Everyone loves a freebie, right? Especially when selling online, giving away free items can work like magic. It attracts new customers, makes them buy more, and brings them back for more shopping.
In fact, 65% of customers become loyal to a brand after receiving free gifts from them.
Offering free gifts in WooCommerce is the best method for increasing brand awareness and revenue. To do it without losing money, use the BOGO strategy: either “Buy X Get X” for the same product free or discounted, or “Buy X Get Y” for a different product free or discounted.
In this blog, we will discuss how to create free gifts in WooCommerce using BOGO free strategies.
WooCommerce does not have a BOGO feature, so we can use a free gift for WooCommerce plugin like “Discount Rules Pro for WooCommerce” to create free gift deals.
Offer free gifts in WooCommerce using the Discount Rules Pro plugin and grab customer’s attention easily.
What Are The Advantages Of WooCommerce Free Gifts?
WooCommerce Free Gifts not only increases sales and customer engagement, it also provides some more benefits like:
- Reduce Cart Abandonment: When customers see the added value of a free gift at checkout, they may be more likely to complete their purchase rather than abandoning their cart.
- New Product Launches: Offering a free sample or complementary item with a purchase creates interest, excitement, and boosts sales and awareness for new products.
- Encourage More Purchases: Free gifts drive more purchases; for example, offering a gift with a minimum spend encourages customers to buy more, boosting sales.
- Create a Sense of Urgency: Limited-time free gift offers can create a sense of urgency and drive immediate action from customers.
- Reward Loyal Customers: Use free gifts to reward loyal customers; for instance, offer exclusive gifts or special promotions to loyalty program members.
- Clear Inventory: Free gifts help in clearing excess inventory and promoting slow-moving products.
- Word-of-Mouth Marketing: Happy customers sharing free gift experiences can spark word-of-mouth marketing, potentially attracting new customers to the store.
The Best Free Gift WooCommerce plugin
There are various WooCommerce free gift plugins available, and choosing the best one is essential to create a free gift campaign without compatibility issues.
Check the following points while purchasing a free gift for the WooCommerce plugin:
- The cost of the plugin should be covered in your budget.
- The plugin should be compatible with other third-party plugins in your WooCommerce site.
- The plugin should provide an easy-to-use interface with all discount campaign features.
- It should provide regular updates and customer support.
The best free gift for the WooCommerce plugin is the “Discount Rules for WooCommerce,” as it meets the above criteria and has both free and paid plans.
Use BOGO strategy in the Discount Rules plugin and offer free gifts to your customers to effortlessly increase sales.
How to Offer Free Gifts in WooCommerce?
Offering a WooCommerce free gift with purchase is one of the best strategies for customer engagement. For this guide, we will use “Discount Rules Pro for WooCommerce” to create customized free gifts.
Installing Plugin
Let’s get started by installing the Discount Rules for WooCommerce Plugin.
Step 1: Log into your WordPress Dashboard and go to the Plugins section.
Step 2: Click on the “Add New” button as illustrated below.
Step 3: Search for the plugin “Discount Rules for WooCommerce” as shown below.
Step 4: Install and activate the plugin.
You can also download this Discount Rules for WooCommerce plugin from the WordPress repository.
The above process explains the installation of the free version. You can upgrade to the premium version of WooCommerce Discount Rules plugin to get more features like user role based discounts, BOGO deals, category-based discounts, and more.
If you have any issues while activating the plugin, check this installation guide to install the plugin to your WooCommerce dashboard.
Let’s discuss two BOGO techniques to offer free gifts for customers.
WooCommerce Free Gift with BOGO Coupons
Using BOGO coupons in WooCommerce adds a free gift to the cart when the customer uses the coupon code to purchase a particular ‘X’ product. We will configure this using the “Buy X Get Y” strategy.
Example: Customers can buy from Category A or B and get a “Belt” for free on their purchase using the Coupon code “FREEGIFT.”
To create WooCommerce free gift coupon:
- Navigate to WooCommerce -> Woo Discount Rules -> Add New Rule.
- Select the discount type as “Buy X and get Y.”
- In the Filter section, choose “Category” and select the specific category(ies) for the BOGO offer.
- In the Get discount section, you’ll find the below options,
- Get Y discount type: Buy X and get Y – Products (when the customer purchases X he gets Y as the free product).
- Buy X count based on- Filters set above
- Make sure to enable the Auto-Add button so the gift product is added automatically to the cart once the WooCommerce discount condition is met.
