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How to Setup Bulk Discounts in WooCommerce

WooCommerce Bulk Pricing Discount

Don’t be surprised if I say Bulk pricing discount is a dynamic pricing strategy. Actually, bulk pricing discount is the common type of discount you can create with WooCommerce dynamic pricing plugin. The idea of WooCommerce bulk order discount is to create various tiers of product discount. The discounts will be based on the product quantity purchased.

How to Setup Bulk Discounts in WooCommerce

Creating Bulk discounts in WooCommerce ain’t a tough task. Woo discount rules is one popular WooCommerce bulk pricing plugin to create your bulk order store discounts.

The following uncovers the set-up of four different bulk pricing discount strategies. Try the dynamic plugin demo and get a better idea of how the bulk discounts look in your WooCommerce store.

Bulk Pricing Discount Rule Type 1

WooCommerce Store Wide Bulk order discount

  • Store-wide bulk order discount will offer discounts on all of your WooCommerce list of products.
  •  Want to improve your customer acquisition rate? Create attractive Woo discounts and be a bulk discount store.
  • Also, the best time to create store wide bulk priced discount is during the high-sales fetching time frame. Black Friday, Cyber Monday, Thanksgiving day, Winter Sale is the time where millions of people dive online to shop.

Start with WooCommerce Discount Rules Plugin from

WordPress Dashboard > WooCommerce > WooCommerce Discount Rules

It takes you to the home screen of the plugin where you need to choose ‘Price Discount Rules’ tab. Click on the ‘Add New Rule’ button to get started. The successive plugin screens are briefed as follows,

Screen 1:

General Tab

The General data relating to the discount like Rule name, Rule description, Validity needs to be done in this section.

Major fields to look into in this section are,

Order: The order number will prioritize the discounts for your WooCommerce customer in case the customer’s shopping satisfies two discount rules.

Method: Make sure to select ‘Quantity based by Product/category and BOGO deals in the methods field.

Screen 2:

The ‘Conditions’ tab is the section where all the discount rules are set.

  • The discount idea here is to provide Store Wide Bulk discounts.
  • So choose ‘All Products’ in the ‘Apply to’ field.
  • Cumulative across checkbox: Let this field be briefed with a simple example,

Let’s say the discount rule is “Purchase 3 products from Apparels category & get 20% off on each item”.

Condition 1- ‘Cumulative’ checkbox is checked

The customer purchases 3 quantities of same or different products from the selected category(s), the discount will apply.

Condition 2-   ‘Cumulative’ checkbox is not checked

The customer needs to purchase 2 other items from Apparels category for the discount to apply because the earlier quantity will not be considered.

  • Choose ‘All’ in the ‘Customer’ field for the discount to be applicable for all your WooCommerce customers.

 

Screen 3:

Completing the ‘Condition’ section as above, click Next to move to the ‘Discount’ tab.

In this section, you will be fixing the discount type and discount values.

  • Start by clicking on ‘Add New Range’
  • Now you have to fix the minimum quantity, maximum quantity, adjustment type, discount value.
  • The following screen is where your ‘Bulk pricing Discount’ is defined.

Store-wide Bulk pricing discount condition:

Buy any quantity from 1 to 10 and get 5% discount.

Buy any quantity from 11 to 20 and get 10% discount

Buy any quantity from 21 to 30 and get 15% discount

Buy any quantity from 31 to 999 and get 20% discount

Click on ‘Save Rule’ to add the bulk pricing discount to your WooCommerce dashboard.

Screen 4: Your WooCommerce store cart

The following screen displays the cart of your WooCommerce store when a customer buys the following products. You can very well notice that the customer gets 5% discount on all the products as this discount rule

‘Buy any quantity from 1 to 5 and get 5% discount’ is satisfied.

Bulk Pricing Discount Rule 2

WooCommerce bulk discount based on Specific Product Category

Specific product category discount will offer discounts on a particular product category in your Woo store.

Why should your online store  provide category-based dynamic discount?

With most eCommerce stores, products are assorted into categories like Apparels, Electronics and so on for the ease of use. On a particular time of sale, you’d want to concentrate more on a particular category. For example, Winter collections. Rather than providing a discount on every product, you focus on the Winter collections category because:

  • People look for winter collections during winter
  • You need a good stock clearance
  • Easy to create and manage

Now, to create a discount with Specific Product Category rule,

Start with WooCommerce Discount Rules Plugin from

WordPress Dashboard > WooCommerce > WooCommerce Discount Rules

It takes you to the home screen of the plugin where you need to choose ‘Price Discount Rules’ tab. Click on the ‘Add New Rule’ button to get started. The successive plugin screens are briefed as follows,

Screen 1: General Tab

The General data relating to the discount like Rule name, Rule description, Validity needs to be done in this section.

Major fields to look into in this section are,

Order: The order number will prioritize the discounts for your WooCommerce customer in case the customer’s shopping satisfies two discount rules.

Method: Make sure to select ‘Quantity based by Product/category and BOGO deals in the methods field.

