A buy one get one free discount in WooCommerce is one of the time-tested discount strategies to increase sales.
This article will guide you through the steps to create WooCommerce buy one get one free offers.
By default, WooCommerce does not support creating BOGO coupons. You will need a WooCommerce buy one get one free plugin like the popular Discount Rules for WooCommerce to create the offers.
All the examples of WooCommerce BOGO deals in this guide are created through the Discount Rules for WooCommerce plugin. So before you get started, install and activate the discount plugin.
Ready to boost your sales and conversions?
What is a WooCommerce Buy One Get One Free discount ?
A WooCommerce buy one get one free discount allows customers to purchase a product and get another quantity of the product free. If they buy more, they keep getting one more quantity of the product free. For example: Buy 2, get 2 free, buy 3, get 3 free.
There are different types of BOGO deals:
Buy X, Get X free – This is the most common buy one get one free offer. The customer purchases a product and gets another free (i.e, one more quantity of the same product). Example: If customers buy a Herbal Soap, they get another quantity of Herbal soap free
Buy X, Get Y Free – Another popular form of the BOGO deal. Here, the customer purchases a product and gets a different product free. Example: Buy Soap, get a toothbrush free.
Buy 2 Get 1 Half Price deal: The customer receives a 50% discount on every third item he purchases.
The following screenshot shows an example of a WooCommerce Buy one Get One free discount example created with the Discount Rules plugin.
What are the benefits of a Buy One Get One Free Offer ?
WooCommerce BOGO coupons are quite popular. Apart from increasing sales, there are a number of benefits in the buy one get one free offers. There are times when you do not want to stock certain products and want to clear the inventory quickly. BOGO deals work wonder when you wanted to clear the old stock. Also, buy one get one free discounts help increase the conversions. Visitors can be easily turned into customers with a free product offer.
WooCommerce Buy One Get One Free offer can also help you retain and build a loyal customer base for your store. Here is a summary of the benefits of BOGO deals:
- Clears the old stocks at your store
- Brings in new customers
- Increase customer loyalty
- Encourage customers to purchase additional products
- Reduce cart abandonment
Let’s go ahead and create a WooCommerce Buy One Get one free offer now.
How to create a buy one get one free in WooCommerce?
The quickest method to create a buy one get one offer in WooCommerce is through the Discount Rules for WooCommerce plugin. It is one of the best WooCommerce buy one get one free coupon plugins in the market. The plugin lets you create all types of WooCommerce BOGO offers in a few simple steps including Buy One Get One Free, Buy One Get One-Half Price, 2-for-1 deal, and Buy Two Get One free.
The following are the steps to create a buy one get one free offer in WooCommerce:
- Install and activate the Discount Rules for WooCommerce plugin
- Go to your WordPress dashboard -> WooCommerce -> Discount Rules -> Add a “New Rule”
- Choose the discount type as “Buy X Get X”
- Set the Buy quantity to 1 and free quantity to 1.
- Save and enable the rule
Let’s go through these steps in detail in the following sections with the examples.
Buy One Get One Free – Buy X Get X
As discussed earlier, this is the most commonly offered WooCommerce BOGO deal in online stores. The customer buys one product, gets another free (of the same product)
- Go to your WordPress dashboard -> WooCommerce -> Discount Rules
- Click Add a new rule button
- Choose the discount type as “Buy X Get X”
The filter section allows you to control which products are given the Buy One Get One offer. You can choose to give the offer for All Products in the store (as in the above example). Alternatively, you can also allow only for selected categories, selected products or attributes or even SKUs.
The “Discount section” is where the actual configuration goes. You need to set the “Buy” quantity to 1 and the free quantity 1 and choose the discount type as “Free”
And make sure to check the “Recursive” option so that you manually dont have to configure all quantity ranges. The plugin itself can handle Buy 2, get 2 free, Buy 3, get 3 free with the “Recursive” option checked.
Once configured, save and enable the discount rule. The rule will automatically apply in the store front (no coupon code required) when customer adds an item to cart. He will be given a free product automatically as illustrated below:
So far, we have learnt about creating a Buy One Get One Free offer in WooCommerce. A simple, straightforward discount offer.
As mentioned earlier, BOGO offers have a number of variations. Some of the popular ones are:
- Buy 2 and get one free (of the same product)
- Buy 2 Get 1 Half Price deal (of the same product)
- Buy 2, get 1 free (a different product as free) – Buy X, Get Y
Let’s have a look at these two variations with examples:
Buy 2 Get 1 Free (of the same product)
This is also a popular WooCommerce BOGO discount offer used in a large number of stores. In this BOGO deal, customers buys 2 products and get one free (usually the same product).
