Looking to offer dynamic pricing in WooCommerce to grab the attention of your potential customers and drive sales?
eCommerce businesses must stay ahead of the curve to succeed, especially when it comes to pricing strategy.That’s why WooCommerce dynamic pricing is the key to unlocking the full potential of your e-commerce store.
You don’t have to create individual discount codes or change prices manually. Instead you can offer discounts and charge different prices based on the quantity of items that your Customers purchase. Dynamic Pricing WooCommerce allows you to change your prices based on various factors such as customer behavior and stock levels.
With dynamic pricing, you can offer a better shopping experience to your customers by providing them with personalized pricing options. And the best part? It’s easy to set up, even if you’re not tech-savvy!
WooCommerce is a popular platform used by many online stores to sell their products. It’s user-friendly and offers many customization options to help you create a unique online store. And now, with the addition of dynamic pricing WooCommerce and discounts, you’ll have a complete package to drive sales.
In this guide, we’ll walk you through the steps to set up dynamic pricing in WooCommerce. We’ll keep things simple and easy to understand, so you can have your dynamic pricing and discounts up and running in no time! From understanding the basics of dynamic pricing to advanced techniques like bulk discounts and special pricing for specific users, you’ll learn how to create a WooCommerce dynamic pricing strategy that works for you.
Let’s get started!
Set up WooCommerce Dynamic Pricing and boost conversions with Discount Rules easily
- What is WooCommerce Dynamic Pricing?
- Benefits of WooCommerce Dynamic Pricing
- How to Set Up WooCommerce Dynamic Pricing in your store?
- Popular WooCommerce Dynamic Pricing Strategies for your store
- How to set up dynamic pricing for specific products:
- How to set up dynamic pricing for specific categories:
- How to set up dynamic pricing discounts based on user role:
- How to set up dynamic pricing and discounts based on purchase history:
- How to set up customer specific pricing for selected products:
- How to set up a buy one get one discount:
What is WooCommerce Dynamic Pricing?
WooCommerce Dynamic Pricing is a pricing strategy that enables WooCommerce stores to adjust prices based on a variety of factors such as number of products purchased, purchase history, customer behavior, stock levels, and time-based conditions.
This pricing strategy provides businesses with the ability to experiment with different pricing strategies, respond to market changes in real-time, and offer competitive prices to customers. As a result you earn customer loyalty, in addition driving more sales and profits for the business.
Here are some of Dynamic Pricing WooCommerce examples:
Buy 10 products, get 15% discount
Buy one product, get the second product at 50% discount
Get 10% discount if your total purchase value from the store crosses $500
Get 20% discount on all products in category A, if you already purchased Product B
If you’re looking to thrive in the fast-paced and ever-evolving e-commerce market, Dynamic Pricing WooCommerce is a must-have tool for your business. Whether you’re a seasoned e-commerce veteran or just starting out, this solution will help you stay ahead of the curve and succeed in the dynamic world of e-commerce. So, start optimizing your pricing strategy with this unique pricing strategy today!
Benefits of WooCommerce Dynamic Pricing
WooCommerce Dynamic Pricing helps you increase your sales, respond to changing market environments and increase the average order value per customer. Let’s look at some of the benefits in detail:
Increased Sales: By offering personalized pricing options to customers, businesses can drive more sales and increase profits. For example, offering discounts to customers who purchase in bulk or providing special pricing to loyal customers can help drive sales and increase profits.
Improved Customer Satisfaction: Dynamic pricing allows businesses to offer fair and competitive prices to customers, leading to increased customer satisfaction and loyalty. This can also lead to repeat business and positive word-of-mouth referrals.
Better Inventory Management: With dynamic pricing, businesses can adjust prices based on stock levels. This helps businesses avoid overstocking and sell inventory more efficiently, leading to improved inventory management and lower costs.
Easy to Implement and Customize: Dynamic Pricing WooCommerce is easy to set up and customize, allowing businesses to tailor their pricing strategy to meet their specific needs.
Experiment and build effective pricing strategy: With dynamic pricing, businesses can experiment with different pricing strategies and test the impact on sales and profits. This can help businesses find the optimal pricing strategy and drive more sales.
Improved Market Responsiveness: Dynamic pricing allows businesses to quickly respond to market changes and adjust prices in real-time. This helps businesses stay competitive and avoid missed sales opportunities.
Create Dynamic Pricing offers and increase sales effortlessly
How to Set Up WooCommerce Dynamic Pricing in your store?
Setting up WooCommerce Dynamic Pricing is relatively easy. You will need a plugin like the Discount Rules for WooCommerce to create dynamic pricing and discounts.
WooCommerce, by default,only allows you to set up a cost price and a sale price. It does not come with an option to create dynamic pricing. Fortunately, there are a number of dynamic pricing and discount plugins for WooCommerce available in the market.