Note: ‘Buy form Apparel category and get 10% discount’ is the discount rule scenario.

Screen 2:

The ‘Conditions’ tab is the section where all the discount rules are set.

  • The discount idea here is to provide Specific Product.
  • So choose ‘Specific Categories’ in the ‘Apply to’ field.
  • It opens a secondary field where you need to select ‘What product category’ is under the discount rule. ‘Apparels’ is chosen for this discount rule scenario.
  • Cumulative across checkbox: Let this field be briefed with a simple example,

Let’s say the discount rule is “Purchase 3 products from Apparels category & get 20% off on each item”.

Condition 1- ‘Cumulative’ checkbox is checked

The customer purchases 3 quantities of same or different products from the selected category(s), the discount will apply.

Condition 2-   ‘Cumulative’ checkbox is not checked

The customer needs to purchase 2 other items from Apparels category for the discount to apply because the earlier quantity will not be considered.

  • Choose ‘All’ in the ‘Customer’ field for the discount to be applicable for all your WooCommerce customers.

Note: ‘User role’, ‘Coupon’, ‘Subtotal’, and ’Purchase history’ options are not selected for this specific product volume pricing discount.

You are now just a step away from applying your discount.

Screen 3:

Completing the ‘Condition’ section as above, click Next to move to the ‘Discount’ tab.

In this section, you will be fixing the discount type and discount values.

  • Start by clicking on ‘Add New Range’
  • Now you have to fix the minimum quantity, maximum quantity, adjustment type, discount value.
  • The following screen is where your ‘Specific product Bulk pricing Discount’ is defined.

Specific Product Bulk pricing discount condition:

Buy any quantity from 1 to 5 and get 10% discount.

Buy any quantity from 6 to 10 and get 15% discount

Buy any quantity from 11 to 99 and get 20% discount

Click on ‘Save Rule’ to add the bulk pricing discount to your WooCommerce dashboard.

Screen 4: Your WooCommerce store cart

The storefront view looks like the screenshot below. You can also choose to display the pricing table on the front end of your eCommerce site from the Settings tab. The pricing table shows which discount is applicable to which product.

You can see that the customer gets a 10% discount on both the denim jeans and cap from the apparel product category.

Bulk Pricing Discount Rule 3

WooCommerce Volume discount based on Cart item quantity

This type of discount is a quantity based discount. Also, bulk discount based on the shopping cart quantity is a cart discount rule. The customer needs to shop a certain quantity of product in the cart to avail this bulk order cart discount.

Now, to create this bulk pricing discount based on product Quantity in Cart

Start with WooCommerce Discount Rules Plugin from

WordPress Dashboard > WooCommerce > WooCommerce Discount Rules

It takes you to the home screen of the plugin where you need to choose ‘Cart Discount Rules’ tab. Click on the ‘Add New Rule’ button to get started. The successive plugin screens are briefed as follows,

Screen 1:

General Tab

The General data relating to the discount like Rule name, Rule description, Validity needs to be done in this section.

Major field to look into in this section are,

Order: The order number will prioritize the discounts for your WooCommerce customer in case the customer’s shopping satisfies two discount rules.

Screen 2: Condition Tab

  • The ‘Cart conditions’ for the discount rule needs to be entered. Click on ‘Add Condition’ to add the conditions field.
  • Choose ‘Total number of quantities in the cart atleast’ under ‘Quantity sum’ from the ‘Type’ drop down for the first cart condition field.
  • Also, choose the minimum value for the product quantity in the cart in ‘Value’ field. The minimum cart quantity is chosen to be 5 for this discount rule.
  • Choose ‘Total number of quantities in the cart less than’ under ‘Quantity sum’ form the ‘Type’ drop down for the second cart condition field.
  • Then choose the maximum value for the product quantity in the cart in ‘Value’ field. The minimum cart quantity is chosen to be 50 for this discount rule.

Screen 3: ‘Discount’ Tab

In this section, the discount type and the discount value needs to be entered.

  • Select ‘Percentage Discount’ in discount type
  • Set the discount value to be 20

Click on ‘Save rule’ to activate the discount pricing rule.

Screen 4: Shopping Cart

You can see that the customer gets a 20% discount on every cart product since the total number of products in the cart is above 5- the minimum cart quantity of this discount rule.

Advantages of offering bulk discount in WooCommerce

The advantages of creating special offer discounts using the dynamic pricing strategy in your WooCommerce store are,

  • Easy to create and manage
  • WooCommerce sales conversion gets boosted
  • Your eCommerce brand can earn customer loyalty
  • You can clear your online inventory quickly

So, are you looking for a discount plugin to do dynamic pricing and discounts?

WooCommerce discount Rules is a bulk discount plugin which allows you to shift your WooCommerce pricing to dynamic.

Youtube Tutorial

Try checking this easy-to-do video tutorial for creating bulk pricing discounts in your online store.

Hope this ‘How to’ post will give clear insights in setting up your bulk pricing discounts. Help us by sharing your thoughts in the comments section.