How to Create a WooCommerce Buy X Get Y Offer? (3 Examples)

Let’s talk straight – the familiar ‘WooCommerce Buy One, Get One Free’ trick is getting old. Your online store needs a fresh approach that not only stands out but also prompts customers to click ‘Add to Cart’ with a smile. 

Explore a lesser-known aspect of WooCommerce with Buy X, Get Y deals that captivate your customers.

Imagine this scenario: someone eyes a killer pair of jeans, already hooked. Surprise them by adding a cool belt for a steal – it’s not just a sale; it’s a shareable experience.

Now, the game-changer: setting up WooCommerce Buy X, Get Y deals is simple. Follow our step-by-step guide to create deals that go beyond traditional sales, leaving a lasting impact.

WooCommerce lacks this feature, but you can easily bridge the gap by leveraging a WooCommerce discount plugin such as ‘Discount Rules PRO for WooCommerce.’ 

This plugin allows you to effortlessly set up and execute this BOGO campaign, adding a dynamic touch to your promotional strategies.

What is WooCommerce Buy X Get Y?

The WooCommerce Buy X Get Y is a popular promotional strategy used by WooCommerce stores, where a customer purchases a specific product (X) and receives another product (Y) for free or at a discounted price.

BOGO campaigns have two categories:

• Buy X Get X – When a customer purchases a product (X), he can get the same (X) product for free or at a discount. For instance, when a customer purchases a T-shirt, he can receive another T-shirt for free.
• Buy X Get Y – When a customer purchases a product (Y), he can get another product (Y) for free or at a discount. For instance, when a customer purchases a T-shirt (X), he can receive a Cap (Y) for free.

Both categories are helpful in driving sales. You can implement both or choose one based on your sales goal. Let’s discuss only the Buy X Get Y WooCommerce category in this blog.

Why Use Buy X Get Y in WooCommerce?

Using the Buy X Get Y in WooCommerce for online store promotions is the best decision as it provides the following benefits: 

1. Increase Average Order Value (AOV):

The Buy X Get Y offer encourages customers to add more products to their cart to get a free offer or discount, which leads to increased average order value.

2. Promote New or Specific Products:

The  WooCommerceBuy X Get Y campaign allows you to focus attention on new or specific products in your inventory. With this BOGO offer, customers must buy the particular ‘X’ product to claim the ‘Y’ offer.

3. Clear Inventory:

Whether you’re moving certain slow-selling, excess stocks, or items nearing lifespan, the Buy X Get Y discount directs customer interest to the targeted products. It incentivizes customers to purchase, helping you manage and reduce surplus stock.

4. Attract New Customers:

Special promotions like Buy X Get Y WooCommerce campaigns can attract new customers to your WooCommerce store. The allure of a free or discounted item often gives first-time buyers a strong incentive to explore your WooCommerce product pages and make a purchase.

5. Competitive Advantage:

In a competitive market, offering unique and attractive promotions sets your store apart. The Buy X Get Y formula gives you a competitive advantage by adding value to customers and influencing their buying decisions in your favor.

How to Create a WooCommerce Buy X Get Y?

Creating Buy X Get Y in WooCommerce requires a plugin like ‘Discount Rules PRO for WooCommerce’ as it does not have built-in features to make this offer.

‘Discount Rules PRO for WooCommerce’ is one of the best WooCommerce discount plugins that allows you to set up different Buy X Get Y WooCommerce campaigns. We will discuss the step-by-step setup process for three different examples.

For this tutorial, we will consider product ‘X’ as ‘T-shirt’ and product ‘Y’ as ‘Cap.’ 

Before that, you can check this installation guide to download and install the ‘Discount Rules’ plugin in your WordPress platform. 

Let’s start with the classic WooCommerce BOGO example

Example 1:  Buy X Get Y Free

In the ‘WooCommerce Buy X Get Y Free’ campaign, when a customer purchases an ‘X’ product, he can receive another product, ‘Y’, for free.

