Create Advanced Coupons with These 11 WooCommerce Coupon Plugins (For 2024)

best woocommerce coupon plugins

Coupons are essential for any WooCommerce store to attract new customers, retain existing ones, increase sales, and foster customer loyalty.

WooCommerce has a basic coupon feature for creating coupon codes. However, it is limited and lacks flexibility. Managing coupon codes can become a challenging task, especially for businesses with a large number of products and customers.

This is where WooCommerce coupon plugins come into play.

With the WooCommerce Coupon plugin, store owners can simplify the process of creating and managing coupon codes, making it easier to launch and run promotions.

It helps to create advanced coupon codes, add conditional rules, set expiry dates, and even track the performance of their campaigns.

In this blog, we will discuss the 11 WooCommerce advanced coupon plugins to help you decide which plugin is best for your online store.

Offer customized advanced coupons in WooCommerce using the Discount Rules Pro plugin to enhance customer engagement.

What is a WooCommerce coupon plugin?

The WooCommerce coupon plugin helps store owners create, manage, and offer customized coupon codes for different discount campaigns.

With the best plugin, you can extend WooCommerce’s basic coupon functionality to offer advanced and personalized coupons to your customers. You can offer condition-based coupons, such as first-order coupons, purchase history-based coupons, coupons for specific users, and more.

Why Are WooCommerce Coupon Plugins Necessary?

A WooCommerce coupon plugin is necessary as it allows you to do the following in your store:

  • Create various discount types such as percentage discounts, fixed amount discounts, buy-one-get-one (BOGO) offers, free shipping, and more.
  • Set specific coupon conditions to specific products, categories, user roles, minimum order amounts, and more.
  • Schedule coupon dates for promotions.
  • Generate unique coupon codes for specific campaigns or individual use.
  • Track coupon performance and analyze the effectiveness of your promotions.
  • Integrate coupons with email marketing platforms, loyalty programs, and other services for advanced marketing strategies.

11 Best WooCommerce Coupon Plugins for 2024

Choosing the best WooCommerce coupon code plugin is essential as it directly impacts the user experience. It should seamlessly integrate into the website, ensuring a smooth and user-friendly process for customers to apply and redeem discount coupons.

The following is the list of best WooCommerce coupon plugins that help you create smart and advanced coupons for your WooCommerce store:

1. Discount Rules for WooCommerce

woocommerce discount rules

Discount Rules Pro is a powerful Smart coupon plugin for WooCommerce that allows online store owners to create and manage advanced coupons and discounts with ease. 

This smart coupon plugin allows you to offer advanced discount coupons based on specific products, categories, attributes, tags, quantity ranges, user roles, customer purchase history, time period, and more. 

Here are some ways you can create a coupon with this plugin:

  • Create different coupon types such as BOGO coupons, flash sale coupons, free shipping coupons, free gift coupons, and holiday or seasonal promotion coupons.
  • Combine coupon offers with other discount promotions, such as bulk discounts, to gain more attention from customers.
  • With an auto-apply coupon URL, navigate users directly to coupon applied-page to simplify their checkout process.

It offers a range of customization options, including the ability to set discount amounts and expiry dates. You can also enable coupon URLs to auto-apply coupons.

Key features

  • Create custom coupon codes
  • Create various discount types such as bulk discounts, category-based discounts, discounts based on selected products, and conditional discounts.
  • Offer bundle discounts and Buy one get one (BOGO) free offers
  • Set dynamic pricing rules
  • Customize discount template content and style
  • Customize table layout of bulk discounts
  • Create up to five different discount campaigns at a time.

It also provides detailed reports and analytics so you can track the effectiveness of your coupon codes and make data-driven decisions about your discount strategies.

With its user-friendly interface and advanced features, this WooCommerce coupon plugin is the perfect solution for any online store looking to streamline its coupon process and create a more engaging shopping experience for its customers. 


It is free to start, and the paid plan costs $69 per year for a single site.

Reduce 37% of abandoned carts by offering smart coupons with the “Discount Rules Pro For WooCommerce” plugin.

2. WooCommerce Volume Discount Coupons

WooCommerce Volume Discount Coupons

If you want to enable coupons based on quantity purchases, Volume discount coupons is the best coupon plugin for WooCommerce. This plugin mainly focuses on simplifying customers’ shopping experience with automatic coupon discounts.

It allows online store owners to display discounts automatically on eligible products and provide discount information on product or cart pages to attract customers.

The user interface of this WooCommerce coupon code plugin is simple, and store owners have flexibility in creating and managing coupons based on product quantities.

