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11 WooCommerce Coupon Plugins to Create Advanced & Smart Coupons (2024)

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best woocommerce coupon plugins

Struggling to engage customers with basic WooCommerce coupons? Basic coupons lack the power to truly captivate your customers and foster loyalty.

Did you know that nearly 45% of online shoppers actively search for coupon codes before making a purchase? That’s where advanced WooCommerce coupon plugins come in. These tools are designed to take your discount strategies to the next level, offering features like:

  • Personalized Offers: Reward your customers based on their past purchases and browsing behavior with targeted discounts, enhancing their shopping experience.
  • Auto-Apply Coupons: Streamline checkout by automatically applying discounts through designated URLs.

With these robust features and more, you can significantly amplify the impact of your coupon campaigns.

I’ve meticulously researched and curated a list of the 11 top-rated and most reliable WooCommerce coupon plugins available today. These plugins boast exceptional features, user-friendly interfaces, and stellar ratings from satisfied store owners.

Let’s delve into these top picks and discover the perfect plugin to skyrocket your sales and cultivate lasting customer loyalty!

Offer customized advanced coupons in WooCommerce using the Discount Rules Pro plugin to enhance customer engagement.

What is a WooCommerce coupon plugin?

A WooCommerce coupon plugin is a tool designed to enhance the built-in coupon functionality of WooCommerce. These WooCommerce coupon plugins provide additional features and customization options to create and manage various types of discount coupons, which can help boost sales, attract new customers, and retain existing ones. Here are some typical features offered by WooCommerce coupon plugins:

  1. Advanced Coupon Types: Create a variety of coupon types, such as percentage discounts, fixed amount discounts, buy one get one (BOGO) deals, free shipping, and more.
  2. Conditional Logic: Apply coupons based on specific conditions like cart value, product categories, user roles, purchase history, and more.
  3. Scheduled Coupons: Set start and end dates for coupons to run promotions during specific time periods.
  4. Usage Limits: Restrict the number of times a coupon can be used per customer or overall.
  5. Cart Conditions: Apply coupons only when certain conditions are met in the shopping cart, such as a minimum or maximum cart total.
  6. Coupon Customization: Customize the appearance and behavior of coupons, including the ability to add custom messages and apply automatic discounts.
  7. User Restrictions: Limit coupon usage to specific user roles, email addresses, or customer groups.
  8. Analytics and Reporting: Track coupon usage and effectiveness through detailed reports and analytics.

Using a WooCommerce coupon plugin can help you create more effective and varied promotional campaigns, leading to increased sales and customer engagement.

11 Best WooCommerce Coupon Plugins

Choosing the best WooCommerce coupon code plugin is essential as it directly impacts the user experience.

It should seamlessly integrate into the website, ensuring a smooth and user-friendly process for customers to apply and redeem discount coupons.

The following is the list of best WooCommerce coupon plugins that help you create smart and advanced coupons for your WooCommerce store:

1. Discount Rules for WooCommerce – Pro

WooCommerce Discount Rules Plugin

Discount Rules Pro is a powerful WooCommerce advanced coupon plugin that allows online store owners to easily create and manage custom coupons and discounts.

This coupon plugin allows you to offer discount based on specific products, categories, attributes, tags, quantity ranges, user roles, customer purchase history, specific dates, and more.

Here are some ways you can create a coupon with this plugin:

  • Create different coupon types such as BOGO coupons, flash sale coupons, free shipping coupons, free gift coupons, and holiday or seasonal promotion coupons.
  • Combine coupon offers with other discount promotions, such as bulk discounts, to gain more attention from customers.
  • With an auto-apply coupon URL, navigate users directly to the coupon applied page to simplify their checkout process.

It offers a range of customization options, including the ability to set discount amounts and expiry dates. You can also enable coupon URLs to auto-apply coupons.

