You will lose 38% of sales if you don’t implement WooCommerce smart coupons. It has the potential to convert a new visitor into a loyal customers.
Offering smart coupons in your WooCommerce store is a more strategic move than simply offering a basic coupon. Smart coupons personalize the discounts, make customers feel valued, and enhance their shopping experience.
Though WooCommerce has only the basic coupon feature, you can extend its functionality with a plugin like “Discount Rules for WooCommerce -Pro” to upgrade your simple coupons into smart ones.
In this blog, you’ll learn how to create smart coupons in WooCommerce in different ways and explore best practices to offer customized discount codes, attract customers, and increase sales.
Drive 38% Of More Sales To Your WooCommerce Store By Offering Smart Coupon Discounts Using “Discount Rules Pro.”
What Are WooCommerce Smart Coupons?
WooCommerce smart coupons are an advanced coupon strategy that allows store owners to personalize coupon discounts, such as BOGO coupons, free gift coupons, user-role-specific coupons, first-order coupons, auto-apply coupons, and more.
Smart Coupons offer advanced coupon functionality beyond what’s available in standard WooCommerce coupons.
It also offers advanced options, such as usage restrictions and expiration dates, to attract and retain customers while boosting sales.
For example:
- Simple Coupon: 10% Off. Use “10OFF” Coupon code.
- Smart Coupon: 10% Off On First-Time Orders. Use the “WELCOME10” Coupon code. It can be implemented using a plugin.
Here, “10OFF” is common to all customers that do not grab more attention. Yet “WELCOME10” specifically targets first-time customers, which will attract all the new customers.
Why Are Smart Coupons Necessary For WooCommerce Stores?
Smart coupons for WooCommerce stores can provide the following benefits:
Attract More Customers
Displaying your WooCommerce smart coupon code everywhere on your site will grab customers’ attention and encourage them to purchase products using the coupon.
Increase Sales and Revenue
When WooCommerce smart coupons attract and retain customers to your store, they feel like saving huge money on their favorites and completing a purchase. This helps you increase sales and revenue.
Ignore Abandoned Carts
Customers will add products and leave their cart due to high product prices, additional shipping charges, or unnecessary discounts on low-priced products.
You can retain them by offering smart coupons and encouraging them to visit the cart to complete the transaction.
New Product Awareness
Smart coupons for WooCommerce help launch new products in your store and increase its visibility. Customers can try new products using coupon discounts, as they don’t want to lose their full money on an unknown product.
Personalized Offers
Smart coupons in WooCommerce can be tailored to individual customer preferences and purchase history, making the shopping experience more relevant and engaging.
A/B Testing
You can optimize your marketing campaigns by experimenting with different coupon codes, discount percentages, and expiration dates and identify the most effective strategies.
How to Create WooCommerce Smart Coupons?
Creating a WooCommerce smart coupon requires a smart coupon plugin like Discount Rules for WooCommerce.
This plugin offers advanced conditions to create various types of smart coupons for your store. Refer to the installation guide to install and activate this plugin on your WordPress dashboard.
Let’s create different types of smart coupons in WooCommerce:
Type 1: WooCommerce BOGO Coupons
Example: Let’s create a simple Buy One Get One Free offer in WooCommerce for all products using a coupon.
To create a WooCommerce BOGO coupon:
- Go to “WordPress dashboard” -> “WooCommerce” -> “Discount Rules”.
- Click the “Add New Rule” button.
- Enter the campaign name.
- Select “Discount Type” as “Buy X Get X” and filter “All Products”.
- In the “Discount” section, set the Minimum and Maximum buy quantities. Also, set the Get/ Free quantity.
- Choose “Discount Type” as “Free”.
- In the “Rules” section, choose “Condition Type” as “Coupons” and set the coupon code.
- Save and enable the rule.
When a customer adds any products from the store and enters the “Buy1Get1” coupon during checkout, a free product is added to their cart.
This smart coupon tactic is best for moving slow-selling products and clearing inventory.
Related Read
How to Create a WooCommerce Buy One Get One (BOGO) Offer?
Create smart BOGO coupons using the Discount Rules Pro plugin to increase order value.
Type 2: WooCommerce Flash Sale Coupon
Flash sale coupons are the best way to create a sense of urgency for customers and motivate them to purchase quickly before the offer ends. It can boost sales of a particular product in a specific period.
Example: Let’s create a 10% discount for a specific product using a limited-time coupon.
To create a flash sale coupon in WooCommerce:
- Go to “WooCommerce” -> “Discount Rules”.
- Add a new rule.
- Choose “Discount Type” as “Product Adjustment”.
- Filter specific products to apply the coupon. Here, I choose “Apple Juice”.
- In the “Discount” section, set “Discount Type” as “Percentage Discount” with “Value”.
- In the “Rules” section, set two conditions:
- The first condition is “Coupons”- Set coupon code for the offer.
- The second condition is “Date and Time” – Set a specific period to run the offer.
- Optionally, navigate below and select “Discount Bar”.
- Enable “Discount Bar.”
- Customize sale badge text and its style.
