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How to Provide First Order Discount in WooCommerce - Detailed Examples

WooCommerce first order discount is simply offering discounts for the first time buyers of your store.
For example,
Avail an exclusive discount of 25% on your first purchase from our store.

The main reason behind this WooCommerce discount first order is to bring in more conversions and sales to your store. This strategy will surely help to convert your website visitor as your store’s loyal customer.

In this article, we will have a detailed discussion about the various strategies that can be implemented while offering WooCommerce first time order discount such as storewide discounts, discount based on quantity, discount on specific products/attributes/categories, bundle discounts, BOGO deals and also discounts using WooCommerce coupon, and subtotal based cart discounts. We will guide you through a step by step process in creating WooCommerce first order discounts which would bring in great conversions.

What is WooCommerce first order discount?

WooCommerce first order discount is an intellectual marketing strategy that would easily attract more visitors and then results in conversions.
Offering special discounts for your first-time buyers can be labeled as WooCommerce signup discount or WooCommerce first order discount. The WooCommerce signup discount is applicable only to the first-time buyers. This strategy would bring in more traffic and conversions to your WooCommerce store.
For example,
Grab a discount of 50% on making a first-time purchase of $500 and above.
Buy 5 from Category A and get a free product from Category B on your first purchase.

You can also offer your WooCommerce discount first order based on the quantity purchased like,
Buy 6 items and get a discount of 15%
Buy 12 items and get a discount of 25% on your first purchase with us.
These types of discounts are created with multiple tiers which work on the basis of the win-win concept.

What are the benefits of the first order discount in WooCommerce?

It is quite general that people always look for offers and discounts before making their purchase. When WooCommerece first order discounts are provided this would grab in a large number of new customers to your WooCommerce store. This marketing strategy also helps you to reach globally through WOM. The WooCommerce discount first order can be implemented to clear your stocks as new customers get easily converted for the discounts.

The best first order discount WooCommerce plugin

There are various first order discount plugins in the market that guide you to create conditional WooCommerce discounts for your online store. The most flexible and reliable plugin “Discount Rules for WooCommerce” that would provide your great support in configuring various strategies for WooCommerce first order discounts. The WooCommerce signup discount plugin brings in great revenue and conversions for your store.

The WooCommerce plugin is so reliable that you can create simple and complex discounts for your store and moreover it can run any number of discounts simultaneously. You can create multiple discounts and can prioritize them as per your requirements.

Your complete guide to set up WooCommerce first order discount

This article guides you in creating different strategies for WooCommerce first time order discounts for your store by discussing the below topics in detail.

- How to configure WooCommerce first order discount
- First purchase discount using WooCommerce coupon
- WooCommerce first purchase discount based on the cart subtotal
- What are the different strategies on WooCommerce signup discounts
- How to troubleshoot if the WooCommerce first order discount doesn’t work properly?
- FAQs on WooCommerce first order discounts

How to configure WooCommerce first order discount for the price rule

The WooCommerce first order discount plugin “Discount Rules for WooCommerce” guides you to create various strategies for first purchase discount for WooCommerce store.

Let’s get started by installing the Discount Rules for WooCommerce Plugin:

Step 1: Log into your WordPress Dashboard and go to the Plugins section.

Step 2: Click on “Add New” button as illustrated below,

1 add new plugin

Step 3: Search for the plugin “Discount Rules for WooCommerce” as shown below,

Step 4: Install and activate the plugin.

2 install plugin

The plugin can also be installed manually to your store by downloading Discount Rules for WooCommerce plugin from WordPress repository

The above process explains the installation of the free version.
You can give it a try and upgrade to the premium version of WooCommerce Discount Rules plugin to get more features like user role based discounts, BOGO deals, category-based discounts and more.

Let’s use the Discount Rules plugin to create different types of WooCommerce first time order discount for your store.

The WooCommerce signup discounts are offered under both “Price Discount Rules” and “Cart Discount Rules”.

First, let us see how to create the first purchase discount for WooCommerce under “Price Discount Rules” for your store.

