5 Best WooCommerce Coupon Code Generator Plugins

5 best discount coupon generation for woocommerce

Are you looking to boost your WooCommerce store’s sales with enticing discount offers? You’re in the right place! In this article, you’ll discover the five best WooCommerce coupon code generator plugins that can help you create irresistible deals for your customers. From increasing customer loyalty to attracting new shoppers, these plugins are designed to make coupon management effortless and effective.

Imagine having the power to generate and manage WooCommerce coupons with just a few clicks, all while driving more sales and engagement to your store. Sounds amazing, right? Whether you’re a seasoned WooCommerce user or just starting out, this guide will walk you through the top WooCommerce coupon code generator plugins that can transform your promotional strategy and give your store the competitive edge it needs.

With features like automatic code generation, customized discount rules, and advanced tracking, these WooCommerce coupon generator plugins are essential tools for any online store owner. So, if you’re ready to take your WooCommerce store to the next level with smart, automated coupon codes, keep reading! You’ll find the perfect plugin to meet your specific needs and see your sales soar in no time.

What is a WooCommerce Coupon Code Generator?

A WooCommerce Coupon Code Generator is a powerful tool designed to streamline the creation and management of discount codes for your WooCommerce store. These plugins automate the process of generating unique coupon codes, allowing you to set specific discount rules, expiration dates, usage limits, and more.

With a WooCommerce Coupon Code Generator, you can:

  • Easily Create Coupons: Generate unique discount codes in bulk or individually with just a few clicks.
  • Customize Discounts: Set various discount types such as percentage off, fixed cart discounts, or fixed product discounts to tailor promotions to your marketing strategies.
  • Automate Campaigns: Schedule and automate the issuance of coupons for specific events like sales, holidays, or customer anniversaries.
  • Track Performance: Monitor coupon usage and effectiveness with advanced tracking and reporting features.

These plugins are essential for any WooCommerce store looking to attract new customers, retain existing ones, and boost sales through effective and enticing discount offers.

Why Are Coupon Code Generators Useful for WooCommerce Stores?

Coupon code generators are invaluable tools for WooCommerce stores due to several compelling reasons:

  1. Attracting Customers: Offering discounts through coupons is an effective way to attract new customers to your WooCommerce store. Coupon code generators enable you to create enticing offers that encourage potential buyers to make a purchase.
  2. Increasing Sales: Coupons can significantly boost sales by motivating customers to complete their purchases. Whether it’s a percentage off, a fixed amount discount, or a buy-one-get-one deal, these promotions can drive conversion rates and increase revenue.
  3. Customer Retention: Coupons can also play a crucial role in retaining existing customers. By offering exclusive discounts to loyal shoppers, you can strengthen customer relationships and encourage repeat purchases.
  4. Promoting New Products: Coupon code generators allow you to create targeted promotions for new products or seasonal offerings. This helps generate excitement and encourages customers to try out your latest offerings.
  5. Marketing Campaigns: Coupons are powerful tools for running targeted marketing campaigns. You can create customized coupons for different customer segments, track their usage, and analyze their effectiveness to fine-tune your marketing strategies.
  6. Reducing Cart Abandonment: Coupons can be a powerful tool in reducing cart abandonment rates. By offering discounts at the checkout stage, you can persuade hesitant customers to complete their purchases, thereby minimizing lost sales.
  7. Encouraging Larger Orders: Coupon code generators can incentivize customers to spend more by setting thresholds for discounts. For example, offering a 10% discount on orders over $100 can motivate shoppers to add more items to their carts to reach the qualifying amount.
  8. Increasing Loyalty Programs: Coupons can be integrated into loyalty programs to reward repeat customers. With coupon code generators, you can create exclusive offers for loyal shoppers, such as birthday discounts, anniversary rewards, or points-based redemption systems.
  9. Cross-Selling and Upselling: Coupons can be used strategically to promote cross-selling and upselling opportunities. For instance, offering a discount on complementary products or upgrades can encourage customers to explore additional offerings and increase their order value.
  10. Seasonal Promotions: Coupon code generators enable WooCommerce stores to run seasonal promotions effectively. Whether it’s holiday sales, back-to-school discounts, or seasonal clearances, you can create themed coupons to align with seasonal trends and drive sales during peak periods.
  11. Targeted Marketing: Coupons allow for targeted marketing efforts by creating unique codes for specific customer segments or marketing channels. This personalized approach enhances engagement and conversion rates by delivering tailored offers to different audience groups.