Here are the steps to create an offer where a customer who purchases a ‘T-shirt’ will get a ‘Cap’ for free:

• Go to WordPress dashboard -> WooCommerce -> Woo Discount Rules -> Add New Rule.
• Enter the campaign name for reference and select the discount type as ‘Buy X Get Y.’
• In the filter section, you can filter product ‘X’ as ‘T-shirt.’
• In the discount section, select ‘Y type’ as ‘Buy X Get Y – Products’ to set the specific ‘Y’ product, ‘Cap.’
• Set ‘Buy and Get quantity’ as 1 and choose Discount type as ‘Free’ to provide a Buy X Get Y free gift offer.
• Click the ‘Auto add’ option to automatically add the free ‘Y’ product when the specified ‘X’ product is added to cart.
• It is optional to select the ‘Recursive’ option. If this option is enabled, the offer works in a loop (i.e.,) for each Buying quantity, a free item is added.

• Click ‘Save’ to save and activate the campaign.
• The ‘Buy X Get Y free’ WooCommerce campaign is activated successfully. When a customer adds a ‘T-shirt’ to their cart, a ‘Cap’ will be added automatically.

Example 2: Buy X, Get Y At a Discount

In the ‘Buy X Get Y at Discount’ campaign, when a customer purchases an ‘X’ product, he can get discounts for product ‘Y.’

You can set discounts in two ways:

• Percentage discount to provide product discount in percentage. For example: 50% off.
• Fixed discount to give a discount in fixed cost. For example: $5 off.

For instance, here are the steps to create this Buy X Receive Y offer where a customer who purchases a ‘T-shirt’ will get a ‘Cap’ at 50% discount:

• Follow the same steps as in Example 1 –  Filter ‘X’ as ‘T-shirt’ and ‘Y’ as ‘Cap.’
• The only modification step is to select ‘Discount Type’ as ‘Free’ instead of ‘Percentage Discount’ and set ‘Discount Value ‘as ‘50.’
• You can provide this discount offer with two options:
  • Choose ‘Auto add’ to automatically add a discounted price to the cart. 
  • Choose ‘Cheapest/ Highest’ to suggest the discounted product on the cart. Customers must click the ‘Add to Cart’ button to add it to their cart. 

Note: If ‘Auto add’ is selected, customers have to remove product ‘X’ to remove the product ‘Y’ from their cart.

• Save and activate the offer.

• For this example, I choose the ‘Auto add’ option, so when customers add a ‘T-shirt’ to their cart, the discounted ‘Cap’ is added automatically.

Example 3: Buy X Get Y With a Coupon

In the ‘Buy X Get Y With Coupon’ campaign, when a customer purchases an ‘X’ product, he has to apply the coupon Code to get the free or discounted ‘Y’ item.

For this example, I take ‘X’ as ‘All Products,’ which means customers can buy any products in the store and apply coupon ‘CAP5’ to get a $5 fixed discount on ‘Y,’ which is ‘Cap.’

To create this WooCommerce Purchase X Get Y Coupon offer,

• In the filter section, choose ‘All Products.’
• Choose ‘Cap’ and select ‘Discount Type and Value’ as ‘Fixed Discount’ and ‘5.’
• Choose ‘Auto add’ so customers can get the discounted product in their cart after applying the coupon code.
• In the ‘Rules’ section, choose ‘Condition Type’ as ‘Coupons’ and create your Coupon code.
• Save and activate the campaign.

When customers add any products to their cart and apply the ‘CAP5’ coupon code, a cap is added with a $5 discount.

Note: Customers can remove the ‘Coupon code’ to remove discounted products from their cart. Also, you can create coupons for specific user roles and users.

WooCommerce has default coupon code settings. With this plugin, you can either create your own coupon code or integrate the default coupon code from the settings.

Tip:

Using this Buy X Get Y formula, you can provide ‘Purchase 2X and Receive Y At Discount’ and more. 

