12 Best WooCommerce Coupon Plugins to Create Advanced Coupons

Are your coupon discounts not converting window shoppers into paying customers? They may not resonate with your customers’ needs. A WooCommerce coupon plugin can help you align discounts with their shopping habits and boost conversions.

The built-in WooCommerce coupon feature only allows you to create simple coupon codes. If you use a WooCommerce coupon plugin, you can:

• Personalize coupon codes based on customer interests.
• Customize exclusive coupons for specific customers or user roles.
• Share auto-apply coupon URLs to simplify customers’ checkout process, and even more.

Finding the best WooCommerce coupon code plugin on the market can be challenging. So, I’ve researched and curated a list of the 12 best-rated and most reliable plugins available.

Explore the list and select the best WooCommerce coupon plugin to boost sales and customer loyalty.

Why Use a WooCommerce Advanced Coupons Plugin?

A WooCommerce advanced coupons plugin helps you enhance your discount strategies in various ways:

• Create advanced coupons based on cart items, cart total, purchase history, and specific customer roles.
• Personalize coupon codes based on the sales event. For example, use the “CHRISTMAS” code for the “Christmas holiday sale.”
• Offer time-limited coupons to create a sense of urgency and increase sales within the specific time.
• Using a coupon WooCommerce plugin, you can analyze data, measure campaign performance, and find which coupon codes drive more sales.
• Share auto-apply coupon URLs to redirect customers to discounted product pages and simplify their checkout process.

How Did I Test and Prepare this Best WooCommerce Coupon Code Plugins List?

To find the best coupon plugin for WooCommerce, I followed a thorough testing process. Here’s how I did:

• Features: I installed each plugin on my store to find the options available and their functionalities to create discount rules and offer customized coupons for simple to complex discount strategies.
• Ease of Use: I also examined how easy it was to activate each advanced coupon plugin in my store and focused on their simplicity and coupon creation process.
• Compatibility: I made sure that each coupon plugin in this list is compatible with my WooCommerce platform and themes.
• Customer Reviews: I also checked customer reviews to know what their existing users thought of their plugin to know overall performance.
• Price: Price is a subjective factor. I considered both free and premium plugins for this list to maintain a balance between features and affordability.

A Quick Overview of 12 Coupon Plugins for WooCommerce

Plugins	Free Version	Price (for a single site)	Best For
Discount Rules for WooCommerce -Pro	Yes	Starts at $63/year	All-in-One dynamic discounts & smart coupon solutions
Advanced Coupons	Yes	Starts at $59.50/year	Apply coupons based on “If” conditions.
WooCommerce Volume Discount Coupons	No	$29/year	Create quantity-based coupon discounts.
WooCommerce Coupons Countdown	No	Starts at $29/ year	Offer time-limited coupons with countdowns.
Coupon Generator for WooCommerce	Yes	Open-source software	Bulk generates thousands of coupon codes.
Smart Coupons for WooCommerce (by StoreApps)	No	$129/year	Provide BOGO or free gift coupons.
Coupon Creator	Yes	Starts at $59/year	Offer fully customizable advanced coupons.
Coupon Affiliates	Yes	$19.99/month	Run coupon-based affiliate programs.
Retainful	Yes	Starts at $19/month	Recover abandoned carts with dynamic email coupons.
Coupon Box for WooCommerce	Yes	$26/year	Boost email signups with coupon discounts.
Elex Dynamic Coupons	No	Starts at $79/year	Recover lost sales with coupon emails.
Smart Coupons for WooCommerce (by WebToffee)	Yes	Starts at $89/year	Create BOGO coupons

12 Best WooCommerce Coupon Plugins

Choosing the best WooCommerce coupon code plugin is essential as it directly impacts the user experience.

It should seamlessly integrate into the website, ensuring a smooth and user-friendly process for customers to apply and redeem discount coupons.

