Are you selling multi-niche products in your WooCommerce store like Amazon? You must offer a WooCommerce category discount to increase specific category visibility, drive customers to products in a particular category, and increase its sales.
If one product group is popular, some do not have enough sales. Segmenting those products and applying a WooCommerce discount by category lets you quickly clear out old stocks and make profits.
Of course, category offers are impossible in default WooCommerce settings unless you rely on coupon codes.
Yet, you can use a plugin like “Discount Rules for WooCommerce -Pro” to:
- Apply category discounts without coupon codes.
- Apply purchase conditions to enable the category offers and more.
In this blog, let’s examine the simpler steps to creating category discounts in WooCommerce and explore some common scenarios for implementing them in different ways to attract your target customers.
Offer Discounts Only To Specific Categories Using The Discount Rules Plugin And Easily Increase Your Sales.
What is a WooCommerce Category Discount?
WooCommerce category discount is a promotional strategy in which price reductions are applied only to specific category products to increase sales.
With category discounts, store owners can offer percentage or fixed-amount discounts on all products within a particular category, making it an attractive option for customers looking to buy multiple items.
For example, a store owner may offer a 10% discount on all products in the “Shoes” category to incentivize customers to purchase more shoes.
More examples:
- Buy ten items from “Apparel” and get a 5% discount.
- First-order customers get a fixed discount of $50 on “Electronics.”
- Purchase from “Apparel” and “Accessories” together for a 20% discount.
Benefits of Offering Category Discounts in WooCommerce
You cannot ignore the category discounts in WooCommerce after learning how it benefits you in many ways:
- Drive customers to specific categories: Offering exclusive category discounts can increase the visibility of certain categories, like new ones or slow-selling items. This drives customers and encourages them to give it a try with savings.
- Increase sales: WooCommerce category discounts can increase sales by incentivizing customers to purchase more products. For example, you can increase sales of the “Apparel” category by applying exclusive discounts only to that category for all products in the store.
- Move slow-selling items: WooCommerce discounts by category can be used to move slow-moving or overstocked items. By offering discounts on specific product categories, you can encourage customers to purchase those items and free up space for new products.
- Increase customer loyalty: By offering discounts on customers’ favorite product categories, you can show appreciation for their business and encourage repeat purchases.
- Flexible pricing strategy: WooCommerce discounts by category allow you to create a flexible pricing strategy for your products. You can adjust your pricing to match demand and maximize profits by offering dynamic discounts for different product categories.
How to Create a WooCommerce Category Discount?
Creating WooCommerce category discounts will require a plugin like the “Discount Rules for WooCommerce -Pro”.
Offer Category Discounts Based On Customers’ Cart Value Using the Discount Rules Plugin And Increase Average Order Value.
You can check the installation guide to install and activate the plugin on your WordPress dashboard.
Once installed and activated, you can create a rule and choose the categories you want to discount in a few simple steps.
The following sections walk you through the steps to create category-based discounts in WooCommerce.
Example 1: A 15% discount on the “Apparel” category
To create a 15% discount in WooCommerce for a specific category:
- Go to “WooCommerce” -> “Discount Rules.”
- Click the “Add New Rule” button.
- Enter the rule name for reference.
- Select “Product Adjustment” as the discount type.
- In the “Filter” section, choose “b” and select “Apparel” category.
- Select “Percentage discount” as the discount type and set the value as “15” in the “Discount” section.
- Save and enable the rule.
A 15% discount is applied to all products on the “Apparel” category.
Likewise, we can also create discounts based on different scenarios. Let’s create some advanced scenarios.
Related Read:
How to create percentage discounts in WooCommerce?
Example 2: User-role-based discounts for a specific product group
With the “Discount Rules” plugin’s role-based discount option, you can easily offer category discounts only to specific customer groups, such as wholesale customers, shop owners, subscribers, and more.
For example, Wholesale customers get a $50 discount on Electronics for shopping above $500.
To create category discounts based on subtotal and specific user-roles:
- Go to “WooCommerce” -> “Discount Rules”.
- Click the “Add New Rule” button.
- Enter rule name and select “Product Adjustment” as the discount type.
- In the filter section, choose “Category” >> “Electronics”.
- Select “Fixed discount” as the discount type and set the value as “50”.
- In the Rules section, we need to set two conditions:
- Condition 1: Choose “User role” as the condition type, and select “Wholesale customer”.
- Condition 2: Choose “Subtotal” as the condition type, and set the subtotal amount as “500”.
- Finally, Save and Enable the rule.
Now, we have created a WooCommerce discount by category for a specific user role.
Related Read:
How to Setup Customer Specific Discounts in WooCommerce?
Example 3: Bogo deals for a specific category
BOGO (Buy One Get One) deals are popular discounts that can help you promote a new category or clear items in the existing category.
Example: Buy two items from “Kids apparel” and get one cap for free.
To create a Buy Two Get One offer for a specific category:
- Navigate to “WooCommerce” -> “Discount Rules”.
- Add a new rule and enter the rule name.
- Select “Buy X Get Y” as the discount type.
- In the “Filter” section, choose “Kids Apparel” category.
- In the “Discount” section, select “Buy X get Y products” as the discount type, choose “cap” as the free product, and set the buying and get quantities.
- Optionally, click the recursive option to offer a free cap for every two products that customers purchase.
