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How do I add a discount in WooCommerce? - 2020 Tutorial

Once you have set up your online store the very next step is to work towards its growth and revenue. Offering discounts on your WooCommerce store will help you to reach globally and bring in great conversions. The marketing strategy of offering discounts is a win-win concept as both the store owner and the customers will be benefited equally.

Example,
Grab a discount of 10% on all the products from the store.

Implement WooCommerce discounts to your online store and watch your sales grow.

In this article, we are going to discuss a step by step process of implementing WooCommerce discounts and also various methods of configuring discounts to your online store. We will also get in detail with how to provide discounts for both WooCommerce product level and cart level.

Why create discounts for your WooCommerce

Discounts can be configured to your WooCommerce store as needed and they would bring in great customer engagement and shopping experience to your customers. Discounts can be set in various forms and methods and each has its own benefits. WooCommerce dynamic pricing, WooCommerce product discounts, WooCommerce discounts per product, WooCommerce discounts using coupons, WooCommerce cart discounts and so on, are the common ways to drive more traffic and conversions to your store.

Creating exciting WooCommerce discounts will result in the rapid growth of your sales and also helps in clearing your stocks in a faster phase.

Best plugin to create WooCommerce discounts

WooCommerce discounts can be configured using the plugins available in the market or can be achieved programmatically. The most reliable method is to choose the best WooCommerce plugin and implement discounts with it that would bring you sure results. The most reliable and flexible plugin that can support in configuring WooCommerce dynamic pricing and advanced discounts for your online store is the “Discount Rules for WooCommerce” plugin.

This WooCommerce plugin is so reliable that you can create simple and complex discounts for your store and moreover it can run any number of discounts simultaneously. You can create multiple discounts and can prioritize them as per your requirements.

Let’s get started by installing the Discount Rules for WooCommerce Plugin:

Step 1: Log into your WordPress Dashboard and go to the Plugins section.

Step 2: Click on “Add New” button as illustrated below,

1 add new rule

Step 3: Search for the plugin “Discount Rules for WooCommerce” as shown below,

2 install plugin

Step 4: Install and activate the plugin.

The plugin can also be installed manually to your store by downloading

Discount Rules for WooCommerce plugin from WordPress repository

The above process explains the installation of the free version.

You can give it a try and upgrade to the premium version of WooCommerce Discount Rules plugin to get more features like user role based discounts, BOGO deals, category-based discounts and more.

The ultimate guide to creating WooCommerce discounts easily

This completely guides you in the process of configuring WooCommerce discounts to your online store.

What types of discounts can be created for your WooCommerce store?

The WooCommerce discounts are offered under both the Product and Cart level.

Price discount rules are applied at the product level of your store and the cart discount rules are applied at the cart level of your WooCommerce store.

Let us get in detail with the navigations for both Price and Cart discount rules. Follow this as the initial step while creating Price discounts and cart discounts.

Navigation for creating price and cart discount rules

If you are configuring a price or cart rule for your WooCommerce the below navigations are to be followed before you start creating the discount rule.

Go to Your WordPress Dashboard-> WooCommerce-> Woo Discount Rules -> Add New Rule as illustrated below,

1 add new rule

Price Discount Rules

Price discount rules are where the discount is created at the product level. Price discounts can be applied for particular products or specific categories or all products. Well, advanced discount conditions like for user-role discounts, purchase history based discounts are created in this section.

Cart discount rules

Cart discount rules are where the discount is created at the cart level. For a cart discount rule, you can add as many as conditions as want - say based on cart total or cart quantity, or customer billing address, customer email address, shipping address, etc. There are so many options you can choose from.

Setting up WooCommerce discounts for your online store

Price Discount Rules

Below is the step by step process of creating discounts at the product level. Creating discounts is so simple that it can be achieved in no time.

On the rule page, enter the Rule name as illustrated below,

2 price rule

 

Choose a Discount Type: This has three sections of options

1. Simple Discount - this has options like Product Adjustment, Cart Adjustment, and Free Shipping.

To create a simple price discount rule, “Product Adjustment ” is selected.

