Targeted discounts only attract specific groups of customers. One of the powerful strategies to encourage all the customers to purchase in your store is WooCommerce storewide discount.
In WooCommerce, you can only set up a regular price and sale price for each product. Fortunately, you can use a discount plugin like “Discount Rules for WooCommerce” to easily set up a sitewide discount.
In this blog, let’s learn about WooCommerce storewide discount, it’s benefits, and the step-by-step way to offer this type of discount. We will also learn the best practices while offering a global discount.
Offer Storewide discounts using Discount Rules and attract new customers easily.
What is WooCommerce Storewide discount?
A WooCommerce Storewide discount is when all the products in the store are at a discounted price. You can set a percentage discount, fixed discount, or fixed price per item for all the products in the store.
For Example,
10% discount on all products in the store.
Buy more than 10 products and get $10 discount.
Purchase any products for $500 and get a book for free.
It clearly means you are giving bulk offers to customers on all products. It is one of the effective promotional strategies used by WooCommerce store owners to boost sales.
Why is storewide discount important for a WooCommerce store?
A Storewide discount is important to attract more customers, improve customer engagement and boost sales.
This type of discount motivates new customers, inactive customers, and even price-sensitive customers to make a purchase.
As customers will get discounts on all products, there is no way for cart abandonment. They will complete their purchase and also make more purchases in the future. In addition, Customers will finally add the items in their wishlist to their cart and will enjoy shopping with your store.
Any online store that wants to drive more customers, boost sales, and increase revenue should definitely offer a sitewide discount in their store.
Benefits of WooCommerce Storewide discount
WooCommerce Storewide discount helps you get new customers and increase the revenue of your store. Let’s discuss all the benefits you will get by offering this type of discount.
Get New Customers: WooCommerce Sitewide discounts motivate casual visitors or potential customers to buy from your store. Hence you will get more new customers to your store.
Win back inactive Customers: With this discount, Customers will feel they’re getting more of their money. Hence even inactive customers will come forward to make a purchase in your store.
Improve Customer Engagement: Customers always wait for discounts to shop from a brand. That too, if it’s a sitewide sale, they will quickly complete their purchase to grab the discount.
Earn Customer Loyalty: Customers will be excited to purchase with a global discount. They will feel more valued. As a result, they will purchase often and will become your loyal customers.
Reduce Abandoned Carts: When there is an offer on every product in the store, customers will not give up shopping. They will complete the purchase for sure. Hence you will see a gradual decrease in abandoned carts and an increase in conversions.
Increase the average order value: Since all the products are at a discounted price, customers will make bulk purchases. Therefore the average order value increases.
Clear Stock soon: If you’re struggling to clear the unsold products, then WooCommerce global discount is the best option for you. Discounted products always look attractive to customers hence they will purchase more products.
Competitive Advantage: Customers are always in search of discounts. With this most wanted offer, customers will easily get attracted and move to your shop before others.
Get More Sales: It is no doubt that storewide wide discounts will get more sales for your store. It drives new customers to your store and boost sales like never before.
Offer WooCommerce storewide discount and boost sales effortlessly using Discount Rules
How to create WooCommerce storewide discount?
To create WooCommerce storewide discount, you need a plugin like “Discount Rules for WooCommerce.” It simply takes a few steps to create this offer.
The blog assumes that you already have this plugin. If not, you can purchase and download the plugin now. Check out this guide for more information about the installation process.
Now let’s create a simple Storewide discount for WooCommerce.
For Example, 10% discount on all the products
1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
2. Click Add New Rule button.
3. Choose the discount type as “Product Adjustment.”
4. In the Filter section, choose “All Products” as we will be offering discounts on all the products in the store.
5. In the discount section, choose “Percentage discount” and set the value as “10.” as shown in the screenshot below.
6. Finally, Save and Enable the rule.
So easy, isn’t it? This is how you can create a simple sitewide discount for WooCommerce.
Type of WooCommerce Storewide discount
You can offer storewide discounts of different types:
- WooCommerce Bulk storewide discount
- BOGO storewide discount
- Storewide discount coupon
WooCommerce Bulk Storewide Discount
Bulk Storewide Discount is offered for bulk products. With this type of discount, you can encourage customers to purchase more and easily increase the average order value.