The following is the list of best WooCommerce coupon code plugins that help you create smart and advanced coupons for your WooCommerce store:

1. Discount Rules for WooCommerce – Pro

Discount Rules Pro is one of the best WooCommerce URL coupon plugins, enabling online store owners to easily create and manage custom coupons and discounts.

This plugin allows you to offer discount coupons based on specific products, categories, attributes, tags, quantity ranges, user roles, customer purchase history, specific dates, and more.

Here are some ways to create a coupon with this plugin:

• Create various coupon types, including BOGO, flash sale, free shipping, free gift, user-role-based, cart abandonment, purchase history-based, and holiday or seasonal promotion coupons.
• Combine coupon offers with other discount promotions, such as bulk, BOGO, or bundle discounts.
• Use an auto-apply coupon URL to direct users to the coupon-applied page, streamlining their checkout process.
• Customize your coupons with options to set discount amounts and expiry dates.

Key features

• Create percentage-based discounts on WooCommerce products.
• Exclude selected products from coupon discount rules (product pricing discounts).
• Apply discounts for multiple items via WooCommerce coupons.
• Set conditional coupons, such as minimum order amount, specific cart items, and more.
• Coupon for specific product variants.
• Schedule coupons and discount offers in advance.
• Set usage limits and expiration dates to coupons and dynamic discount rules.
• Display coupon codes on customized discount bars.

Pros

• You can create a single coupon code for multiple discount rules or multiple coupons for a single discount offer.
• You can create coupons for specific products, categories, attributes, and tags.
• In addition to advanced coupon features, you can also create advanced and automatic discounts (such as bulk discounts, and BOGO deals) using this “Discount Rules Pro” plugin.
• The auto-apply coupon is particularly useful for redirecting customers to discounted products.

Con

• Some features are only accessible with the Pro version.

2. Advanced Coupons for WooCommerce

The WooCommerce advanced coupons plugin lets you offer advanced coupon-based discounts like URL coupons, Cart conditions-based coupons, coupons with restrictions based on user role, store credit coupons for future purchases, and more.

This Advanced WooCommerce Coupon plugin also helps you run WooCommerce BOGO deals on your store.

Key Features

• Launch Buy One Get One (BOGO) offers with a new coupon type for WooCommerce.
• Safeguard against unintended discounts by setting cart conditions (coupon rules).
• Provide customers with WooCommerce store credit that can be used for future purchases.
• Quickly generate coupons using a wide range of pre-designed templates.
• Offer refunds as store credit to enhance customer retention.
• Categorize your WooCommerce coupons for better organization.
• Easily apply WooCommerce coupons via URL links (adds coupon URL functionality).
• Restrict the use of WooCommerce coupons based on user roles.
• Display WooCommerce coupons directly in the quick order preview box.

Pros

• It allows you to create an “IF” condition coupon where the customers can claim their coupon codes if the specific conditions are met.
• It helps you schedule coupons with start and end dates. Further, you can enhance it with customized error messages like “Coupon has not started or valid.”

Cons

• Compared to other plugins, it might be difficult for some users to understand.
• You need the premium version to unlock more advanced features like specific products, shipping overrides, one-click apply, and payment restrictions.

3. WooCommerce Volume Discount Coupons

Thirdly, we have the volume-based WooCommerce discount code plugin, which enables coupons based on product quantities.

This plugin simplifies your coupon creation by allowing you to display coupons anywhere in your store, showing customers which discounts can be applied to products.

Key Features

• Limit coupon usage based on the minimum and/or maximum quantity in the cart.
• Automatically apply coupons when the specified quantity and other criteria are met.
• Allow customers to manually apply coupons for those not automatically applied due to quantity restrictions.
• Restrict volume-based discounts to specific products or product categories.
• Automatically display discounts for eligible products on shop and product pages.
• Display custom information for eligible products and when discounts are applied.
• Include shortcodes to showcase attractive coupons.
• Enable cross-promotion for products and categories, offering discounts based on the quantities of other items in the cart.