2. Bulk Discount - this has a Bulk Discount and Bundle(set) Disocunt as options.

To create bundle discount or quantity-based discounts the respective option is to be selected.

3. BOGO Discount - this has options like

Buy X and Get X and
Buy X, and Get Y.

to configure Buy one Get one offers for both the same and different products.

Filter Section

In this section, you can choose on what the discount should be applied
All Products - Store-wide discount
Products - Discount on specific products
Category - On specific categories
Attributes - On specific attributes
Tags - On specific product tags
SKU - On specific product SKUs
Sale Products - Discount only on sale products

Discount Section

In this section, the discount type and the value are configured.
Percentage Discount - percentage discount will be applied at the product level (10%).
Fixed Discount - price discount is offered at the product level using this option ($10).
Fixed Price per Unit - price discount is applied to each unit of the product purchased.
When configuring a simple price rule the items will be counted cumulatively.
Multiple discount tiers can be configured in this tab based on the requirements.

Note: When configuring bundle, bulk, and BOGO discounts the respective discount types, values, and free product configuration will be available.

Rules Section

This section is optional and is configured when discounts are created using WooCommerce coupon, discounts based on purchase history, personalized discounts, and even discount for specific user-roles can be configured here. Dependency based discounts are also configured in this section.

You can even set limitations and restrictions for your discount rule.

Choose the required option from the “Condition Type” drop-down and configure the condition using respective values.

Cart Discount Rules

Below is the step by step process of creating discounts at the product level.

On the rule page, enter the Rule name as illustrated below,

3 cart rule

Choose the discount type as “Cart Adjustment”.

Filter Section

In this section, you can choose on what the discount should be applied
All Products - Store-wide discount
Products - Discount on specific products
Category - On specific categories
Attributes - On specific attributes
Tags - On specific product tags
SKU - On specific product SKUs
Sale Products - Discount only on sale products

Discount Section

In this section, the discount type and the value are configured.
Percentage Discount - percentage discount will be applied at the product level (10%).
Fixed Discount - price discount is offered at the product level using this option ($10).
Fixed Price per Unit - price discount is applied to each unit of the product purchased.

Rules Section

This section is optional and is configured when cart discounts are created using WooCommerce coupon, discounts based on purchase history, personalized discounts, and even discount for specific user-roles can be configured here.

You can add conditions to your cart rule as you have so many options to choose from. WooCommerce cart discounts can be configured based on the subtotal of the cart, cart quantity, specific products or categories, purchase history, and so on.

Choose the required option from the “Condition Type” drop-down and configure the condition using respective values.

You can even set limitations and restrictions for your discount rule.

Configure your rule, save it and you will have your discount active in your WooCommerce store.

Create coupon based WooCommerce discounts for multiple items

WooCommerce coupons can be configured to the discount rules when you want to provide offers with restrictions. The respective discount will be applicable only by using the coupon.

Before you start with creating the discount rule it is essential to learn how to create the WooCommerce coupon.

There are two methods to create a WooCommerce Coupon,

  1. Create your own coupon
  2. Create coupon via WooCommerce

Create your own coupon

This is the most recommended method. Here, the coupon is created in the discount rule page under the “Rule” section as illustrated below,

4 method1 coupon creation

 

The above is the method that is followed when you create a WooCommerce coupon for Price and Cart Discount Rules.

The discount will be applied when the coupon code is entered in the cart by the customer to avail the respective discount.

Create WooCommerce dynamic pricing by configuring coupons and bring in more sales to your store.

Create coupon via WooCommerce

In this method, create your coupon through WooCommerce. Create a coupon with 0 discount otherwise, the customer would end up getting more discounts.

Go to WooCommerce -> Coupons -> Add Coupon as illustrated below,

5 method2 coupon

This will navigate you to the below page where the coupon is created as shown below,

6 method2 enter coupon

Make sure to create the coupon with 0 value and discount type as “Percentage Discount”. The rule will not work if the discount type is set wrong.

Thus WooCommerce coupons can be created by following the above methods. Try implementing various WooCommerce discount types using coupons to bring in great results.