Before you start with the Discount Rules for WooCommerce, follow the below navigations to make a quick set up of the price discount rules.

3 price rules

Go to Your WordPress Dashboard-> WooCommerce-> Woo Discount Rules.
Now, select the “Price Discount Rules” tab and click on the “Add New Rule” button.

Let us start by understanding a simple example of a storewide discount as the First Purchase Discount for WooCommerce store.

Storewide WooCommerce first order discount

The strategy WooCommerce discount first order means the discount is applicable to all the products in the store.

Example: Grab a discount of 5% on your first order with our store.

General tab:

The necessary details of the discount rule are to be entered in the general tab

4 storewide general tab

Configure the general tab as
Priority - Priority number for the rule
Rule name - Name for your rule
Rule Description - Description for the rule
Method - Make sure that the method selected is as “Quantity/Category/Product/User role based discounts and BOGO deals”
Validity - If required validity for the discount can be mentioned here.

Condition tab:

5 storewide condition tab

As it is a storewide WooCommerce discount first order select,
Apply To - All Products
Purchase history - First Order Discount

Note: As you are creating the discount rule for your first-time buyers always remember to choose “First Order Discount” as this discount is applicable only to the customers who have just signed up to your WooCommerce store.

Discount tab:

6 storewide discount tab

Here,
The minimum and maximum quantities to be purchased are entered.
Adjustment type - Percentage discount
Value - 5% (the discount percentage).

The discount is applicable only to new customers or first-time buyers. Existing customers cannot avail of this WooCommerce discount.

Have a look at the cart page for this WooCommerce

7 storewide cartpage

For a WooCommerce discount first order, the respective discount will not be applied in the cart page. As the discount is for a first-time buyer it will be applied only at the checkout page while entering the customer details.

Have a look at the below checkout page for a better understanding,

8 storewidecheckout page

As per the WooCommerce first order discount rule, a 5% discount has been applied to the products in the checkout page for the first purchase of the customer.


First purchase discount using WooCommerce coupon

This WooCommerce first time order discount can be availed only using the coupon code.
The important factor is, this discount rule and the WooCommerce coupon will be applicable only to the first-time buyers.

Before you start with creating the discount rule it is essential to learn how to create the WooCommerce coupon.

There are two methods to create a WooCommerce Coupon,

  1. Create your own coupon
  2. Create coupon via WooCommerce

The below screenshot illustrates the availability of the coupon creation options in the condition tab of the price discount rules,

9 create coupon methods

Method 1:

Create your own coupon: this is the most recommended method. Here, the coupon is created in the condition tab of the discount rule as illustrated below,

10 create own coupon offer

The above is one of the methods that is followed when you create a WooCommerce coupon for Price Discount Rules.
The discount will be applied when the coupon code is entered in the cart by the existing customer.
The respective discount will be applied when the coupon code is entered in the checkout page by first time buyers.

In a similar way, you can create coupons for Cart Discount Rules,

11 create coupon cart

Method 2:

Create coupon via WooCommerce:
In this method, create your coupon through WooCommerce. Create a coupon with 0 discount otherwise, the customer would end up getting more discounts.

Go to WooCommerce -> Coupons -> Add Coupon as illustrated below,

12 method2 coupon

This will navigate you to the below page where the coupon is created as shown below,

13 method2 enter coupon

Make sure to create the coupon with 0 value and discount type as “Percentage Discount”. The rule will not work if the discount type is set wrong.

Thus WooCommerce coupons can be created by following the above methods. WooCommerce first order coupon will be applicable only to first-time buyers.

Let us understand how to create first purchase discount using WooCommerce coupon

Example,
Hurry! Grab your first order discount of $10 from our store using the coupon “FIRSTORDER” which is valid from 20/03/2020 to 01/04/2020.

General tab:

The general tab is configured as illustrated below,

14 coupon general tab

Configure the general tab as
Priority - Priority number for the rule
Rule name - Name for your rule
Rule Description - Description for the rule
Method - Make sure that the method selected is as “Quantity/Category/Product/User role based discounts and BOGO deals”
Validity - 20/03/2020 to 01/04/2020.
Which means the discount and the coupon is applicable only during the specified time period.