Key Features

  • Set limitations on coupons based on minimum or maximum quantities in the cart.
  • Automatically apply coupons when the quantity and other specified criteria are met.
  • Enable customers to manually apply coupons that are not automatically triggered and limited by quantity criteria.
  • Provide custom information for eligible products and when discounts are applied.
  • Utilize shortcodes for visually appealing coupon displays.
  • Facilitate cross-promotions for products and categories by offering discounts based on quantities of other products in the cart.


It costs $29 per year.

3. WooCommerce Coupons Countdown

wooocommerce coupon countdowns

Coupons Countdown is another WooCommerce coupon code plugin that provides a unique twist on creating coupons. It allows businesses to create coupon codes with countdown timers on product or checkout pages, providing a sense of urgency and encouraging customers to take action. 

However, one drawback of WooCommerce Coupons Countdown is that it does not have as many features as some of the other coupon WooCommerce plugins on this list.

Key Features

  • Create unique coupon codes with countdown timers
  • Set expiry dates for coupon codes
  • Track the performance of coupon campaigns
  • Display real-time countdowns for coupon codes and their validity.
  • Enable limiting coupon usage per user.
  • Restrict coupons to customers who have purchased specific products.
  • Utilize a new shortcode for visually appealing coupons in various colors.
  • Specify a timeframe for coupon validity post-customer registration or after their last order.


It costs $29 to $99 per year, depending on the total number of sites.

4. WooCommerce Smart Coupons

woocommerce smart coupons

The Smart Coupons for WooCommerce is one of the best coupon plugins for WooCommerce that comes with a variety of proven techniques to seamlessly implement discounts and coupon promotions. It offers features for BOGO deals, product giveaways, and advanced restrictions.

Whether your goal is to boost sales, encourage repeat customers, or enhance customer loyalty, the WooCommerce Smart Coupons offers numerous effective strategies to help you achieve your objectives.

Key Features

  • Does not slow down your site or checkout process
  • Easily operated by clients, store admins, and junior staff without developer assistance
  • Regular updates and compatibility testing with popular plugins
  • Super flexible yet intuitive interface
  • With this coupon code WooCommerce plugin, you can create different types of coupons, such as free gift coupons, bulk coupon code generation, import and export capabilities, URL coupons, BOGO coupons, and auto-apply coupons.


It costs $129 per year.

5. Advanced Coupons

advanced coupons

Advanced Coupons is an easy-to-use free WooCommerce Coupon plugin that lets you add advanced WooCommerce Coupon features. It helps you create offers like BOGO, URL coupons, Cart conditions-based coupons, coupons with restrictions based on user role, store credits, and more. 

With Advanced Coupons, you can also run WooCommerce BOGO deals, offer WooCommerce store credits for future purchases, allow refund orders as store credit, manage your coupons with WooCommerce coupon categories, apply coupons with a URL easily, display WooCommerce coupons on the quick preview.

The only drawback is that some features are difficult for beginners to understand.

Key Features

  • Utilize the new BOGO coupon type for seamless buy-one-get-one promotions.
  • Provide customers with store credit, enhancing flexibility for future purchases.
  • Retain customer loyalty by refunding orders as store credit, encouraging repeat business.
  • Streamline your coupon management by categorizing WooCommerce coupons for easy organization.
  • Apply WooCommerce coupons effortlessly using WooCommerce coupon URLs.
  • Safeguard against inadvertent discount coupon usage by setting up Cart Conditions as coupon rules.


This plugin has both free and paid versions. The paid plan starts from $47.60/ year.

6. Coupon Generator for WooCommerce

coupon generator for woocmmerce

Coupons Generator is the next free WooCommerce coupon plugin that allows store owners to generate coupons in bulk, which is useful when you would like to use them for a promotional campaign targeting a large audience. 

The WooCommerce coupon generator plugin is designed to be user-friendly, with a simple and intuitive interface that makes it easy to create and manage coupons.

 It also offers advanced features such as tracking and reporting on coupon usage, allowing store owners to analyze the effectiveness of their coupon campaigns and make data-driven decisions.

However, it has a disadvantage that this plugin may have compatibility issues with recent WordPress versions.

Key Features

  • With this plugin, you can generate tens of thousands of coupons simultaneously.
  • The generated coupons are highly effective and compatible, even on low-cost hosting. 


It is an open-source plugin. It only provides limited features, and you can use it for free.

