How to provide first order discounts in WooCommerce?

Providing first order discounts is an effective way to attract new customers and encourage them to make a purchase on your online store.

WooCommerce First order discounts are discounts that are applied to a customer’s first purchase on your WooCommerce store. These discounts can come in various forms, such as a percentage or fixed amount off the total purchase price, or free shipping. They are an effective way to incentivize first-time customers to make a purchase and increase the likelihood of them becoming repeat customers.

WooCommerce has options to provide first order discounts only through coupons. Hence, you will need an effective plugin like “Discount Rules for WooCommerce” to automatically apply discounts on the customer’s first purchase.

In this article, we will explore the benefits of offering first order discounts in WooCommerce and provide step-by-step instructions on how to create them. We will also discuss various strategies to offer first order discounts effectively.

What is WooCommerce First Order Discount?

WooCommerce First order discounts are special discounts that are offered to customers who make their first purchase on an online store. These discounts are a great way to encourage new customers to buy from your store and establish a long-term relationship with them.

Why should we offer first order discount in WooCommerce?

Offering first order discounts in WooCommerce has numerous benefits. First and foremost, it helps attract new customers and increase sales. By offering a discount on the first purchase, customers are more likely to make a purchase and establish a relationship with your store. This relationship can lead to repeat purchases and increased customer loyalty.

First order discounts also provide an opportunity to showcase your products and services. New customers may be hesitant to buy from your store if they are not familiar with your brand or products. Offering a discount on the first purchase can give them the incentive they need to try your products and see what you have to offer.

Benefits of WooCommerce First Order Discounts

Offering First Order Discount adds number of benefits to your WooCommerce store. Let’s get to know about the benefits.

Attract new customers: First order discounts are a great way to attract new customers to your online store. By offering a discount on the first purchase, you can encourage new customers to give your store a try and establish a long-term relationship with them.

Increase sales: Offering first order discounts can also help increase sales. Customers who may have been hesitant to make a purchase may be more willing to do so if there is a discount available.

Showcase your products: First order discounts provide an opportunity to showcase your products and services. Customers may be more likely to try your products if they are offered a discount on their first purchase.

Increase customer loyalty: By establishing a relationship with new customers through first order discounts, you can increase customer loyalty. This can lead to repeat purchases and a long-term relationship with your customers.

Reduce Abandoned Carts: There can be many reasons behind customers abandoning their cart. First purchase discount for WooCommerce can be the only way to hold your customers and to make them purchase in your store. With discounts customers always feel that they are saving their money. Moreover, this convincing feeling will not let them abandon their cart.

How to create WooCommerce First Order Discount?

Creating first order discounts in WooCommerce is a simple process that can be done in a few easy steps.

Creating WooCommerce First Order Discount requires a powerful plugin like “Discount rules for WooCommerce”.

We assume that you have “Discount Rules for WooCommerce.” If you have not installed it yet. Please follow this guide to download and check out the details.

Here’s how to create a simple first order discount:

Creating a Simple First order discount

Let’s quickly learn to create a simple first order discount that you can offer in your WooCommerce store to increase conversions.

For Example, 10% discount on your First Order

To create this discount in your WooCommerce store, follow these easy steps:

Go to your WordPress Dashboard->’WooCommerce’->’Woo Discount Rules’

Click ‘Add New Rule’

You can enter the rule name as you wish and select discount type as ‘Product Adjustment’

In the filter section, choose ‘All Products’

You may have to select ‘Percentage discount’ in the discount section and set the range as ‘10’

Now go to Rules (Optional) section to set a condition. Click ‘Add Condition’, select ‘First Order’ and choose ‘Yes’

We have now successfully created a simple discount for customer’s first purchase.

The following screenshot helps you get a clear picture of this discount.

If you look at the above screenshot, you will get to know how to create a simple discount for the customer’s first purchase.

Strategies to offer WooCommerce First Order Discount effectively

There are a number of strategies that you can follow to offer First Order Discount effectively in your WooCommerce store. A list of strategies is discussed below:

Set a Time-limited offer and create a sense of urgency

Setting a time-limited offer can create a sense of urgency and encourage customers to make a purchase before the discount expires. This strategy can be especially effective during holidays or special events when customers are more likely to make a purchase.

For Example, 20% discount on your first order only for today

Here are the steps to create this discount:

• Go to your WordPress Dashboard-> ‘WooCommerce’->’Woo Discount Rules’
• Click ‘Add New Rule’
• Enter the rule name and select ‘Product Adjustment’
• In the filter section, choose ‘All Products’
• Select ‘Percentage Discount’ and set the range as ‘20’ in the Discount Section
• In the Rules (Optional) Section, click ‘Add condition’, select ‘First order’ and choose ‘Yes’
• In the Rule limit tab, set the range as ‘1’ and fill in the time period based on your requirement.
• ‘Save and enable’ the rule.

To create this discount, check the following screenshot.

As you can see in the above screenshot, we have set a condition and also a specific time limit to create the discount.

Offer BOGO deals to attract visitors

Offering BOGO (Buy One Get One) deals can be a great way to attract visitors to your store and encourage them to make a purchase. This strategy can be especially effective for products that customers are likely to buy in bulk or in pairs.

