Once you have set up your online store the very next step is to work towards its growth and revenue. Offering discounts on your WooCommerce store will help you to reach globally and bring in great conversions. The marketing strategy of offering discounts is a win-win concept as both the store owner and the customers will be benefited equally.
Grab a discount of 10% on all the products from the store.
Implement WooCommerce discounts to your online store and watch your sales grow.
In this article, we are going to discuss a step by step process of implementing WooCommerce discounts and also various methods of configuring discounts to your online store. We will also get in detail with how to provide discounts for both WooCommerce product level and cart level.
Discounts can be configured to your WooCommerce store as needed and they would bring in great customer engagement and shopping experience to your customers. Discounts can be set in various forms and methods and each has its own benefits. WooCommerce dynamic pricing, WooCommerce product discounts, WooCommerce discounts per product, WooCommerce discounts using coupons, WooCommere cart discounts and so on, are the common ways to drive more traffic and conversions to your store.
Creating exciting WooCommerce discounts will result in the rapid growth of your sales and also helps in clearing your stocks in a faster phase.
WooCommerce discounts can be configured using the plugins available in the market or can be achieved programmatically. The most reliable method is to choose the best WooCommerce plugin and implement discounts with it that would bring you sure results. The most reliable and flexible plugin that can support in configuring WooCommerce dynamic pricing and advanced discounts for your online store is the “Discount Rules for WooCommerce” plugin.
This WooCommerce plugin is so reliable that you can create simple and complex discounts for your store and moreover it can run any number of discounts simultaneously. You can create multiple discounts and can prioritize them as per your requirements.
Let’s get started by installing the Discount Rules for WooCommerce Plugin:
Step 1: Log into your WordPress Dashboard and go to the Plugins section.
Step 2: Click on “Add New” button as illustrated below,
Step 3: Search for the plugin “Discount Rules for WooCommerce” as shown below,
Step 4: Install and activate the plugin.
The plugin can also be installed manually to your store by downloading Discount Rules for WooCommerce plugin from WordPress repository
The above process explains the installation of the free version.
You can give it a try and upgrade to the premium version of WooCommerce Discount Rules plugin to get more features like user role based discounts, BOGO deals, category-based discounts and more.
This completely guides you in the process of configuring WooCommerce discounts to your online store.
- What types of discounts can be created for your WooCommerce store?
- Setting up WooCommerce discounts for your online store
- Create coupon based WooCommerce discounts for multiple items
- Various strategies of WooCommerce discounts that can be implemented for your store
- How to troubleshoot if the WooCommerce discounts don’t work properly?
- FAQs on WooCommerce discounts
The WooCommerce discounts are offered under both “Price Discount Rules” and “Cart Discount Rules”.
Price discount rules are applied at the product level of your store and the cart discount rules are applied at the cart level of your WooCommerce store.
Let us get in detail with the navigations for both Price and Cart discount rules. Follow this as the initial step while creating Price discounts and cart discounts.
Navigation for creating price discount rules
Price discount rules are where the discount is created at the product level. Price discounts can be applied for particular products or specific categories or all products. Well, advanced discount conditions like for user-role discounts, purchase history based discounts are created in this section.
If you are configuring a price rule (applying a discount on the price of the product) for your WooCommerce the below navigations are to be followed before you start creating the discount rule.
Go to Your WordPress Dashboard-> WooCommerce-> Woo Discount Rules.
Select the “Price Discount Rules” tab and click on the “Add New Rule” button.
Now you can start creating price rules for your WooCommerce store.
Navigation for creating cart discount rules
Cart discount rules are where the discount is created at the cart level. For a cart discount rule, you can add as many conditions as you want - say based on cart total or cart quantity, or customer billing address, customer email address, shipping address, etc. There are so many options you can choose from.
If you are configuring a cart rule (applying a discount automatically to the customer cart) for your WooCommerce the below navigations are to be followed before you start creating the discount rule.
Login to your WordPress Dashboard-> WooCommerce-> WooCommerce Discount Rules.
Select the “Cart Discount Rules” tab and click on the “Add New Rule” button.
Now you can start creating cart level discounts for your WooCommerce store.
Price Discount Rules
Below is the step by step process of creating discounts at the product level. Creating discounts is so simple that it can be achieved in no time.
Priority - This is to set priority for your discount rule. This comes into the function when you have configured more than one discount at your store.
Rule Name - Give your rule name here
Rule Description - Description of your WooCommerce rule
Method - Choose the method based on your discount rule
- Quantity/Category/Product/User role based discounts and BOGO deals - this method can be selected when you are creating a discount rule based on quantity, storewide, bundle products, BOGO deals and so on.
- Dependent/conditional based discounts - this method can be selected when you want to create a discount rule based on dependency.
Validity - This can be used when you wish to set validity for your discount rule which means the time period from when the discount should be active.
This is where the conditions for your discount rule is configured.
Apply To - This is to decide whether the discount rule is to be set for all products, specific products, specific attributes or specific categories.
The checkbox can be enabled whenever the items are to be counted cumulatively.
Exclude Products - it is to eliminate particular products from getting the discount.
Exclude sale items - enable the checkbox if the rule is not applicable to the products in the sale.
Customers - used when the discount rule is for specific customers (registered customers).
User-roles - used when the discount rule is for specific user-roles of your store.
Coupon - use the option to activate your discount rule using the WooCommerce coupon.
You can use this option to create and configure the WooCommerce coupons to your discount rule.
Subtotal - use this option when you want to restrict your discounts based on the subtotal in the cart.
