will price your products.

For example, let’s add values to the attribute color as Red, Blue, Yellow

• Go to your WordPress dashboard -> ‘Products’ -> ‘Attributes’
• Click the attribute which you have created. Here we will click on ‘Color.’
• Enter the style name, slug and description of it.
• Click ‘Add New Color’

Similarly, we can keep adding values to the attributes. The added values with attributes will be shown on the right side.

Step 3: Adding Global Attribute Values to the product

Now let’s add the created attributes to the products.

Go to your WordPress Dashboard -> ‘Products’ -> ‘All Products’

Click on the product to which you want to add attributes and values.

On the product page, go to product data and choose ‘Variable Product’ to add the attributes and values.

Select ‘Attributes’ and choose ‘Color’ from the drop-down.

Click ‘Add’ and select the values you want to add to the product.

Click ‘Save Attributes’

Step 4: Adding Variations

In the variations section, select ‘Create variations from all attributes.’

Click ‘Go.’ You will get a warning message ‘Are you sure you want to link all the variations?’

Click ‘Ok’ to add all the values from the attributes to the product.

Step 5: Adding Images and WooCommerce Multiple Prices Per Product

In the variation section, you can add the images and price as in the screenshot below.

Click ‘Save Changes.’ Now the images and pricing for WooCommerce products will be added to your store.

If You look at the above screenshot, you can see in the cart page your Customers will be provided with multiple options to choose the product.

How to Set Tiered Pricing Per Product in WooCommerce using Discount Rules?

To offer a Tiered Pricing/Bulk discount for the products in your WooCommerce store, you will need an effective plugin like “Discount Rules for WooCommerce.” This plugin comes with a number of options to offer Tiered Discounts. To add on, it is user-friendly and lets you create discounts easily.

This blog assumes that you already have “Discount Rules for WooCommerce.” If you have not installed it yet. Download and check out the details.

“Discount Rules for WooCommerce” helps you set Tiered Pricing Per Product in an easy way.

Now let’s set Tiered Pricing Discounts based on different scenarios.

1. Based on Tiered Pricing/Bulk Discount

Discounts will be offered based on the quantity of the product purchased. More the Customer buys, the lower the price unit becomes.

For example,
Buy 10 to 20 T-Shirts and get a 10 % discount
Buy 21 to 30 T-Shirts and get a 15 % discount
Buy 31 to 40 T-Shirts and get a 20 % discount

Let’s see how to set this scenario.

Go to your WordPress Dashboard -> ‘WooCommerce’ -> ‘Woo Discount Rules’

Click ‘Add New Rule’

Enter the rule name and select the discount type as ‘Bulk Discount.’

In the Filter Section, you may have to choose ‘Products’ as we will be offering discounts only on T-Shirts. Then select ‘In List’ and choose ‘T-Shirts.’

In the discount section, select ‘Filters set above.’

Set the ranges and the type of discount as ‘Percentage discount’ as shown in the screenshot below.

Always ‘Save and enable’ the rule after setting it.

2. Role Specific discount

Here you will be offering a Tiered Pricing Discount only to specific user roles like wholesale customers, subscribers or shop managers.

For example,
Wholesale Customers get a $50 discount for buying 100 T-Shirts and a $80 discount for buying 200 T-Shirts.

Let’s see how to set this scenario.

Go to your WordPress Dashboard -> ‘WooCommerce’ -> ‘Woo Discount Rules.’

Click ‘Add New Rule.’

Enter the rule name and select ‘Bulk Discount’ as the discount type.

In the Filter section, you may have to choose ‘Products’, select ‘In List’ and then choose ‘T-Shirts.’

Set the ranges and discount type as ‘Fixed discount’ as shown in the screenshot below.

If you look at the screenshot, you can see we have set a new condition.

In the Rules (Optional) section, Click ‘Add Condition.’

Choose ‘User Role’ as the condition type, select ‘In List’ and choose ‘Shop Manager’

Make sure to ‘Save and enable’ the rule.

3. Attributes based discount

Instead of offering discounts on products in your store, It is possible to offer discounts only to a specific attribute.

Let’s say we offer a special discount for Full Sleeve T-Shirts.

For example,
Buy 10 Full Sleeve T-Shirts and get a Fixed price for an Item of $2
Buy 20 Full Sleeve T-Shirts and get a Fixed price for an item of $3

Go to your WordPress Dashboard -> ‘WooCommerce’ -> ‘Woo Discount Rules.’

Click ‘Add New Rule.’

Enter the rule name and select ‘Bulk Discount’ as the discount type.

In the products, you may have to choose ‘Attributes’, select ‘In list’ and choose ‘Full Sleeve.’

In the Discount section, select ‘Filters set above.’ Then set the ranges and choose ‘Fixed price for item’ as shown in the screenshot below.

Make sure to ‘Save and enable’ the rule.

Conclusion

Pricing decides the success of your WooCommerce store. If you want to give a competitive edge, you need to focus on your WooCommerce product price. It is one of the most essential and easiest strategies to uplift your WooCommerce Store. In addition, when multiple products are offered based on Tiered Pricing/Bulk discounts, it has tremendous effects on the revenue of your WooCommerce Store.

“Discount Rules for WooCommerce” helps you set Tiered Pricing discounts/Bulk discounts. The plugin also helps you to set Fixed Cart Discounts, Bundled Discounts, Advanced Discounts and various other discounts in WooCommerce. Do check it.