WooCommerce customer specific pricing is more beneficial and essential for the financial prospects of an online store. It is important to nurture existing customers and first-time buyers that increases loyalty by creating personalized prices and discounts.
For example, A first-time buyer has his cart value as $80, you could offer a discount of 20% for the cart value $100 this would urge the customer to increase the order value to gain the order savings. As an online merchant providing customer specific pricing WooCommerce will boomerang customers to your store.
Create customer specific dynamic pricing for your WooCommerce store and maintain a long-lasting relationship with your customers.
In this article, we are going to discuss the different ways of providing WooCommerce customer specific discounts such as storewide customer specific discounts, customer specific discounts for particular products/attributes/categories, WooCommerce individual pricing on BOGO deals, multiple pricing tiers for bulk purchases and customer specific pricing on cart discount rules.
Why offer customer specific discounts on your WooCommerce store?
WooCommerce customer specific pricing would make your customers increase their shopping experience and attract them more to earn their personalized benefits. The strategy is a sure way that brings conversions and also helps you to preserve your brand value.
WooCommerce individual pricing reduces cart abandonment when customers face unexpected discounts. WooCommerce discount per user works well on cart based discounts as it helps to target genuine customers easily.
By rewarding the first-time buyers with exciting and unexpected discounts would bring in great conversions and make them keep coming back to your store often.
Your guide to create WooCommerce customer specific discounts
All the following are the various strategies that could be implemented for WooCommerce customer specific pricing for your store.
- Cart level customer specific discounts based on subtotal
- Storewide customer specific discounts
- WooCommerce customer specific discounts based on quantity
- WooCommerce customer specific discounts on a particular product(s)
- WooCommerce BOGO deals for specific customers
There are various plugins in the market that helps you to create customer specific discounts for your online store. The most reliable and best discount plugin “Discount Rules for WooCommerce” would support you in creating various discount strategies for individual users in a more flexible way. You can surely experience conversions by creating WooCommerce customer specific discounts for your store through this plugin.
The plugin helps you to create simple to complex discounts such as percentage discounts, dynamic pricing, bulk discounts, advanced discounts in your WooCommerce store. You can also create discounts for specific users, user roles, categories, products, attributes and more.
Let us get started by installing the Discount Rules for WooCommerce plugin for creating WooCommerce customer specific discounts,
Step 1: Login into your WordPress Dashboard and go to the Plugins section.
Step 2: Click on “Add New” button as illustrated below,
Step 3: Search for the plugin “Discount Rules for WooCommerce” as shown below,
Step 4: Install and activate the plugin.
The plugin can also be installed manually to your store by downloading Discount Rules for WooCommerce plugin from WordPress repository.
The above process explains the installation of the free version.
You can give it a try and upgrade to the premium version of the WooCommerce Discount Rules plugin to get more features.
Let us begin to create different types of discount strategies using customer specific pricing for woocommerce plugin.
WooCommerce customer specific pricing can be created for both price discounts and cart discounts.
Let us see how WooCommerce individual pricing is created for cart discounts.
Before we start creating the discount rule, follow the below navigations to make a quick set up of the cart discount rules.
Start with WooCommerce Discount Rules from
WordPress Dashboard-> WooCommerce-> WooCommerce Discount Rules
This will navigate you to the below page,
Select “Cart Discount Rules” and click on “Add New Rule”.
Start creating WooCommerce discount per user for Cart Discount Rules by understanding the process flow.
The customers SaraJohn and Phillip Mathew get a discount of $50 when their order value is at least $500.
In the general tab, the details of the discount rule are to be entered.
Priority, rule name, and description of the discount rule are to be entered in the general tab.
The condition tab is configured as shown below,
Condition 1: Customer specification
Type - User In List
Value - Select the desired users from the drop-down list. In this scenario, Sara and Phillip are selected.
Condition 2: Cart discount specification
Type - Subtotal at least
Value - the cart value as 500.
The discount tab is set as illustrated below,
Discount type - price discount
Value - 50.
The scenario says that the selected customers would receive a discount of $50 when their cart value is at least $500.
You can also provide a percentage discount of 20% just by selecting the Discount type as percentage discount and value as 20.
The storewide discount comes into action when the discount is applicable to all the products in the store. Here, the storewide discount is applicable only to the specified users.
An exclusive storewide discount of 20% for our first-time buyer Sara John.
The necessary details for the discount rule are to be entered here as shown below,
Configure the general tab as
Priority - Priority number for the rule
Rule name - Name for your rule
Rule Description - Description for the rule
Method - Make sure that the method selected is as “Quantity/Category/Product/User role based discounts and BOGO deals”
Validity - If required validity for the discount can be mentioned here.
Configure the condition tab as illustrated below,
Apply to - Choose “All Products” as it is a storewide discount.
Customers - Choose “Only Given” and select the specific customer from the drop-down.
Purchase history - Choose the required option from the drop-down if the discount is based on any certain purchase history.
Note: If the discount is not based on any purchase history, you can select the option “Do not use”.
Min quantity - minimum quantity to be purchased
Max quantity - maximum quantity to be purchased
Adjustment type - the type of discount. In this scenario “percentage discount”.
Value - discount value. In this scenario, it is 20%.
This discount is available only for the specified customer.
This scenario comes into picture when you offer a bulk discount for the specified customers.
The Woocommerce discount per user based on quantity would surely help you increase the brand value.