Pros

• With an easy-to-use interface, it helps you boost existing coupon features with volume-based discounts.
• If you have a wholesale customer group, this extension can be a good choice to boost bulk sales.

Con

• This WooCommerce discount code plugin does not have a free plan and provides all features only on the “Pro” version.

Related Read: How to Create a WooCommerce Bulk Discount?

4. WooCommerce Coupons Countdown

Coupons Countdown is the another best WooCommerce coupon plugin that offers a unique twist on coupon creation with countdown timers on product or checkout pages,

By using this time-based coupon extension, you can create a sense of urgency, encouraging customers to take action before the offer expires. As a result, you can drive more sales within a specific time frame.

Key Features

• Display countdowns for coupons, showing real-time updates of coupon codes and their validity.
• Introduce a new coupon option that makes coupons valid for a set number of days, weeks, months, or years after a user registers.
• Limit coupon usage to a specific number per user.
• Set coupon expiration based on the date of a customer’s last order.
• Restrict coupon use for customers who have purchased certain products.
• Include a new shortcode that displays visually appealing coupons in a variety of colors.
• Enable coupons to be valid for a set time after customers register or make their first order.
• Show the remaining time for coupon expiration using the extension’s shortcodes.
• Display the remaining number of uses for coupons with the extension’s shortcodes.

Pro

• After adding expiration dates to your coupon, you can enhance its impact by setting a countdown timer, triggering customers’ FOMO (fear of missing out).

Cons

• Compared to other plugins in this list, it lacks a variety of interesting features aside from a countdown timer.
• It does not have a free plan and all features are available only to “Pro” users.

Related Read: 7 Best Sales Countdown Timer Plugins for WooCommerce

5. Coupon Generator for WooCommerce

Coupons Generator is the free and user-friendly WooCommerce coupon code plugin that allows store owners to generate coupons in bulk. This is useful when using them for a promotional campaign targeting a large audience.

Its simple and intuitive interface makes it easy to create and manage coupons.

It also offers advanced features such as tracking and reporting coupon usage, allowing store owners to analyze the effectiveness of their coupon campaigns and make data-driven decisions.

Key Features

• Generate tens of thousands of coupons simultaneously.
• The WooCommerce coupon code plugin works even on low-cost hosting.

Pro

• It is open-source software, ideal for beginner store owners who are looking to bulk-generate coupon codes for various promotional events.

Con

• It is not as feature-rich as other plugins on the list, especially when compared to more advanced options.

6. WooCommerce Smart Coupons

Smart Coupons is one of the best WooCommerce URL coupon plugins that lets you create auto-apply coupons for specific products.

Whether it is a customized BOGO free deal or free gift offer, this smart URL coupon plugin basically offers flexibility in offering deals such as “Buy 3 get 1, Buy 2 get 1 free, and more. Additionally, you can enable sharable links that automatically apply coupon discounts to product pages.

Key Features

• Set up subscription or recurring coupon discounts.
• Offer free shipping and tax benefits via store credit coupons.
• Display available coupons on cart/checkout for an easy one-click application.
• Automatically generate and issue coupons or credits with product purchases.
• Send instant “cashback” credits for future use.
• Create time-limited, auto-expiring coupon discounts.
• Support for multi-currency plugins like Aelia.
• Allow loyal customers to bypass the “individual use” restriction.
• Redirect users to any page after applying a coupon.
• Import and export coupons easily.

Pros

• This plugin allows you to generate thousands of coupon codes and export them as CSV.
• It extends the standard coupon functionalities with customized coupons based on product quantities, attributes, and payment methods.
• Helpful for creating different use cases. For examples:
  • Buy 3, Get 1 Free: Purchase any three items from the Clothing category and receive a free pair of sunglasses.
  • Share a URL coupon on social media during sales or product launches, and the discount will be automatically applied.
  • Apply coupons exclusively to all black-colored clothing items in your store.