Key features

  • Create custom coupon codes.
  • Create various discount types such as bulk discounts, category-based discounts, discounts based on selected products, and conditional discounts.
  • Offer bundle discounts and Buy One Get One (BOGO) free offers.
  • Set dynamic pricing rules.
  • Customize discount template content and style.
  • Customize table layout of bulk discounts.
  • Create up to five different discount campaigns at a time.
  • Restrict coupons to specific products or categories.
  • Limit coupons to specific user roles, email addresses, or customer groups.
  • Set conditions based on the contents of the cart, such as the total number of items or specific items.
  • Enable coupons to be automatically applied under certain conditions without the user needing to enter a code.
  • Set minimum and maximum spending thresholds to apply the coupon.
  • Define start and end dates for coupon validity.
  • Set limits on the number of times a coupon can be used (both per customer and in total).

It also provides detailed reports and analytics, allowing you to track the effectiveness of your coupon codes and make data-driven decisions about your discount strategies.

With its user-friendly interface and advanced features, this WooCommerce coupon plugin is the perfect solution for any online store looking to streamline its coupon process and create a more engaging shopping experience for its customers.

Pricing

It is free to start, and the paid plan costs $79 per year for a single site.

Create advanced coupons for specific users in WooCommerce using the Discount Rules Pro plugin to increase customer loyalty and sales.

2. WooCommerce Volume Discount Coupons

WooCommerce Volume Discount Coupons

If you want to enable coupons based on quantity purchases, Volume Discount Coupons is the best coupon plugin for WooCommerce. This plugin mainly focuses on simplifying customers’ shopping experience with automatic coupon discounts.

It allows online store owners to display discounts automatically on eligible products and provide discount information on product or cart pages to attract customers.

The user interface of this WooCommerce coupon code plugin is simple, and store owners have flexibility in creating and managing coupons based on product quantities.

Key Features

  • Set limitations on coupons based on minimum or maximum quantities in the cart.
  • Automatically apply coupons when the quantity and other specified criteria are met.
  • Enable customers to manually apply coupons that are not automatically triggered and limited by quantity criteria.
  • Provide custom information for eligible products and when discounts are applied.
  • Utilize shortcodes for visually appealing coupon displays.
  • Facilitate cross-promotions for products and categories by offering discounts based on quantities of other products in the cart.

Pricing

It costs $29 per year.

3. WooCommerce Coupons Countdown

WooCommerce Coupon Countdown Plugin

Coupons Countdown is another WooCommerce coupon code plugin that offers a unique twist on coupon creation. It allows businesses to create coupon codes with countdown timers on product or checkout pages, creating a sense of urgency and encouraging customers to take action.

However, one drawback of WooCommerce Coupons Countdown is that it does not have as many features as some of the other coupon WooCommerce plugins on this list.

Key Features

  • Create unique coupon codes with countdown timers.
  • Set expiry dates for coupon codes.
  • Track the performance of coupon campaigns.
  • Display real-time countdowns for coupon codes and their validity.
  • Enable limiting coupon usage per user.
  • Restrict coupons to customers who have purchased specific products.
  • Utilize a new shortcode for visually appealing coupons in various colors.
  • Specify a timeframe for coupon validity post-customer registration or after their last order.

Pricing

It costs $29 to $99 per year, depending on the total number of sites.

4. WooCommerce Smart Coupons

WooCommerce Smart Coupons Plugin

Smart Coupons for WooCommerce is one of the best coupon plugins for WooCommerce. It offers various proven techniques for seamlessly implementing discounts and coupon promotions. It also offers features for BOGO deals, product giveaways, and advanced restrictions.

Whether your goal is to boost sales, encourage repeat customers, or enhance customer loyalty, the WooCommerce Smart Coupons offers numerous effective strategies to help you achieve your objectives.

Key Features

  • Does not slow down your site or checkout process.
  • Easily operated by clients, store admins, and junior staff without developer assistance.
  • Regular updates and compatibility testing with popular plugins.
  • Super flexible yet intuitive interface.
  • With this coupon code WooCommerce plugin, you can create different types of coupons, such as free gift coupons, bulk coupon code generation, import and export capabilities, URL coupons, BOGO coupons, and auto-apply coupons.

