How to Create Smart Coupons in WooCommerce?

If you’re running a WooCommerce store, you’re probably finding ways to attract more customers. Offering WooCommece Smart Coupons can be the best way to attract new customers, retain regular customers, and increase your store’s revenue.

With the default WooCommerce feature, you can only create basic coupons. Fortunately “Discount Rules for WooCommerce” plugin helps you create advanced coupons that drive revenue.

In this blog, you will learn about WooCommerce Smart Coupons and the benefits of offering them in your Woocommerce store. You will also learn the step-by-step process of creating smart coupons with “Discount Rules for WooCommerce” based on different types. Also, we will discuss the best practices for offering smart coupons in WooCommerce.

What is a WooCommerce Smart Coupon?

WooCommerce Smart coupon is an advanced coupon that can be personalized and distributed to customers based on their purchase history, cart value, or other criteria. Unlike regular coupons, smart coupons are customizable. You can easily create discounts tailored to specific customer segments or purchase behaviors.

For example,

Wholesale customers get 10% off for purchasing 50 products and more.

$10 discount on Second Order.

Buy one Full Sleeve T-Shirt and Get one for Free.

Purchase above $500 and Enjoy Free Shipping.

You can also set rules for the coupon, such as minimum purchase amounts or expiration dates, to ensure that it is used effectively without affecting revenue.

Benefits of using WooCommerce Smart coupons

Offering WooCommerce Smart Coupons can have a number of benefits for your Online store. From attracting new customers to improving brand reputation, here are some of the reasons why smart coupons are a must-have for any WooCommerce store.

Attract new customers: Smart coupons can be a powerful marketing strategy to attract new customers. Offering personalized discounts in WooCommerce can encourage potential customers to try your products and experience their unique offer.

Increase customer loyalty: With such coupons, you can build strong relationships with your existing customers, increasing their loyalty and encouraging repeat business.

Boost sales: Woocommerce Smart coupons motivate customers to spend more on products. Creating coupons that offer discounts on larger purchases or bundles can make customers to purchase more products, boosting your store’s overall sales revenue.

Clear inventory: Offering coupons on slow-moving products or overstocked items can be very useful to clear out excess inventory in WooCommerce.

Track customer behavior: Analyzing the WooCommerce coupon usage data helps you gain insights into customers’ behavior and preferences. Hence you can alter the marketing strategies based on the results.

Enhance customer experience: Personalized coupons can create a positive customer experience, showing customers that you value them and are willing to reward them for their loyalty.

Improve brand reputation: Offering smart coupons for WooCommerce can improve your brand reputation and help you develop a competitive edge.

Now that you understand the benefits of offering smart coupons in WooCommerce, it’s time to learn the simple steps to create Woocommerce smart coupons using “Discount Rules for WooCommerce” plugin.

How to create smart coupons in WooCommerce?

To create smart coupons in WooCommerce, you need a plugin like “Discount Rules for WooCommerce.” You can easily create smart coupons using this plugin, which has an easy-to-use layout and multiple features.

This blog assumes that you already have “Discount Rules for WooCommerce” plugin. If you haven’t installed it, please download and install the plugin. For additional information, check out this guide.

Now let’s create a smart coupon for your online store.

Example,

Get 10% discount on the category “Apparels”

Follow these steps to create this smart coupon:

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
2. Click Add New Rule button
3. Give a rule name, and choose “Product Adjustment” as the discount type.
4. In the filters section, you may have to choose “categories”, select “In list” and choose “Apparels.” You can even offer discounts on all products, specific products or category. For this example, we will only give discounts to a specific category.
5. In the Discount Section, select “Percentage discount” and set the range as “10”
6. In the Rules(Optional) section, click “Add condition,” choose “Coupons” as the condition type, select “Create your own coupon,” and enter the coupon name as “SMARTCOUPON”
7. Save and Enable the rule

The following screenshot helps you to configure this discount rule.

You will now be able to offer Smart Coupons for specific categories in your online store.

Now we have created a smart coupon based on a category. Likewise, you can also offer other types of Woocommerce smart coupons like BOGO coupons, sign up coupons, Bulk discount coupons, Nth order coupons, Free shipping coupons, and more.

Get ready to create other popular types of smart coupons for your WooCommerce store.

Types of Smart Coupons for WooCommerce

In WooCommerce, you can offer smart coupons of different types, as listed below.

• BOGO coupons for specific attributes
• Bulk discount coupon for specific users
• Nth order coupons
• Free Shipping on the Minimum amount spent

BOGO coupons for specific attributes

BOGO (Buy One Get One) coupons offer customers a free product when they purchase another product at full price. This type of coupon on specific attributes means that customers can get a free product or discount on a product only if they purchase a specific product with a particular attribute. Here we will be using BUY 2 Get 1 type of BOGO deal.

For Example: “Buy 2 Full Sleeve T-shirts and get a cap for free”

Let’s quickly learn to create this coupon.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
2. Click Add New Rule button
3. Enter the rule name, and choose “Buy X Get Y” as the discount type.
4. In the filters section, you may have to choose “attributes”, select “In list” and choose “Full Sleeve”
5. In the Discount Section, choose “Buy X Get Y – Products”, select the free product as “Cap” and set the range as shown in the screenshot below.

If you look at the above screenshot, you can see that we have set a special condition to create Woocommerce smart coupons.