Create Customized Coupons Using the Discount Rules Pro Plugin to Acquire and Retain More Customers.

5 Best WooCommerce Coupon Code Generator Plugins

1. Discount Rules for WooCommerce

Discount Rules for WooCommerce - Best Coupon Code Plugin

Discount Rules for WooCommerce – PRO is a comprehensive WooCommerce coupon code generator plugin designed to enhance your store’s pricing strategies through dynamic discounts and promotions. Perfect for businesses aiming to increase sales, build customer loyalty, or manage inventory effectively, this plugin provides the versatility and tools necessary to meet diverse marketing goals.

Key Features:

  • Broad Discount Options: From percentage discounts and fixed price reductions to bulk purchasing incentives and tiered pricing. Notably, it includes popular promotions like Buy One Get One Free (BOGO).
  • Customizable Discount Conditions: Set discounts based on various criteria such as product quantities, cart totals, order history, user roles, and more, allowing for highly targeted promotions.
  • Advanced Segmentation Capabilities: Tailor discounts to specific customer groups or behaviors by applying them to individual products, variations, or entire categories.
  • Role-Based Pricing: Offer special pricing to different customer segments, such as VIPs or first-time buyers, enhancing the personalization of your pricing strategies.
  • Conditional Discounts: Implement rules based on factors like previous purchases, coupon usage, and shipping details, enabling more precise marketing campaigns.
  • Enhanced Storefront Integration: Customize the display of discounts with your store’s branding. Features like discount tables, cart alerts, and savings messages improve the shopping experience and promote further engagement.
  • Seamless Cart Integration: Apply discounts directly in the shopping cart to minimize cart abandonment and boost the average order value. This feature is essential for encouraging larger purchases and improving conversion rates.


  • Diverse Promotional Tools: Offers an extensive array of discount types and conditions, ensuring that promotions can be customized to fit a variety of business needs.
  • Precision Targeting: The plugin’s flexible control over discounts allows for precise targeting, maximizing each campaign’s impact and effectiveness.
  • Conversion Optimization: This plugin, with its dynamic pricing and conversion-focused features, helps effectively engage customers, driving both conversions and customer satisfaction.
  • Reliable Support: Priority support guarantees that users receive help promptly, ensuring smooth operation and quick resolution of any issues.
Applying the coupon code on a cart page


It has a free plan with limited functionalities.

The pro plan costs you:

  • $79/ year- Single WordPress site
  • $109/ year- 5 WP sites
  • $169/ year- 25 WP sites

Create coupons based on specific customers or customer groups to enhance their shopping experience and loyalty.

2. Retainful – Best WooCommerce Coupon Code Generator Plugins

Retainful - Next order coupon plugin

Retainful stands out as a premier email marketing automation plugin that incorporates a powerful WooCommerce coupon code generator. Its Next Order Coupons feature is specifically designed to enhance customer retention by embedding discount coupons in thank-you emails and other post-purchase communications, prompting customers to make repeat purchases.

Cost-Effectiveness of Customer Retention It’s generally more economical to retain an existing customer than to acquire a new one. By leveraging Next Order Coupons, Retainful helps you boost your customer retention rates significantly, ensuring more consistent revenue from repeat customers.