Pricing

It costs $129 per year.

5. Advanced Coupons

Advanced Coupons Plugin

Advanced Coupons is an easy-to-use free WooCommerce Coupon plugin that lets you add advanced WooCommerce Coupon features. It helps you create offers like BOGO, URL coupons, Cart conditions-based coupons, coupons with restrictions based on user role, store credits, and more.

With Advanced Coupons, you can also run WooCommerce BOGO deals, offer WooCommerce store credits for future purchases, allow refund orders as store credit, manage your coupons with WooCommerce coupon categories, apply coupons with a URL easily, display WooCommerce coupons on the quick preview.

The only drawback is that some features are difficult for beginners to understand.

Key Features

  • Utilize the new BOGO coupon type for seamless buy-one-get-one promotions.
  • Provide customers with store credit, enhancing flexibility for future purchases.
  • Retain customer loyalty by refunding orders as store credit, encouraging repeat business.
  • Streamline your coupon management by categorizing WooCommerce coupons for easy organization.
  • Apply WooCommerce coupons effortlessly using WooCommerce coupon URLs.
  • Safeguard against inadvertent discount coupon usage by setting up Cart Conditions as coupon rules.

Pricing

This plugin has both free and paid versions. The paid plan starts from $47.60/ year.

6. Coupon Generator for WooCommerce

WooCommerce Coupon Generator Plugin

Coupons Generator is the next free WooCommerce coupon plugin that allows store owners to generate coupons in bulk. This is useful when you want to use them for a promotional campaign targeting a large audience.

The WooCommerce coupon generator plugin is designed to be user-friendly. Its simple and intuitive interface makes it easy to create and manage coupons.

It also offers advanced features such as tracking and reporting coupon usage, allowing store owners to analyze the effectiveness of their coupon campaigns and make data-driven decisions.

However, it has a disadvantage that this plugin may have compatibility issues with recent WordPress versions.

Key Features

  • With this plugin, you can generate tens of thousands of coupons simultaneously.
  • The generated coupons are highly effective and compatible, even on low-cost hosting.

Pricing

It is an open-source plugin. It only provides limited features, and you can use it for free.

7. Coupon Creator

Coupon Creator WooCommerce Plugin

Coupon Creator helps store owners create various types of coupons, such as percentage discounts, fixed-amount discounts, free shipping, and more.

The process of creating coupon codes is straightforward, and you can set up a variety of coupons. Coupon Creator now includes a Coupon Block to display single coupons or a loop of coupons with options to align and order them.

This WooCommerce coupon plugin makes it easy to track the success of various coupon campaigns and adjust them as needed.

Key Features

  • Create unique coupon codes.
  • Limit the number of times a coupon can be used.
  • Choose the coupon’s appearance on the storefront.
  • Set specific conditions for the coupons.
  • Implement a counter per coupon to automatically expire the coupon after reaching a specified limit or leave it unlimited for ongoing use.

Pricing

This best coupon plugin for WooCommerce is also free to start your campaign.

8. Coupon Affiliates

 Coupon Affiliates Plugin

Coupon Affiliates is a unique WooCommerce coupon plugin on this list that allows store owners to run a coupon-based affiliate program.

You can create coupon codes, assign them to the affiliates, track their performance, reward the affiliates for driving sales, and more.

Unlike other WooCommerce BOGO coupon plugins, this plugin allows you to run a simple WooCommerce affiliate program using the default WooCommerce coupon feature itself.

The plugin turns coupon codes into affiliate links, so every time an affiliate shares a coupon and a customer makes a purchase using that coupon, the affiliate earns a commission.

Key Features

  • Generate referral URLs for automatic coupon application.
  • Automated generation of affiliate coupons and welcome emails.
  • Automatically notify affiliates of coupon usage.
  • Admin tools for bulk actions, including coupon generation and user assignment.
  • Utilize the plugin for coupon marketing campaigns and view sales and usage statistics.

