Are you looking to incentivize first-time customers on your WooCommerce store? Offering a WooCommerce first-order discount can be a fantastic way to attract new shoppers and convert them into loyal customers.
WooCommerce does not have a first-order discount feature. You have to use a discount plugin like “Discount Rules for WooCommerce -Pro” to create a customized first-order discount on WooCommerce.
In this blog, let’s check the detailed steps to create WooCommerce first-time order discounts using different scenarios.
What is WooCommerce First Order Discount?
A WooCommerce first-order discount is a targeted promotion that offers new customers a discount when they shop from your online store for the first time. This is an effective marketing tactic designed to encourage hesitant shoppers to complete their first transaction, thereby enhancing the user experience and fostering customer loyalty.
Provide discounts to first-order customers using the Discount Rules Pro Plugin and Acquire More Customers.
Why should we offer a first-order discount on WooCommerce?
Offering a WooCommerce first-order discount can be an effective strategy for several reasons
- A first-order discount is an effective incentive to attract first-time customers and motivate them to complete the first sale from your store.
- Customers who visit your store for the first time will hesitate to try your products. Offering discounts can impact them to make purchases, which will increase the conversion rate.
- You can also use a WooCommerce first-order discount to encourage customers to sign up for your newsletter. Customers will provide their email addresses to receive the discount, which will help you increase your subscriber list.
- You can apply first-order bulk discounts to make larger orders and sales.
- You can also use the conditional first-order discounts to increase order value.
Offer conditions-based first-order discounts using the Discount Rules Pro plugin and increase order value.
How to Create a WooCommerce First-Order Discount?
Creating a first-order discount in WooCommerce is straightforward if you have the right tools. Install and activate the “Discount Rules for WooCommerce” plugin to create your discount campaigns.
For installation steps, check the instructions guide. Let’s check some scenarios to learn the different ways of providing discounts to your first-time customers.
Scenario 1: Creating a Simple First Order Discount in WooCommerce
Example Discount: 10% off on your first order.
- Navigate to your WordPress Dashboard.
- Go to ‘WooCommerce’ and then select ‘Discount Rules‘.
- Click on ‘Add New Rule‘.
- Name your rule as desired.
- Set the discount type to ‘Product Adjustment.’
- In the filter section, select ‘All Products‘.
- In the discount section, choose ‘Percentage Discount‘ and set it to ‘10‘.
- Go to the ‘Rules’ section, click on ‘Add Condition,’ select ‘First Order,’ and choose ‘Yes.’
You have now successfully set up a 10% discount for new customers on their first orders.
Scenario 2: Limited-Time First-Order Discount
For instance, consider offering a 20% WooCommerce discount on a customer’s first order, valid for today only.
Here’s how you can set up this discount:
- Select the discount type as ‘Product Adjustment.’
- In the filter section, choose ‘All Products.’
- Select ‘Percentage Discount‘ and set the discount rate to ‘20.’
- In the ‘Rules’ section, click ‘Add condition,’ choose ‘First order,’ and set it to ‘Yes.’
- In the Rule limit tab, set the limit to ‘1‘ and specify the time period based on your preferences.
- Finally, save and enable to activate the rule.
Scenario 3: First-Order BOGO Deal
For instance, you could offer new customers a free “cap” with the WooCommerce first-order deal.
- Select the discount type as ‘Buy X Get Y.’
- In the Filter section, choose ‘All Products‘.
- In the Discount section, opt for ‘Buy X Get Y,’ set the ranges, select ‘cap‘ as the product, and choose ‘Free‘ as the discount type.
- Optionally, in the Rules section, click on ‘Add Condition,’ select ‘First order,’ and set it to ‘Yes.’
- Save and enable the rule.
Want to know more about Buy One Get One (BOGO) offers? Check the guide to create BOGO offers in WooCommerce.
Scenario 4: First Order Coupon Discount
WooCommerce coupons are a smart tactic to make customers buy products and get discounts by entering coupon codes.
For instance, customers can apply the coupon code ‘FIRSTORDER’ to receive a 10% discount on their initial purchase.
- Select ‘Product Adjustment‘ as the discount type.
- In the Filter section, choose ‘All Products‘.
- Select ‘Percentage Discount‘ and set the discount amount to ‘10‘.
- In the Rules section, set two conditions:
- First Condition: Choose ‘First order,’ and select ‘Yes.’
- Second Condition: Choose ‘Coupons,’ select ‘Create your own coupon,’ and enter the coupon code as ‘FIRSTORDER.’
- Save and enable the rule.
Scenario 5: First-Order Discount Based on Minimum Spend
Here’s an example: New customers receive a WooCommerce fixed discount of $30 when they spend $200 or more on their first order.
To set up this discount, follow these steps:
- Select ‘Product Adjustment‘ as the discount type.
- In the Filter section, choose ‘All Products‘.
- Select ‘Fixed Discount‘ and set the amount to ‘30‘ in the Discount section.
- In the Rules section, set two conditions:
- Click ‘Add Condition,’ choose ‘First order,’ and select ‘Yes.’
- Click ‘Add Condition,’ choose ‘Subtotal,’ select ‘greater than or equal to (>=),’ set the amount to ‘200‘, and choose ‘Count all items in the cart.’
- Save and enable the rule.
Scenario 6: Offering Free Shipping to First-Time Orders
For instance, offering free shipping to new customers on their first order can be a great strategy. Here’s how you can set it up on WooCommerce:
- Select the discount type as ‘Free Shipping.’
- In the optional rules section, click on ‘Add condition,’ choose ‘First order,’ and set it to ‘Yes.’
- Finally, save and enable the rule.
Create personalized WooCommerce first-order discounts to convert one-time buyers into regular customers.
Conclusion
Providing incentives for first-time customers not only attracts them but also fosters brand loyalty and encourages repeat purchases. Moreover, these discounts differentiate your store from competitors, giving customers a reason to choose you.
Discounts to first-time buyers are a strategic move to turn them into long-term regular customers and increase order value and sales. You can use “Discount Rules for WooCommerce -Pro” to create and manage your first-time order campaigns.
Guides to Create More Discount Strategies:
- How to create conditional discounts for WooCommerce?
- How to offer free shipping in WooCommerce? (Using default settings and plugin)
- 5 best WooCommerce discount plugins (Both Free & Paid)
You should consider several factors while choosing the best plugin to create WooCommerce first order discounts. Here are practices you should follow:
1. Do full research about the performance, available options, and features of the plugin.
2. Make a list of features that you want in a plugin and see which plugin matches it.
3. Always check if the plugin is compatible with your version of WooCommerce.
4. Look for a plugin that offers good customer support, responsive to your queries, and is regularly updated.
5. Also, check if the plugin suits your budget.
You can create one-time coupons using the default WooCommerce settings:
1. Go to your WordPress dashboard->WooCommerce > Coupons.
2. Click ‘Add Coupon.’
3. In the coupon data section, enter a coupon code that customers can use.
4. In the General tab, select ‘Percentage Discount’ or ‘Fixed Cart Discount.’
5. Set the “Usage limit per coupon” to 1 in the usage restriction tab.
6. Set the “Usage limit per user” to 1 in the usage limit tab.
6. Click ‘Publish’ to save the coupon.
Yes, you can set up a first-order discount to specific customer groups using the “Discount Rules” plugin.
