How to Create a WooCommerce Buy One Get One (BOGO) offer?

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how to setup bogo deals in woocommerce

Elevate your sales with irresistible WooCommerce BOGO offers!

Did you know that implementing WooCommerce BOGO (Buy One, Get One) promotions can significantly boost your conversion rates by up to 47% and increase your average order value by 30%? That’s right! This powerful marketing strategy incentivizes customers to make more purchases, resulting in a substantial improvement in your overall sales performance.

However, there’s a challenge. The default coupon system in WooCommerce lacks built-in BOGO functionality. That’s where the “Discount Rules for WooCommerce” plugin becomes your game-changer!

This plugin offers a plethora of features, empowering you to effortlessly create sophisticated WooCommerce BOGO offers in minutes, with no coding expertise required. Picture this:

  • “Buy One, Get One Free” on specific products or categories.
  • “Buy Two, Get One 50% Off” to encourage bulk purchases.
  • Free gifts with every purchase to sweeten the deal.
  • Targeted BOGO offers tailored for specific customer groups.

Are you ready to harness the potential of WooCommerce BOGO and witness a surge in your sales? Continue reading to explore how “Discount Rules for WooCommerce” can assist you in crafting irresistible BOGO deals that drive conversions and transform your WooCommerce store into a sales success story!

Create a WooCommerce Buy One Get One Free offer using Discount Rules and increase your store’s revenue easily

What is a WooCommerce Buy One Get One Free Offer?

A WooCommerce Buy One Get One Free (BOGO) offer is a popular marketing strategy where customers receive a second product for free when they purchase the first one at its regular price. This can be applied to the same product (Buy One, Get One Free) or different products (Buy One, Get One 50% Off).

You can structure your BOGO in various ways:

  • Buy One, Get One Free (BOGO): Customers purchase one product at full price and receive an identical item for free.
  • Buy X, Get One Free: Purchase a specific quantity of products (X) and get one item free.
  • Buy One, Get Y Free: Purchase one product and receive a different product as the free item.
  • Percentage or Fixed Discount: Instead of offering a completely free item, provide a discount on the second product (e.g., 50% off).

Examples of WooCommerce BOGO offers:

  • Buy one T-shirt, get another of equal or lesser value for free.
  • Buy two mugs, get the cheaper one 50% off.
  • Spend $50 or more, get a free gift with your purchase.
  • Buy any full-priced item, get a free accessory.
  • BOGO weekend sale: Buy one item, get another 25% off.

By implementing BOGO offers strategically, you can boost your WooCommerce store’s sales and engage your customers in a fun and rewarding way.

Benefits of WooCommerce Buy One Get One Free Offer

The Buy One Get One (BOGO) offer is a classic marketing strategy that entices customers with a perceived discount and encourages them to purchase more products. When implemented effectively, a WooCommerce BOGO offer can deliver several benefits for your online store.

Increase Sales and Revenue: BOGO offers are a classic marketing tactic that entices customers to spend more. By offering a free or discounted product, you incentivize larger purchases, boosting your overall sales and revenue.

Clear Inventory: BOGO deals are perfect for clearing out slow-moving or overstocked products. By offering them at a discount or for free paired with another item, you can create a sense of urgency and encourage customers to buy, freeing up space for new inventory.

Boost Customer Acquisition and Engagement: BOGO deals attract new customers who are drawn to the savings and excitement of the offer. They also encourage existing customers to return and purchase more, fostering brand loyalty and engagement.

Improve Average Order Value (AOV): By encouraging customers to buy more to qualify for the BOGO offer, you naturally increase the average amount they spend per order, improving your overall profitability.

Enhance Brand Image and Perception: BOGO deals create a positive perception of your brand as generous and value-conscious. This can attract new customers and build trust with existing ones.

Promote Specific Products or Categories: You can use BOGO offers to highlight specific products or categories you want to promote, driving targeted sales and awareness.

Flexible and Customizable: WooCommerce offers various ways to implement BOGO deals, allowing you to tailor them to your specific needs and goals. You can choose different discount types, qualifying products, and offer durations.

Easy to Implement and Track: With WooCommerce’s built-in features and plugins, creating and managing BOGO offers is simple and straightforward. You can also easily track the performance of your campaigns to measure their effectiveness.

Overall, WooCommerce Buy One Get One Free offers are a powerful tool for eCommerce businesses to increase sales, clear inventory, attract new customers, and boost brand image. With their flexibility and ease of implementation, they are a valuable strategy for any online store owner.

Create WooCommerce BOGO deals and attract new customers to your store easily using Discount Rules

How to Set Up a WooCommerce Buy One Get One Free Offer?

To create a WooCommerce buy one get one free offer, you need a plugin like “Discount Rules for WooCommerce.” After installing and activating the plugin, you can create this type of offer in a few clicks.

Now let’s create a BOGO offer for the same product, where you will be offering the same product the customer purchased as the free product.

For Example: “Buy any product and get the same product for free.”

Follow these steps to create this offer.

