How to Set Up WooCommerce Group Pricing?

Are you looking for a way to offer group pricing on your WooCommerce store? It can be a great strategy to increase sales and encourage larger purchases. With WooCommerce’s Discount Rules plugin, you can easily set up group pricing for your products.

WooCommerce Group pricing allows you to offer discounts for customers who purchase multiple items. For example, you can offer a 10% discount for customers who purchase 3 or more products. This not only incentivizes customers to purchase more but also rewards loyal customers who frequently make large purchases.

In this blog post, we’ll show you how to set up group pricing with WooCommerce’s Discount Rules plugin. This plugin allows you to create advanced discount rules based on various criteria, including quantity, product category, and customer role.

So, let’s dive in and learn how to set up group pricing on your WooCommerce store!

What is WooCommerce Group Pricing?

WooCommerce Group Pricing is a powerful feature of WooCommerce that allows you to set up pricing rules based on user groups. This feature is especially useful if you have a large number of customers or if you offer different pricing for different types of customers. With Group Pricing for WooCommerce, you can create custom pricing rules that apply to specific groups of customers, such as wholesalers, members, or loyal customers.

For example:

1. You can offer group pricing to specific user roles like retail customers, wholesale customers, subscribers, and more. 

“10% store-wide discount for retail customers,
 20% store-wide discount for wholesale customers”

2. In other cases, you can offer this pricing for customers who buy in bulk.

“Buy 100 products and get a 20% discount
Buy 150 products and get a 25% discount” 

How Does WooCommerce Group Pricing Work?

WooCommerce Group Pricing works by allowing you to create pricing rules based on user groups. You can create as many user groups as you want, and each group can have its own pricing rules. For example, you could create a user group for wholesale customers and set up a discount of 10% for all products in your store. When a wholesale customer logs in to your store, they will automatically see the discounted prices.

You can also set up pricing rules based on product categories, tags, or individual products. For example, you could offer a discount on all products in a certain category or tag, or you could offer a discount on a specific product.

WooCommerce Group Pricing also allows you to set up pricing rules based on the quantity of products purchased. For example, you could offer a discount of 5% on orders of 10 or more items.

Types of WooCommerce Group Pricing

Group pricing is a pricing strategy that involves offering discounts to customers who meet certain criteria, such as purchasing in bulk or being part of a particular group. The goal of group pricing is to incentivize customers to make larger purchases and create a sense of exclusivity and loyalty among group members.

Quantity-Based Group Pricing

Quantity-Based Group Pricing is a pricing strategy used in WooCommerce, which allows store owners to offer discounts based on the number of items a customer purchases.

With Quantity-Based Group Pricing, store owners can set different prices for different quantity ranges. For example, a store owner could offer a discount of 10% for customers who purchase 10 or more items, and a discount of 20% for customers who purchase 20 or more items.

This pricing strategy is particularly useful for encouraging customers to purchase more items at once, as the more they buy, the greater the discount they receive. It can also help store owners to increase sales and improve customer loyalty by offering discounts to repeat customers who purchase in larger quantities.

Role-Based Group Pricing

Role-Based Group Pricing in WooCommerce is a pricing strategy that allows online store owners to set up different prices for different groups of customers based on their user roles.

For example, an online store owner can create a special pricing plan for wholesale customers who purchase in large quantities or offer discounts to loyal customers who have been shopping at their store for a long time. This pricing strategy can be implemented by creating user roles such as “Wholesale Customers” or “VIP Customers” and assigning specific pricing plans to those roles.

This pricing strategy can help store owners to increase customer loyalty, attract new customers, and boost sales. Additionally, it can be a great way to reward specific groups of customers while still maintaining profitability for the store. WooCommerce is a popular eCommerce platform that provides built-in functionality for setting up Role-Based Group Pricing.

Membership-Based Group Pricing

Membership-Based Group Pricing in WooCommerce is a pricing strategy used by online stores that allow customers to access special prices based on their membership status or group affiliation. With this pricing model, customers who belong to a particular group, such as a loyalty program or a wholesale buyer, can purchase products at a lower price than regular customers.

This pricing model can be beneficial for both customers and merchants. Customers can enjoy exclusive discounts and promotions, while merchants can attract and retain loyal customers by offering them personalized pricing options. Overall, Membership-Based Group Pricing can be an effective way for online stores to increase customer loyalty, drive sales, and improve their bottom line.

Time-Based Group Pricing

Time-based group pricing in WooCommerce is a pricing strategy that allows online store owners to offer different product or service prices based on specific time periods. With this pricing model, customers can purchase products or services at a lower price during off-peak hours or days, while the prices can be increased during high-traffic periods.

For example, a store owner can offer a lower price for a product during weekdays and higher prices on weekends or offer discounts during specific hours of the day to encourage sales during slow periods. This pricing model can help businesses attract more customers during slower times while maximizing revenue during peak periods.

