How to Create Christmas Sales in WooCommerce? – A Complete Guide

The holiday season isn’t just about decorations and festivities — it’s also the most profitable time for online stores. 

Every WooCommerce store owner knows that Christmas is when shoppers are ready to buy. By planning the right promotions, offering appealing deals, and using smart discount rules, you can turn this season into your biggest sales month.

In this guide, we’ll show you how to create WooCommerce Christmas deals, set up holiday discounts, design festive gift guides, and run profitable Christmas campaigns, all within your WooCommerce store.

Understanding WooCommerce Christmas Deals

What are WooCommerce Christmas Deals?

WooCommerce Christmas deals are time-bound discounts or offers specifically designed for the holiday season. These include percentage-based discounts, festive coupons, gift bundles, and free shipping deals, all crafted to drive purchases during December.

They can be simple (like a 20% sitewide discount) or advanced (like a “Buy 2 Get 1 Free” offer for specific categories).

Types of Christmas Discounts You Can Offer

Here are some of the most effective WooCommerce Christmas discount types:

• Percentage discounts: e.g., 25% off Christmas gifts.
• Flat-rate discounts: e.g., $10 off orders over $50.
• Tiered or bulk discounts: e.g., Buy 3, get 15% off; Buy 5, get 25% off.
• BOGO offers: “Buy One, Get One Free” or “Buy 2 Get 1.”
• Membership or renewal discounts: Reward subscribers or returning customers.
• Free gifts: Offer a free product for purchases above a certain value.

Each of these strategies can be created easily using the “Discount Rules for WooCommerce -Pro” plugin.

Difference Between Regular Promotions and Christmas Sales

Regular discounts aim to boost traffic, but Christmas promotions play on emotion, urgency, and generosity. 

Shoppers aren’t just buying, they’re gifting. This emotional connection means that Christmas-specific deals often have higher click-through and conversion rates than ordinary offers.

Why Christmas-Specific Offers Convert Better?

Christmas promotions tap into customers’ needs to find the perfect gift within a specific timeframe. The combination of limited-time urgency and the emotional drive to please loved ones makes customers more receptive to promotions. 

These offers convert better because:

• Emotional appeal: Customers are eager to give.
• Seasonal urgency: Time limits push for faster decisions.
• Visual excitement: Festive banners and colors grab attention.

Value perception: Bundles and “free gifts” increase the feeling of value.

Why the Holiday Season is Crucial for Online/ WooCommerce Stores?

Every year, Christmas shopping generates billions in online revenue. It is the single biggest shopping period globally. 

Shoppers are actively looking for deals, gifts, and festive bundles, and WooCommerce store owners can tap into this surge with strategic promotions.

During December, online traffic peaks as customers search for holiday gifts, discounted bundles, and limited-time offers. Whether you sell handmade goods, digital products, or fashion items, holiday campaigns can drastically increase conversion rates and average order values. 

Also, Christmas deals help to:

• Boost Revenue: Capture a massive share of the annual consumer spending.
• Acquire New Customers: Attract first-time buyers looking for gifts.
• Clear Inventory: Sell off older stock with appealing holiday offers.

The Gift-Buying Psychology and Seasonal Shopping Surge

During the holidays, people plan to spend — not save. They actively seek deals, making this the perfect time to offer high-value bundles. The average shopper is less price-sensitive and more convenience-driven, so limited-time offers work best.

Customer Emotions and Limited-Time Urgency

Adding countdown timers, “Only X left in stock,” or “Offer ends tonight!” triggers urgency and excitement. Christmas buyers act quickly to avoid missing gifts.

Holiday Discounts Build Brand Loyalty

Even after Christmas, satisfied customers return. Offering holiday deals helps build trust and keeps your brand in their minds for future purchases.

How WooCommerce Store Owners Can Leverage Christmas Sales?

As a WooCommerce store owner, you have the flexibility to create highly targeted and creative promotions. 

Leveraging seasonal urgency and the psychology of gift-giving allows you to convert browsers into buyers more effectively than at any other time of year. 

Your ability to offer unique WooCommerce holiday discounts will be your secret weapon. You can run creative campaigns like:

• Offer “Buy 2 Get 1 Free” Christmas bundles.
• Provide category-specific discounts (e.g., 20% off Christmas decorations).
• Reward loyal customers with exclusive Christmas coupon codes.
• Display countdown timers for limited-time flash sales.
• Auto-apply storewide festive discounts for logged-in users.

When executed right, these campaigns not only boost sales but also bring back customers for post-Christmas and New Year offers.

Planning Your WooCommerce Christmas Sales Campaign

Start Planning Early (Timeline: October–December)

Start preparing at least 6–8 weeks in advance:

• October: Finalize products and budgets.
• November: Set up campaigns and test discounts.
  December: Launch promotions and focus on marketing.

Define Your Campaign Goals (Revenue, Traffic, Loyalty)

Decide whether your primary goal is:

• Boosting sales revenue
• Increasing new customers
• Growing your email list
• Enhancing brand awareness

Choose Products and Conduct an Inventory Check

Pick seasonal bestsellers and ensure sufficient stock. Nothing kills conversions faster than “Out of Stock” messages during holidays.