7. Coupon Creator

coupon creator

Coupon Creator, one of the best coupon plugins for WooCommerce, helps store owners create various types of coupons, such as percentage discounts, fixed amount discounts, free shipping, and more. 

The process of creating coupon codes is straightforward, and you can set up a variety of coupons. Coupon Creator now includes a Coupon Block to display single coupons or a loop of coupons with options to align and order them.

This coupon plugin in WooCommerce offers an easy way to track the success of various coupon campaigns and adjust them as needed.

Key Features

  • Create unique coupon codes
  • Limit the number of times a coupon can be used
  • Choose the coupon’s appearance on the storefront. 
  • Set specific conditions for the coupons
  • Implement a counter per coupon to automatically expire the coupon after reaching a specified limit, or leave it unlimited for ongoing use.


It is also a free plugin.

8. Coupon Affiliates

coupon affiliates

Coupon Affiliates is a unique WooCommerce coupon plugin in this list that allows store owners to run a coupon based affiliate program. 

You can create coupon codes, assign them to the affiliates, track their performance, reward the affiliates for driving sales, and more.

Unlike other WooCommerce BOGO coupon plugins, this plugin allows you to run a simple affiliate program using the default WooCommerce coupon feature itself. 

The plugin turns coupon codes into affiliate links, so every time an affiliate shares a coupon and a customer makes a purchase using that coupon, the affiliate earns a commission.

Key Features

  • Generate referral URLs for automatic coupon application
  • Automated generation of affiliate coupons and welcome emails
  • Automatically notify affiliates of coupon usage
  • Admin tools for bulk actions, including coupon generation and user assignment
  • Utilize the plugin for coupon marketing campaigns and view sales and usage statistics


This plugin is free to start. The Pro plan costs $15.99 per month.

9. Coupon Box for WooCommerce

coupon box for woocommerce

Coupon Box is another best coupon plugin for WooCommerce that lets you capture the email addresses of the customers in exchange for a discount. 

It adds a coupon box to the storefront, which prompts customers to enter their email addresses to receive a coupon code. Once the customer enters their email address, they receive an email with a unique coupon code that they can use on their purchase. 

This WooCommerce coupon code plugin allows for customization of the coupon box, allowing store owners to create a seamless and attractive design that fits their brand.

Unlike other WooCommerce BOGO coupon plugins, this plugin allows you to run a simple affiliate program using the default WooCommerce coupon feature itself. 

Key Features

  • Present a popup for users to subscribe to email updates.
  • Sync emails seamlessly with MailChimp, Active Campaign, and SendGrid.
  • Automatically generate and dispatch coupons to subscribers.
  • Offer various subscription forms for user convenience.
  • Enable a multilanguage coupon box for broader accessibility.


It has free and advanced versions. The upgraded plan costs $26.

10. Retainful


Retainful is a must-have WooCommerce advanced coupons plugin for a store as it helps recover abandoned carts, offers next-order coupons to drive repeat sales and wins back inactive customers through follow-ups and coupons.

This plugin is quite unique as it combines the power of WooCommerce Coupons, Email marketing automation, and Referrals.

Retainful can automatically send email follow-ups when customers abandon their cart and send them unique coupons to motivate them to complete the purchase. Similarly, after a customer makes a purchase, it can automatically send a thank you email with a coupon for the next purchase.

And when customers become inactive, it can send a follow-up with a coupon to bring them back and increase sales.

You can also run a refer-a-friend referral program offering coupons for both the referrers and referees.

Key features

  • Generate unique coupon codes for recovering abandoned carts
  • Drive repeat sales by sending next-order coupons after a customer completes a purchase
  • Follow up with inactive customers and win them back with a unique coupon
  • Create a referral program and reward customers with coupons for referring their friends.

If you’re looking to improve your email conversion rates and increase your revenue, Retainful is the recommended coupon code WooCommerce plugin that’s worth considering. 

With its range of features and ease of use, it can help you to engage with your customers, recover lost sales, automate order follow-ups, win back customers, and grow your business.


It has a free plan and the paid plan starts at $9 per month.

11. ELEX WooCommerce Abandoned Cart Recovery with Dynamic Coupons

Elex WooCommerce Abandoned cart

With this WooCommerce coupon plugin, ELEX WooCommerce Abandoned Cart Recovery with Dynamic Coupons, you can reclaim lost business by automatically sending timed, customized emails to website visitors who have abandoned their carts. 

In the event that a certain amount of time has passed without any activity in a shopping cart, you can mark it as “abandoned” using the plugin. If a visitor abandons their cart due to the price, a discount code generated dynamically or via WooCommerce Coupons could be added to the recovery email to encourage them to come back and finish their order.