Condition tab:

15 coupon condition tab

As it is a storewide WooCommerce first order discount,
Apply To - All Products
Coupon - create the WooCommerce first order coupon “FIRSTORDER” using the most recommended method1 in the condition tab of the price rule. This coupon will be accessible only to the first time buyers.
Purchase History - Choose the option “First Order discount” from the drop-down.

Discount tab:

16 coupon discount tab

The discount tab is configured as shown below,

Here,
A price discount of $10 is configured to all the products in the store. This WooCommerce first time order discount will be applicable only to the new customers by using the coupon code “FIRSTORDER”.

Have a look at the checkout page of a new customer,

17 apply coupon checkout page

The above screenshot illustrates where the new customer should apply the coupon code in order to avail of the discount.

The below screenshot illustrates the changes after the coupon code has been applied,

18 after coupon applied

As per the WooCommerce first order discount a discount of $10 has been applied to the products at the checkout page using the WooCommerce coupon.


How to configure WooCommerce first order discount for the cart rule

Let us see how the WooCommerce signup discount is created for cart discounts.
Before we start creating the discount rule, follow the below navigations to make a quick set up of the cart discount rules.

Start with WooCommerce Discount Rules from
WordPress Dashboard-> WooCommerce-> WooCommerce Discount Rules
This will navigate you to the below page,

19 cart rule

Select “Cart Discount Rules” and click on “Add New Rule”.

Start creating WooCommerce first order discount for Cart Discount Rules by understanding the process flow.

WooCommerce first purchase discount based on the cart subtotal

This WooCommerce first order discount rule is applicable only at the cart level. The discount is applied based on the threshold of the subtotal. The WooCommerce discount first order is applicable only to first time customers.

Example,
Grab $100 when your subtotal is above $500 as your first purchase discount.

General tab:

20 cart general tab

Priority, rule name, and description of the discount rule are to be entered in the general tab.

Configuration tab:

21 cart condition tab

Condition1:
Type - First Order discount

Condition 2:
Type - Subtotal at least
Value - 500

To the WooCommerce discount to be applied, the cart subtotal must be at least $500 and moreover the discount is applied only to the customer who has made their first time purchase from your WooCommerce store.

Discount tab:

22 cart discount tab

Here,
Discount type - Price Discount
Value - 100
It means a price discount of $100 has been configured to store and is applicable only to the new customers.

Have look at the checkout page to understand the workflow,

23 cartrule checkoutpage

A discount of $ 100 has been applied only to first-time buyers.

If you wish to offer a product discount, then the discount tab is to be configured as illustrated below,

24 product discount

Discount Type - Product Discount
Selected products - Choose the free product here
Quantity - quantity of the free product.

The checkout page for the product discount will be as shown below,

25 product discount checkoutpage

The free product gets added automatically as per the WooCommerce first order discount rule.
The above are the common first order discounts WooCommerce configuration that can bring great conversions to your online store.


What are the different strategies on WooCommerce signup discounts

The following are the various strategies that can be configured for WooCommerce first order discounts,

Storewide WooCommerce first order discount - This discount is applicable to all the products in your WooCommerce store. This type of strategy will urge more traffic, conversion, and revenue to your store.

For example,
Grab a discount of 5% on your first order with our store.
Avail a discount of $30 on your first purchase with us.

First purchase discount using coupon - This discount will be applicable only with the WooCommerce coupon. In this type of strategy, if required you can configure some restrictions to discounts like validity for a particular period of time.

For example,
Hurry! Grab your first order discount of $10 from our store using coupon “FIRST ORDER” which is valid from 20/03/2020 to 01/04/2020.
Avail a discount of 15% on your first purchase using the coupon “FIRST PURCHASE”

Specific WooCommerce first order discounts - This strategy clearly illustrates how to configure WooCommerce discounts first order on any specific product(s)/category(ies)/attribute(s). This discount can be implemented if you wish to provide an offer for any particular product/category/attributes.