6. In the Rules(Optional) section, click “Add condition”, choose “Coupons” as the condition type, select “Create your own coupon” and enter the coupon name as “SMARTCOUPON”
7. Save and Enable the rule

You can now offer Smart Coupons to your customers based on specific attributes.

Bulk discount coupon for specific users

Bulk discount coupons are a popular strategy to encourage customers to purchase more products in a single purchase. Bulk discount coupons for specific users can be highly effective in WooCommerce to increase sales and customer loyalty.

For Example,

Wholesale customers get a 10% discount when they buy 50 products and more.

Let’s learn to create this smart coupon.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
2. Click Add New Rule button
3. Enter the rule name, and choose “Bulk discount” as the discount type.
4. In the filters section, you may have to choose “All Products”
5. In the Discount Section, choose “Percentage discount” and set the range as shown in the screenshot below.

If you look at the above screenshot, you can see that we have set two special conditions to create Woocommerce smart coupons.

6. In the Rules(Optional) section,

• Click “Add condition”, choose “Coupons”, select “Create your own coupon” and enter the coupon name as “SMARTCOUPON”
• Click “Add Condition”, choose “User role”, select “In list,” and choose “Wholesale Customer”

7. Save and Enable the rule

You can now provide your wholesale customers with a bulk discount using a Smart Coupon.

Nth order coupons

Nth order coupons in Woocommerce are a type of coupon that is offered to customers after they have made a certain number of purchases. The purpose of these coupons is to reward loyal customers and encourage them to make repeat purchases.

For Example: Customers get a 15% discount on their fifth order.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
2. Click Add New Rule button
3. Enter the rule name, and choose “Product Adjustment” as the discount type.
4. In the filters section, choose “All Products”
5. In the Discount Section, choose “Percentage discount” and set the range as “15” as shown in the screenshot below.

If you look at the above screenshot, you can see we have set two conditions to create coupons.

6. In the Rules (Optional) section, we need to set two conditions to offer this smart coupon.

• Click “Add condition”, choose “Coupons” as the condition type, select “Create your own coupon” and enter the coupon name as “SMARTCOUPON”
• Click “Add Condition”, choose “Number of orders made” as the condition type, select “all time,” choose “greater than or equal to(>=),” set the number of purchases made as “4” and select “Completed” as the order status.

7. Save and Enable the rule

Smart Coupons will now be offered to your customers based on specific attributes.

Free Shipping on the Minimum amount spent

Free shipping on the minimum amount spent is a promotional offer that online stores offer. It allows customers to receive free shipping on their orders when they spend a certain minimum amount.

For example: Free shipping when customers purchases for $200

Let’s learn to create this smart coupon.

1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
2. Click Add New Rule button
3. Enter the rule name, and choose “Free Shipping” as the discount type.
4. In the Rules section, we need to set two conditions to create this coupon.

• Click “Add Condition”, choose “Coupons” as the discount type. Select “create your own coupon” and enter the rule name as ”SMARTCOUPON”
• Click “Add Condition”, choose “Subtotal” as the condition type, select “greater than or equal to (>=), set “200” as the subtotal amount and choose “Count all items in the cart”

5. Save and Enable the rule.

Now your customers will get free shipping with a smart coupon.

Now you know how to create smart coupons in WooCommerce using “Discount Rules for WooCommerce.” Finally, in the next section, let’s also discuss the best practices for offering smart coupons in WooCommerce.

Best Practices to offer WooCommerce Smart Coupons

Offering smart coupons in WooCommerce can be an effective way to attract customers and boost sales. To ensure that the coupons are used correctly, it is important to follow best practices. Some of the important practices are listed below:

Define clear coupon rules: Setting specific rules for the coupon, including its discount amount, minimum purchase value, and the expiration date is important. You can ensure that the coupon is used only as expected by implementing this.

Segment your audience: It is important to segment your customer base to offer coupons to specific groups, such as first-time buyers, loyal customers, or customers who have abandoned their carts. This practice increases the chance of customers using the coupon, leading to a higher ROI (Return Of Investment) for your online store.

Use a unique code: It’s better to create unique coupon codes for each offer. This makes it easier for you to track usage and prevents misuse or duplication of the coupon.

Promote the offer: Use multiple channels to promote the coupon, including email marketing, social media, and your website. This helps increase the visibility of the coupon and encourages your customers to make a purchase.

Limit coupon usage: Setting a limit on the number of times a coupon can be used per customer may be necessary, as it helps prevent misuse of the offer.

Monitor coupon usage: Keep track of how many times the coupon has been used, and how much revenue it has generated. This helps you measure the effectiveness of the coupon and make necessary adjustments for future offers.

Measure ROI: You can Calculate the return on investment (ROI) of each coupon campaign to ensure that it is profitable and worth the effort. Use this data to refine your coupon strategy and improve future campaigns in WooCommerce.

These practices, when used correctly, can help you make the most of this powerful marketing strategy.

Conclusion

Offering smart coupons in WooCommerce is a powerful strategy to enhance the customer experience, increase customer loyalty, boost sales revenue, and improve brand reputation. With so many benefits , it’s no wonder why businesses across the globe are turning to WooCommerce smart coupons to take their online stores to the next level.

Smart Coupons are a game-changing tool in WooCommerce. Why wait? Use “Discount Rules for WooCommerce” to easily create and offer Woocommerce smart coupons in your online store. The plugin also helps you create number of discounts and coupons, such as quantity-based discounts, conditional discounts, user-role based discounts and more.