  1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules.
  2. Click the “Add New Rule” button.
  3. After giving a rule name, choose “Buy X Get X” as the discount type.
  4. In the filter section, you may have to choose “All Products” as we create BOGO offers for all products in the store.
  5. In the discount section, choose “free” as the discount type and configure the rule as shown in the screenshot below.
Buy One Get One Offer for Same Product

6. Make sure to click the “Recursive” option so your customers will get a free product for every product they purchase.
7. Finally, Save and enable the rule.

Easy, isn’t it? This blog assumes you already have the “Discount Rules for WooCommerce” plugin. If not, you can purchase and download it here. For more about the installation process, check out this guide.

In this example, we have offered a simple BOGO discount for the same products in WooCommerce. Likewise, you can create several scenarios and offer this discount effectively. Let’s discuss some popular scenarios in the next section.

Types of Buy One Get One Free Offer in WooCommerce

The popular types to offer buy one get one free in WooCommerce are:

  • Buy any product and get a specific product for free
  • Buy One Get One half-price
  • BOGO deals with specific attributes
  • BOGO offers based on user-role
  • WooCommerce BOGO coupon

Let’s learn to create these scenarios in detail.

Buy any product and get a specific product for free

You can offer a specific product for free when a customer purchases any products from the store.

For example: Purchase any product and get a “cap” for free.

  1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules.
  2. Click the “Add New Rule” button.
  3. After giving a rule name, choose “Buy X Get Y” as the discount type.
  4. In the filter section, you may have to choose “All Products.”
  5. In the discount section, choose “Buy X Get Y – Products,” select the free product as “Cap,” and configure the rule as in the screenshot below.
BOGO for specific product

6. Click “Recursive” option
7. Finally, Save and Enable the rule.

Now we have created a BOGO offer for a specific product in WooCommerce.

WooCommerce Buy One Get One half price

With this Woocommerce Buy One Get One half off offer, customers get their second product for a discounted price. This exciting offer allows you to save big while stocking up on your favorite products.

For Example: Buy two “Hoodies” and get the second hoodie for half price.

  1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules.
  2. Click the “Add New Rule” button.
  3. After entering a rule name, choose “Buy X Get X” as the discount type.
  4. In the Filter section, choose ”Products,” select “In the list,” and choose “Hoodie,” as here we are offering only this particular product.
  5. In the discount section, choose “Percentage discount” and set the value as shown in the screenshot below.
Buy 1 and Get 1 At Half Price

6. Click the “Recursive” option.
7. Finally, Save and Enable the rule.

Now, we have created a “buy one get one 50 off” woocommerce offer.

BOGO deals with specific attributes

By implementing this type of promotion, you can encourage customers to purchase more items while increasing their satisfaction. This deal can be an effective way to showcase specific products and encourage customers to try them out.

For example, Buy one full-sleeve t-shirt and get a cap for free.

  1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules.
  2. Click the ‘Add New Rule’ button.
  3. After entering a rule name, choose “Buy X Get Y” as the discount type.
  4. In the Filter section, choose “Attributes,” select “In list,” and choose “Full Sleeve.
  5. In the discount section, choose “Buy X Get Y – Products,” select “Cap” as the free product, and set the value as shown in the screenshot below.
BOGO for specific attributes

6. Make sure to click “Recursive” option.
7. Finally, Save and Enable the rule.

Now we have created an attribute-based BOGO discount in WooCommerce.

BOGO offers based on user-role

BOGO offer can be more effective when you offer it only to specific user roles like wholesale customers, retail customers, subscribers, and more. Every online store has its target audience. You can satisfy your target customers with this offer and make them return to your store.

For Example: “Exclusive Offer only to Wholesale customers – Buy one product and get the same product for free.”

Let’s learn to create this discount.

  1. After entering a rule name, choose “Buy X Get X” as the discount type.
  2. In the filter section, choose “Products,” select “In list,” and choose “Sunglasses.
  3. In the discount section, choose the discount type as free, click the recursive option, and set the value as shown in the screenshot below.
  4. In the Rules section, Click “Add Condition.”
  5.  Now choose “User role,” select “In list,” and choose “Wholesale customer.
  6. Finally, Save and Enable the rule.
BOGO based on user-role

We have created a BOGO discount in WooCommerce exclusively for wholesale customers.

WooCommerce BOGO coupon

You can offer WooCommerce BOGO offers with a Coupon. Customers have to enter a coupon code to claim your BOGO deal.

For Example: Get BOGO coupons only for the category “Apparel.” Buy an item from “Apparel” and get a “Cap” for free.

Lets learn to create this coupon offer.

  1. After entering a rule name, choose “Buy X Get Y” as the discount type.
  2. In the filter section, choose “Category,” select “In list,” and choose “Apparel.”
  3. In the discount section, choose “Buy X Get Y – Product,” select the free product as “Cap,” and set the value as shown in the screenshot below.
BOGO coupon

As shown in the above screenshot, we have set a special condition to offer coupons.

4. In the Rules Section, Click “Add condition.”
5. Now choose the condition type as “Coupons,” select “Count all the items in the cart,” and enter the coupon code as “BOGOFORYOU.”
6. Finally, Save and Enable the rule.