Pricing

This plugin is free to start. The Pro plan costs $15.99 per month.

9. Coupon Box for WooCommerce

Coupon box for WooCommerce

Coupon Box is another great coupon plugin for WooCommerce. It lets you capture customers’ email addresses in exchange for a discount.

It adds a coupon box to the storefront, which prompts customers to enter their email addresses to receive a coupon code. Once the customer enters their email address, they receive an email with a unique coupon code that they can use on their purchase.

This WooCommerce coupon code plugin allows for customization of the coupon box, allowing store owners to create a seamless and attractive design that fits their brand.

Unlike other WooCommerce BOGO coupon plugins, this plugin allows you to run a simple affiliate program using the default WooCommerce coupon feature itself.

Key Features

  • Present a popup for users to subscribe to email updates.
  • Sync emails seamlessly with MailChimp, Active Campaign, and SendGrid.
  • Automatically generate and dispatch coupons to subscribers.
  • Offer various subscription forms for user convenience.
  • Enable a multilanguage coupon box for broader accessibility.

Pricing

It has free and advanced versions. The upgraded plan costs $26.

10. Retainful

Retainful email marketing Plugin

Retainful is a must-have WooCommerce advanced coupons plugin for a store. It helps recover abandoned carts, offers next-order coupons to drive repeat sales, and wins back inactive customers through follow-ups and coupons.

This plugin is quite unique as it combines the power of WooCommerce Coupons, Email marketing automation, and Referrals.

Retainful can automatically send email follow-ups when customers abandon their cart and send them unique coupons to motivate them to complete the purchase. Similarly, after a customer makes a purchase, it can automatically send a thank you email with a coupon for the next purchase.

And when customers become inactive, it can send a follow-up with a coupon to bring them back and increase sales.

You can also run a refer-a-friend referral program offering coupons for both the referrers and referees.

Key features

  • Generate unique coupon codes for recovering abandoned carts.
  • Drive repeat sales by sending next-order coupons after a customer completes a purchase.
  • Follow up with inactive customers and win them back with a unique coupon.
  • Create a referral program and reward customers with coupons for referring their friends.
  • If you’re looking to improve your email conversion rates and increase your revenue, Retainful is the recommended coupon code WooCommerce plugin that’s worth considering.
  • With its range of features and ease of use, it can help you engage with your customers, recover lost sales, automate order follow-ups, win back customers, and grow your business.

Pricing

It has a free plan, and the paid plan starts at $9 per month.

11. ELEX WooCommerce Abandoned Cart Recovery with Dynamic Coupons

Elextension Coupon Plugin

With this WooCommerce coupon plugin, ELEX WooCommerce Abandoned Cart Recovery with Dynamic Coupons, you can reclaim lost business by automatically sending timed, customized emails to website visitors who have abandoned their carts.

In the event that a certain amount of time has passed without any activity in a shopping cart, you can mark it as “abandoned” using the plugin. If a visitor abandons their cart due to the price, a discount code generated dynamically or via WooCommerce Coupons could be added to the recovery email to encourage them to come back and finish their order.

Key Features

  • Specify the timeframe for abandoning a cart.
  • By establishing triggers for automatic email delivery, the process can be made more streamlined and automated.
  • Customized email templates for recovery.
  • Email your consumers with coupons generated dynamically.
  • Full email logs are recorded.
  • Detailed order abandonment and recovery graphs.

Pricing

It costs $79 for a single site.