Step 1: Choose a WooCommerce Dynamic Pricing Plugin
The first step in setting up dynamic pricing in WooCommerce is to choose a dynamic pricing plugin. As we mentioned earlier, there are several plugins available online and you have options to choose one based on your specific needs and budget.
In this blog, we will be using the Discount Rules for WooCommerce – a popular WooCommerce dynamic pricing free plugin with over 1,00,000+ active installs. Some of the discount examples in this blog will require the PRO version of the plugin.
The plugin helps you create a variety of dynamic pricing and discount rules including bulk pricing discounts, category based pricing discounts, user role based discounts, tiered dynamic pricing, purchase history based discounts, buy one get one pricing deals, customer specific discounts and more.
Let’s get started with the installation of the Discount Rules plugin.
Go to your WordPress dashboard -> Plugins -> Add new
In the following window, search for “Discount Rules for WooCommerce”
Click on the Install Now button to install and activate the Discount Rules plugin for WooCommerce.
Let’s start creating dynamic pricing rules in WooCommerce.
Step 2: Creating WooCommerce Dynamic Pricing Rule
The following example configuration shows you how you can create a simple dynamic pricing rule based on the number of products purchased.
10% discount on the prices, when 5 or more products purchased
20% discount on the prices, when 10 or more products purchased
30% discount on the prices, when 15 or more products purchase
- Go to your WordPress dashboard -> WooCommerce -> Discount Rules -> click on the Add New Rule button.
- Choose the discount type as “Bulk Discount” (as we are offering discounts on the number of products)
- Configure the discount rule with the discount ranges as shown below:
Save and publish the discount rules.
Now, when customers visit the product pages in your store, they will now see the quantity-based pricing discounts you are offering them.
The discount also applies automatically to the cart when customers meet the conditions. For example, when they purchase 5 products in the store, they can see the 10% discount applied on the product prices directly in the cart.
The following screenshot gives you an example of the cart with the discount applied:
As you can see, the discount is applied directly on the product prices based on the total number of products purchased.
The above example is a simple example of dynamic pricing in WooCommerce. You have a number of options to offer dynamic pricing and discounts in WooCommerce. The plugin enables you to provide discounts for minimum and maximum quantity for Woocommerce.
The following are some of the popular discount strategies you can implement using dynamic pricing WooCommerce.
Popular WooCommerce Dynamic Pricing Strategies for your store
Dynamic Pricing in WooCommerce can be configured in a number of ways. The pricing discounts can be applied for specific product bundles and categories, based on the quantity, purchase history, user roles, customers, a particular time period and so on.
The following are some of the popular discount strategies for your store:
- Dynamic pricing for specific products
- Dynamic pricing for selected categories
- Dynamic pricing based on user roles
- Dynamic pricing based on purchase history
- Setting up pricing rules based on time-based conditions
In the following sections, we will be configuring the above dynamic pricing rules with an example.
- How to set up dynamic pricing for specific products
- How to set up dynamic pricing for selected categories
- How to set up dynamic pricing discounts based on user roles
- How to set up dynamic pricing and discounts based on purchase history
- How to set up customer specific pricing for selected products
- How to set up a buy one get one discount
How to set up dynamic pricing for specific products:
Dynamic pricing for specific products allows you to set discounts only to specific products. Setting up dynamic pricing discounts for specific products can create a sense of urgency, build customers loyalty and increase sales.
For example, Let’s provide discounts only on T-Shirts.
Buy 10 to 20 T-Shirts and get a 10% discount on the prices
Buy 21 to 30 T-Shirts and get a 20% discount on the prices
Buy 31 to 40 T-Shirts and get a 30% discount on the prices
The following screenshot gives you a clear picture of this discount.
How to set up dynamic pricing for specific categories:
Dynamic pricing for specific categories offers discounts targeted on products belonging to selected categories in the store. The strategic use of specific category discounts can give you a competitive edge and drive sales. Let’s say you want to offer discounts only on ‘Apparels’.
Buy 50 products on ‘Apparels’ and get a fixed discount of $50
Buy 100 products on ‘Apparels’ and get a fixed discount of $100
The following screenshot gives you an example of the discount.
How to set up dynamic pricing discounts based on user role:
Dynamic pricing discounts on user role refers to the practice of offering targeted discounts to a different group of customers based on their role or status within the WooCommerce platform. User role-based pricing discounts provide a personalized shopping experience for the customers.
Wholesale customers get a 20% discount for a bulk purchase of 50 items
Wholesale customers get a 40 % discount for a purchase of 100 items
The following screenshot gives you an example.
How to set up dynamic pricing and discounts based on purchase history:
Dynamic pricing and discounts based on purchase history refer to discounts based on the customer’s past buying behaviour. These discounts are tailored to the specific needs and preferences of each customer based on their individual purchase history. Now let’s offer a discount on the customer’s third order.