For example,
Buy 3 items from “Fashion category” on your first purchase and avail a discount of 15% (specific category)
Buy 2 quantities of “Red or Blue color tops” and grab a signup discount of 5% on your first purchase (specific attributes)
Buy 2 quantities of “Printed fabric bag” at a first order discount of 10%.

WooCommerce signup discount based on quantity - This quantity based discounts are nothing but offering price or percentage discounts based on the quantity purchased. The discount price per quantity encourages customers to purchase in larger quantities as the cost per unit is decreased. When this is offered as a WooCommerce first order discount it would drive more traffic to your store as well as move your stocks easily.

For example,
Buy 5 items and get a discount of 5%
Buy 10 items and get a discount of 10% on your Signup purchase.
Multiple discount tiers can be created for this type of discount. Quantity based can be configured as a storewide or for any specific category(ies)/products/attributes.

BOGO deals on WooCommerce first order discount - This variation explains first order discount WooCommerce configuration on BOGO (buy one get one) deals. Where BOGO deals can be configured for both the same product and different products. This strategy urger the customers to get converted in order to grab the free product(s).

For example,
Buy 2 items from category A and get 1 free from the same category as your first order discount (same product BOGO deal).
Buy 1 top and get a pant for free as your first order discount(different product BOGO deal).

WooCommerce first order discount on bundle products - This type of discount is nothing but the offer you provide when customers purchase a set of products or combos. When bundle discount is implemented as a WooCommerce first order discount it helps you move your stocks in a faster phaser whereas the customers can purchase in large quantities for a lower price.

For example,
Buy 3 quantities of the same or different product for $25 as your first order discount.
Buy 2 quantities of Retro glasses for $30 as your signup discount.

WooCommerce first purchase discount based on the cart subtotal - This discount is applied based on the subtotal of the cart. As it is a cart discount rule, this WooCommerce first order discount rule is applicable only at the cart level.

For example,
Grab $100 when your subtotal is above $500 as your first purchase discount.
Grab a discount of 15% when your subtotal is above $1000 as your signup discount.


How to troubleshoot if the WooCommerce first order discount doesn’t work properly?

If the WooCommerce first order discount doesn’t work properly check if the WordPress and WooCommerce are upgraded to its latest version.
This could surely troubleshoot the problems you face while setting WooCommerce signup discounts for your online store. Make sure to configure the “Purchase History as First Order discount” while creating the discount rules for both price and cart level.

If the problem continues further, contact the support team of the respective plugin to seek their help and make your customers and the WooCommerce store enjoy the benefits.

WooCommerce first time order discount is a marketing strategy that will encourage more customers to sign up as well as it helps you to reach globally through WOM (word-of-mouth). Offering first purchase discounts for WooCommerce will bring in more conversions and make your brand stand unique among your competitors.

Wishing you Good Luck.

FAQs on WooCommerce first order discounts

The following are the common variations that can be offered as a first order discounts,
  • Storewide WooCommerce first order discount
  • First purchase discount using WooCommerce coupon
  • WooCommerce first purchase discount based on the cart subtotal

You can also offer advanced discounts under price level for a customer’s first order such as,

  • Specific WooCommerce first order discounts
  • WooCommerce signup discount based on quantity
  • BOGO deals on WooCommerce first order discount
  • WooCommerce first order discount on bundle products

There are various plugins available in the market for creating WooCommerce first time order discounts. Make a detailed study of the plugins with their features, versions, updations and even reviews and choose the best suitable plugin for your WooCommerce store.

Yes, it is absolutely possible to set validity for the first purchase discount. The validity can be set for both price rule and cart rule. By setting validity to the discount will urge the visitors to make conversions in a faster phase.
Example, Avail a discount of 25% at your first purchase from 01/04/2020 to 15/04/2020.

  • WooCommerce first order storewide discount
  • First purchase discount using WooCommerce coupon
  • WooCommerce first order discounts on specific products/categories/attributes
  • WooCommerce quantity based signup discount
  • WooCommerce BOGO deals as first order discount
  • WooCommerce sign up discount on bundle products
  • WooCommerce first purchase discount based on the cart subtotal

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