How to Setup Customer Specific Discounts in WooCommerce?

Customer specific discounts

Are you still finding the customer-winning strategy to increase engagement and retention? With customer-specific discounts in WooCommerce, you can easily attract target customers and boost engagement.

Offering an exclusive shopping experience is the key to user-specific discounts that turn 39% of first-time buyers into repeat customers.

Although WooCommerce does not provide the feature to set pricing for particular users, you can use a WooCommerce customer-specific discount plugin like “Discount Rules Pro for WooCommerce” to customize discounts for your loyal customers.

This blog guides you through the setup process of a WooCommerce discount for specific users using different scenarios. 

Convert 39% of buyers into loyal customers by offering customer-specific discounts using the WooCommerce Discount Rules Pro plugin.

What is a Customer-Specific Discount in WooCommerce?

A customer-specific discount in WooCommerce refers to a discount strategy that allows the store owner to offer special discounts to specific customers or customer groups.

Example of pricing products for specific customers

Consider offering a 5% storewide discount. If you want to retain a particular customer, John Doe, you can offer him a 10% exclusive discount by setting the discount condition using a WooCommerce discount plugin.

This discount is applied automatically whenever John logs in and shops on the store’s website. You can also display a banner to convey his exclusive discount to enhance his overall experience.

Why Are Customer-Specific Pricing Important?

Offering discounts to specific customers is important for various reasons:

  • Enhance Customer Engagement: By offering targeted customer discounts in WooCommerce, stores can encourage customers to interact with the store, explore new products, and purchase more.
  • Build Customer Loyalty: WooCommerce customer-specific pricing makes individual customers feel a sense of uniqueness and value, which fosters loyalty.
  • Increase Customer Retention: Retaining existing customers is 7X more cost-effective than acquiring new ones. Offering personalized WooCommerce discounts for specific users encourages repeat business and helps establish long-term relationships with them.
  • Drive Sales and Revenue: Targeted pricing based on particular customers can add value to customers and lead to increased sales. 
  • Differentiate from Competitors: Providing exclusive, WooCommerce customer-specific discounts sets a store apart from competitors. It meets individual customer needs and influences them to add more to their cart.

The Best WooCommerce Plugin For User-Specific Pricing

Choosing the best customer-specific pricing plugins for WooCommerce involves looking into the following factors such as:

  • Cost of the plugin
  • Compatibility with other add-ons
  • Easy-to-use interface
  • Customized discount features
  • Regular plugin updates
  • Quick customer support

The most reliable and best discount plugin that meets these requirements is the “Discount Rules Pro for WooCommerce,” which would help you create various discount strategies for individual users in a more flexible way.

It allows you to create simple to complex discounts such as percentage discounts, dynamic pricing, bulk discounts, and advanced discounts in your WooCommerce store.

You can also create conditional discounts for specific users, user roles, categories, products, attributes, etc,. With customization features available, you can easily customize the layout style and content of the discount campaign template.

Offer customer-specific discounts using the Discount Rules Pro plugin and enhance customer engagement.

Now, we can start installing the Discount Rules for WooCommerce plugin to create customer-specific discounts in WooCommerce.

Step 1: Login into your WordPress Dashboard and go to the Plugins section.

Step 2: Click on the “Add New” button as illustrated below.

Adding new discount plugin to WooCommerce

Step 3: Search for the plugin “Discount Rules for WooCommerce,” as shown below.

Install Discount Rules Pro for WooCommerce Plugin

Step 4: Install and activate the plugin. 

The plugin can also be installed manually to your store by downloading the Discount Rules for WooCommerce plugin from the WordPress repository.

The above process explains the installation of the free version. You can upgrade to the premium version of the WooCommerce Discount Rules plugin to get more features.

Using this plugin, let’s create different types of WooCommerce discounts for specific users.

How to Set Customer-Specific Discounts in WooCommerce?

Setting WooCommerce customer-specific pricing using a Discount Rules Pro plugin is an easy process. 

I assume that you have already purchased this plugin. If not, buy the premium version and activate the plugin in your WordPress dashboard.

Check this installation guide for any queries related to installing and activating plugins. After installing the plugin, you can effortlessly create different discount scenarios for specific users in a few steps.

Scenario 1: Customer-Specific WooCommerce Discounts Based on Subtotal

Customers SaraJohn and Phillip Mathew can buy any products in the store and get an exclusive discount of $50 only when their order value is at least $500.