- Save and Enable the rule.
Now, we have created a Buy Two Get One free offer for a specific category.
Related Read:
How to Create a Buy One Get One Offer in WooCommerce?
Example 4: WooCommerce bulk discount category
Bulk discounts for specific WooCommerce categories allow you to offer discounts on large purchases. This approach can help online stores focus on more profitable products to sell in larger quantities while providing customers an excellent reason to purchase more.
Example:
- Buy 50 items in Accessories and get a $10 discount
- Buy 100 items in Accessories and get a $20 discount.
To create WooCommerce bulk discounts for a category:
- Open “WooCommerce” and click “Discount Rules”.
- Click the “Add New Rule” button.
- Select “Bulk discount” as the discount type.
- In the “Filter” section, choose “Category”, and select “Accessories”.
- In the “Discount” section, select “fixed discount” as the discount type and set the value based on quantity range.
- Save and Enable the rule.
Related Read:
How to Create Bulk Discounts in WooCommerce? (Different Types)
Example 5: Discounts for category combination
Discounts for category combinations allow you to offer discounts only for a specific combination. These category-specific deals encourage customers to purchase products from different categories in a single purchase, which is helpful for both customers and online store owners.
Example: Purchase from “Apparel” and “Accessories” together to get a 20% discount.
To create a discount based on category combinations in WooCommerce:
- In “WooCommerce,” select “Discount Rules”.
- Add a new rule.
- Select “Product Adjustment” as the discount type.
- In the “Filter” section, choose “Category“, select “In List”, and select “Apparel” and “Accessories”.
- Select “Percentage discount” as the discount type in the “Discount” section, and set the value as “20”.
- In the “Rules” section, choose the condition type as “Category combination”, select the two categories, and set its quantity.
- Finally, save and enable the rule.
Now, we have created a WooCommerce category discount for a category combination. Customers who purchase products from both categories can get their discounts.
Best Practices To Offer Category Deals In Woocommerce
You can check the following best practices to make category discount rules effective:
- Set clear and specific discount rules: Make sure your discount rules are clear and specific. This helps customers understand exactly what they’re getting and how much they’ll save.
- Use percentage discounts: Percentage discounts are easier for customers to understand than fixed-amount discounts. For example, a 20% discount on a $50 product is more attractive than a $10 discount.
- Choose the correct categories: Choose a popular category with a high profit margin. This will help ensure that your discounts are effective and profitable.
- Limit the discount period: Limiting the discount period can create a sense of urgency, encouraging customers to purchase. Consider setting a time limit, specifically during holiday or weekend sales.
- Promote your discounts: Promote your discounts through email marketing, social media, and your website. This will help increase visibility and attract customers to your store.
- Use tiered discounts: Tiered discounts can encourage customers to buy more products. For example, a customer might get a 10% discount on one product in the “Apparel” category, a 15% discount on two, and a 20% discount on three products.
- Monitor the results: Monitor the results of your category discounts to see how effective they are. This practice helps you to adjust your strategy and make changes if necessary.
Offer WooCommerce Category Discounts Only To Specific Customer Roles Using The Discount Rules Plugin To Increase Customer Loyalty And Sales.
Conclusion
Implementing category discounts in WooCommerce could be the most effective strategy for boosting sales and promoting particular products.
Whether launching a new product, clearing out stock, or offering exclusive discounts on specific items, this discount could be the game-changer you need.
So, if you’re searching for a smart and convincing way to increase sales, category discounts should be at the top of your list!
Though several plugins are available to create this type of discount, you can use “Discount Rules for WooCommerce -Pro.” This plugin has flexible options to create WooCommerce category discounts easily and offers other types of discounts, such as first-order discounts, bulk discounts, user role discounts, and more.
Also Read:
- How to create WooCommerce Conditional Discounts?
- WooCommerce Coupons – The Complete Guide
- 5 Best WooCommerce Discount Plugins in 2024 (Free & Paid)
The best WooCommerce category discount plugins are “Discount Rules for WooCommerce,” “ELEX dynamic pricing and discounts,” and “YITH Dynamic pricing and discounts.”
To customize a product category in Woocommerce:
1. Go to your WordPress dashboard-> WooCommerce-> Products-> Categories.
2. Give a category and slug name, add a description, and click the add new category button.
3. After creating a category, go to “Products.”
4. Click “Add New,” create a new product, and add the new category you created, or select any existing product and add that product to the new category you created. Update changes.
Likewise, you can customize several categories and add specific products to them.
To organize your products by category in WooCommerce:
1. Go to your WordPress Dashboard->WooCommerce->Products.
2. Now, choose the product that you want to organize.
3. Go to the product categories section and add the products to the specific category.
4. Finally, Click “Update.”
To show subcategories on the WooCommerce category page:
1. Go to your WordPress-> WooCommerce-> Products.
2. Choose the product, and in the product categories section, add the product’s parent category and suitable subcategory.
3. Update changes.
To change the number of products on a category page:
1. Go to your WordPress-> Appearance-> Customize-> WooCommerce-> Product catalog.
2. Choose the number of products you want in the “Products per row” section.
3. Click “Publish.”
To add bulk items to a category in WooCommerce, use the “ELEX WooCommerce Advanced Bulk Edit Products, Prices & Attributes” plugin.
