Struggling to grab customers’ attention and boost sales?
Coupons serve as effective incentives to grab customer interest and drive sales. They offer attractive savings that swiftly convert hesitant visitors into satisfied customers.
Imagine this: You’re offering a discount code that customers can’t resist. They see it, their eyes light up, and bam! You’ve got yourself a sale. It’s that simple.
With the implementation of WooCommerce Smart Coupons, this process becomes even more streamlined. So, coupons are the way to go if you want to boost sales.
Let’s see how smart coupons in WooCommerce can help you do that using the “Discount Rules for WooCommerce – Pro” plugin.
Create flash sale coupons using the Discount Rules Pro plugin to attract customers and boost sales.
What is a WooCommerce Smart Coupon?
A WooCommerce smart coupon is an advanced coupon that allows store owners to create a wide range of coupon types, such as BOGO coupons, free gift coupons, user-role specific coupons, first-order coupons, and more.
Smart Coupons offer advanced coupon functionality beyond what’s available in standard WooCommerce coupons.
It also offers advanced options, such as usage restrictions and expiration dates, to attract and retain customers while boosting sales.
Why Use WooCommerce Smart Coupons?
Using smart coupons in WooCommerce can offer several benefits to store owners:
- Increased Sales: Smart coupons can incentivize customers to purchase by offering discounts or special deals, leading to increased sales.
- Attracting New Customers: Smart coupons can be used in marketing campaigns to attract new customers to the WooCommerce store, especially if the coupons are shareable or referral-based.
- Reduced Cart Abandonment: Offering discounts or incentives through smart coupons can help reduce cart abandonment rates by motivating customers to complete their purchases.
- Seasonal Promotions: Store owners can easily create and distribute smart coupons for seasonal promotions or special events, helping to drive sales during peak periods.
- Inventory Management: Smart coupons can strategically manage inventory by promoting slow-moving or excess stock through discounts or clearance sales.
- Cost-Effective Marketing: Compared to traditional advertising channels, smart coupons can be a cost-effective way to promote products and attract customers, especially when targeting specific audience segments.
- Promotion of New Products: Smart coupons can promote new product launches or introduce customers to new product lines, creating interest and driving sales.
Create free gifts and free shipping coupons using the Discount Rules Pro plugin to reward loyal customers and increase loyalty.
How to Create WooCommerce Smart Coupons?
Creating a smart coupon in WooCommerce requires a WooCommerce smart coupons plugin like Discount Rules for WooCommerce.
This plugin offers advanced conditions to create various types of smart coupons for your store. Refer to the installation guide to install and activate this plugin on your WordPress dashboard.
Let’s create different types of smart coupons in WooCommerce:
Type 1: WooCommerce BOGO Coupons
Example: Let’s create a simple Buy One Get One Free offer in WooCommerce for all products using a coupon.
To create a WooCommerce BOGO coupon:
- Go to the WordPress dashboard and select WooCommerce.
- Navigate to “Woo Discount Rules.”
- Click the “Add New Rule” button.
- Enter the campaign name.
- Select “Discount Type” as “Buy X Get X” and filter “All Products.”
- In the “Discount” section, set the Minimum and Maximum buy quantities. Also, set the Get/ Free quantity.
- Choose “Discount Type” as “Free.”
- In the “Rules” section, choose “Condition Type” as “Coupons” and set the coupon code.
- Save and enable the rule.
Now, when a customer adds any products from the store and enters the “Buy1Get1” coupon during checkout, a free product is added to their cart.
This smart coupon tactic is best for moving slow-selling products and clearing inventory.
Type 2: WooCommerce Flash Sale Coupon
Flash sale coupons are the best way to create a sense of urgency for customers and motivate them to purchase quickly before the offer ends. It can boost sales of a particular product in a specific period.
Example: Let’s create a 10% discount for a specific product using a limited-time coupon.
To create a flash sale coupon in WooCommerce:
- Choose “Discount Type” as “Product Adjustment.”
- Filter specific products to apply the coupon. Here, I choose “Apple Juice.”
- In the “Discount” section, set “Discount Type” as “Percentage Discount” with “Value.”
- In the “Rules” section, set two conditions:
- The first condition is “Coupons”- Set coupon code for the offer.
- The second condition is “Date and Time” – Set a specific period to run the offer.
- Optionally, navigate below and select “Discount Bar.”
- Enable “Discount Bar.”
- Customize sale badge text and its style.
- Save and enable the rule.
The sale badge text will be displayed on product pages to urge customers to buy the product within the offer time.