Key Features

  • Specify the timeframe for abandoning a cart.
  • By establishing triggers for automatic email delivery, the process can be made more streamlined and automated.
  • Customized email templates for recovery
  • Email your consumers with coupons generated dynamically.
  • Full email logs are recorded.
  • Detailed order abandonment and recovery graphs.


It costs $79 for a single site.

Best Practices for Creating WooCommerce Coupons

Using WooCommerce Coupons in a strategic way can maximize impact and drive sales for your online store. Here are some best practices to consider while applying coupons in your campaigns:

  • Use clear and concise codes: Make sure your coupon codes are easy to understand and memorable for your customers. Avoid using complex codes that are difficult to enter or remember. Your customers might find it difficult to use them.
  • Offer valuable discounts: Offer discounts that are significant enough to motivate customers to make a purchase but not so large that they hurt your bottom line.
  • Target specific groups of customers: Create coupons for specific customer groups, such as email subscribers or those who have previously made a purchase. With this practice, you can motivate your target audience to make a purchase.
  • Limit coupon usage: Set usage limits for each coupon to prevent overuse and ensure the longevity of the promotion.
  • Use expiry dates: Assign expiry dates to your coupons to create a sense of urgency and encourage customers to take advantage of the offer before it’s too late.
  • Test and track coupon performance: Use the analytics features in your WooCommerce coupon plugin and regularly monitor the performance of your coupons to see which ones are working and which ones are not. This will allow you to make adjustments and improve your coupon strategy over time.
  • Use a mix of coupon types: Offer a variety of coupon types, such as percentage discounts, fixed amount discounts, and free shipping, to appeal to different types of customers and to keep your promotions fresh and exciting.
  • Encourage sharing: Encourage customers to share your coupons with their friends and family by offering an additional discount or incentive for doing so.
  • Consider compatibility with other promotions: When running multiple promotions, make sure your coupons are compatible and don’t negatively impact each other.

By following these best practices, you can create effective and successful coupon campaigns for your WooCommerce store.

Create advanced coupons for specific users in WooCommerce using the Discount Rules Pro plugin to increase customer loyalty and sales.


Customers are always looking for discounts, and offering such a deal that saves them a lot of money can make them arrive at your store for repeat purchases.

WooCommerce coupons are the best way to drive customer attention and help them save money. You don’t need to restrict your campaign with the default WooCommerce feature.

Choose one of the above-mentioned advanced and smart WooCommerce coupon plugins and offer customized coupons that not only boost customer engagement but also yield high sales and more revenue.

Also Read

How to use one WooCommerce coupon for multiple discounts?

How to add discounts in a WooCommerce store?

How do I add Coupons to WooCommerce?

To add coupons to WooCommerce
1. Click ‘Add Coupon’ in your WordPress dashboard -> Marketing > Coupons to create a coupon. 
2. Enter a name and the coupon code, choose the discount type, and set the coupon discount in the General tab. 
3. You can also set usage limits if needed. 
4. Once you’re done with the above, click the Publish button to create the coupon.
To create advanced coupons, you can use a smart coupon plugin like Discount Rules for WooCommerce.

How do I enable Coupons in WooCommerce?

To use coupons with WooCommerce.
1. Go to WooCommerce > Settings > General > Enable coupons.
2. Tick the checkbox to Enable the use of coupon codes.
3. Save Changes.

How do I add free shipping Coupons to WooCommerce?

You can add free coupons to WooCommerce using the following steps:
1. Go to WooCommerce > Coupons in the dashboard.
2. Click the Add coupon button. 
3. Enter the name of your coupon code.
4. In the coupon configuration, choose the free shipping option.
If you are looking to offer a free product coupon, then install and activate the ‘Discount Rules Pro for WooCommerce’ plugin.

Does WooCommerce come with Coupons?

Yes. WooCommerce comes with a built-in coupon feature. It allows you to create coupon codes for products and categories. However, it has limited features and functionalities.

Where is the coupon in WooCommerce?

You can find coupons in WooCommerce by navigating to the WooCommerce dashboard and clicking the ‘Marketing’ option. You can choose the ‘Coupon’ under ‘Marketing’ to create your coupons.

Picture of Nanthini Sri

Nanthini Sri

I'm Nanthini, an experienced marketer turned content writer. Specializing in B2B and ecommerce, I have a knack for simplifying intricate concepts, making industry insights easily accessible to all readers. When not crafting content, catch me immersed in books or binge-watching dramas!
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