Key Features:

  • Dynamic Coupon Creation: Automatically generates unique WooCommerce coupons for subsequent orders.
  • Versatile Discount Options: Offers fixed amount, percentage, and free shipping discounts.
  • Customizable Coupon Conditions: Allows setting minimum and maximum spend limits, as well as expiration dates for Next Order Coupons.
  • Abandoned Cart Recovery: Employs email reminders to reclaim lost sales from abandoned shopping carts.
  • Insightful Dashboard: Provides a feature-rich dashboard offering valuable insights into email campaign performance.
  • One-Click Coupon Addition: Enables customers to add coupons to their carts effortlessly with a single click.

Pricing Details:

  • Free Version: Access basic features without any cost.
  • Paid Plans:
    • Essential: $9 per month
    • Starter: $19 per month
    • Growth: $49 per month

Note: You can create coupons for specific user roles in WooCommerce to reward their loyalty.

3. Coupon Creator

Coupon Creator By Brian

Discover the Coupon Creator, a leading WooCommerce coupon code generator plugin designed to elevate your promotional strategies. This versatile plugin enables you to swiftly generate coupon codes while offering an array of customization options. Create compelling coupon discounts with ease, and enhance your marketing efforts by leveraging its diverse features.

The Coupon Creator stands out by allowing you to craft various types of WooCommerce coupons, including standard coupons, expiration-sensitive coupons, and visually appealing image coupons. Its user-friendly interface ensures a seamless experience for creating, styling, and displaying coupons directly to your customers.

Key Features:

  • Extensive Coupon Template Library: Access a wide range of pre-designed templates to kickstart your coupon creation.
  • Custom Link Integration: Attach custom links to your coupons, driving customers directly to targeted products or promotions.
  • Expiration Date Settings: Implement expiration dates to create urgency and encourage quicker customer actions.
  • Attractive Borders and Styles: Customize coupons with attractive borders and styles that align with your brand.
  • Shortcode Functionality: Easily embed coupons on various parts of your site using shortcodes.
  • Featured Coupon Discount Popups: Engage customers with eye-catching popups that highlight special coupon discounts.

Pricing: Enjoy the flexibility of a free version to explore basic features or upgrade to the Pro version for advanced functionalities, starting at just $59/year. The Pro version unlocks an extensive array of features that enhance your coupon marketing strategies, making it an investment that can significantly boost your eCommerce success.

Opt for the Coupon Creator to seamlessly integrate powerful coupon capabilities into your WooCommerce store, enhancing customer engagement and boosting sales through effective discount strategies.

4. WooCommerce Smart Coupons

Woo Smart Coupons Generator By Progos

Smart Coupons offers an efficient solution for managing WooCommerce coupon codes. This plugin enables you to easily create, distribute, and oversee your coupon strategies directly from your WooCommerce dashboard. With the capability to import and export bulk coupon codes via CSV, Smart Coupons enhances your promotional activities, ensuring a smooth integration with your store’s existing coupon system.


  • Bulk Generation: Effortlessly generate multiple WooCommerce coupon codes with just a few clicks.
  • Email Distribution: Directly share coupons with customers through targeted emails, enhancing customer engagement.
  • Visible Discounts: Display active coupon codes prominently on both product and cart pages, encouraging customers to make purchases.


Smart Coupons is available at an affordable price of $49 per year for a regular license. This investment allows you to leverage powerful coupon management tools to boost your sales and customer satisfaction.

You can also check exclusive offers on SaaSPirate to make your holiday shopping even more exciting.

5. Coupon Code Generating Plugin

coupon generator by Jeroen for woocommerce

Coupon Generator for WooCommerce by Jeroen is your go-to tool for creating unlimited discounts directly in your WooCommerce store. Whether you’re looking to apply fixed-cart, percentage-based, or product-specific discounts, this plugin handles it all with ease.