To implement WooCommerce customer-specific discounts based on their subtotal:

  • Navigate to Woocommerce -> Woo Discount Rules -> Add New Rule.
Adding new discount rule in WooCommerce
  • Choose a “discount type” as “Cart Adjustment” to provide a discount based on the cart subtotal.
  • Keep “All Products” in the filter section, as customers can purchase any product.
  • Set “Discount type” as “Fixed Discount” and “Value” as “50” in the Discount section.
  • In the rules section,
    • Condition 1: Choose Condition Type as “Subtotal” with its value as $500.
    • Condition 2: Choose Condition Type as “User” and select the specific users from the drop-down.
Enabling user-specific discounts based on cart total

Now, the specific customers, Sara and Philip can get a $50 fixed discount when their purchase value reaches $500 or more.

Scenario 2: WooCommerce First Order Discounts for Specific Users

An exclusive 20% discount for first-time buyer Sara John.

To add customer-specific pricing for WooCommerce based on first orders:

  • Choose the discount type as “Product Adjustment.”
  • In the filter section, choose “All products” as it is a store-wide discount.
  • In the discount section, select the Discount Type as “Percentage Discount” and set the value as 20.
  • In the rules section, 
    • Condition 1: Choose Condition Type as “User” and select the specific customer from the drop-down
    • Condition 2: Choose the Condition Type as “First Order,” as the discount is offered to a first-time buyer.

This first-order percentage discount is applied only to the specified customer, Sara.

Providing first-order discounts for specific customers

Scenario 3: WooCommerce Customer-Specific Bulk Discounts

This scenario comes into the picture when you offer a bulk discount for the specified customers. It helps you increase customer loyalty.

Buy 5 items and get a 20% discount
Buy 10 items and get a 30% discount.

This bulk discount applies only to the loyal customer Mr. Phillip Mathew based on his previous orders in the last 30 days.

To set WooCommerce customer-specific pricing based on Purchase history:

  • Choose the Discount Type as “Bulk Discount,” as the discount will be applied based on the quantity.
  • In the filter section, choose “All Products” as the discount applies to all the products in the store.
  • In the discount section, choose Count by as “Filters Set above” to count the items cumulatively.
  • Choose the Discount Type as “Percentage discount” with the required quantity and discount percentage.
  • In the rule section, 
    • Condition 1: Choose Condition Type as “User” and select the specific customer from the drop-down.
    • Condition 2: Choose the Condition Type as “Number of orders made,” as the discount is offered based on the customer’s previous orders.
Offering discounts to particular customers for their purchase history

Scenario 4: WooCommerce Product Discounts Based On User

Sara John and Steve Williams get a discount of 10% on purchasing specific products (Polo and Sunglasses).

To add WooCommerce discounts  for specific users on specific products:

  • Choose the Discount type as “Product Adjustment.”
  • In the filter section, choose “Products” and select specific products. Here, for instance, polo and sunglasses.
  • In the discount section, select the Discount Type as “Percentage Discount” and set the value as “10.”
  • In the rules section, choose Condition Type as “User” and select the specific customers from the drop-down.
Setting user-specific pricing for particular products

Scenario 5:  WooCommerce BOGO Pricing For Specific Customers

The Buy One Get One (BOGO) WooCommerce offer helps you attract customers with a free or discounted product. WooCommerce BOGO offers can be provided for specific customers. 

The customers Sara, Steve, and Phillip get a BOGO Buy X Get Y deal, which means they can buy X products and get Y products for free. 

To create customer-specific discounts for WooCommerce BOGO deals:

  • Choose the Discount Type as “Buy X and Get Y.”
  • In the Filter section, choose “All Products” as it is a store-wide discount.
  • In the Get Y Discount Type section, you’ll find the below options,
    • Select Buy X and get Y – Products/ Categories/ All to filter specific products or categories as “Y.”
    • Buy X count based on – Filters set above.
    • Enter Buy and Get quantities as “1”and Discount Type as “Free.”
    • Make sure to enable the Auto-Add button so, the free product is added automatically to the cart once the discount condition is met.
    • Any number of tiers can be created at the discount tab as needed.
  • In the rules section, choose Condition Type as “User” and select the specific customers from the drop-down.