Best Practices for Creating WooCommerce Coupons

Using WooCommerce Coupons strategically can maximize impact and drive sales for your online store. Here are some best practices to consider while applying coupons in your campaigns:

  • Use clear and concise codes: Make sure your coupon codes are easy to understand and memorable for your customers. Avoid using complex codes that are difficult to enter or remember, as your customers might find it difficult to use them.
  • Offer valuable discounts: Offer discounts that are significant enough to motivate customers to make a purchase but not so large that they hurt your bottom line.
  • Target specific groups of customers: Create coupons for specific customer groups, such as email subscribers or those who have previously made a purchase. This practice can motivate your target audience to make a purchase.
  • Limit coupon usage: Set usage limits for each coupon to prevent overuse and ensure the promotion’s longevity.
  • Use expiry dates: Assign expiry dates to your coupons to create a sense of urgency and encourage customers to take advantage of the offer before it’s too late.
  • Test and track coupon performance: Use the analytics features in your WooCommerce coupon plugin and regularly monitor the performance of your coupons to see which ones are working and which ones are not. This will allow you to adjust and improve your coupon strategy over time.
  • Use a mix of coupon types: Offer a variety of coupon types, such as percentage discounts, fixed-amount discounts, and free shipping, to appeal to different types of customers and keep your promotions fresh and exciting.
  • Encourage sharing: Offer an additional discount or incentive to encourage customers to share your coupons with their friends and family.
  • Consider compatibility with other promotions: When running multiple promotions, make sure your coupons are compatible and don’t negatively impact each other.

By following these best practices, you can create effective and successful coupon campaigns for your WooCommerce store.

Reduce 37% of abandoned carts by offering smart coupons with the “Discount Rules Pro For WooCommerce” plugin.

Conclusion

Customers are always looking for discounts, and offering a deal that saves them a lot of money can encourage them to return to your store for repeat purchases.

WooCommerce coupons are the best way to drive customer attention and help them save money. You don’t need to restrict your campaign with the default WooCommerce feature.

Choose one of the advanced and smart WooCommerce coupon plugins mentioned above and offer customized coupons that boost customer engagement, yield high sales, and increase revenue.

Also Read

How do I add Coupons to WooCommerce?

To add coupons to WooCommerce:
1. Click “Add Coupon” in your WordPress dashboard -> Marketing -> Coupons to create a coupon.
2. Enter a name and the coupon code, choose the discount type, and set the coupon discount in the General tab.
3. You can also set usage limits if needed.
4. Once you finish the above, click the Publish button to create the coupon.
You can use a smart coupon plugin like Discount Rules for WooCommerce to create advanced coupons.

How do I enable Coupons in WooCommerce?

Enabling coupon settings is important to activate coupon codes. You can enable coupons in WooCommerce by:
1. Going to the “Settings” page of the “WooCommerce.”
2. In the “General” section, scroll down to “Enable Coupons.”
3. Enable the checklist box of “enable the use of coupon codes.”
4. Finally, click “Save changes” to activate coupon.

How do I add free shipping Coupons to WooCommerce?

You can add free coupons to WooCommerce using the two steps:

Step 1: Creating Free Shipping Offer:
1. Go to “WooCommerce” -> “Settings” -> “Shipping.”
2. Add a new shipping zone and select the zone regions to offer free shipping.
3. Click “Add shipping method” and select “Free Shipping.”
4. Continue to next step and set free shipping requirements.
5. Finally, create and save the offer.

Step 2: Adding Free Shipping Coupon:
1. Go to “Marketing” -> “Coupon” -> “Add Coupon.”
2. Create coupon code and set discounts for the coupon.
3. Enable “Allow Free Shipping” option to add a free shipping coupon.
4. Publish the changes.

Does WooCommerce come with Coupons?

Yes. WooCommerce comes with a built-in coupon feature. It allows you to create coupon codes for products and categories. However, it has limited features and functionalities.

Where is the coupon in WooCommerce?

You can find coupons in WooCommerce by navigating the WooCommerce dashboard and clicking the “Marketing” option. Then, you can choose the “Coupon” option under “Marketing” to create your coupons.

Picture of Nanthini Sri

Nanthini Sri

I'm Nanthini, an experienced marketer turned content writer. Specializing in B2B and ecommerce, I have a knack for simplifying intricate concepts, making industry insights easily accessible to all readers. When not crafting content, catch me immersed in books or binge-watching dramas!
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