How to Add a WooCommerce Role-Based Pricing to Boost Customer Loyalty?

Selling to existing customers is 5x cheaper than acquiring new customers.

You can simply use the WooCommerce role-based pricing strategy to set custom pricing for existing customer groups, boost their purchase experience, and retain them for future purchases.

In brief, you can analyze customers’ purchase patterns and segment them into specific groups, such as Wholesale dealers, Subscribers, VIP customers, etc., and offer personalized discounts to enhance their experience and loyalty and increase your revenue.

You cannot add multiple user roles in the default WordPress platform. However, you can use a WooCommerce role-based pricing plugin, “Discount Rules for WooCommerce -Pro” to set custom discounts for different user roles.

In this blog, we will review the steps to add a WooCommerce role-based discount and provide six examples to increase your sales.

Let’s start.

What is User Role Mean in WordPress?

User role in WordPress-WooCommerce defines the capabilities and permission a user can have in your online store.

For example, you have an “Admin” role in your store where you control the whole process of your store. Similarly, the “user” role is assigned to customers by default who purchase in your store.

Instead of assigning them simply as “Customers,” you can segment them as new, old, or VIP customers to offer discounts only to targeted customer groups to increase loyalty and sales.

Different User Roles to Add in WordPress

WordPress has some default user roles, such as Super Admin, Administrator, Editor, Author, Contributor, and Subscriber.

You can add other user roles depending on your products, target customers, business niche, and sales goals.

Some example user roles ideas to segment customers are:

• New Customers
• VIP Customers (who always spend more in your store)
• Subscribers (those who signed up from your email newsletters)
• Wholesale Dealers (who always purchase in bulk)
• Pro Members (those who got subscription packs)
• Corporate or retail customers (business-based groups)
• 25s to 30s/ male or female (demographic-based groups)
• Local/ USA customers (region-wise groups), and more.

How to Add New User Roles in WooCommerce?

Adding a new user role in WooCommerce is simpler than you think.

You have to install the free “User-Role Editor” plugin. After installing it, follow these steps:

• Go to “Users” -> “User Role Editor”.
• Click “Add Role” and add a new customer role to your store. You can also rename your existing role names.
• Next, open your “All Users” list. Add or edit a user, and assign user roles.

Check this “Create user roles in WordPress” blog for detailed steps.

Now, you have different user roles. Segment customers into specific groups based on their purchase patterns and histories.

Let’s check the steps to set personalized pricing for these user groups.

How to Add a Woocommerce Role-Based Pricing?

Adding role-based pricing for WooCommerce requires the “Discount Rules for WooCommerce – Pro” plugin.

To add WooCommerce role-based pricing, follow these two steps:

Step 1: Installing the Discount Rules Pro Plugin

• Open your WordPress dashboard and go to “Plugins”.
• Select the “Add New Plugin” option.
• Search for “Discount Rules for WooCommerce – Pro” (by Flycart).
• Click the “Install” button to install and activate the plugin on your WooCommerce site.

After installing the plugin, check the next step.

Step 2: Setting Custom Prices for Different User Roles

• Go to “WooCommerce” -> “Discount Rules”.
• Click the “Add New Rule” button.
• Enter the rule name for your reference.
• Choose a specific discount type.
• Filter specific products or categories to apply discounts.
• Configure the discount options in the “Discount” section.
• In the “Rules” section, add a new condition “User Role” and select the specific user roles to apply the discount.
• Save and enable the discount rule.

Now the discount is applied only to selected user roles.

It is simple. Isn’t it?

Now, let’s check six examples of how you can customize the pricing for different user roles based on different scenarios.

6 Examples to Add a WooCommerce Role-Based Discount

Check the following examples to add WooCommerce role-based pricing in different unique ways and offer customized discounts to boost sales.

Example 1: Role-Based Pricing for WooCommerce Based on Order Amount

Offering discounts on every order is not possible for every store owner, especially those who have just started their online store.

However, you can offer discounts only to customers with specific user roles who reach a specific minimum order amount. This motivates customers to shop more and reach specific thresholds to receive discounts, which increases the average order value.

For Example, Shop Managers get a $50 discount on all cart products for purchases of “$500 and above”.

To add role-based pricing for WooCommerce based on subtotal (order amount):

• Open your “WordPress” dashboard.
• Go to “WooCommerce” -> “Discount Rules”.
• Click the “Add New Rule” button.
• Enter the rule name for your reference.
• Choose the discount type as “Cart Adjustment”, as we apply discounts directly to the cart total.
• Filter “All Products” to apply discounts on all products.
• In the discount section, choose the Discount Type as “Fixed discount” and enter the discount value as “50”.
• In the “Rules” section, create two conditions:
  • Condition 1: Select “User role” as the condition type, and select “Shop Manager” as the user role.
  • Condition 2: Select “Subtotal” as the condition type, choose ‘Greater than or equal to (>=), enter the value as “500”, and select ‘Count all items in the cart.’
• Finally, save and enable the rule.

Now, only shop managers automatically receive a $50 discount on all products in their stores for purchases of $500 and above.

Related Read: How to Set a Minimum Order Amount in WooCommerce?

Example 2: Category-Based WooCommerce User-Role Discounts

Offering a WooCommerce role-based discount to specific categories will help you increase sales of the products in the particular category.

For Example, Wholesale customers get an exclusive 40% discount on “Apparel” category products.