Buy 5 items and get 20% discount
Buy 10 items and get 30% discount.
The bulk discount is applicable only to the loyal customer Mr. Phillip Mathew based on his previous orders made by the last 30 days.
The general details that are necessary for the discount rule are to be entered here.
Here, the WooCommerce customer specific pricing is for all the products in the store. The discount is applicable based on the customer’s previous orders.
Customers - select the specific customer.
Purchase history - configure the conditions as needed while creating the discount rule.
Here, the WooCommerce individual pricing is based on quantity so you can create any number of discount tiers as needed.
When the specific customer purchases 5 quantities, he gets a discount of 20%. When 10 quantities are purchased he gets a discount of 30%.
The discount will be applicable only for the specified customer.
This scenario is to illustrate how WooCommerce discount per user can be created for specific products.
Sara John and Steve Williams get a discount of 10% on purchasing specific products (printed fabric bag and pull bear round glasses).
The required details of the discount rule are to be entered in the general tab.
Apply to - “specific products” (printed fabric bag and pull bear round glasses) are selected here
Make sure to enable the checkbox to count the items cumulatively.
Customers - “Only given” specific customers are selected here.
Purchase history - as the discount is not based on purchase history choose the “Do not use” option.
Enter the discount type and the discount value in this tab.
Here, select the
Adjustment type - Percentage discount and
Value - 10 (discount percentage).
The WooCommerce customer specific products can also be created for a price discount by selecting the adjustment type as “price discount”.
Similarly, you can create WooCommerce customer specific pricing for specific categories and specific attributes.
The working of the WooCommerce BOGO deal is buy one get one free. When a customer purchases 1 quantity of a product, he/she receives a quantity of them as free. WooCommerce customer specific pricing can also be created for a BOGO deal.
The customers Sara, Steve, and Phillip get a BOGO deal for a different product on their purchase from the store.
The general details of the discount rule are to be entered in the general tab.
Select “All Products” from the “Apply to” dropdown as shown. This rule can also be applied for specific products, categories as required.
Enable the checkbox in order not to count the items cumulatively when the BOGO deal is for a different product.
Note: Whenever you create a BOGO rule for the same product make sure that you always uncheck the cumulative box so that the items are not counted cumulatively.
The checkbox is to be enabled when you create a BOGO WooCommerce discount rule for different product and any specific category/product to count the items cumulatively.
Customers - “Only Given”. Select the specific customers here.
Here, the values are set as mentioned below,
Adjustment type - Buy X and Get Y (Auto-add all selected products)
Choose Product - select the free product here with 100 % discount (free product).
Any number of tiers can be created at the discount tab as needed.
Similarly, you can create a WooCommerce discount per user on BOGO deals for the same product by selecting the Adjustment type as - Buy X and Get X (same product).
The above are different strategies of dynamic pricing that could be created for configuring WooCommerce Customer Specific pricing in your store.
Yes, it is possible to provide customer specific pricing using the WooCommerce coupon. Here the coupon is applicable only to the specified customers.
As an online store owner, before you start creating the discount rule it is essential to know the process of WooCommerce coupon creation.
There are two methods to create a WooCommerce Coupon,
- Create your own coupon
- Create coupon via WooCommerce
The below screenshot illustrates the availability of the coupon creation options
Create your own coupon: this is the most recommended method. Here, the coupon is created in the condition tab of the discount rule as illustrated below,
The above is one of the methods that is followed when you create a WooCommerce coupon for Price Discount Rules. The discount will be applied when the coupon code is entered in the cart.
In a similar way, you can create coupons for Cart Discount Rules,
Create coupon via WooCommerce: In this method, create your coupon through WooCommerce. Create a coupon with 0 discount otherwise, the customer would end up getting more discounts.
Go to WooCommerce -> Coupons -> Add Coupon as illustrated below,
This will navigate you to the below page where the coupon is created as shown below,
Make sure to create the coupon with 0 value and discount type as “Percentage Discount”. The rule will not work if the discount type is set wrong.
Thus WooCommerce coupons can be created by following the above methods. WooCommerce customer specific discount coupon will available and applicable only to the specified customers.
Let us understand how to create a WooCommerce discount per user using coupons.
Phillip Mathew gets a discount of 20% using the coupon “DISCOUNT” on purchasing 5 items from the store.
The general details of the discount rule are to be provided in the general tab.
Apply to - All products
Customers - select the specified customers
Coupon - Create your WooCommerce customer specific discount coupon “DISCOUNT” using the most preferred method (Method 1). Here, the coupon will be accessible only by the specified customer.
Enter the minimum and maximum quantity to be purchased and also enter the discount type and its value for the discount rule.
If you find that WooCommerce customer specific discounts are not working as expected, check if the WordPress and WooCommerce are updated with its latest version. This could surely troubleshoot the problems you face while setting WooCommerce dynamic pricing strategies for specific customers of your store. Also, make sure the customer details are verified before offering the discounts.
If the problem continues further, contact the support team of the respective plugin to seek their help and make your WooCommerce store enjoy the benefits of the bulk discounts.
Providing a WooCommerce user group discount will increase your brand value as well as bring in more conversions. WooCommerce individual pricing is a marketing strategy that will encourage specific customers to purchase more as well as it helps you to reach globally through WOM (word-of-mouth). Try implementing various discount strategies for your customers even based on their purchase history and watch your sales grow high.
Wishing you Good Luck.