How to Create Smart Coupons in WooCommerce? (A Quick Guide)

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If you are struggling to get customers’ attention on your store, its the time to use WooCommerce smart coupons.

As a WooCommerce store owner, you may have tried different discount strategies, yet smart coupons let you create smart and personalized discounts that drive more customers.

The default coupon feature in WooCommerce only helps you create a simple percentage or fixed discounts, which is not enough to gain long-term sales. 

So, enhancing the basic features with smart coupons, such as free product coupons, BOGO coupons, coupon URLs, and so on, is essential to see more sales and profits.

In this blog, we will discuss the steps to create different types of smart coupons for WooCommerce using a “Discount Rules for WooCommerce -Pro” plugin.

Create flash sale coupons using the Discount Rules Pro plugin to attract customers and boost sales.

What Are WooCommerce Smart Coupons?

WooCommerce smart coupons are an advanced coupon that allows store owners to create a wide range of coupon types, such as BOGO coupons, free gift coupons, user-role specific coupons, first-order coupons, and more.

Smart Coupons offer advanced coupon functionality beyond what’s available in standard WooCommerce coupons. 

It also offers advanced options, such as usage restrictions and expiration dates, to attract and retain customers while boosting sales.

Why Are Smart Coupons Necessary for WooCommerce Stores?

Smart coupons for WooCommerce stores are necessary as they provide you with more benefits:

  • Attract More Customers

Displaying your smart coupon code everywhere on your site will grab customers’ attention and encourage them to purchase products using the coupon.

  • Increase Sales and Revenue

When smart coupons attract and retain customers to your store, they feel like they’re saving huge money on their favorites and completing a purchase. This helps you increase sales and revenue.

  • Ignore Abandoned Carts

Customers will add products and leave their cart for many reasons, such as high product prices, additional shipping charges, or unnecessary discounts on low-priced products. You can retain them by offering smart coupons to encourage them to visit the cart and complete the transaction. 

  • New Product Awareness

WooCommerce smart coupons are useful for launching new products in your store and increasing its visibility. Customers can try new products using coupon discounts, as they don’t want to lose their full money on an unknown product.

Create free gifts and free shipping coupons using the Discount Rules Pro plugin to reward loyal customers and increase loyalty.

How to Create WooCommerce Smart Coupons?

Creating a smart coupon in WooCommerce requires a WooCommerce smart coupons plugin like Discount Rules for WooCommerce.

This plugin offers advanced conditions to create various types of smart coupons for your store. Refer to the installation guide to install and activate this plugin on your WordPress dashboard.

Let’s create different types of smart coupons in WooCommerce:

Type 1: BOGO Coupons

Example: Let’s create a simple Buy One Get One Free offer in WooCommerce for all products using a coupon.

To create a WooCommerce BOGO coupon:

  • Go to the WordPress dashboard and select WooCommerce.
  • Navigate to “Woo Discount Rules.”
  • Click the “Add New Rule” button.
  • Enter the campaign name.
  • Select “Discount Type” as “Buy X Get X” and filter “All Products.”
  • In the “Discount” section, set the Minimum and Maximum buy quantities. Also, set the Get/ Free quantity.
  • Choose “Discount Type” as “Free.”
Creating BOGO Coupon in WooCommerce
  • In the “Rules” section, choose “Condition Type” as “Coupons” and set the coupon code.
  • Save and enable the rule.
Setting Coupon Code for BOGO Offer

Now, when a customer adds any products from the store and enters the “Buy1Get1” coupon during checkout, a free product is added to their cart.

This smart coupon tactic is best for moving slow-selling products and clearing inventory.

Showing BOGO Coupon Deal on Cart Page

Type 2: Flash Sale Coupon

Flash sale coupons are the best way to create a sense of urgency for customers and motivate them to purchase quickly before the offer ends. It can boost sales of a particular product in a specific period.

Example: Let’s create a 10% discount for a specific product using a limited-time coupon.

To create a flash sale coupon in WooCommerce:

  • Choose “Discount Type” as “Product Adjustment.”
  • Filter specific products to apply the coupon. Here, I choose “Apple Juice.”
  • In the “Discount” section, set “Discount Type” as “Percentage Discount” with “Value.” 
Creating flash sale coupon in WooCommerce
  • In the “Rules” section, set two conditions:
    • The first condition is “Coupons”- Set coupon code for the offer.
    • The second condition is “Date and Time” – Set a specific period to run the offer.
Setting coupon and time for flash sale coupon
  • Optionally, navigate below and select “Discount Bar.”
  • Enable “Discount Bar.”
  • Customize sale badge text and its style.
  • Save and enable the rule.
Customize Discount Bar On Product Pages

The sale badge text will be displayed on product pages to urge customers to buy the product within the offer time.

Showing sale badge on product page

When customers add the product to their cart and apply the coupon, a percentage discount will be applied to the order.

Also, the coupon will expire after the fixed time.

