How to Offer Free Shipping in Your WooCommerce Store?

According to Baymard Institute, almost 70% of customers abandon their carts. Shipping Charges is one of the major reason for cart abandonment.

The default free shipping feature of WooCommerce applies to the entire shop. We understand that it’s not practical and doesn’t serve any profits. So, How do you save up your profits and satisfy your customer’s needs?

With a discount plugin like “Discount Rules for WooCommerce,” you can easily offer free shipping based on specific products, certain subtotal values, specific user roles, customers’ purchase history, and more.

In this blog, we will learn about WooCommerce Free Shipping and how to apply different free shipping types easily with “Discount Rules for WooCommerce.”

What is WooCommerce Free Shipping?

WooCommerce Free Shipping is a popular marketing strategy where customers have to pay only for their orders, not for shipping. It is a special offer used by store owners to attract and retain customers and increase order completion rates.

You can offer Free Shipping on the entire shop or for specific products. You can also offer free shipping based on different conditions like user role, customer’s purchase history, number of items in the cart, subtotal value, and more. Targeted Free Shipping offers help you build a balance between your profits and customers’ needs.

Why is Free Shipping Important for a WooCommerce Store?

With the WooCommerce Free Shipping option, you can positively impact the purchase-making decision of the customer’s buying process.

Customers hate shipping charges. Free Shipping offers excite customers, and they will quickly complete their purchase. This will result in a major increase in conversions.

Online Shoppers always compare before purchasing any product, and they prefer free shipping over any other discounts or coupons. It easily grabs customers’ attention, and they will choose your brand.

Since customers enjoy shopping with free shipping, they become loyal to your brand and will make more purchases in the future. You can even make customers spend more than what they planned by setting the maximum amount spent.

We understand that giving this offer on the entire shop can lead to loss. That’s why you can use a plugin like “Discount Rules for WooCommerce” and offer free shipping only for your chosen conditions. This will help you offer customers free shipping when needed without affecting your store’s revenue.

If you want to attract more customers, reduce abandoned carts, and see revenue growth, then free shipping is a necessary option for you.

Benefits of Free Shipping in WooCommerce

Free Shipping in WooCommerce helps you to reduce abandoned carts and increase conversions in your store. We have listed all the benefits that you will get with this offer.

Reduce abandoned carts: The first thing that a customer wants from a shop is free shipping. When you give them that, they will not abandon their cart but complete the checkout process.

Increase conversions: Most online shoppers add products, go to the cart page, and abandon them after seeing the shipping charges. You can hold your customers and encourage them to complete their shopping with this exciting offer.

Attract Price-sensitive customers: Free Shipping creates a positive impression about your store, and Customers feel like they’re getting something extra. This offer can even encourage price-sensitive customers to shop in your store.

Earn Customer Satisfaction: Free shipping is the most expected offer from online shoppers when they visit an online store. They feel like they’re saving money, which gives them a fulfilled shopping experience. As a result, you can achieve customer satisfaction.

Encourage repeat purchases: This offer creates an enjoyable and convenient customer shopping experience. Hence, you can earn customer loyalty and easily encourage repeat purchases.

Competitive Advantage: Customers always prefer affordable shopping. As a result, with free shipping, it will become easy for customers to differentiate your brand and choose yours over others.

Boost sales: Free Shipping saves your customers money and gives a compelling reason to make a purchase with your store. They also recommend and share the offer with others, which will, in turn, give you more sales and increase revenue.

How to add free shipping in WooCommerce?

To add WooCommerce Free Shipping, you need a discount plugin like “Discount Rules for WooCommerce.” With a simple layout, you can add free shipping in WooCommerce within a few steps.

This blog assumes that you already have this plugin. If not, it’s never too late to purchase and download the plugin. If you want additional information regarding the installation process, please check out this guide.

Let’s create a simple WooCommerce free shipping for specific products.

For Example, Purchase more than 10 T-Shirts and enjoy Free Shipping.

Let’s learn to create this scenario quickly.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
2. Click Add New Rule button.
3. Choose the discount type as “Free Shipping.”
4. In the Rules Section, click Add Condition.
5. Now choose “Products” as the condition type, select “In list,” choose the products as “T-Shirts,” select “Greater than or equal to (>=)” and set the number of quantities as “10.”
6. Finally, Save and Enable the rule.

Look at the screenshot below for a better understanding.

Now we have created free shipping only for specific products.