For Example,
Buy 1 to 10 products and get $5 discount
Buy 11 to 20 products and get $10 discount
Buy 21 and more products and get $15 discount
Let’s learn to create this discount quickly.
1. Go to your WordPress Dashboard ->WooCommerce->Woo Discount Rules
2. Click Add New Rule button.
3. Choose the discount type as “Bulk Discount.”
4. In the Filter section, choose “All Products” as it is a storewide discount.
5. In the discount section, choose “fixed discount” and set the value as shown in the screenshot below.
6. Finally, Save and enable the rule.
Now we have created a WooCommerce Bulk Discount on all products.
BOGO storewide discount
A BOGO sitewide discount is where you offer free products for a number of products customers purchase. This is an effective way to increase sales and clear stock soon.
For Example, Buy 2 or more products and get the cheapest one in the cart for free.
Let’s learn to create this discount quickly.
1. Go to your WordPress Dashboard ->WooCommerce->Woo Discount Rules
2. Click Add New Rule button.
3. Choose the discount type as “Buy X Get Y”
4. In the Filter section, choose “All Products.”
5. In the discount section, choose “Buy X Get Y – All”, select “Free,” and set the value as shown in the screenshot below.
6. Finally, Save and Enable the rule.
Storewide discount coupon
A storewide coupon is a type of coupon that offers discounts on all the products in the store. This creates a sense of excitement and encourage customers to make a purchase.
For Example, Enjoy 15% discount on all products.
Let’s learn to create this discount quickly.
1. Go to your WordPress Dashboard ->WooCommerce->Woo Discount Rules
2. Click Add New Rule button.
3. Choose the discount type as “Product Adjustment.”
4. In the Filter section, choose “All Products” as it is a storewide discount.
5. In the discount section, choose “Percentage discount” and set the value as “15.” as shown in the screenshot below.
If you look at the above screenshot, you can see we have set a special condition to create coupons.
6. In the Rules section, Click Add condition.
7. Choose “Coupons” as the condition type, select “Create your own coupon” and enter the coupon code as “NEWOFFER.”
8. Finally, Save and Enable the rule.
Now we have created a storewide coupon.
Best Practices to follow while offering WooCommerce Sitewide Discount
Offering a Sitewide discount in the right way can get you more sales than ever. There are a few practices that you can follow to make the most of this type of discount.
Set Clear Objectives: Before you offer any discount, It is important that you know what exact result you want from the discount campaign. In the case of a storewide discount, your ultimate goal might be to get more customers. Set the goal clearly and work on achieving it.
Schedule the discount for a shorter period: Offering a Storewide discount for a longer period may not help you with the profits. Hence you can schedule the discount campaign for a shorter period and also urge your customers to purchase soon.
Promote through all the media: Utilize every media to promote the discount effectively. Use social media platforms, your website, emails and any other platform to promote the offer. You can even use a Sale badge or discount bar using “Discount Rules for WooCommerce” to make discounts more visible to your customers.
Monitor inventory levels: No stock is a big turn-off for customers. Since it is a storewide discount, products will be sold fast. Hence always stock up on products to avoid any difficulties.
Measure and Track the Results: Use tracking tools to track the discount campaign. Measure the key Metrics like sales volume, customer acquisition, and return on investment. So that you can make the required decisions for future campaigns.
Follow these simple and effective practices to increase the effectiveness of the discount campaign.
Offer WooCommerce Storwide discount and increase store’s revenue effortlessly
Conclusion
Storewide discount is the most powerful marketing strategy that drives new customers to your store. It helps to easily retain retail customers as well. With this popular discount, it is easy to reduce abandoned carts and increase conversions. If you want to promote and increase the revenue of your store, then a storewide discount is the perfect solution for you.
Offering storewide discount is easy with a discount plugin like “Discount Rules for WooCommerce.” You can set up any type of discount quickly with this plugin.
Check out the 5 Best WooCommerce Dynamic Pricing and Discount Plugins suitable for your Store. Also, learn how to create bulk discounts and BOGO offer in WooCommerce.