Purchase history - use this option when you want to provide discounts based on the previously purchased history. It could be the first order, previously purchased amount, number previous orders, number of quantity on the previous orders and so on.
The condition tab helps you to configure advanced discounts and WooCommerce dynamic pricing discounts for your online store.
The discount value for the rule is set here.
Min and Max quantity - enter the minimum and maximum quantity of the products that are to be purchased to avail of the discount.
Adjustment type - Type of discount that is to be offered can be selected.
If you want to offer a discount of 10% in your store, then select the adjustment type as “Percentage Discount”.
Similarly, you can provide “Price Discount”
You can add a different range of discounts for creating WooCommerce dynamic pricing.
Value - value of the discount that is to be applied.
Multiple discount tiers can be configured in this tab based on the requirements.
Cart Discount Rules
Below is the step by step process of creating discounts at the cart level. Creating cart discounts is so simple that it can be achieved in no time.
The necessary details of the cart discount rule are to be entered in the general tab.
You can add as many conditions to your cart rule as you have so many options to choose from. WooCommerce cart discounts can be configured based on the subtotal of the cart, cart quantity, specific products or categories, purchase history and so on.
In the discount tab, you can set discount type as,
- Percentage discount
- Price discount
- Product discount
- Free Shipping
Configure your rule, save it and you will have your discount active in your WooCommerce store.
WooCommerce coupons can be configured to the discount rules when you want to provide offers with restrictions. The respective discount will be applicable only by using the coupon.
Before you start with creating the discount rule it is essential to learn how to create the WooCommerce coupon.
There are two methods to create a WooCommerce Coupon,
- Create your own coupon
- Create coupon via WooCommerce
Create your own coupon
This is the most recommended method for the WooCommerce coupon creation.
Here, the coupon is created for both price and cart level in the condition tab of their discount rule.
The above is the method that is followed when you create a WooCommerce coupon for Price Discount Rules.
The discount will be applied when the coupon code is entered in the cart by the customer to avail the respective discount.
In a similar way, you can create coupons for Cart Discount Rules,
Create WooCommerce dynamic pricing by configuring coupons and bring in more sales to your store.
Create coupon via WooCommerce
In this method, create your coupon through WooCommerce. Create a coupon with 0 discount otherwise, the customer would end up getting more discounts.
Go to WooCommerce -> Coupons -> Add Coupon as illustrated below,
This will navigate you to the below page where the coupon is created as shown below,
Make sure to create the coupon with 0 value and discount type as “Percentage Discount”. The rule will not work if the discount type is set wrong.
Thus WooCommerce coupons can be created by following the above methods. Try implementing various WooCommercer discount types using coupons to bring in great results.
Below are some of the common WooCommerce dynamic pricing strategies that could be implemented to your store,
WooCommerce discount to all products - this is a storewide discount where all the products of the store are given for a certain percentage. This WooCommerce discount will bring in more traffic and revenue to your online store. You can provide a percentage discount, price discount, product discount, BOGO deal, bulk quantity discount as required.
Buy 3 items and avail a discount of 10% from our store.
WooCommerce coupon based discounts - this discount is applicable only with the WooCommerce coupon. The discount can be for all products, specific products, categories or attributes, woocommerce bulk price discount and so on. Various WooComerce discount types can be offered with coupons.
Grab a discount of $30 using the coupon “DISCOUNT” from the Apparel category.
WooCommerce discounts based on quantity - this type of discount is nothing but offering price or percentage discounts based on the quantity purchased. When this strategy is implemented it urges the customer to add bulk quantities to the WooCommerce cart as multiple tiers of discounts are configured.
Buy 5 items and get 10% discount
Buy 10 items and get 20% discount
WooCommerce BOGO deals - this type of discount is just simply creating the standard buy one get one concept to your WooCommerce store.BOGO deals can be configured for both the same product and different products. This strategy urger the customers to get converted in order to grab the free product(s).
Buy 2 items from Apparel category and get 1 free from the same category
WooCommerce discounts on bundle products - This type of discount is nothing but the offer you provide when customers purchase a set of products or combos. Bundle discounts help you move your stocks in a faster phaser whereas the customers can purchase in large quantities for a lower price.
Buy 3 items from our store for $20.
Customer specific WooCommerce discounts - These discounts are applicable only to the specified customers. This WooCommerce discount gives a personalized touch to your loyal customers.
An exclusive storewide discount of 20% for our loyal customer Sara John.
User-role based WooCommerce discounts - this discount of applicable only for specific user-roles like Administrators, Wholesalers, Shop Manager and so on. Any type of WooCommerce dynamic pricing or advanced discounts can be configured here.
Wholesalers get a discount of 20% from our store.
WooCommerce Cart discounts - this discount will be applicable only at the cart level. You can offer discounts based on the cart subtotal and cart quantity and drive more sales.
Get a discount of 15% when your subtotal is above $500.
These are some of the common strategies that can be implemented in your WooCommerce store. Try configuring WooCommerce dynamic pricing and advanced discounts and drive more traffic to your online store.
If the WooCommerce first order discount doesn’t work properly check if the WordPress and WooCommerce are upgraded to its latest version.
This could surely troubleshoot the problems you face while setting WooCommerce discounts for your online store. Make sure to configure the discounts with suitable strategies in the respective procedures. Upgrade your store with the latest version on the WooCommerce plugin to enjoy all the benefits.
If the problem continues further, contact the support team of the respective plugin to seek their help and make your customers and the WooCommerce store enjoy the benefits.