Types of WooCommerce Advanced Free Shipping 

You can create different types of advanced free shipping based on different conditions like:

• Free Shipping for specific product combination
• WooCommerce Free Shipping based on Subtotal Value
• User Role-Based Free Shipping
• Free Shipping based on the number of items in the cart
• Purchase-History based Free Shipping
• Customer behavior based Free Shipping

Free Shipping Specific Product Combination

Free Shipping for product combinations can encourage customers to try different products in a single purchase, which increases the average order value.

For example, Buy more than 5 Pants and T-Shirts Together and enjoy Free Shipping.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules.
2. Click Add New Rule button.
3. Choose the discount type as “Free Shipping.”
4. In the Rules Section, click Add condition button.
5. Choose “Product Combination” as the condition type, choose “T-Shirt” and “Phant” as the products set the value as “5” and configure the rule based on the screenshot given rule.

6. Finally, Save and Enable the rule.

WooCommerce Free Shipping based on the Subtotal Value

When you offer free shipping based on the maximum amount spent, you can easily increase the average order value of the customer’s purchase.

On the other hand, when you offer it for the minimum amount spent, you can encourage price-sensitive customers to make a purchase in your store.

For Example, Purchase above $200 and enjoy free shipping.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules.
2. Click Add New Rule button.
3. Choose the discount type as “Free Shipping.”
4. In the Rules Section, click Add condition button.
5. Choose “Subtotal” as the condition type, set the value as “200” and configure the rule based on the screenshot given below.

6. Finally, Save and Enable the rule.

Now we created a WooCommerce Free Shipping over amount.

User-role based free shipping

You can send tailor-made offers for specific user roles like wholesale customers, retail customers, shop managers, and more. This way, you can send targeted offers and earn customer loyalty.

For Example, Free Shipping only for Wholesale Customers

Let’s learn to create this offer quickly.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules.
2. Click Add New Rule button.
3. Choose the discount type as “Free Shipping.”
4. In the Rules Section, click Add condition button.
5. Choose “User role” as the condition type, select “In List,” and select “Wholesale Customer” as the user role.
6. Finally, Save and Enable the rule.

Look at the screenshot below for a better understanding.

Now we have created a free shipping offer only for wholesale customers.

Free Shipping based on the number of items in the cart

This offer encourages customers to add more items to their cart. This is an effective strategy to increase average order value and get more purchases.

For Example, Purchase any 10 items and enjoy free shipping.

Let’s learn to create this offer quickly.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules.
2. Click Add New Rule button.
3. Choose the discount type as “Free Shipping.”
4. In the Rules Section, click Add condition button.
5. Choose “Item quantity” as the condition type, set the value as “10” and configure the rule based on the screenshot given below.

6. Finally, Save and Enable the rule.

Now we have created a free shipping offer based on the number of items in the cart.

Purchase-History based WooCommerce Free Shipping

You can offer free shipping on the customer’s first order, next order, or nth order. This can encourage potential customers to purchase, winback inactive customers and increase customer engagement.

For Example, Free Shipping on your 5th order

Let’s learn to create this offer quickly.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules.
2. Click Add New Rule button.
3. Choose the discount type as “Free Shipping.”
4. In the Rules Section, click Add condition button.
5. Choose “number of orders made,” set the value as “4,” select the order status as “Completed,” and configure the rule based on the screenshot given below.

6. Finally, Save and Enable the rule.

Now we have created a free shipping offer based on the customers’ purchase history.

Customer behavior based Free Shipping

Sending Targeted offers by addressing different customer behavior like the shipping/billing address, and payment method can greatly increase customer engagement and drive more customers.

For Example, Free Shipping Exclusively for PayPal users.

Let’s learn to create this offer quickly

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules.
2. Click Add New Rule button.
3. Choose the discount type as “Free Shipping.”
4. In the Rules Section, click Add condition button.
5. Choose “Payment method” as the condition type, select “In list” and choose “PayPal” as the payment method.
6. Finally, Save and enable the rule.

Look at the screenshot below for a better understanding.

Now we have created a free shipping offer only for PayPal Users.

Likewise, you can create different types of free shipping using the number of conditions available.

Conclusion

Offer WooCommerce Free Shipping to grab customers’ attention, increase customer satisfaction and drive more customers to your store. This is the right offer to easily reduce abandoned carts, increase conversions, and boost sales with this one appealing offer. With the default WooCommerce feature, you can only free shipping to the entire shop.

To offer WooCommerce Free Shipping based on specific conditions, you can use a plugin like “Discount Rules for WooCommerce.” It takes only two steps to configure this exciting offer.

Learn how to offer free shipping to specific countries or cities and free shipping coupons.

Check out 5 best WooCommerce Discount Plugins to easily offer different types of discounts in your store.