Does adding a WooCommerce discount drive sales to your store? Of course, it does.
In fact, 46% of customers are influenced by discounts and purchase more than they intended.
But every store owner offers discounts to boost their sales. So the only question is,
How do you stand out from the competition and bring in more customers to increase your sales?
This blog provides you with the solution. You can learn the seven automatic and advanced discount ideas that help you create a unique strategy to drive customers and boost sales, order value, and profits.
As you may know, WooCommerce only offers a coupon option. To plan and create automatic discounts, we will use the freemium discount plugin, “Discount Rules for WooCommerce -Pro.”
Let’s start.
Recover up to 46% of abandoned carts by offering personalized discounts using Discount Rules Pro’s advanced discount features.
WooCommerce Discounts vs Coupons
What’s the difference between a WooCommerce discount and a coupon?
WooCommerce Discounts
Discounts allow customers to enjoy the offer automatically without the need for a coupon code. You can apply automatic discounts to product and cart pages and even specific products.
It simplifies customers’ checkout process and the term “discount or sale” easily captures customers’ attention.
WooCommerce Coupons
Coupons, on the other hand, require customers to enter a specific coupon code during the checkout process to claim the offer.
This approach can be a powerful tool for tracking the success of specific marketing campaigns and understanding customer behavior.
Note: We will learn only about WooCommerce discounts in this blog. To learn more about coupons, check here: “Complete Guide to WooCommerce Coupons”.
11 Popular Discount Types to Add to WooCommerce
Adding different discount types to your WooCommerce store can be a great way to differentiate your offer from competitors.
Here are the 11 types of discounts to plan your promotional sales events:
- Percentage discounts: You can reduce the price of a product by a certain percentage, such as 15% on all products.
- Fixed discounts: Fixed discounts can reduce the product cost by a fixed amount, such as $10 off t-shirts.
- Fixed Price Per Item: You can set a fixed price for a specific item while selling other products at the original price. For example, a $10 T-shirt can be offered at a $5 fixed price.
- Category discounts: To increase sales, you can offer discounts only to specific categories without offering discounts on all products. For example, you could offer a 5% discount on “Men’s outfits.”
- Product discounts: Instead of categories, you can apply discounts only to specific products, such as a $10 discount on the cap.
- Cart discounts: You can enable discounts only when customers reach a specific amount in their cart total. For example, if they spend $100, they get a 10% discount.
- Bulk Discount: Product prices are based on quantities. For example, customers can get $5 off on 1 to 3 t-shirts and $10 off on 4 to 7 t-shirts.
- BOGO Offers: Buy One Get One (BOGO) deals are attractive strategies in which customers buy one item at full price and get a second for free or discounted. For example, “Buy one cap, get one free.”
- Bundle Discounts: Customers can get discounts when they buy specific products in a bundle. For instance, They Can Buy three Caps for $15.
- Conditional Discounts: Discounts can be applied with specific purchase criteria (e.g., first order, minimum order value, specific payment method). Customers must meet conditions to qualify for getting discounts.
Free Shipping Offer
Even though it is not a discount type, free shipping is also one of the best strategies to make customers shop from your store. Also, free shipping converts more visitors into customers than discounts.
Tip: We already have a detailed blog on free shipping. Check here for more: How to Create Free Shipping in your WooCommerce Store?
Since you know some of the profitable discount types, let’s check the steps to add these automatic discounts to your WooCommerce store.
How to Add a Discount in WooCommerce?
Adding a WooCommerce discount requires a plugin.
To add a discount in WooCommerce, follow these two steps:
1. Installing the “Discount Rules Pro” Plugin
- Open your “WordPress” dashboard.
- Go to “Plugins” -> “Add New Plugin”.
- Search for “Discount Rules for WooCommerce” (By Flycart).
- Click the “Install” button to install and activate the plugin to your WordPress-WooCommerce site.
After installing the plugin, complete the next step.
2. Adding Discounts to Your WooCommerce Store
- Go to “WooCommerce” -> “Discount Rules”.
- Click the “Add New Rule” button to add a new discount rule to your store.
- Enter the rule title for your reference.
- Choose the “Discount type” based on your goal.
- Filter specific products or categories in the “Filter” section.
- Configure discount rules based on the selected discount type in the “Discount” section.
- Optionally set purchase conditions in the “Rules” section.
- Lastly, save and enable the rule to apply discounts.
Now, we will explore the detailed steps for adding a WooCommerce discount in seven ways to attract customers and boost sales.
7 WooCommerce Discount Ideas to Increase Sales
Idea 1: Storewide WooCommerce Discounts
A storewide sale is the best strategy to kickstart your promotional events.