To create a WooCommerce role-based discount for specific categories:

• Go to “WooCommerce” -> “Discount Rules”.
• Click the “Add New Rule” button.
• Enter the rule name.
• Choose the discount type as “Product Adjustment”, as we apply discounts to products.
• In the filter section, choose “Category” and select “Apparel“.
• In the discount section, choose the Discount Type as “Percentage discount” and enter the discount value as “40”.
• In the Rules section, select “User role” as the condition type and select “Wholesale Customer” as the user role.
• Lastly, save and enable the rule.

Only the “Wholesale Customers” will receive a 40% discount while purchasing products from the “Apparel” category.

Related Read: How to Create WooCommerce Category Discounts?

Example 3: Bulk WooCommerce Discounts Based On User Roles

You can offer bulk WooCommerce discounts to specific customer roles when they purchase in large quantities.

For Example, Exclusive offers for Subscribers,
Buy 100 items and get a 10% discount.
Buy 200 items and get a 20% discount.

To set up a WooCommerce discount based on user roles for bulk orders:

• Go to “WooCommerce” -> “Discount Rules” -> “Add New Rule”.
• Enter the rule name.
• Select the discount type, “Bulk discount”.
• Choose “All Products” in the filter section.
• In the discount section, choose the discount type as “Percentage discount” and set the ranges based on the “Minimum and Maximum” item quantity.
• In the “Rules” section, select “User role” as the condition type and select “Subscriber” as the user role.
• At last, save and enable the rule.

The discount will be automatically added only when a subscriber purchases more products from your store.

Related Read: How to Set Up WooCommerce Bulk Discount?

Example 4: Free Shipping for Specific User Roles

Offering free shipping to all orders includes more shipping and packaging costs. However, customers expect free shipping when they order more.

To offer free shipping without burning your profits, you can offer it only to specific user roles who order more. Thus, you can overcome the high delivery costs.

For example, Free shipping for Wholesale Customers.

To provide free shipping only for specific customer roles:

• Go to “WooCommerce” -> “Discount Rules”.
• Add a new rule and enter the rule name.
• Select the discount type, “Free Shipping”.
• In the “Rules” section, select “User role” as the condition type and select “Wholesale Customer” as the user role.
  • Optionally, you can set the minimum order amount to apply free shipping. For instance, free shipping for orders above $299.
• Lastly, save and enable the rule.

Now, only wholesale customers will automatically get free shipping for their purchases in your store.

Related Read: How to Offer Free Shipping in WooCommerce? (More Strategies + Examples)

Example 5: BOGO Deals for Specific User Roles in WooCommerce

With the “Buy One Get One Free” discount, you can incentivize customers to make purchases, increase their average order value, and build stronger relationships with the store.

For Example, Subscribers get a free cap with their purchase.

To add a Buy One Get One offer for particular customer roles in WooCommerce:

• Go to “WooCommerce” -> “Discount Rules”.
• Click “Add New Rule” and enter the rule name.
• Select the discount type as “Buy X Get Y”.
• Choose “All Product” in the filter section.
• In the discount section, select the discount type “Buy X Get Y-products”, set the quantity ranges, and choose “cap” as the free product.
• Finally, in the “Rules” section, select “Subscriber” as the user role and save the rule.

The free cap will be automatically added to the cart only when a customer from the “subscribers group” purchases in your store.

Related Read: How to Create a Buy One Get One (BOGO) Offer in WooCommerce?

Example 6: Bundle WooCommerce Discounts Based on User Roles

Offering bundle discounts to specific user roles has similar benefits to bulk discounts where customers can buy specific products in bundle and get attractive discounts.

For example, a $150 exclusive discount only to Corporate customer groups (discounts only for a specific product)

Note: When discounts are applied to specific products, only the specific “corporate customer” groups will receive discounts for that product, while other products will be offered at their original price.

To add bundle discounts for specific customer groups in WooCommerce:

• Navigate to “WooCommerce” -> “Discount Rules”.
• Add a new discount rule and enter the rule name.
• Choose the discount type, “Bundle (Set) Discount”.
• In the “Filter” section, select the specific products to apply discounts. For instance, “T-shirt”.
• In the “Discount” section, set the quantities and discount values.
• In the “Rules” section, select the specific “User Role” condition, “Corporate Customers”.
• At last, save and enable the rule.

Now, customers belonging to “Corporate Customer” groups who purchase a particular T-shirt are eligible for bundle discounts.

Related Read: How to Create Effective Bundle Discounts for WooCommerce.

WooCommerce Coupon for Specific User Roles

Using the same Discount Rules Pro plugin, you can offer WooCommerce coupons to specific user roles instead of applying discounts directly to products.

Coupons can increase customer engagement and make them enter the coupon code on checkout to get discounts.

Check this blog to learn how to add a coupon to specific user roles in 4 different ways.

Customer-Based Pricing for WooCommerce

Want to twist your discount strategy a little bit? Instead of offering discounts to specific user roles, you can apply discounts only to specific customers with the Discount Rules plugin.

For example: Instead of a “Corporate Customers” group getting a discount, you can offer it to “John,” a specific customer (optionally from a specific user role).

Check the full steps here: How to Setup Customer Specific Discounts in WooCommerce?

Conclusion

You have a 60% more chance to get sales from your loyal customers than investing in marketing and driving new customers.

Offering a WooCommerce discount based on user roles is applicable when you want to offer discounts, attract customers, and boost sales without cutting your profit line.

Even though WooCommerce does not allow you to set this discount, you can use “Discount Rules for WooCommerce – Pro” to add role-based pricing.

If you haven’t implemented this strategy, refresh your sales strategy and start appreciating your favorite customers with the WooCommerce role-based pricing structures.

Read Next:

• How to Setup a WooCommerce First Order Discount?
• How to Add a WooCommerce Free Gift with Purchase?

Frequently Asked Questions