Various strategies of WooCommerce discounts that can be implemented for your store

Below are some of the common WooCommerce dynamic pricing strategies that could be implemented to your store,

WooCommerce discount to all products - this is a storewide discount where all the products of the store are given for a certain percentage. This WooCommerce discount will bring in more traffic and revenue to your online store. You can provide a percentage discount, price discount, product discount, BOGO deal, bulk quantity discount as required.

For example,
Buy 3 items and avail a discount of 10% from our store.

WooCommerce coupon based discounts - this discount is applicable only with the WooCommerce coupon. The discount can be for all products, specific products, categories or attributes, woocommerce bulk price discounts, and so on. Various WooComerce discount types can be offered with coupons.

For example,
Grab a discount of $30 using the coupon “DISCOUNT” from the Apparel category.

WooCommerce discounts based on quantity - this type of discount is nothing but offering price or percentage discounts based on the quantity purchased. When this strategy is implemented it urges the customer to add bulk quantities to the WooCommerce cart as multiple tiers of discounts are configured.

For example,
Buy 5 items and get 10% discount
Buy 10 items and get 20% discount

WooCommerce BOGO deals - this type of discount is just simply creating the standard buy one get one concept to your WooCommerce store.BOGO deals can be configured for both the same product and different products. This strategy urger the customers to get converted in order to grab the free product(s).

For example
Buy 2 items from Apparel category and get 1 free from the same category

WooCommerce discounts on bundle products - This type of discount is nothing but the offer you provide when customers purchase a set of products or combos. Bundle discounts help you move your stocks in a faster phaser whereas the customers can purchase in large quantities for a lower price.

For example,
Buy 3 items from our store for $20.

Customer specific WooCommerce discounts - These discounts are applicable only to the specified customers. This WooCommerce discount gives a personalized touch to your loyal customers.

For Example,
An exclusive storewide discount of 20% for our loyal customer Sara John.

User-role based WooCommerce discounts - this discount of applicable only for specific user-roles like Administrators, Wholesalers, Shop Manager, and so on. Any type of WooCommerce dynamic pricing or advanced discounts can be configured here.

For example,
Wholesalers get a discount of 20% from our store.

WooCommerce Cart discounts - this discount will be applicable only at the cart level. You can offer discounts based on the cart subtotal and cart quantity and drive more sales.

For example,
Get a discount of 15% when your subtotal is above $500.

These are some of the common strategies that can be implemented in your WooCommerce store. Try configuring WooCommerce dynamic pricing and advanced discounts and drive more traffic to your online store.

How to troubleshoot if the WooCommerce discounts don’t work properly?

If the WooCommerce first order discount doesn’t work properly check if the WordPress and WooCommerce are upgraded to its latest version.

This could surely troubleshoot the problems you face while setting WooCommerce discounts for your online store. Make sure to configure the discounts with suitable strategies in the respective procedures. Upgrade your store with the latest version on the WooCommerce plugin to enjoy all the benefits.

If the problem continues further, contact the support team of the respective plugin to seek their help and make your customers and the WooCommerce store enjoy the benefits.

FAQs on WooCommerce Discounts

WooCommerce discounts are where the discounts are offered in a win-win concept where both the store owner and the customers are benefited equally. This can be easily achieved with the most reliable plugin “Discount Rules for WooCommerce”.

WooCommerce dynamic pricing can be easily configured with the best discount plugin “Discount Rules for WooCommerce”.
You can create simple and complex discounts for your store and moreover it can run any number of discounts simultaneously. You can create multiple discounts and can prioritize them as per your requirements.

There are two methods to create a WooCommerce Coupon,
  • Create your own coupon (recommended method)
  • Create coupon via WooCommerce

  • WooCommerce discount to all products
  • WooCommerce coupon based discounts
  • WooCommerce discounts based on quantity
  • WooCommerce BOGO deals
  • WooCommerce discounts on bundle products
  • Customer specific WooCommerce discounts
  • User-role based WooCommerce discounts
  • WooCommerce Cart discounts

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