- Go to your WordPress dashboard -> WooCommerce -> Discount Rules
- Click Add a new rule button
- Choose the discount type as “Buy X Get X”
- Configure the rule as below
The above configuration will allow your customers to buy 2 quantity of any product and get the third quantity free. You can limit this offer to selected categories or products or attributes using the “Filters” section.
Also, having the “Recursive” option checked, your customers can also get: Buy 4, get 2 free, Buy 6, get 3 free and so on.
Buy 2 Get 1 Half Price deal (of the same product)
This variation of the Buy One Get One deal gives the customer 50% off on the third quantity of the same product. Customer Buys 2 items and get 50% off on the third quantity.
- Go to your WordPress dashboard -> WooCommerce -> Discount Rules
- Click Add a new rule button
- Choose the discount type as “Buy X Get X”
- Configure the rule as below
As you can notice, the above configuration offers a 50% discount on the third quantity.
Excited to configure Multiple Discount variations?
Buy 2, get 1 free (a different product as free) – Buy X, Get Y
Buy X Get Y discounts are another popular BOGO deals offered in the stores. Customers purchase an item and get another product (usually cheapest in the cart) as free.
A detailed guide for configuring this type of BOGO deal can be found here.
The following is an example configuration of the Buy X Get Y deal in WooCommerce.
Go to your WordPress dashboard->WooCommerce-> Woo Discount Rules-> Add New Rule.
On the rule configuration page, enter the rule name and choose the discount type “Buy X get Y” as shown below,
The above configuration lets customers buy any 2 items in the store and get the “Cap” product free.
There are a number of variations in the Buy X Get Y deals as well. Some of the popular WooCommerce Buy X Get Y deals are:
- Buy 2, get the second item free
- Buy 2, get the third item free
- Buy 2, get the third item at half price (Buy 2 get 1 at half price)
- Buy 1 of product X, get Product Y free
- Buy Product A and receive a 25% discount on Product B.
- Buy any 1 product from Category X, and get 1 product from Category Y free
- Buy any 1 product from Category X, get 1 product from Category X itself free
Check out this detailed guide for configuring above Buy X Get Y deals for your store. Alternatively, if you need some assistance, please reach out to our support team to help you configure these WooCommerce BOGO offers using the Discount Rules plugin.
Set your discount rule that suits your WooCommerce store.
Conclusion
Customers are often thrilled to get free products. So creating WooCommerce Buy One Get One Free offers in your store can be an effective marketing strategy to increase sales. Besides, it can also create a sense of urgency, motivate customers to buy more products and increase your average order value. Go ahead and install the WooCommerce Buy One Get One free plugin and create the promotion. Further, you can attract and retain new customers by offering BOGO deals with Discount Rules for WooCommerce plugin.
Looking for more examples of WooCommerce BOGO deals? Start checking these advanced examples
Interested to discover more about other different discount and coupon strategies? Take a look at our various dynamic pricing and discount techniques for your online store with Woo Discount Rules, including advanced discounts, customer-specific discounts, and bulk discounts.
Reach out to us if you have any questions about setting up “Buy One Get One Free WooCommerce” deals.
Please install and activate the Discount Rules PRO plugin for WooCommerce. Create a new Discount Rule and choose the “Buy X and Get X” discount type and configure the buy quantity and the free quantity. Once done, enable the discount rule.
Install and activate the Discount Rules PRO plugin for WooCommerce. Create a new Discount Rule and choose the “Buy X and Get X” discount type and configure the buy quantity and the free quantity. Once done, enable the discount rule.
You will need to install and activate the Discount Rules PRO plugin for WooCommerce. Create a new Discount Rule and choose the “Buy X and Get X” discount type. Configure the buy quantity as 1 and the get quantity as 1, and set the discount as “50%”. Save and activate the discount rule.
First, you will need to create a buy one get one free promotion using the Discount Rules PRO for WooCommerce plugin. Go to your WordPress dashboard -> WooCommerce -> Discount Rules. Create a new Buy X Get X rule. Set the Buy quantity as 1 and the get quantity 1. Save and publish the discount rule.
BOGO sale works based on various discount scenarios like
1. Buy a product and get the same product free
2. Buy X and get Y products free
3. Buy any product from the store, and get the cheapest one for free.
4. Buy two products from the specified category and get the second quantity at a 50% discount.
You can offer these multiple WooCommerce BOGO deals by installing the plugin Woo Discount Rules. WooCommerce BOGO is a promotion to boost your sales and increase your average order value.
Buy One Get One Free offer is an effective and proven strategy that offers a free product to attract customers and encourage customers to buy more products at your store.
In “Buy One Get One Free,” you instruct the customer to purchase some product at the total price before getting a deal. Moreover, in a “half-price” sale, customers will buy the initial product at a discounted rate.
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