- Any number of tiers can be created at the discount tab as needed.
- In the rules section, choose the Condition type as “Coupons” and create your own coupon. Here, “FREEGIFT.”
The customer will receive a free product only when purchase from the specified categories and applied coupon code.
Here is the result of this offer:
Similarly, you can create different WooCommerce discounts using coupon codes.
WooCommerce Free Gift Based on Cart Subtotal
Example: Get “Sunglass” for free on orders above $300
The customer can avail the WooCommerce free gift when his/her subtotal is above $300.
To offer WooCommerce free gift product based on cart subtotal:
- Choose the discount type as “Buy X and get Y.”
- In the Filter section, choose “All Products.”
- Follow the same process in the “Get Y” section.
- Get Y discount type: Buy X and get Y – Products (when the customer purchases X he gets Y as the free product).
Buy X count based on – choose the option “Filters set above”. - Make sure to enable the Auto- Add button so, the gift product is added automatically to the cart once the discount condition is met.
- Get Y discount type: Buy X and get Y – Products (when the customer purchases X he gets Y as the free product).
- In the rule section, choose the Condition Type as “Subtotal” with its value as greater than or equal to $300.
When the customer reaches the specified subtotal ($300) WooCommerce adds the free product to the cart automatically.
Here is the cart page of this scenario:
You can also use the Buy X Get X strategy to provide free gifts in your WooCommerce store.
Troubleshooting WooCommerce Free Gift Issues
Have you experienced issues with the BOGO discount rule while setting the free gift deals?
Check if WordPress and WooCommerce are updated with its latest version. Also, make sure that the Discount Rules plugin is also updated with its latest build.
This could surely troubleshoot the problems you face while setting free gifts for your WooCommerce store.
If the problem continues further, contact the support team to solve your queries.
Add free gifts to your customer cart easily with the Discount Rules Pro plugin to increase sales and customer engagement.
Conclusion
Free gifts for WooCommerce can attract customers and retain them for future purchases. It drives more traffic and sales for your WooCommerce store.
Implement the BOGO free strategy to offer free gifts for your customers and add value to their purchase. It helps to convert the first-time buyers into repeat customers.
Without using default WooCommerce with limited features, install Discount Rules and use the advanced discount campaigns to boost sales and conversions.
Also Read
- 5 Best WooCommerce Buy One Get One Plugins
- How to create a Buy 2 Get 1 Free Discount in WooCommerce?
A WooCommerce free gift coupon is a type of promotional offer used by online stores where it allows customers to receive a free gift with their purchase when they apply a specific coupon code at checkout.
Complimentary products are nothing but WooCommerce free gifts that can be offered to your customers instead of regular discounts.
Adding free products using the WooCommerce coupon can be configured under a simple or category based or product based BOGO deals and even for free gifts based on the cart subtotal. You can simplify this process with “Discount Rules Pro for WooCommerce” plugin.
When the customer applies the coupon code for a certain purchase the WooCommerce adds the free product to the cart before the checkout process begins.
The free gifts can be added using the following methods
1. Free Gifts using BOGO deals
2. Free Gifts using BOGO deals with WooCommerce coupons
3. WooCommerce gift based on cart subtotal
4. WooCommerce free gifts for cart subtotal using coupons
5. WooCommerce gifts for cart subtotal based on categories
BOGO WooCommerce deals (Buy One Get One free) are advanced discounts that provide a free product to customers when they purchase a specific product or categories. The two types of BOGO deals that can be implemented on a WooCommerce store are as follows,
1. BOGO deal on the same product (Buy X and Get X)
2. BOGO deals on different products (Buy X and Get Y ).
When it comes to configuring free gifts for WooCommerce using BOGO deals it can be configured as follows,
1. Free Gifts using category based/product based BOGO deals with WooCommerce Coupon
2. Free Gifts using Simple BOGO deals.
Adding a free gift in WooCommerce typically involves using a plugin like “Discount Rules Pro”. You can use WooCommerce BOGO strategies to offer free gift to your customers.
You will find various gift card plugins for WooCommerce. Choose the best plugin that is affordable and compatible with your WooCommerce site.
You can use a free gift WooCommerce plugin like “Discount Rules Pro for WooCommerce.”
This plugin helps you add free gift products automatically to WooCommerce carts when customers meet specific purchase criteria that is set under the plugin conditions.