Live demo of flash sale coupon in WooCommerce

Type 3: SubTotal Coupon

Applying a subtotal-based coupon is a smart way to increase the average order value. Customers will purchase more to reach a specific total value and get discounts.

Example: Let’s create a $15 fixed discount for a specific category based on cart subtotal with coupon.

To create a WooCommerce subtotal-based coupon:

  • Choose “Discount Type” as “Cart Adjustment.”
  • Filter the specific product category to apply discounts.
  • In the “Discount” section, set “Discount Type” as “Fixed Discount” with “Value” as “15.”
Creating subtotal based coupon in WooCommerce
  • In the “Rules” section, set the first condition as “Coupons” and set the coupon code. Now, add the second condition as “Subtotal” and set the minimum order value.
  • In the “Rule Limits” section, you can set the coupon offer’s “Usage Limit” and expiry date.
  • Save and enable the rule.
Setting coupon for sub-total based discount

When customers add a product worth of order value from a specific category and use a coupon, a $15 fixed discount will be applied.

Live demo of applying coupon based on subtotal

You can also add an auto-apply coupon in WooCommerce to help customers get discounts without entering the coupon code. It saves customers’ time and enhances their shopping experience.

Similarly, you can try different coupon types with discount offers to attract customers and boost sales.

Best Practices for Offering Smart Coupons in WooCommerce

Smart coupons WooCommerce campaign will be successful with the following best practices:

  • Create Clear Visuals for Your Offer: Your coupon code can be utilized well only when customers are aware of that. Create attractive visuals on your site and social media platforms to highlight your coupon offer.
  • Group Your Customers: You cannot provide discounts to every customer in your store. Hence, group your customers based on their purchase history and offer smart coupons only to specific customers.
  • Set Expiry Date: The coupon must have an expiry date. Discounts for long days can result in revenue losses.
  • Set Purchase Conditions: It is essential to set proper terms and purchase conditions to qualify for your smart coupon offer. Explaining all the conditions before will help you avoid confusion and enhance customer experience.

Create smart BOGO coupons using the Discount Rules Pro plugin and convert one-time buyers into regular customers.

Conclusion

The struggle to acquire customers and make a sale is real. Offering smart coupons will be an effective and profitable strategy for getting new and retaining customers.

Use the “Discount Rules for WooCommerce – Pro” plugin to offer advanced and smart coupons with unique and irresistible offers.

With this smart plugin, the possibilities for creating offers and making sales are endless. Download it now to increase your revenue.

Also Read:

  1. How to create a WooCommerce coupon for specific user roles?
  2. 5 Best WooCommerce coupon plugins
How do I automatically apply a coupon in WooCommerce?

To automatically apply a coupon in WooCommerce, install and activate the “Discount Rules for WooCommerce” plugin.
1. Go to WordPress Dashboard->Woocommerce->Woo Discount Rules.
2. Click the “Add New Rule” button.
3. Configure the discount rule based on your requirements and create coupons.
4. Now click the “URL coupons” button to apply coupons automatically.
5. Save and Publish the rule.

How do I create a dynamic coupon in WooCommerce?

To create a dynamic coupon in WooCommerce:
1. Install and activate the “Discount Rules for WooCommerce” plugin.
2. Go to WooCommerce -> Woo Discount Rules.
3. Add a new discount rule and create a discount offer based on your sales goal.
4. Add the first condition as “Coupons” and set the coupon code.
5. Add the second condition based on purchase criteria. 
6. Save the rule.
Customers must meet the criteria and use the coupon code to get discounts. This allows you to create dynamic coupons with different offers.

How do I display coupons on the WooCommerce checkout page?

To display coupons on the WooCommerce checkout page, you can enable sale badges or use banners to announce your coupon offer to targeted customers.

How do I add a free shipping coupon in WooCommerce?

To add a free shipping coupon in WooCommerce, 
1. Install the “Discount Rules” plugin.
2. Go to WooCommerce -> Woo Discount Rules.
3. Add a new rule and select the discount type as “Free Shipping.”
4. In the “Rules” section, select the condition “Coupons” and set the coupon code.
5. Also, set another condition as “City /Country” and set the specific delivery location eligible for free shipping.
6. Save and enable the rule.

How do I track coupon usage in WooCommerce?

You can track coupon usage in WooCommerce in two ways,
1. Use Default Feature: Go to Marketing and select coupons. From the coupon usage limits, track the coupon usage.
2. Use the “Discount Rules” Plugin: Go to “Reports” in the “Woo Discount Rules.” From there, you can check the detailed report of the performance of your coupons and other discount campaigns.

Picture of Nanthini Sri

Nanthini Sri

I'm Nanthini, an experienced marketer turned content writer. Specializing in B2B and ecommerce, I have a knack for simplifying intricate concepts, making industry insights easily accessible to all readers. When not crafting content, catch me immersed in books or binge-watching dramas!
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