- Save and enable the rule.
The sale badge text will be displayed on product pages to urge customers to buy the product within the offer time.
When customers add the product to their cart and apply the coupon, a percentage discount will be applied to the order.
Also, the coupon will expire after the fixed time.
Related Read
How to Create WooCommerce Flash Sale Pricing and Discounts?
Type 3: SubTotal Coupon
Applying a subtotal-based WooCommerce coupon is a smart way to increase the average order value. Customers will purchase more to reach a specific total value and get discounts.
Example: Create a $15 fixed discount for a specific category based on cart subtotal with coupon.
To create a WooCommerce subtotal-based coupon:
- Open the “WooCommerce” dashboard and navigate to “Discount Rules”.
- Click the “Add New Rule” button.
- Choose “Discount Type” as “Cart Adjustment.”
- Filter the specific product category to apply discounts.
- In the “Discount” section, set “Discount Type” as “Fixed Discount” with “Value” as “15”.
- In the “Rules” section,
- Set the first condition as “Coupons” and set the coupon code.
- Add the second condition as “Subtotal” and set the minimum order value.
- In the “Rule Limits” section, you can set the coupon offer’s “Usage Limit” and expiry date.
- Save and enable the rule.
When customers add a product worth of order value from a specific category and use a coupon, a $15 fixed discount will be applied.
Related Read
How To Set A Minimum Order Amount In WooCommerce?
Similarly, you can try different coupon types, such as bulk discount coupons and bundle deal coupons, to attract customers and boost sales.
Tip:
You can also add an auto-apply coupon in WooCommerce to help customers get discounts without entering the coupon code. It saves customers’ time and enhances their shopping experience.
Best Practices for Offering Smart Discount Codes in WooCommerce
Smart coupons WooCommerce deals will be successful with the following best practices:
- Create Clear Visuals For Your Offer: Customers can only utilize your coupon code when they know it. Create attractive visuals on your site and social media platforms to highlight your coupon offer.
- Group Your Customers: You cannot provide discounts to every customer in your store. Hence, group your customers based on their purchase history and offer WooCommerce smart coupons only to specific customers.
- Set Expiry Date: The WooCommerce smart coupon must have an expiry date. Discounts for long days can result in revenue losses.
Related Read
How to Setup WooCommerce Coupon Expiry Time?
- Set Purchase Conditions: Proper terms and purchase conditions are essential to qualifying for your smart coupon offer. Explaining all the conditions beforehand will help you avoid confusion and enhance the customer experience.
Create free gifts and free shipping coupons using the Discount Rules Pro plugin to reward loyal customers, enhance loyalty, and boost sales.
Conclusion
The struggle to acquire customers and make a sale is real. Offering WooCommerce smart coupons will be an effective and profitable strategy for getting new customers and retaining them.
Use the “Discount Rules for WooCommerce – Pro” plugin to offer advanced and smart coupons with unique and irresistible offers.
With this smart coupon plugin for WooCommerce, the possibilities for creating offers and making sales are endless. Download it now to increase your revenue.
Also Read:
- How To Schedule A Coupon In Woocommerce?
- How To Set Up A Free Shipping Coupon In Woocommerce? (2 Easy Ways)
- 11 Best WooCommerce coupon plugins
Frequently Asked Question
To automatically apply a coupon in WooCommerce, install and activate the “Discount Rules for WooCommerce -Pro” plugin.
1. Go to WordPress Dashboard->Woocommerce-> “Discount Rules.”
2. Click the “Add New Rule” button.
3. Configure the discount rule based on your requirements and create coupons.
4. Now click the “URL coupons” button to apply coupons automatically.
5. Save and Publish the rule.
To create a dynamic coupon in WooCommerce:
1. Install and activate the “Discount Rules for WooCommerce -Pro” plugin.
2. Go to WooCommerce -> “Discount Rules.”
3. Add a new discount rule and create a discount offer based on your sales goal.
4. Add the first condition as “Coupons” and set the coupon code.
5. Add the second condition based on purchase criteria.
6. Save the rule.
Customers must meet the criteria and use the coupon code to get discounts. This allows you to create dynamic coupons with different offers.
To display coupons on the WooCommerce checkout page, you can enable sale badges or use banners to announce your coupon offer to targeted customers.
To add a free shipping coupon in WooCommerce,
1. Install the “Discount Rules for WooCommerce -Pro” plugin.
2. Go to WooCommerce -> “Discount Rules.”
3. Add a new rule and select the discount type as “Free Shipping.”
4. In the “Rules” section, select the condition “Coupons” and set the coupon code.
5. Also, set another condition as “City /Country” and set the specific delivery location that is eligible for free shipping.
6. Save and enable the rule.
You can track coupon usage in WooCommerce in two ways,
1. Use Default Feature: Go to Marketing and select coupons. From the coupon usage limits, track the coupon usage.
2. Use the “Discount Rules for WooCommerce -Pro” Plugin: Go to “Reports” in the “Discount Rules.” From there, you can check the detailed performance report of your WooCommerce smart coupons and other discount campaigns.