For Example, New Customers gets a free “cap” on their first order

Follow these steps to create this discount:

1. Go to your WordPress Dashboard-> ‘WooCommerce’->’Woo Discount Rules’
2. Click ‘Add New Rule’
3. Enter the rule name and Choose the discount type as ‘Buy X Get Y‘
4. In the Filter section, select ‘All Products’
5. In the Discount section, choose ‘Buy X Get Y’, select ‘Filters set above’, set the ranges, choose ‘cap’ as the product and choose the discount type as ‘Free’
6. In the Rules (Optional) section, click ‘Add Condition’, choose ‘First order’ and select ‘Yes’
7. ‘Save and enable’ the rule.

The Following screenshot gives you an example.

If you look at the above screenshot, you can see we have to choose ‘Buy X Get Y’ as the discount type to create this particular discount.

Make the discounts exclusive with WooCommerce first order coupons

To make your first-order discounts more exclusive, consider using WooCommerce first-order coupons. These WooCommerce One Time Used coupons can only be used once per customer and can be used to offer a percentage discount. This can create a sense of exclusivity and encourage customers to make a purchase.

For example, Apply the coupon code ‘FIRSTORDER’ and get fixed discount of 10% discount on your first purchase

Follow the steps below to create this discount:

• Go to your WordPress Dashboard->’WooCommerce’->’Woo Discount Rules’
• Click ‘Add New Rule’
• Enter the rule name and choose ‘Product Adjustment’ as discount type.
• In the Filter section, choose ‘All Products’
• Select ‘Percentage Discount’ and set the range as ‘10’ in the Discount section.
• In the Rules (Optional) section, we will set two conditions
  • Click ‘Add Condition’, choose ‘First order’ and select ‘Yes’
  • Click ‘Add Condition’, choose ‘Coupons’,select ‘Create your own coupon’ and enter the coupon code as ‘FIRSTORDER’
• ‘Save and enable’ the rule.

Here is an example to set up a first purchase discount on a minimum amount spent in WooCommerce.

If you look at the above screenshot, you can see that we have set two conditions to create this discount.

First purchase discount on the Minimum amount spent

This is an easy strategy that you can offer in your store to encourage the customers to make their first purchase. It is critical to make visitors buy in your store, but with this marketing strategy, you have a high chance of turning your visitors into longtime customers. By offering a first purchase discount on a minimum amount spent, you can encourage customers to spend more on their first purchase, increase your average order value.

For Example, New Customers get a fixed discount of $30 on their first order of $200 and above.

Follow the steps below to create this discount:

1. Go to your WordPress Dashboard->’WooCommerce’->’Woo Discount Rules’
2. Click ‘Add New Rule’
3. Enter the rule name and choose ‘Product Adjustment’ as discount type.
4. In the Filter section, choose ‘All Products’
5. Select ‘Fixed Discount’ and set the range as ‘30’ in the Discount section.
6. In the Rules (Optional) section, we will set two conditions
   1. Click ‘Add Condition’, choose ‘First order’ and select ‘Yes’
   2. Click ‘Add Condition’, choose ‘Subtotal’, select ‘greater than or equal to (>=), set the range as ‘200’ and then choose ‘count all items in the cart’
7. ‘Save and enable’ the rule

The Following screenshot gives you an example

If you look at the above screenshot, you can see we have to set two conditions to create this discount.

Offer Free Shipping and provide a good shopping experience

In addition to offering discounts, providing a seamless shopping experience and free shipping can significantly impact your store’s success. Customers today are looking for a hassle-free and enjoyable shopping experience, and offering free shipping is a great way to meet their expectations. By offering free shipping and a seamless shopping experience, you can attract and retain customers, increase your sales, and differentiate yourself from competitors.

Let’s say, New Customer gets free shipping on their first order

Follow the steps below to create this discount:

1. Go to your WordPress Dashboard->’WooCommerce’->’Woo Discount Rules’
2. Click ‘Add New Rule’
3. Enter the rule name and choose discount type as ‘Free Shipping’
4. In the Rules (Optional) section, click ‘Add condition’, choose ‘First order’ and choose ‘Yes’
5. ‘Save and enable’ the rule.

The following screenshot will give you an example.

If you look at the above screenshot, you can see that you may have to choose ‘Free Shipping’ as the discount type and set a condition to create this particular discount.

Conclusion

Offering first order discounts in WooCommerce is a great way to attract new customers and boost your sales. With the help of Discount Rules for WooComemrce plugin on WooCommerce, it’s easy to set up and offer discounts on the first purchase to your customers.

Providing discounts to new customers can also help to build brand loyalty and establish a relationship with them, encouraging them to return for future purchases. Additionally, offering a first order discount can act as an incentive for customers to buy from your store rather than your competitors.

Ultimately, implementing first order discounts in your WooCommerce store can help you to stand out from the crowd, increase your sales, and grow your customer base. So, don’t hesitate to offer first order discounts, and start reaping the benefits today!

This plugin also helps you create other discounts like Bundle Discount, Bulk Discount, User-role based discounts and more.