How to Set Up WooCommerce Group Pricing?

how to set up woocommerce group pricing

Are you looking to boost your online sales with WooCommerce? Setting up group pricing can be a smart move. With the WooCommerce Discount Rule Plugin, it’s easier than ever. This tool lets you offer special deals to certain groups of customers, like loyal shoppers or bulk buyers. This can make them feel special and encourage them to buy more.

In this easy-to-follow guide, we’ll show you how to use the WooCommerce Discount Rule Plugin to set up group pricing on your site. You’ll learn how to install the plugin, set it up, and create discounts for different customer groups. Whether you’re new to WooCommerce or looking to improve your store, this post has everything you need to get started with group pricing. Let’s dive in and find out how you can increase your sales and make your customers happy with exclusive deals!

Offer WooCommerce Group pricing easily using Discount Rules and encourage your customers to make repeated purchases

What is WooCommerce Group Pricing?

WooCommerce Group Pricing represents a dynamic pricing strategy tailored for online stores using the WooCommerce platform. This approach allows merchants to categorize their customers into different groups and assign unique pricing models to each category. Whether it’s offering discounts to VIP customers, setting wholesale prices for bulk purchasers, or providing special rates for subscribers, WooCommerce Group Pricing facilitates personalized pricing strategies to enhance customer loyalty and increase sales.

This pricing model is particularly beneficial for eCommerce businesses looking to segment their market more effectively. By recognizing and rewarding customer loyalty or bulk purchasing behavior, stores can create a more customized shopping experience. It also serves as a powerful tool for promotional strategies, where specific groups can be targeted with special offers, encouraging increased purchase volumes and fostering a sense of exclusivity among customers.

For example:

1. You can offer group pricing to specific user roles like retail customers, wholesale customers, subscribers, and more. 

“10% store-wide discount for retail customers,
 20% store-wide discount for wholesale customers”

2. In other cases, you can offer this pricing for customers who buy in bulk.

“Buy 100 products and get a 20% discount
Buy 150 products and get a 25% discount” 

How Does WooCommerce Group Pricing Work?

WooCommerce Group Pricing is a feature or functionality often achieved through the use of extensions or plugins that allows store owners to offer different pricing levels to different groups of users on their WooCommerce store. This can be particularly useful for offering discounts to specific user groups, such as wholesalers, members, or VIP customers, without affecting the pricing for regular customers. Here’s a general overview of how it typically works:

  1. User Role Management: First, the store owner categorizes users into different groups or roles. WooCommerce, combined with WordPress, allows for various user roles with distinct capabilities. Additional roles can be created using plugins or custom code.
  2. Group Pricing Rules: Once user roles are established, the store owner sets up pricing rules for each group. This could involve discounts (fixed or percentage), custom pricing, or even exclusive pricing tiers accessible only to certain groups.
  3. Product Pricing Adjustment: The group pricing rules are then applied to the products. This could be done on a per-product basis, or rules could be applied globally across products or categories, depending on the plugin’s capabilities and settings.
  4. Dynamic Pricing Display: When a user logs into the WooCommerce site, the system identifies their user role and dynamically adjusts the product prices displayed based on the group pricing rules set for their role. This means a wholesale customer might see a different price than a retail customer for the same product.
  5. Checkout Process: During checkout, the adjusted prices are used, ensuring that the user pays according to their group’s pricing scheme. The plugin ensures that all discounts and special pricing are correctly calculated and applied.

Before implementing group pricing, store owners should consider the strategic impact on sales, customer satisfaction, and overall store management. Proper configuration and testing are crucial to ensure that the pricing rules work as intended and provide the desired benefits to both the store and its customers.

Types of WooCommerce Group Pricing

WooCommerce, as a flexible eCommerce platform built on WordPress, allows store owners to implement various pricing strategies to cater to different customer groups. Group pricing in WooCommerce is a strategy used to offer special pricing based on the customer group. This can be particularly useful for offering discounts to wholesalers, loyal customers, or members of specific organizations. Here are the main types of group pricing strategies that can be applied in WooCommerce:

  1. Role-Based Pricing
    This method involves setting prices based on the user role within the WordPress environment. For example, you might offer different prices to subscribers, contributors, authors, or custom roles created within your site.
  2. Membership Pricing
    With membership pricing, special prices are offered to users who are part of a membership program or club. This can be an effective way to reward loyalty and encourage repeat business.
  3. Quantity Discounts
    Quantity discounts offer reduced prices based on the quantity of items a customer purchases. This is often used to encourage bulk purchases and can be applied to specific groups like wholesalers or retailers.
  4. Tiered Pricing
    Similar to quantity discounts, tiered pricing offers different prices at different purchase volumes but can be structured more complexly with multiple tiers. Each customer group can have its own set of tiers and corresponding prices.
  5. Dynamic Pricing
    Dynamic pricing adjusts the price based on specific criteria, such as the customer’s purchase history, the total value of their shopping cart, or their group membership. This can include discounts, markups, or special offers based on the customer’s behavior or status.
  6. Subscription-Based Pricing
    Offer special pricing or discounts to customers who subscribe to your products or services. This can encourage ongoing loyalty and provide a steady revenue stream.
  7. Location-Based Pricing
    Prices are adjusted based on the customer’s geographical location. This can be useful for international stores looking to adjust prices for different markets.
  8. Time-Limited Offers
    Special pricing available only for a limited time to certain groups. This can create a sense of urgency and encourage immediate purchases.
  9. Custom Group Pricing
    This involves creating specific pricing rules for custom-defined groups. This could be based on any criteria you choose, such as occupation, age group, or any other customer segmentation.