Note: Similarly, you can create a WooCommerce user-specific pricing for  BOGO campaigns using the Buy X and Get X formula, where the users get the same X product for free.

Offering BOGO deals for certain customers

Scenario 6: WooCommerce Coupons for Specific Users

Using coupons to provide discounts is one of the effective ways to increase customer engagement, where customers need to enter a particular coupon code to get the discount.

It is also applied to specific customers. 

Phillip Mathew gets a discount of 20% using the coupon “DISCOUNT” on purchasing more than 5 items from the store.

To create customer specific discounts in WooCommerce using a coupon:

  • Select the discount type as “Cart Adjustment,” as the specific customer needs to have more than five items in his cart.
  • In the filter section, choose “All Products” as it is a store-wide discount.
  • In the discount section, choose the Discount type as “Percentage Discount” and set the discount value as “20.”
  • In the rules section,
    • Condition 1: Condition Type – Item quantity with its greater and equal to value as 5.
    • Condition 2: Condition Type – User and select the specific customer(Phillip Mathews).
    • Condition 3: Condition Type – Coupons and select Create your own Coupon from the drop-down. 

The customer Phillip Mathews can avail of a discount of 20% when he purchases more than 5 quantities from the store using the coupon “DISCOUNT.” This discount applies only to him.

You can apply different scenarios like this with the WooCommerce coupons feature.

Creating customer specific discounts in WooCommerce using coupons

Also, you can create customized WooCommerce coupons for specific user roles.

Troubleshooting Customer-Specific Pricing Issues  in WooCommerce

To troubleshoot the problems you face while setting the customer-specific discounts in WooCommerce, 

  • Check if WordPress, WooCommerce, and the Discount Rules plugin are updated with their latest version. 
  • Make sure the customer details are verified before offering the discounts.
  • If the problem continues further, contact our plugin support team to seek help and make your WooCommerce store enjoy the benefits of user-specific discounts.

Offer exclusive WooCommerce discounts for specific customers using the Discount Rules Pro plugin and build customer loyalty.


Customer-specific pricing for WooCommerce is a profitable strategy that will make specific customers feel special, encourage them to purchase more, and help you reach globally through word-of-mouth (WOM).  

The Discount Rules Pro for WooCommerce is the only discount plugin you need to create WooCommerce discounts based on users.

Try implementing various discount strategies discussed in this blog to create a memorable shopping experience for your target customers. It makes your store valuable and drives repeat purchases.

Similarly, you can create discounts for specific user roles such as wholesale customers, regular customers, subscribers, international customers.

Also Read

How to offer free shipping in a WooCommerce store?

5 Best WooCommerce Dynamic Pricing and Discount Plugins

How to offer customer specific pricing on your WooCommerce store?

You can use a WooCommerce discount plugin like “Discount Rules Pro for WooCommerce” to offer customer specific pricing on your WooCommerce store.

On what basis can you offer customer specific discounts on your WooCommerce store?

You can offer customer specific discounts in WooCommerce based on different purchase criteria, such as,
1. First-order customer-specific discounts
2. Discounts based on purchase history like the number of orders made in the past 30 days.
3. Discounts based on specific delivery locations to attract customers from particular regions.
4. User-specific discounts with coupon codes
5. Discounts based on cart value or cart item quantity, and more.

Can you offer bundle discounts for specific customers?

Yes, it is possible to provide bundle discounts for specific customers using the most flexible plugin, “Discount Rules for WooCommerce.“
Bundle discounts help customers to purchase more in a single transaction. For example, Sara John can buy three items for $10 as her first order discount.

What are the common discount strategies for WooCommerce user-specific discounts?

The common discount strategies that are created for WooCommerce customer-specific discounts are,
1. Simple Percentage or Fixed-cost discount
2. Bulk discounts
3. Bundle discounts
4. Buy One Get One (BOGO) Offers
5. Discounts based on specific products or categories.

What is the difference between user-specific discounts and user-role-based discounts?

WooCommerce user-specific discounts are provided to specific customers like Sara John and Philip.
WooCommerce User-role discounts are offered to specific user groups like subscribers, wholesalers, retailers, etc.,

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Nanthini Sri

I'm Nanthini, an experienced marketer turned content writer. Specializing in B2B and ecommerce, I have a knack for simplifying intricate concepts, making industry insights easily accessible to all readers. When not crafting content, catch me immersed in books or binge-watching dramas!
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