When customers add the product to their cart and apply the coupon, a percentage discount will be applied to the order.
Also, the coupon will expire after the fixed time.
Type 3: WooCommerce SubTotal Coupon
Applying a subtotal-based coupon is a smart way to increase the average order value. Customers will purchase more to reach a specific total value and get discounts.
Example: Let’s create a $15 fixed discount for a specific category based on cart subtotal with coupon.
To create a WooCommerce subtotal-based coupon:
- Choose “Discount Type” as “Cart Adjustment.”
- Filter the specific product category to apply discounts.
- In the “Discount” section, set “Discount Type” as “Fixed Discount” with “Value” as “15.”
- In the “Rules” section, set the first condition as “Coupons” and set the coupon code. Now, add the second condition as “Subtotal” and set the minimum order value.
- In the “Rule Limits” section, you can set the coupon offer’s “Usage Limit” and expiry date.
- Save and enable the rule.
When customers add a product worth of order value from a specific category and use a coupon, a $15 fixed discount will be applied.
You can also add an auto-apply coupon in WooCommerce to help customers get discounts without entering the coupon code. It saves customers’ time and enhances their shopping experience.
Similarly, you can try different coupon types with discount offers to attract customers and boost sales.
Best Practices for Offering Smart Coupons in WooCommerce
When offering smart coupons, it’s essential to follow best practices to maximize their effectiveness and ensure a positive impact on your sales.
Here are some recommended best practices for offering smart coupons in WooCommerce:
- Clear and Attractive Offer: Design smart coupons with clear and attractive visuals to grab customers’ attention and entice them to use the coupon.
- Segmented Targeting: Utilize customer data to segment your audience and target smart coupons to specific customer groups based on their preferences, purchase history, or demographics.
- Set Clear Expiry Dates: Define clear expiry dates for your smart coupons to create a sense of urgency and encourage customers to purchase within a specified timeframe.
- Restrictions and Limitations: To prevent misuse and protect your margins, set restrictions and limitations on smart coupons, such as minimum purchase requirements, product exclusions, or usage limits per customer.
- Track and Analyze Performance: Monitor the performance of your smart coupons using WooCommerce analytics to assess their effectiveness and make data-driven adjustments as needed.
- Test Different Offers: Experiment with different offers, such as percentage discounts, fixed amount discounts, or free shipping, to determine which resonate best with your audience and drive the highest conversion rates.
Create smart BOGO coupons using the Discount Rules Pro plugin and convert one-time buyers into regular customers.
Conclusion
The struggle to acquire customers and make a sale is real. Offering smart coupons will be an effective and profitable strategy for getting new and retaining customers.
Use the “Discount Rules for WooCommerce – Pro” plugin to offer advanced and smart coupons with unique and irresistible offers.
With this smart plugin, the possibilities for creating offers and making sales are endless. Download it now to increase your revenue.
Also Read:
To automatically apply a coupon in WooCommerce, install and activate the “Discount Rules for WooCommerce” plugin.
1. Go to WordPress Dashboard->Woocommerce->Woo Discount Rules.
2. Click the “Add New Rule” button.
3. Configure the discount rule based on your requirements and create coupons.
4. Now click the “URL coupons” button to apply coupons automatically.
5. Save and Publish the rule.
To create a dynamic coupon in WooCommerce:
1. Install and activate the “Discount Rules for WooCommerce” plugin.
2. Go to WooCommerce -> Woo Discount Rules.
3. Add a new discount rule and create a discount offer based on your sales goal.
4. Add the first condition as “Coupons” and set the coupon code.
5. Add the second condition based on purchase criteria.
6. Save the rule.
Customers must meet the criteria and use the coupon code to get discounts. This allows you to create dynamic coupons with different offers.
To display coupons on the WooCommerce checkout page, you can enable sale badges or use banners to announce your coupon offer to targeted customers.
To add a free shipping coupon in WooCommerce,
1. Install the “Discount Rules” plugin.
2. Go to WooCommerce -> Woo Discount Rules.
3. Add a new rule and select the discount type as “Free Shipping.”
4. In the “Rules” section, select the condition “Coupons” and set the coupon code.
5. Also, set another condition as “City /Country” and set the specific delivery location eligible for free shipping.
6. Save and enable the rule.
You can track coupon usage in WooCommerce in two ways,
1. Use Default Feature: Go to Marketing and select coupons. From the coupon usage limits, track the coupon usage.
2. Use the “Discount Rules” Plugin: Go to “Reports” in the “Woo Discount Rules.” From there, you can check the detailed report of the performance of your coupons and other discount campaigns.
