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How to Create a User Role Specific Coupon Code?

Let’s begin answering a simple query. Have you ever had two alike customers at your store? Most probably it would be a ‘No’. Now, with every customer being unique in their own way, Shouldn’t you engage with every single customer uniquely? By customer engagement, I mean to say coupon code discounts. What more than WooCommerce coupons by user role can be the best when speaking about shopping discounts? Be the favorite store of your customers by offering them both custom coupons and specific coupon discounts.

An enthusiastic eCommerce marketer will surely know the potential of using coupons and promo codes in every marketing campaign. Speaking of targeted discount coupons at our WooCommerce store, we need to assign every customer with specific user roles or categories.

Before getting started, make sure you have installed and activated the popular WooCommerce Discount plugin - Woo Discount Rules:

Get Woo Discount Rules Plugin

What is meant by specific user roles in WordPress?

With WordPress, some users will just sign up and some will go an extra step ahead to subscribe to our newsletters. So specific user roles assigned to every new user. With our WooCommerce store, we’ll be having a variety of customers- retail customers, wholesale customers, subscribers, registered users, premium users, elite users, etc. These various customer categories will define the role of those particular users.

How to create user role specific coupon code?

Now that we know about the user-specific role, We’ll look into creating specific user coupon codes. WooCommerce custom coupons will allow us to do the basic coupon discounts/ and discount feature. But if we want to add discount rules to the user role restrict coupon in WooCommerce template, default WooCommerce coupons for specific user will need the support of additional plugin.

WooCommerce Discount rules is a popular WooCommerce plugin for coupon based user roles to set dynamic discounts. Do you wish to make your customers more engaged with the brand, try dynamic pricing with WooCommerce discount rules?

Let’s take a scenario where your online store is creating coupons for subscribers with a 40% discount on electronics. However, before setting the discount rule, there is one more thing to do,

Product-level discount or Cart level discount?

With the WooCommerce Discount Rules plugin, you can manage two type of discounts- Product level discount and Cart level discount.

30% Coupon discount on all fashion apparels- Exclusive for Subscribed users

30% Coupon discount on purchases above $300- Exclusive for Subscribers

Though both the rules are set for Subscribers, they differ with the product criteria. The first rule (a) applies only for electronic products regardless of the cart details. The second rule (b) applies to the cart subtotal regardless of the product category.

Now let’s see how to create both types of coupon discounts with WooCommerce Discount Rules.

(A) Creating a User role specific coupon on the Product level

The following is the detailed procedure to set a “30% Coupon code discount on all products from Accessories category only for Subscribed users”.

Go to Your WordPress Dashboard-> WooCommerce-> Woo Discount Rules -> Add New Rule as illustrated below,

On the rule page, enter the rule name and choose the discount type as “Product Adjustment” as illustrated below,

In the filter section,
Choose “Category” in the list and select the specific categories here (Accessories).

In the discount section,
Choose the discount type as “Percentage Discount” with its value as 30%.

In the rules section,
Condition Type - User Role in the list and select the specific user-roles here (Subscriber).

The discount is applicable only to the specific user role in the specified category.

(B) Creating a User role specific coupon on Cart level

The following is the detailed procedure to set a “30% Coupon code discount on purchases above $300 only for Subscribed users”.

On the rule page, enter the rule name and choose the discount type as “Cart Adjustment” as illustrated below,

In the filter section,
Choose “All Products”.

In the discount section,
Choose the discount type as “Percentage Discount” with its value as 30%.

In the rules section,
Condition 1:
Condition Type - Subtotal with its value greater than or equal to $300.

Condition 2:
Condition Type - User Role in the list and select the specific user-roles here (Subscriber).

The discount is applicable only to the specific user role and can be availed only when the subtotal condition is met.

Want to know how it works before? Try this demo site and know better. Now that a valuable marketing strategy is shared, you got to choose a discount plugin that offers you do dynamic discounts and much more. Never hold back with the idea to create user role specific coupons because the moment you think to do something ten people would have already started doing it.