For example, Customers get a 15% discount on their third order for a purchase of 30 items and above.
The following screenshot gives you an example.
If you look at the above screenshot, you can see we have set a condition.
How to set up customer specific pricing for selected products:
Customer Specific Pricing in WooCommerce allows you to set custom prices for individual customers or customer groups based on a variety of criteria, such as purchasing history, demographics, and more. This gives you the ability to offer special discounts, promotions, or even higher prices to specific customers, providing a personalized shopping experience that can increase customer loyalty and drive sales.
For example, Shop Managers get a special discount of 20% on T-shirts for an order of 50 and above and 40% on T-Shirts for an order of 100
The following screenshot gives you an example of the discount.
From the above screenshot, you can see we have a set condition.
How to set up a buy one get one discount:
BOGO deals (Buy one get one) is a popular discount where a customer gets a free product when they purchase one or more items.It’s like offering product discounts. This type of discount provides an incentive for customers to make additional purchases and can increase average order value.
For example, Buy any product and get a cap for free
The following screenshot gives you an example.
Offer Dynamic Pricing and increase sales with Discount Rules easily
In this blog we have discussed about WooCommerce dynamic pricing, its benefits and various strategies to set them up in your WooCommerce store. The success of your store relies on the pricing strategy that you follow. Dynamic pricing provides customers with a better shopping experience. Thereby your customers will make repeated purchases and your store’s revenue will increase.
You can offer dynamic pricing with Discount Rules for WooCommerce plugin discounts in your WooCommerce store. Other than that, the plugin also lets you create Tiered pricing discounts, conditional discounts, Bundle discounts and more.
WooCommerce Dynamic pricing is a pricing strategy that allows eCommerce stores to adjust prices based on a variety of factors such as number of products purchased, purchase history, customer behavior, stock levels, and time-based conditions.
Buy 50 products and get a 20% discount
Get 10% discount on T-Shirts
Wholesale Customers get a discount of 10% for a purchase of 100 items and above
The best Dynamic pricing plugin in WooCommerce is the “Discount Rules for WooCommerce”. You can download the plugin and create dynamic pricing in a few easy steps.
To change the product price dynamically in WooCommerce, you need a dynamic pricing plugin like “Discount Rules for WooCommerce”
1. Go to Woo Discount Rule -> Click Add New Rule
2. Enter the rule name and select the discount type as ‘Bulk discount’
3. You can provide discount for particular products or All products
4. In the discount section, you can set the ranges as you wish.
5. ‘Save and enable’ the rule to offer dynamic pricing
Five types of dynamic pricing are:
1.Auction-based pricing – pricing for products that are in high-demand
2.Time-based pricing – adjusting pricing based time,day,week,year
3.Volume based pricing – adjusts price based on the quantity of th items purchased
4.Geolocation pricing – price change based on the location of the customer
5.Personalized pricing – adjustment in price based on the individual customer data
To install the WooCommerce Dynamic pricing plugin,follow these simple steps:
1.Go to your WordPress Dashboard->Plugins->Add new
2.Search for “Discount Rules for WooCommerce”
3.Install and activate the plugin to use it.
To set different prices for different products in WooCommerce, you need a popular plugin like “Discount Rules for WooCommerce”
1. Go to Woo Discount Rule from your WordPress Dashboard -> Add New rule
2. Enter the rule name as you wish and select the discount type as Bulk Discounts
3. In the Filter section, you can set discount prices for few products or All Products
4. In the discount section, you can set the type of discount and the ranges as you wish
5. Save and enable the rule. In this way you can set different prices for different products in WooCommerce.
Yes it is possible to set Bulk Discounts in WooCommerce Dynamic Pricing. You need a plugin like “Discount Rules for WooCommerce’. This plugin enables you to set Bulk Discounts in Woocommerce Dynamic pricing easily.
To add Dynamic Pricing in WooCommerce you need to install and activate the plugin “Discount Rules for WooCommerce”
1.Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules.
2.Click Add New Rule button.
3.After giving a rule title, choose ‘Bulk discount’ or ‘Bundle discount’ as the discount type.
4.In the Filter section, choose the products that you want to give discount.
5.In the discount section, choose the type of discount such as percentage discount, fixed discount or fixed price for item, and set the ranges
6.Save and Publish the Rule.
To use WooCommerce Dynamic Pricing and discounts, you need to install and activate “Discount Rules for WooCommerce” plugin.
1.After activating the plugin, go to your WordPress Dashboard->WooCommerce->Woo Discount Rules.
2.Click Add New Rule Button.
3.Enter the rule name and choose the discount type as ‘Bulk discount’ or ‘Bundle discount’
4.In the filter section, choose the products you wish to give discounts.
4.In the discount section, choose the discount type as percentage discount, fixed discount or fixed price for item and set the ranges.
5.Save and Publish the rule.