Con

• It’s also a premium plugin with no free features.

7. Coupon Creator

Coupon Creator, another WooCommerce coupon plugin, helps store owners create coupons with customized styles. Whether it is a single or loop of coupons, you can easily align and order them.

The unique feature of this plugin is its visual editor, which gives you the flexibility to fully customize your coupon’s style, including font size and color, background color, border styles, and more.

Key Features

• Select and print multiple coupons at once for efficiency.
• Reveal and generate dynamic coupon codes for better flexibility.
• Create and display WooCommerce coupons directly from the editor.
• Customize the display and filtering of coupons with the shortcode, filter bar, and template system, ensuring control over updates.
• Edit expiration dates and counters quickly in bulk for ease of management.
• Set coupons to automatically expire at the end of each month, with the ability to adjust for the next month.
• Easily style and customize content for terms on your site using the visual editor.
• Display and print coupons directly from a popup for a seamless user experience.

Pros

• You can use this plugin to use coupons as an image.
• You can increase coupon visibility by displaying attractive coupon codes with the customized visual editor.
• Also, best for creating time-limited coupon codes.

Con

• It does not have dynamic coupons, such as bulk or BOGO deal coupons. Therefore you have to consider another plugin in this list if you need those advanced dynamic coupon features.

8. Coupon Affiliates

Coupon Affiliates is a unique WooCommerce promo code plugin that allows store owners to run a coupon-based affiliate program using the default WooCommerce coupon feature.

You can create coupon codes, assign them to the affiliates, track their performance, reward the affiliates for driving sales, and more.

The plugin turns coupon codes into affiliate links, so every time an affiliate shares a coupon and a customer purchases using that coupon, the affiliate earns a commission.

Key Features

• Affiliates can view detailed statistics for their referral coupon, including usage, conversions, and referral URL tracking.
• Affiliates can generate referral URLs that automatically apply the coupon at checkout and track clicks, usage, and conversions.
• Affiliates can see a detailed list of recent orders, including the commission earned, which can be filtered by date or order status.
• The affiliate registration system allows users to apply as affiliates, with automatic coupon generation and customizable welcome emails.
• Email notifications are sent to affiliates when their coupon code is used, informing them of earned commissions.
• Integration with WooCommerce Subscriptions allows affiliates to earn commission on subscription renewals, or only on the first order.
• The admin dashboard provides an overview of affiliate statistics, recent activity, and the ability to manage and customize the affiliate program.

Pros

• The transparent access of this plugin helps you build trust with your affiliates, resulting in positive affiliate collaboration.
• This WooCommerce promo code plugin is easy to use with useful settings that guide affiliates in simplifying the affiliate registration process.
• Unlike other plugins in this list, it has a unique advantage for store owners who want to increase their store sales through affiliate marketing.

Con

• The plugin is basically designed for the affiliate process and does not have other advanced coupon features like BOGO or time-based coupons.

9. Retainful

Retainful is a must-have WordPress coupon plugin, ideal for both WooCommerce and Shopify stores. It combines the power of WooCommerce coupons, email marketing automation, and referrals.

You can automatically send email follow-ups when customers abandon their cart and send them unique coupons to motivate them to complete the purchase.

Moreover, after a customer makes a purchase, you can automate a thank you email with a coupon for their next purchase. And when customers become inactive, you can send a follow-up with a coupon to bring them back and increase sales.

You can also run a refer-a-friend referral program offering coupons for both the referrers and referees.

If you’re looking to boost your email conversion rates and increase revenue, Retainful is a highly recommended WordPress coupon plugin.

Its extensive features and ease of use can help you engage with your customers, recover lost sales, automate order follow-ups, win back customers, and grow your business.