For example, a 10% discount on All Products in the Store.
To add a storewide discount in WooCommerce:
- Go to “WooCommerce” -> “Discount Rules.”
- Click the “Add New Rule” button.
- Enter the “Rule Title” (campaign name) for your reference.
- Select Discount Type, “Product Adjustment.”
- In the “Filter” section, choose ‘All Products’ to provide storewide discounts.
- In the “Discount” section, select a specific discount type. For instance, set the “Discount Type” as “Percentage Discount” and “Discount Value” as “10”
- Finally, save and enable the rule.
Now, a 10% discount is applied to all products in the store.
Related Read: How to Set Up a WooCommerce Storewide Sale? (More Examples)
Create simple to advanced discount strategies using Discount Rules Pro to enhance customer experience & loyalty and boost sales.
Idea 2: Percentage Discount for Specific Products
Next to the basic storewide discount, store owners prefer this simple percentage discount to attract customers. You can apply it on all products (like in the first idea) or for specific products like the below example.
Example: A 15% discount only on T-shirts.
To add a 15% discount in WooCommerce:
- Go to “WooCommerce” -> “Discount Rules”.
- Add a new rule and enter the rule name.
- Select “Product Adjustment” as the Discount Type to apply discounts on products and product pages.
- In the “Filter” section, select the specific products to apply discounts. For instance, “T-shirts”.
- In the “Discount” section, set the “discount type” to “Percentage Discount” and input the value as “15’’.
- Lastly, save and enable the rule.
This will apply a 15% discount only to the specific product (T-shirts) on the product page.
Related Read: How to Set Up a WooCommerce Discount Percentage? (More Scenarios)
Idea 3: Fixed Discount for Specific Categories
Instead of specific products, you can apply discounts only to specific categories and increase the sales of the products in those categories.
For example, a $20 discount on the ‘Accessories’ category.
To create a fixed discount for a specific category:
- Go to “WooCommerce” -> “Discount Rules” -> “Add New Rule”.
- Enter the rule title.
- Choose the discount type, “Product Adjustment”.
- In the “Filter” section, filter the specific category, “Accessories.”
- In the “Discount” section, select “Fixed Discount” and enter the discount value “20”.
- At last, save and enable the rule.
It will apply a $20 fixed discount on all products only in the “Accessories” category.
Related Reads: (More examples based on category and fixed discounts)
Idea 4: Bulk WooCommerce discount for All Products
Bulk discount is the best strategy to reward customers who often purchase products in larger quantities.
For example,
Buy 5 to 10 products and Get a 5% Discount,
Buy 11 to 15 products and Get a 10% Discount,
Buy 16 to 20 products and Get a 15% Discount, and so on for All Products.
To create a bulk WooCommerce discount:
- Go to “WooCommerce” -> “Discount Rules.”
- Add a new rule and enter the rule title.
- Choose the discount type, “Bulk Discount.”
- In the “Filter” section, keep “All Products” to apply bulk discounts to all (any) products in the store.
- In the “Discount” section:
- Set “Count Quantities By” as “Filters Set Above.”
- Configure the discount type by setting the “Minimum and Maximum” quantities with discount types and values.
- Finally, save and enable the rule.
A discount table will be displayed on the individual product pages to help customers know about the discounts for minimum and maximum buying quantities.
Now, when customers buy any products, a specific discount value is applied based on the quantities.
Note: You can customize the Bulk Discount table – its design and text to increase its visibility and impact.
Related Read: How to Set Up WooCommerce Bulk Discount? (More Examples)
Idea 5: Buy X Get X Discount
“Buy X Get X” is the first variation of BOGO (Buy One Get One) deals. If a customer buys a specific product, you can offer the same product in addition for free or at a discount.
For example, Buy One Get One Free on All Products
To create a discount with the “Buy X Get X” type:
- Go to “WooCommerce” -> “Discount Rules” -> “Add New Rule”.
- Enter the rule title.
- Choose “Discount Type” as “Buy X Get X” and filter “All Products”.
- In the “Discount” section, enter the “Buy and Get (free) quantity” and choose “Free” as the “Discount Type”.
- Optionally, click the “Recursive” box to continue the loop: Buy 2, Get 2, Buy 3, Get 3, and so on. If you want to offer only once, uncheck the “Recursive” box.
- At last, save and enable the rule.
You can use the Buy X Get X formula for specific products or categories. Also, you can create different scenarios like:
- Buy two and get one at a 5% discount
- Buy two and get 1 one free and more.