You can check this WooCommerce Buy X Get Y documentation for more example scenarios.

5 Proven WooCommerce Buy X Get Y Discount Strategies

Buy X Get Y in WooCommerce is a helpful tactic to grow sales. Many popular online brands have implemented this method to increase their revenue. Discover the five proven discount strategies to boost your order value here:

1. Classic Buy One Get One (BOGO)  Free Offer
   This straightforward and highly favored ‘Buy One Get One Free (BOGO)’ offer is excellent for promoting products with high margins or for moving surplus stock efficiently. 
   It allows for two-for-one deals on the same items or on the least expensive item in a shopping cart.
2. Buy X, Get Y at No Cost
   This offer encourages customers to buy a certain amount (X) of a product to receive another item (Y) without charge. It’s a flexible promotion that can be applied to any product.
   For example: ‘Buy 2 t-shirts, receive a tote bag free.’
3. Pick and Choose BOGO
   This option gives customers the liberty to select their complimentary item from a range of options, promoting multiple products and incentivizing bigger purchases. 
   An example is ‘Buy 3 items, choose any one item from a selection for free.’
4. Tiered BOGO Offer
   This tiered approach provides customers with more incentives to buy more, encouraging larger transactions while still offering attractive discounts or free products.
   For instance, ‘Buy 1, get 10% off; buy 2, get 20% off; buy 3, receive one item free.’ 
5. Time-Sensitive BOGO Offers
   Generate urgency and a feeling of scarcity by setting a time limit on these offers. 
   Utilizing countdown timers on product pages or conducting limited-time flash sales are effective ways to boost sales during off-peak times or to clear out seasonal stock.

Implement these different BOGO offers and choose the best-performing ones to get more sales.

Best Practices for Buy X Get Y WooCommerce Campaigns

WooCommerce Buy X Get Y campaigns can drive sales and revenue only when implemented correctly based on customers’ interests and sales goals. Check these best practices before activating your campaign:

1. Clear Communication: Clearly communicate the promotion terms on your WooCommerce store. 
2. Strategic Product Pairing: Choose products for your Buy X Get Y offer that complement each other or are ‘frequently bought together.’ Ensure that the pairing makes sense and adds value for the customer, encouraging them to take advantage of the offer.
3. Use Attractive Images and Descriptions: Showcase the products involved in the promotion with high-quality images and compelling descriptions. 
4. Prominent Placement: Display the promotion details of Buy X Get Y in WooCommerce prominently on relevant product pages and the cart/checkout pages. Consider using banners, pop-ups, or dedicated sections to grab visitors’ attention.
5. Responsive Design: Ensure that your WooCommerce store is mobile-friendly and has a responsive design. Many customers browse and shop on mobile devices, so a seamless experience across various screen sizes is crucial.
6. Promote on Social Media and Emails: Leverage your social media channels and email marketing to promote your BOGO deals.         
7. Track and Analyze Performance: Use analytics tools within WooCommerce or external platforms to track the performance of your Buy X Get Y discount campaign. 
8. Implement Exit-Intent Popups: Use the Buy X Get Y formula to provide discounts on exit-intent popups to capture the customers’ attention and keep them engaged.
9. Offer Exclusive Deals to Subscribers: Encourage visitors to subscribe to your newsletter by offering exclusive Buy X Get Y deals to subscribers. It builds your email list and provides an additional incentive for potential customers.
10. Utilize Discount Plugin: You can utilize the WooCommerce BOGO plugin like the one above to simplify your campaign process.

Conclusion

Implementing a WooCommerce Buy X Get Y offer can help you attract more customers and increase your average order value. You can try the above mentioned discount strategies to create attractive and effective Buy X Get Y WooCommerce campaigns. 

Do not limit your sales with default WooCommerce features. Use the best WooCommerce plugin for BOGO deals to boost your sales and revenue. 

Also Read:

1. Provide free shipping to specific locations in WooCommerce.
2. Create first-order WooCommerce discounts.