Key features

• Recover abandoned carts in WooCommerce to increase conversions.
• Capture email addresses and grow your list with targeted sign-up forms and popups.
• Automate WooCommerce email campaigns based on user actions like sign-ups, purchases, and cart abandonment.
• Send follow-up emails for WooCommerce orders automatically.
• Include unique coupon codes in automated emails to boost conversions and repeat purchases.
• Win back inactive customers with pre-built workflows.
• Segment your email list based on demographics, purchase history, and engagement for better targeting.

Pros

• It is a dedicated and affordable email marketing tool that allows you to automate email campaigns to recover abandoned carts and boost sales.
• The coupon option in this tool helps attract customers with relevant coupon codes.

Con

• Unlike other coupon plugins, it is an email marketing plugin. Therefore, it is not suitable for creating advanced BOGO deals, bundle discounts, or conditional coupons.

10. WooCommerce Coupon Box

Coupon Box is another best coupon plugin for WooCommerce to capture customers’ email addresses in exchange for a coupon discount.

It adds a coupon box to the storefront, which prompts customers to enter their email addresses to receive a coupon code. Once the customer enters their email address, they receive an email with a unique coupon code to use on their purchase.

Furthermore, you can check these subscribed email addresses in the plugin back-end or synchronize them to your email marketing platforms through API.

Key Features

• Display a popup box for new users to subscribe to email updates.
• Sync registered emails seamlessly with popular email marketing tools like MailChimp, Active Campaign, and SendGrid.
• Automatically generate and dispatch coupon codes to subscribers.
• Show coupon popups with customized messages for different purposes like welcome, congratulation, or thank-you.
• Enable a multilanguage coupon box to reach customers in different regions.

Pros

• This coupon box WooCommerce plugin allows you to create your coupon code or choose from the existing codes.
• It is a dedicated tool designed to encourage customers to subscribe to your emails in exchange for a coupon discount.

Con

• Basically, the same features in the standard coupon option, such as setting minimum spend, and expiry dates are available in the free plan while all the advanced features are available only in the premium version.

Related Read: 5 Best WooCommerce Subscription Plugins

11. ELEX WooCommerce Abandoned Cart Recovery with Dynamic Coupons

ELEX’s Abandoned Cart Recovery is an excellent WooCommerce coupon plugin to reclaim lost sales by automatically sending timed, customized emails to website visitors who have abandoned their carts.

If a certain amount of time has passed without any activity in a shopping cart, you can mark it as “abandoned” using the plugin.

If a visitor abandons their cart due to the price, a discount code is generated dynamically and added to the recovery email to encourage them to return and finish their order.

Key Features

• View and filter detailed reports on abandoned and recovered carts, including the total recovered amount, conversion rate, and most used coupons.
• Automate abandoned cart emails with customizable rules and triggers based on user roles, order amounts, items, and product IDs.
• Maximize conversions by including dynamically generated WooCommerce coupons in abandoned cart emails, which are automatically applied at checkout.
• Choose WooCommerce order statuses to indicate when an abandoned cart has been successfully recovered.
• Set a timer for carts to be considered abandoned and erase old data to avoid email spam.
• Enable guest users to retrieve their abandoned carts, ensuring email addresses are validated.
• Receive email notifications with detailed recovery information every time a cart is successfully recovered.
• Create custom email templates with smart coupons for abandoned cart reminders.

Pro

• Similar to Retainful, it is also designed to reduce cart abandonment rates with dynamic discount coupons.

Cons

• Undoubtedly, this email-based WooCommerce coupon plugin is not suitable for creating advanced, smart coupons such as BOGO deals, bundle discounts, cart total-based coupons, and more.
• It does not have a free plan and you need the premium version to unlock all features of this plugin.

12 WebToffee’s Smart Coupons for WooCommerce

Last on this list is Smart Coupons, which is one of the most popular WooCommerce discount code plugins to create advanced offers, such as BOGO offers, auto-apply coupons, and free gift coupons.

Primarily focused on BOGO deals, it allows you to customize recursive “Buy X, Get Y” offers, such as “Buy 2, Get 1 Free,” “Buy 4, Get 2 Free,” and more.