Offer WooCommerce Group pricing to provide a happy shopping experience for your customers and boost sales

How to Set up WooCommerce Group Pricing?

Setting WooCommerce Group Pricing requires a plugin like “Discount Rules for WooCommerce.” After installing and activating the plugin, you can set up group pricing in a few easy steps.

We assume that you already have the PRO version of this plugin. If you haven’t installed it yet, it’s never too late to install and activate the plugin. For more information about the installation process, please check out this guide

Customer-based group pricing

Let’s create Group pricing for WooCommerce based on Customer role.

For Example: “Wholesale customers get a 15% discount on all products”

Now let’s quickly learn to create this discount.

  1. Go to your WordPress Dashboard -> WooCommerce -> Woo Discount Rules.
  2. Click the Add New Rule button.
  3. After giving a rule name, choose the discount type as “Product Adjustment.”
  4. In the filter section, you may have to choose “All products” as here we will offer discounts for all the products in the store.
  5. In the Discount Section, choose the discount type “Percentage discount,” set the value to “15,” and configure the rule based on the screenshot below.
customer-based group pricing

If you look at the above screenshot, you can see we have set a special condition to set up this discount. 

6. In the Rules Section, Click the Add Condition button.
7. Now choose “User role” as the condition type, select “In list,” and choose “wholesale as the user role.
8. Finally, Save and Enable the rule. 

We have created a Group pricing for WooCommerce offers based on customer role. 

Quantity-based group pricing

Let’s create group pricing for WooCommerce based on the quantity of the products.

For Example: Let’s offer bulk pricing for a specific category.

“Buy 50 products on Apparel and get a fixed discount of $20
Buy 100 products on Apparel and get a fixed discount of $50”

Now let’s learn to create this offer. 

  1. Go to your WordPress Dashboard -> WooCommerce -> Woo Discount Rules.
  2. Click Add New Rule button.
  3. After giving a rule name, choose the discount type as “Bulk Discount.”
  4. In the Filter section, Choose “category”, select “In list” and choose the category as “Apparel
  5. In the Discount section, choose the discount type as “fixed discount” and configure the rule based on the screenshot below.
quantity-based group pricing

6. Finally, Save and Enable the rule. 

Now we have created group pricing for WooCommerce based on quantity. 

Offer WooCommerce Group pricing and increase your online store’s revenue easily


Overall, Group Pricing can be the solution if you’re in search of a smart strategy to earn your customer’s loyalty, increase average order value, and boost sales. With this strategy, you can improve the overall shopping experience of your customers and earn their trust with your Woocommerce store. So if you want to maintain a competitive edge and grow your online store, don’t wait any longer. Implement group pricing on your Woocommerce store, make your customers happy, and see an increase in your online store’s revenue. 

There are several WooCommerce pricing plugins available. We recommend using the “Discount Rules for WooCommerce” plugin, which has an easy-to-use layout and several features to set up WooCommerce Group Pricing within a few clicks. The plugin also helps you offer popular discounts like fixed cart discounts, first-order discounts, BOGO deals, and more. 

What is the best plugin for group pricing in WooCommerce?

There are several good options for group pricing in WooCommerce, including “Dynamic Pricing and Discounts for WooCommerce” and “WooCommerce Wholesale Prices.”

Can I offer different prices to different customer groups in WooCommerce?

Yes, in WooCommerce, you can set different prices for different groups of customers using a group pricing plugin.

How do I test my group pricing in WooCommerce?

To test your group pricing in WooCommerce, add a product to your cart and check to see if the group pricing is applied correctly. You can also create a test order and check to see if the pricing is calculated correctly on the checkout page.

Can I create multiple pricing groups in WooCommerce?

Yes, with the help of Discount rules for the WooCommerce plugin, you can create multiple pricing groups in WooCommerce. This allows you to offer different pricing to different groups of customers, such as wholesale customers, retail customers, and loyalty program members.

How do I set up tiered pricing in WooCommerce?

To set up tiered pricing in WooCommerce, you can use a Discount Rules for WooCommerce plugin that supports quantity discounts. With this type of plugin, you can set up different pricing tiers based on a customer’s purchase quantity. For example, you could offer a 10% discount for orders of 10-20 items and a 20% discount for orders of 20 or more items.

Can I offer volume discounts in WooCommerce?

Yes, with the help of a Discount Rules for WooCommerce plugin, you can offer volume discounts in WooCommerce. These discounts are based on the quantity of items a customer purchases and can be a great way to incentivize bulk purchases.

How do I create a grouped product in WooCommerce?

To create a grouped product in WooCommerce,
1. Go to your WordPress Dashboard->WooCommerce->All Products->Add New
2. Give a product name and description.
3. In the product data section, choose “Grouped product”
4. Click “linked products” and add the products that you want to group together. 
5. Add product image, category, tags
6. Click Publish

How to add a new group in WooCommerce?

To add a new group in wooCommerce
1. Go to your WordPress Dashboard->WooCommerce->All Products->Add New
2. Give a product name and description.
3. In the product data section, choose “Grouped product”
4. Click “linked products” and add the products that you want to group together. 
5. Add product image, category, tags
6. Click Publish

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Sadhana Ravichandran

Sadhana is an enthusiastic content writer who infuses creativity into every word she pens. For her, writing, dancing, and painting form a symphony of expression.
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