Trying to figure out how to create discounts in your WooCommerce online store? Worry no more. You can offer so many types of discounts in WooCommerce, if you have the right discount plugin. This post will make you familiar with all the discount types and how to create and provide discounts in your own WooCommerce online store.
So, speaking of discounts, they should be called “sales boosters” already. Because it is the first and probably the best solution every seller seeks out when they want to increase sales volume. Ask yourself, have you set a sales target for your online WooCommerce store? Or do you plan to widen your customer base? If the answer to either or both the questions is yes, you’d want to provide discounts.
The catalytic effect of discounts on sales is because the customers are on the lookout for great deals. Time and again, discounts have proved to boost up sales. Especially during festive seasons like Christmas, New Year, Thanksgiving and commercial days like Black Friday and Cyber Monday. Now, let us learn all about WooCommerce discounts so that you can improve your sales, especially holiday sales every year.
Native Discounts In WooCommerce
WooCommerce itself provides an option to give basic discounts. You can set the regular price and sale price of a product. The sale price shows up in the place of regular price where the latter is seen struck out. Something like this:
This method is static and you will have to change the sale price of every other product whenever you want to change your pricing. That could become a tedious task. There is one more method to offer discounts in the native WooCommerce system. It is to create coupons and coupon codes using WooCommerce Coupons. You can define the coupon code and the details of the discounts provided by your coupon. Three types of discounts like percentage discount, fixed price discount and product discount can be given using WooCommerce Coupons.
But, what if you want to offer a better-defined discounts for more productivity? What if you want to give discounts based on various conditions? Discount rules like:
- A BOGO deal - “Buy 1 Get 1 Free”, or
- A cart discount on order total - “Get 30% off on orders above $100”, or
- A user role based discount - “Exclusive offer for Subscribers - Flat $10 off on all orders”
Such advanced discounts cannot be created with the native WooCommerce coupons. The customers may even forget to apply the coupon at times. So, to make things better and to apply advanced pricing deals with ease, all you need to do is install a WooCommerce extension.
WooCommerce extensions are basically tools that extend the basic functionality of WooCommerce to give better performance for your online store. WooCommerce Discount Rules is one of the best-selling discount plugins on the WordPress community.
Let’s go ahead and learn how Woo Discount Rules can help you create different types of discounts in WooCommerce.
What WooDiscount Rules Does
Any discount rule you define can be applied either on a cart level or a product level. That is you can apply a rule on the entire purchase, say 15% discount on the grand total, or apply it on each product in the cart, say 15% discount on each product. Some of the kinds of discounts you can define are:
User role based discounts - Provide discounts for certain categories of users like premium customers or subscribers or registered users.
Dynamic pricing - Dynamic pricing denotes different levels of pricing for different quantities purchased. For example, 10% off on 2 caps and 30% off on 3 caps. These discounts are mainly used for increasing sales and moving the stock.
Quantity based discounts - Offers that apply on the purchase of a certain quantity, for instance, 20% off on 3 shirts, 30% off on 5 shirts, buy any 5 items and get 10% off.
Category based discounts - Rules for discounts on a particular category of products. For example, flat $20 discount on all electronic products.
Bulk discounts - Offers that apply on all products and for all customers can be defined as bulk discounts. For example, you could offer a 30% storewide discount.
Shipping based discounts - If you want to provide offers to customers from a certain city or country, you can define shipping based discounts. For example, 20% off on purchases from California.
BOGO discounts (Buy-One-Get-One) - Define the standard buy one get one discounts for any products or categories of products in your store. Actually, the number can be anything. For example, buy 1 get 1 or buy 3 get 2, etc.
Dependent product based discounts - Discount that applies on product B if and only if product A is purchased. For example, buy a backpack and get 50% off on a t-shirt.
Customer specific discounts - Discounts only for specific customers. You can filter them by email. This kind of discount is more personalized and is useful for small stores.
So, you are now familiar with the types of discounts. Now, let’s learn how to create the different types of rules using WooCommerce Discount Rules.
How To Create Discounts In WooCommerce
Creating and providing discounts can’t get simpler than this. You just need to install the WooCommerce Discount Rules plugin in your online store and do the following:
Step 1 - Create new discount rule
You can create the rule either as a price discount rule (for applying a discount on the price of the product), or as a cart discount rule (for applying a discount on the customer’s cart). Once you click on “Add New Rule”, you have to enter the basic details of your discount rule.
The below image is the representation of a Price discount rule with the fields:
- Order - Priority of the rule
- Rule Name - Name of the rule
- Rule Description - A short description
- Method - Quantity based for bulk discounts or Product based (for discounts on dependent products). Select Quantity based method. (This field is not available in the Cart discount rules).
- Validity - The From and To dates of the discount validity (Optional)
Step 2 - Add the conditions
After defining the general details of the discount rule, you have to add the conditions based on which the discount will apply. Price discounts can apply on specific products or specific categories or all products. Even user role based discounts or purchase history based discounts can be given.
Whereas for a cart discount rule, you can add as many conditions as you want - say based on cart total or cart quantity, or customer billing address, etc. There are so many options you can choose from.
The below images show the conditions available in the price discount rules and the cart discount rules.
Price Rule Conditions
Cart Rule Conditions
Step 3 - Define discount value
Discount value is what you offer as a discount. That is, if you are giving a 15% off, then the discount type is “Percentage discount” and the value is “15”. If you are giving a free product, then the discount type is “Product discount” and you can choose whichever product you want to give as a freebie.
You can add different ranges of discounts for applying dynamic pricing. That is, different discounts based on purchased quantity.
Price Discount Values
Cart Discount Values
That’s it. Enter your choices, save the rule, enable it and your store would have a functional discount rule. You can define as many rules for your store as you want. Enable what you want, disable what you don’t. You can also configure Woo Discount Rules to set up which discount applies first in the plugin’s settings.
Discount sounds like a great approach to reach your sales target, doesn’t it? Sure but not without the right tool. Define the discount rules of your online store with WooDiscount Rules.
Try the plugin on your WooCommerce site (use our demo site for trial) and let us know how well it has worked out for your business in the comments!