Furthermore, you can create smart coupon codes that automatically apply discounts to cart items.

You can also duplicate existing coupons with the same parameters for different discount offers.

Key Features

• Easily create Buy One Get One (BOGO) offers with an intuitive module.
• Set up smart coupons that automatically apply when a product is added to the cart.
• Limit coupon usage based on products, categories, or user roles.
• Filter coupons by the minimum or maximum quantity or subtotal of products purchased.
• Issue coupons based on shipping methods, payment methods, or user roles at checkout.
• Embed giveaway products into WooCommerce coupon codes.
• Allow customers to view applicable coupon codes directly in their account (under My Coupon).
• Customize the appearance of coupons (active, used, expired) with styling options.

Pros

• Smart Coupons plugin is a good option for creating BOGO coupons, Giveaway coupons, gift coupons, and cart recovery coupons.
• The coupon styling feature is an important feature to increase coupon visibility and boost sales.

Con

• Although it offers customized coupon features, the free version has limited options, and you’ll need to upgrade to the premium version to access all functionalities.

Factors to Check Before Choosing Your Best Coupon WooCommerce Plugin

Before choosing the best coupon plugin for your WooCommerce store, consider the following factors—just as I did when selecting the best plugins:

• Features are the most important factor in choosing an advanced coupon plugin over the built-in WooCommerce coupon function. Look for a plugin that helps you create a variety of discount strategies to boost your sales.
• In addition to features, the ease-of-use factor is also important to manage your coupon process without needing to code.
• Choose a coupon code plugin that is affordable. If you are a new WooCommerce store owner, start with a free plugin.
• Check reviews and make sure that the plugin is up-to-date and receives regular updates.
• Every store has different themes and extensions, so ensure that the chosen plugin is compatible with your WooCommerce setup.

Best Practices for Offering Coupons in Your WooCommerce Store

Using WooCommerce coupons strategically can help maximize their impact and drive sales for your online store.

Here are some best practices to keep in mind while applying discount coupons to your products:

• Use clear and relevant coupon codes: Make sure your coupon codes are easy to understand and remember. Avoid complex codes that are difficult to hard to recall, as this could discourage customers from using them. Also, create a code based on your promotional event.
• Offer valuable discounts: Offer discounts that are significant enough to motivate customers to purchase but not so large that they negatively impact your profits.
• Target specific groups of customers: Instead of offering coupon codes to all customers, create coupons for specific customer groups, such as email subscribers, wholesale dealers, or repeat customers. It can motivate your target audience to make a purchase.
• Limit coupon usage: Set usage limits for each coupon to prevent overuse and ensure the promotion’s longevity.
• Use expiry dates: Add expiry dates to your coupons to create urgency and encourage customers to act before the offer ends. Moreover, you cannot offer discounts at all times.
• Test and track coupon performance: Use the analytics features in your WooCommerce advanced coupons plugin to regularly monitor the coupon performance and see which ones are working and which are not. This will help you adjust and improve your strategy over time.
• Use a mix of coupon types: Providing the same coupon code does not always align with customers’ interests. Thus, offer a variety of coupon types, such as percentage discounts, fixed-amount discounts, and free shipping, to attract different customer groups and keep your promotions fresh and exciting.

Conclusion

Customers are always looking for discounts, and offering a deal certainly saves them money and can encourage repeat purchases.

WooCommerce coupons are a great way to capture customer attention and make them purchase more through savings.

You don’t have to limit your strategies with the default WooCommerce feature. Choose one of the advanced WooCommerce coupon plugins mentioned above to offer customized coupons that boost customer engagement, yield high sales, and increase revenue.

Also Read

• How to create a coupon in WooCommerce?
• How to set up a free shipping coupon in WooCommerce?
• How to use one WooCommerce coupon for multiple discounts?
• How to add discounts in WooCommerce? (Without Coupons)

Frequently Asked Question