Do you want to attract more customers from different regions and increase your customer base? Offering a WooCommerce storewide discount should be your strategy to grab customers’ attention, motivate them to purchase more, and increase sales and revenue.
Your store attracts both price-conscious customers and shopaholics. When one customer is looking for a discount on their favorite product, the wholesale shoppers are looking for a bulk discount.
A storewide sale is the best solution for catering to different kinds of customers with changing needs and demands.
If you prefer WooCommerce’s default feature, you must rely on coupons to provide discounts. Using a discount plugin like “Discount Rules for WooCommerce -Pro,” you can customize discount offers without coupons and serve more customers based on their preferences.
In this blog, you’ll learn multiple ways to create a storewide discount in WooCommerce, such as percentage & fixed discounts, storewide BOGO & bulk discounts, and more. You can also find the best practices to increase sales.
At the end of this guide, you can quickly implement an irresistible discount offer that increases customer experience and revenue.
Convert 4 Out Of 10 Shoppers Into Loyal Customers By Providing Storewide Discounts Using “Discount Rules” Plugin.
What Is WooCommerce Storewide Discount?
WooCommerce storewide discount is a promotional strategy in which you offer a price reduction on all products in your store. It helps to attract more customers, increase sales, and clear out excess inventory.
All product discounts can quickly grab customers’ attention, encourage them to purchase more than they intended, enhance customer experience, and make them return for future purchases.
Examples:
- A 10% discount on all products
- Wholesale Customers Can Get A 20% discount on all products
- A 15% discount on all products for carts over $200.
- Buy One Get One Free On All Products Of Specific Categories
These are a few common examples of offering discounts throughout the store. You can mix and match discount offers to customize them based on your customers’ needs.
Why To Add Discounts To All Products In WooCommerce?
Adding discounts to all products is an excellent way to implement in-store offers. It helps you in many ways:
- Increase Average Order Value: Discounts incentivize purchases, potentially leading customers to add more items to their cart. This can significantly increase your average order value and overall revenue.
- Attract New Customers: An irresistible storewide sale can bring in new customers who might not have visited your store. This expands your customer base and opens doors for future sales at a total price.
- Clear Out Inventory: WooCommerce storewide discounts can help move slow-selling items, free up storage space, and make room for new products. This improves inventory turnover and keeps your product offerings fresh.
- Create a Sense of Urgency: Limited-time discounts create a sense of urgency, encouraging customers to act quickly to avoid missing out on the deal. This can lead to faster purchases and higher conversion rates.
- Improve Customer Satisfaction: Who doesn’t love a good deal? Offering discounts can lead to happier customers who feel they’re getting a good value. This can foster brand loyalty and encourage repeat purchases.
- Target Specific Segments: You can tailor your discounts to specific customer segments to increase loyalty. For example, offer a higher percentage discount to new customers or a bulk discount for wholesale buyers.
Offer WooCommerce Storewide Discounts Based On Cart Total Using Discount Rules To Increase Average Order Value.
How To Create A WooCommerce Storewide Discount?
Creating a WooCommerce storewide discount is easy with a “Discount Rules for WooCommerce -Pro” plugin.
If you haven’t tried it, you can check this installation guide to install and activate the free version on your WordPress dashboard.
Let’s create different WooCommerce storewide sale examples using the Discount Rules plugin.
Example 1: A 10% Simple Storewide Discount in WooCommerce
- To create a 10% storewide discount, go to “WooCommerce” -> “Discount Rules.”
- Click the “Add New Rule” button. Enter the rule name for your reference.
- Choose the discount type as “Product Adjustment”.
- In the Filter section, choose “All Products” to offer a storewide discount.
- In the discount section, choose “Percentage discount” and set the value as “10”.
- Finally, save and enable the rule.
A 10% discount will be applied to all products in the store.
Related Read
How to create percentage discounts in WooCommerce? (Different Scenarios)
Example 2: WooCommerce Storewide Bulk Discount
A storewide bulk discount can be used to reward bulk purchases in your store.
For Example,
Buy 1 to 10 products and get a $5 discount
Buy 11 to 20 products and get a $10 discount
Buy 21 or more products and get a $15 discount.
To create this bulk discount on all products in WooCommerce:
- Go to “WooCommerce” -> “Discount Rules”.
- Click “Add New.” Enter the rule name.
- Choose the discount type as “Bulk Discount”.
- In the Filter section, choose “All Products” as it is a storewide discount.
- In the discount section, choose “fixed discount” and set the value based on the quantity range.
- Finally, Save and enable the rule.
Now, we have created bulk discounts, and customers can get discounts based on the quantities they purchase.
Related Read
How to create bulk discounts in WooCommerce? (More Examples & Tips)
Example 3: WooCommerce Storewide Sale Using BOGO
To clear out slow-selling items and increase sales, a Buy One Get One (BOGO) deal can be offered for all products in the store or on all products of a specific category.
For Example, Buy two or more products and get the cheapest one in the cart for free.
To create a storewide Buy One Get One (BOGO) discount in WooCommerce:
- Navigate to “WooCommerce” -> “Discount Rules”.
- Add a new rule.
- Choose the discount type as “Buy X Get Y”.
- In the Filter section, choose “All Products”.
- In the discount section, choose “Buy X Get Y – All”, and set the following options:
- Set “Buy X Count Based On” as “Filters Set Above”.