Key Features:

  • Generate Unlimited Coupons: Keep your promotions fresh and engaging by creating as many coupon codes as you need.
  • Flexible Expiration Settings: Control how long your coupons are active with customizable expiry dates.
  • User and Usage Restrictions: Ensure your promotions are used responsibly by setting limits on how many times a coupon can be used by each user or in total.
  • Spend Thresholds: Set minimum and maximum spend limits to qualify for coupon use, encouraging higher sales volumes.

Potential Limitation:

  • Compatibility Concerns: Currently, this plugin hasn’t been tested with the latest WordPress updates. Users should proceed with caution, as there may be compatibility issues with newer versions of WooCommerce.


  • As an open-source tool, Coupon Generator for WooCommerce by Jeroen is freely available, allowing you to enhance your marketing efforts without additional software costs.

Boost your sales strategy with one of the best WooCommerce coupon code generator plugins available, and create tailored promotions that drive your business goals.

Create personalized coupons based on customers’ purchase history using Discount Rules to increase order value and sales.


When selecting the ideal WooCommerce coupon code generator, it’s essential to evaluate several key factors: affordability, compatibility with your existing setup, the breadth of features, frequency of updates, and the quality of customer support. Make an informed decision from our curated list, finding the plugin that best aligns with your business needs. Opt for a solution that not only supports diverse promotional campaigns but also boosts your sales effectively. Choose wisely to maximize the benefits of your WooCommerce store.

Also Read

1. The Complete Guide to WooCommerce Coupons

2. How to Add Discounts in WooCommerce?

3. 5 Best Free Gift Plugins for WooCommerce

How to generate a coupon code in WooCommerce?

You can generate a coupon code in WooCommerce in two ways:
(1) Use Default Feature:
– Go to “WooCommerce” -> “Marketing” -> “Coupons.”
– Add a new coupon and click “Generate Coupon Code” to generate unique coupon codes. You can also enter your own code.
– Set the discount type and value. Choose specific products to apply coupons and save changes.

(2) Use Plugin:
A plugin will help you add purchase conditions to your coupon, such as first-order, next-order, subtotal, and based on specific users.
– Install and activate the “Discount Rules for WooCommerce -Pro” plugin.
– Go to “WooCommerce” -> “Discount Rules.”
– Add a new rule and select the discount type based on your campaign goal.
– Filter specific products and set discount type with value.
– In the “Rules” section, select a condition as “Coupon” and create own coupon code (or) integrate the default coupon code. Save changes.

How to add a 10% discount in WooCommerce?

To add a 10% discount in WooCommerce:
1. Install and activate the “Discount Rules for WooCommerce” plugin.
2. Go to “WooCommerce” -> “Discount Rules.”
3. Choose the discount type as “Product Adjustment.”
4. Filter products to apply discounts.
5. In the “Discount” section, select the “Discount Type” as “Percentage Discount” and set the value as “10.”
6. Optionally set conditions to discounts and save changes.

How to bulk generate coupons in WooCommerce?

To bulk generate coupons in WooCommerce:
(1) Use the default coupon feature and create as many coupons as needed manually.
(2) Use a coupon code generator WooCommerce plugin like “Discount Rules” to bulk generate coupons in WooCommerce. You can add two or more “Coupon” conditions in “Discount Rules” for one campaign rule.

How to duplicate a coupon in WooCommerce?

Duplicating coupons and using the same coupon code for many discount offers is possible with the “Discount Rules for WooCommerce” plugin.
– Install and activate it.
– Go to “Discount Rules” and add a new rule.
– Choose the discount type, filter products, set the discount value, and add the “Coupon” condition to create a coupon. Save the rule.
– Create another campaign rule and use the same coupon code for this rule to use one coupon for multiple campaigns.
For more, check how to use one coupon for multiple discounts.

Picture of Nanthini Sri

Nanthini Sri

I'm Nanthini, an experienced marketer turned content writer. Specializing in B2B and ecommerce, I have a knack for simplifying intricate concepts, making industry insights easily accessible to all readers. When not crafting content, catch me immersed in books or binge-watching dramas!
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