Now, we have created a BOGO coupon in WooCommerce.

You can easily use any of these scenarios or create even more scenarios like Buy 2 Get 1 Free offer with the “Discount Rules for WooCommerce” plugin.

Strategies to Offer BOGO Discounts in WooCommerce

Here are some BOGO strategies to increase your sales:

  • Provide seasonal offer

Different seasons have different demands for products. As an online store owner, you should know which products are in demand during specific seasons. By giving Buy one get one free offer for these products, you can make your customers and yourself happy.

For Example: “Winter Sale ! Buy a Sweater and get one for free.”

  • Use BOGO deals as a promotional offer

BOGO promotions are an excellent way to showcase new products and encourage customers to try them. 

Promotional offers are always popular among customers. Hence, using this promotion correctly can drive sales, increase customer engagement, and grow your WooCommerce store.

For example, “New launch offer! Buy a Round-neck T-shirt and get one for free. “

  • Give a free product for the minimum amount spent by the customers

To make the most of this discount, try offering a free product for the minimum amount your customers spend. It encourages customers to purchase repeatedly in your online store.

For example, “Spend $200 in our shop and get a Sunglass for free.”

Best Practices to Give BOGO Offer in WooCommerce

Here are the best practices to implement BOGO offer in your store:

  • Displaying and Promoting Offers Clearly

As an online store owner, you should always ensure the offer is visible on your website and prominently placed on the homepage or product pages.

Use banners, pop-ups, or notifications to grab customers’ attention. Moreover, you can also use social media and emails to reach your target audience and create a sense of excitement.

  • Choosing the Right Products to Offer

Offering products relevant to your customers and aligning with your brand is essential. Select items that are in demand and popular among your target audience. 

Most importantly, offer products with a high profit margin to ensure profitability for your WooCommerce store.

  • Setting Limits and Deadlines

Set a limited time frame for the promotion to encourage customers to act quickly. You can also limit the number of BOGO offers per customer to avoid running out of stock too soon. It can also prevent any misuse of the promotion.

  • Preparing Your Website for Increased Traffic and Orders

Ensure your website can handle the increased traffic and orders the promotion may bring. Make sure your site is updated to avoid crashes. Also, update your inventory and stock up on products in advance to meet demand.

  • Offering Variations

Provide a variety of BOGO promotions to appeal to different customers. Offer different types of promotions, such as “buy one, get one free” or “buy one, get one 50% off”. Test more variations to see what works best for your customers and online store.

Offer WooCommerce Buy One Get One Free coupon and boost sales effortlessly

Conclusion

Offering a WooCommerce Buy One Get One Free promotion can be a key factor in successfully running your online store. You know you need to prioritize your customers and offer deals that appeal to them. This offer can easily earn more customers and drive a lot of sales.

So why are you waiting? Proceed to offer this discount and see the tremendous results in your WooCommerce store. Offering WooCommerce BOGO offers is easy with the “Discount Rules for WooCommerce” plugin.

The plugin also enables you to offer fixed cart discounts, quantity-based discounts, user role discounts, and more.

Check out the 5 Best Buy One Get One Free WooCommerce Plugins for your store.

How do you set up buy one get one free on WooCommerce?

To set up and use WooCommerce buy 1 get 1 free offer, install and activate the “Discount Rules for Woocommerce” plugin.
1. Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
2. Click the “Add New Rule” button.
3. Enter the rule name and choose the discount type as “Buy X Get X” or “Buy X Get Y.”
4. In the Filter section, choose the products you want to discount.
5. In the discount section, choose the free product and configure the rule based on your requirements.
6. Save and Enable the rule.

How does buy one get one offer work?

WooCommerce buy one get one free offer enables online store owners to offer a free product or a product at a discounted price when a customer purchases the same or different product at full price. BOGO deals in WooCommerce are mostly used as a promotional strategy to attract customers and boost sales.

What is an example of buy one, get one free promotion strategy?

An example of buy one get one free promotion strategy is “New Launch offer! Buy one T-shirt and get one for free. “

What are the benefits of BOGO?

The benefits of BOGO offers include attracting new customers, increasing customer loyalty, clearing excess stock, boosting sales, and increasing revenue.

How do I offer a free product on WooCommerce?

To offer a free product on WooCommerce, install and activate “Discount Rules for WooCommerce” plugin.
1.Go to your WordPress Dashboard->WooCommerce->Woo Discount Rules
2.Click the “Add New Rule” button.
3.Enter the rule name and choose the discount type as “Buy X Get X” or “Buy X Get Y.”
4.In the Filter section, choose the products that you want to give discounts on.
5.In the discount section, choose the free product and configure the rule based on your requirement.
6.Save and Enable the rule.

What type of sales promotion is buy one, get one free?

Buy one, get one free is “Buy X Get X” or “Buy X Get Y” type of sales promotion.

Nanthini Sri

Nanthini Sri

I'm Nanthini, an experienced marketer turned content writer. Specializing in B2B and ecommerce, I have a knack for simplifying intricate concepts, making industry insights easily accessible to all readers. When not crafting content, catch me immersed in books or binge-watching dramas!
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