Idea 6: Buy X Get Y
“Buy X, Get Y” is the second variation of the BOGO deal. In this deal, you can offer different products for free or at a discount when a customer purchases a specific product at its original price.
For Example, Buy a T-shirt and get a free cap.
Configure your Buy X Get Y WooCommerce discount rule using the below steps:
- Go to “WooCommerce” -> “Discount Rules.”
- Click “Add New Rule” and enter the rule title.
- Choose the “Discount Type” as “Buy X Get Y.”
- In the “Filter” section, select the specific “Buy” product. For instance, “T-shirt.”
- In the “Discount” section, select “Buy X Get Y—Products” as the discount type and choose the “Y” product that you want to offer for free or at a discounted price. Then, configure the options, such as discount types and quantities.
- Finally, save and enable the rule.
Related Read: How to Create WooCommerce BOGO (Buy One Get One) Deals? (More Strategies)
Idea 7: Discounts Based on Order Amount
Setting a specific order amount can help you increase the average order value by encouraging customers to reach the specific threshold to claim discounts.
For Example, a $25 fixed discount for carts over $500.
Follow this WooCommerce discount setup to set the minimum order amount:
- Navigate to “WooCommerce” -> “Discount Rules.”
- Click the “Add New Rule” button.
- Enter the rule title.
- Choose “Discount Type” as “Cart Adjustment” and filter products.
- Choose “Fixed Discount” and Enter “25” in the “Discount” section.
- In the “Rules” section, select “Condition Type” as “SubTotal” and Enter “SubTotal Amount” as “500.”
- Lastly, save and enable the rule.
A $25 discount is applied only to carts that reach $500 and above.
You can also apply different discount conditions for carts other than the minimum order amount, such as minimum order quantity.
Related Read: How To Set A Minimum Order Amount In WooCommerce? (More Tricks)
These are the seven popular discount ideas that you can implement to attract new customers, drive existing ones, and boost sales & revenue.
You can also combine these strategies, such as applying percentage discounts to the seventh idea or applying bulk discounts only to specific products or categories.
More WooCommerce Discount Strategies
In addition to setting a minimum order amount, you can also set other purchase conditions for applying WooCommerce discounts. Here are some more strategies:
- How to Set Up a WooCommerce First Order Discount?
- How to Set Up Customer-Specific Discounts in WooCommerce?
- WooCommerce Role-Based Pricing for Different User Roles
Offer personalized discounts to specific customers or groups using different discount types in the “Discount Rules Pro” plugin to drive customers and increase sales.
Conclusion
Adding a discount in WooCommerce is a valuable strategy for attracting and retaining customers. Offering the right discount type helps you reach your target customers, increase revenue, and enhance customers’ shopping experiences.
You must choose the best-performing discount strategy for your store to encourage customers to purchase more.
The “Discount Rules for WooCommerce -Pro” plugin provides features for creating customized discount offers. It can simplify your discount rules process.
Also Read:
- 10+ Best WooCommerce Discount Plugins to Boost Sales
- How to Set Up WooCommerce Dynamic Pricing and Discounts?
Frequently Asked Questions
WooCommerce discounts are a promotional strategy where product prices are reduced by a certain percentage or fixed amount to attract customers and increase sales.
Applying discounts in WooCommerce are essential for many reasons:
1. It acquires new customers and retains existing ones to buy more products.
2. It recovers cart products from abandonment.
3. The personalized discounts add value to customers’ purchases and enhance their engagement and loyalty with your store.
4. The discounts with conditions will help you reach target customers and increase sales and revenue.
WooCommerce discounts are configured in the “WordPress admin” under “WooCommerce settings.” You can create discounts based on product categories, specific products, user roles, or cart conditions. Qualifying customers see discounted prices at checkout.
WooCommerce dynamic pricing and discounts are strategies to encourage more purchases by offering lower prices or discounts based on various conditions like sales, customer behavior, user roles, or order quantities.
Store owners can automatically adjust prices or apply discounts based on these factors.
Follow these steps to add a discount sale tag in WooCommerce using the ‘Discount Rules for WooCommerce Pro’ plugin:
1. Navigate to the “WordPress” Dashboard -> “WooCommerce” -> “Discount Rules.”
2. Select the “Settings” option in the “Discount Rules” plugin.
3. Go to “Product” -> “On-sale badge.”
You can turn on or off the sale tag for your discounts and offers.
There are no limitations to applying discounts in WooCommerce. However, the default platform provides only a coupon feature and you need a plugin like “Discount Rules for WooCommerce -Pro” to apply automatic pricing deals.