- Choose the “Cheapest” option.
- Set the “Buy and Get Quantities”.
- Choose the “Free” discount type.
- Save and enable the rule.
Note: If you want to offer the same “X” product for free, choose the discount type as “Buy X Get X.”
Related Read
3 Ways to Create a WooCommerce Buy X Get Y Offer
Example 4: WooCommerce Storewide Sale Using A Coupon
You can run a WooCommerce storewide sale using a coupon discount. It grabs customers’ attention, and customers enter the coupon code at checkout to claim their discounts.
For Example, Use the “NEWOFFER” coupon code and enjoy a 15% discount on all products.
To create WooCommerce coupon discount for all products:
- Open the “WooCommerce” dashboard and click “Discount Rules”.
- Add a new rule.
- Choose the discount type as “Product Adjustment”.
- Choose “All Products” for a storewide discount in the filter section.
- In the discount section, choose “Percentage discount” and set the value as “15”.
- In the “Rules” section, choose “Coupons” as the condition type, select “Create your own coupon,” and enter the coupon code as “NEWOFFER”.
- Finally, Save and Enable the rule.
Now, we have created a storewide coupon discount.
Note: You can also create a storewide coupon using the default WooCommerce feature. However, you cannot extend its functionality to set purchase conditions.If necessary, check the detailed steps for creating a coupon in WooCommerce using the default feature and the “Discount Rules” plugin.
Best Practices To Offer Storewide Discounts
Offering a WooCommerce storewide discount correctly can increase sales. Follow these practices to maximize this type of discount.
- Choose the Right Discount Type: Percentage discounts are popular, but fixed-amount discounts work well for products with consistent pricing. BOGO deals can be effective for specific product categories. Choose suitable discounts tailored to customer needs.
- Utilize Discount Plugins:WooCommerce doesn’t offer built-in storewide discounts. So, discount plugins like “Discount Rules for WooCommerce -Pro” can simplify offering discount deals.
- Clearly Communicate the Offer: Share the discount on your website, social media, and email marketing. Use clear and concise language to explain the discount details (percentage, duration, requirements).
- Consider Minimum Purchase Threshold (Optional): Setting the minimum order amount can incentivize customers to spend more to reach the threshold, claim storewide discounts, and maximize their savings.
- Track Performance: Monitor the discount’s impact on sales, conversion rates, and inventory turnover to analyze the strategy’s effectiveness.
Offer Storewide Bulk Or BOGO Discounts Using The Discount Rules Plugin To Increase Sales And Revenue.
Conclusion
You must offer WooCommerce storewide discounts to drive customers to your site, increase product visibility, make them buy more, and increase sales.
By clearly defining discount goals, segmenting customers, and strategically offering discounts like bulk or BOGO deals, discounts over amount, and more, you can easily winback new and existing customers.
You can also use the “Discount Rules for WooCommerce -Pro” plugin to easily create, customize, and manage different discount rules.
Also Read
- How to create customer-specific discounts in WooCommerce?
- 5 Best Discount Plugins for WooCommerce (Free & Paid)
Frequently Asked Question
To use the “Discount Rules” plugin:
1. Go to “WordPress” dashboard -> “Plugin” -> “Add new plugin.”
2. Search for “Discount Rules for WooCommerce.”
3. Install and activate the plugin.
You can also check the WordPress repository to download the free version of this plugin.
You can create coupon discount codes with the default WooCommerce coupon settings. For that:
1. Go to “WordPress” dashboard -> “Marketing” -> “Coupon.”
2. Click “Add Coupon.”
3. Create your coupon code.
4. In the “General” tab, choose coupon discount type and amount.
5. You can enable the “free shipping” option and set the coupon expiry date.
6. Optionally, navigate to the “Usage Restrictions” tab to choose specific products for the coupon discount and set the minimum spend amount.
7. You can set the coupon usage limits in the “Usage Limits” section.
Using the “Discount Rules for WooCommerce-Pro” plugin, you can add a discount to the WooCommerce checkout page rather than displaying it on the product page. Install and activate the plugin.
1. In “WooCommerce,” select “Discount Rules.”
2. Add a new rule and select discount as “Cart Adjustment.”
3. Filter products to apply discounts.
4. Choose the discount type and value.
5. Optionally set conditions for discounts in the “Rules” section.
6. Save changes and enable the rule.
Instead of applying product discounts, the discount will be displayed on the cart page while customers checkout.
You can use “Discount Rules for WooCommerce -Pro” plugin to schedule a discount in WooCommerce.
1. Go to “WooCommerce” and click “Discount Rules.”
2. Add a new rule.
3. Select the discount type, filter products, choose discount type & value.
4. Optionally set conditions for the discounts.
5. In the “Rules (optional)” section, enter the “Rule Valid From and To” date to schedule a discount in WooCommerce.
6. Save and enable the rule.
The discount will be activated and expired on the scheduled dates.
To add discounts based on payment method in WooCommerce:
1. Install and activate “Discount Rules for WooCommerce -Pro” plugin.
2. Go to “WooCommerce” -> “Discount Rules.”
3. Add a new rule and select discount type.
4. Filter products to apply discounts.
5. Set the discount type and value.
6. In the “Rules” section, choose “Payment Method” as condition and select the specific payment method.
7. Save and enable the rule.
Now, the discounts will be applied only when customers choose the specific payment method for their transaction.