Tiered Group Pricing

Tiered Group Pricing is a pricing strategy used in WooCommerce, which allows store owners to set different prices for products based on the quantity purchased by customers. Essentially, the more a customer buys, the lower the unit price becomes.

This pricing model works by dividing customers into groups or tiers based on the number of products they purchase. Each group is then assigned a specific price for the product they are interested in. For instance, if customers buy 1-10 units of a product, they may be charged $10 per unit. However, if they buy 11-20 units, they may be charged $8 per unit, and so on.

The Tiered Group Pricing feature in WooCommerce is particularly useful for businesses that sell products in bulk or offer wholesale pricing. By offering discounts for larger quantities, businesses can incentivize customers to buy more, thereby increasing sales and revenue.

Why do you need WooCommerce Group Pricing?

WooCommerce Group Pricing offers several benefits to store owners. Here are a number of reasons why you need it:

Increase sales

By offering group pricing, you can attract more customers to your store and increase your sales. Customers will like to purchase form your store if they can get a discount, especially if they are purchasing in bulk.

Improve customer loyalty

Offering special pricing to your loyal customers can improve customer loyalty and encourage repeat purchases. Customers who feel valued are more likely to come back to your store again and again.

Personalized Discounts

WooCommerce Group Pricing allows you to offer personalized discounts to specific groups of customers. You can create different pricing tiers based on the quantity of items purchased or the group the customer belongs to. This level of personalization can help you tailor your marketing and sales strategies to specific customer segments. You can also use this data to analyze customer behavior and preferences, and optimize your pricing and marketing strategies accordingly.

Target specific customer groups

Group Pricing for WooCommerce allows you to target specific customer groups with custom pricing. For example, you can offer special pricing to students, seniors, or members of a specific organization.

Increased Average Order Value

Group Pricing can also help you increase your average order value. By offering discounts based on the quantity of items purchased, you can encourage customers to buy more products. This can result in larger orders and higher revenue per customer. Additionally, personalized pricing can incentivize customers to purchase high-value items they may not have considered before.

Increase customer satisfaction

By offering discounts and deals to your customers, you can increase customer satisfaction and improve their overall shopping experience. Customers will return to your store only if they feel that they are getting a good deal.

Stay competitive

In today’s eCommerce landscape, it’s important to stay competitive. By offering group pricing, you can stay competitive with other stores in your niche and attract more customers to your store.

How to Set up WooCommerce Group Pricing?

Setting WooCommerce Group Pricing requires a plugin like “Discount Rules for WooCommerce.” After installing and activating the plugin, you can set up group pricing in a few easy steps.

We assume that you already have the PRO version of this plugin. If you haven’t installed it yet, it’s never too late to install and activate the plugin. For more information about the installation process, please check out this guide. 

Customer-based group pricing

Let’s create Group pricing for WooCommerce based on Customer role.

For Example: “Wholesale customers get a 15% discount on all products”

Now let’s quickly learn to create this discount.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules.
2. Click Add New Rule button.
3. After giving a rule name, choose the discount type as “Product Adjustment.”
4. In the filter section, you may have to choose “All products” as here we will offer discounts for all the products in the store.
5. In the Discount Section, choose the discount type as “Percentage discount”, set the value as “15” and configure the rule based on the screenshot given below.

If you look at the above screenshot, you can see we have set a special condition to set up this discount. 

6. In the Rules Section, Click Add Condition button.

7. Now choose “User role” as the condition type, select “In list” and choose “wholesale as the user role.

8. Finally, Save and Enable the rule. 

We have created a Group pricing for WooCommerce offers based on customer role. 

Quantity-based group pricing

Let’s create group pricing for WooCommerce based on the Quantity of the products.

For Example: Let’s offer bulk pricing for a specific category.

“Buy 50 products on Apparel and get a fixed discount of $20

Buy 100 products on Apparel and get a fixed discount of $50”

Now let’s learn to create this offer. 

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules.
2. Click Add New Rule button.
3. After giving a rule name, choose the discount type as “Bulk Discount.”
4. In the Filter section, Choose “category”, select “In list” and choose the category as “Apparel”
5. In the Discount section, choose the discount type as “fixed discount” and configure the rule based on the screenshot below.

6. Finally, Save and Enable the rule. 

Now we have created group pricing for WooCommerce based on quantity. 

Conclusion

Overall, Group Pricing can be the solution if you’re in search of a smart strategy to earn your customer’s loyalty, increase average order value and boost sales. With this strategy, you can improve the overall shopping experience of your customers and earn their trust with your Woocommerce store. So if you want to maintain a competitive edge and grow your online store, don’t wait any longer. Implement group pricing on your Woocommerce store, make your customers happy, and see an increase in your online store’s revenue. 

There are number of Woocommerce pricing plugin for customer groups & user roles available. We recommend you to use “Discount Rules for WooCommerce” plugin, which has an easy-to-use layout and a number of features to set up WooCommerce Group Pricing within a few clicks. The plugin also helps you offer some of the popular discounts like fixed cart discounts, first-order discounts, BOGO deals, and more.