Map Out Discount Strategies

Combine multiple types:

• Storewide 20% off
• Bundle discounts
• Cart-based free shipping

Create a Festive Landing Page for Christmas Offers

Design a dedicated landing page showcasing:

• Featured holiday deals
• Gift bundles
• Countdown timers
• Clear CTAs like “Shop Christmas Deals Now!”

Schedule Campaign Start & End Dates

Time-limited deals encourage faster purchasing. Use the Discount Rules plugin to automate start and end dates.

Budget Allocation for Discounts, Ads & Creatives

Allocate:

• 50% for ads (Google, Meta, Email)
• 30% for discount value
• 20% for creative assets (banners, videos).

Setting Up Christmas Deals with the Default WooCommerce Option

Native WooCommerce Coupon Setup:

WooCommerce lets you create basic coupons under “WooCommerce → Marketing → Coupons → Add Coupon.”

You can set a code, choose a percentage or fixed discount, and define usage limits.

Limitations of Default WooCommerce Coupons:

While simple, default coupons lack advanced discounting features, such as:

• Scheduling options
• Tiered discounting
• BOGO rules
• User-role conditions, and more.

That’s why using a discount plugin like “Discount Rules for WooCommerce -Pro” helps you plan advanced discount strategies and make more profits during the Christmas holiday sales.

Why Use the “Discount Rules for WooCommerce” Plugin?

The Discount Rules plugin adds advanced flexibility:

• Schedule discounts automatically
• Offer bulk, category, or cart-based discounts
• Limit by user role (e.g., subscribers or VIPs)
• Combine multiple rules under one coupon

Types of Discounts You Can Automate

• Category-based: Apply only to Christmas décor.
• Cart-based: Offer free shipping for $100+ orders.
• User-role specific: Reward loyal customers.
• Time-based: Run deals only from Dec 15–25, and even more types.

How to Create WooCommerce Christmas Deals Using the Discount Plugin?

You can create customized Christmas deals in WooCommerce using the “Discount Rules for WooCommerce -Pro” plugin in just two steps.

Step 1: Install and Activate the Plugin

• Open your “WordPress” dashboard.
• Go to “Plugins → Add New → Search “Discount Rules for WooCommerce.”
• Install and activate it. 
• You’ll see a new menu: “WooCommerce → Discount Rules.”

Step 2: Create Christmas Deal

Now, you can create personalized deals with the built-in discount features of the plugin.

For example, let’s create a “Buy Two Get One Free” Christmas offer. 

• Click “Add New Rule.”
• Set one Discount Type: “Buy X Get X.”
• Filter “Christmas Collection” category – specific products or categories to apply discounts.
• In the “Discount” section, set the “Buy 2 Get 1 Free” deal by setting the “Minimum and Maximum” buying and free quantities.
• Optionally, schedule the discount expiry dates under the “Rules limits” section: start and end date – “Dec 1–25.”
• Finally, save and enable the rule.

This BOGO deal applies to customers’ carts. Instead of applying automatic discounts, you can also share a coupon code and apply a discount only when customers enter the given coupon code at checkout.

To do that, 

• In the “Rules” section, add a new condition, “Coupon,” and enter the festive coupon code: “XMASBOGO.” And save the rule.

That’s it, you have successfully created a Christmas deal with and without a coupon code.

Related Reads: How to Set WooCommerce Buy 2 Get 1 Free Offer? (More Example Offers) How to Create WooCommerce BOGO (Buy One Get One) Deals?

More Example Christmas Discount Promotion Ideas

In addition to the “Buy 2 Get One Free” deal, you can also personalize your deals in many ways, and here are the most profitable ones:

1: Tiered Discount

You can offer tiered discounts where customers get more discounts when they purchase larger quantities.

For example:

• Buy 3 → 10% off
• Buy 5 → 20% off
• Buy 10 → 30% off

Here is the full guide to creating a tiered pricing structure: How to Set Up WooCommerce Tiered Pricing?

2: Flash Sale

Create true urgency with time-bound WooCommerce Christmas flash sales.

For example:

• Set a 48-hour discount window.
• Auto-enable and disable.
• Add countdown banners.

Here is how you can create a flash sale discount: How to Create a WooCommerce Flash Sale? (2 Steps & 5 Ways)

3: Category-Specific Discount

Instead of applying discounts to all products, you can group products into certain categories and apply discounts only to that category to increase specific item sales.

For example, “Apply 15% off to the ‘Toys’ category only.”

Check the detailed steps for category discounts here: How to Set Up a WooCommerce Category Discount?

4: Storewide Auto Coupon

As you can see, you can create coupon deals using the default WooCommerce settings or automatic discounts using plugins like “Discount Rules Pro.” 

Coupons can have higher engagement as they personally align with customers’ shopping interests.

For instance,

• Option a: “10% off on all products, visit the store.”
• Option b: “10% off on all products. Use the code “SAVE10” at checkout.”

Both discount options are effective, yet option b, “Coupon,” increases customer engagement. However, some customers forget to enter the coupon at checkout, which frustrates them, and store owners may lose that customer for a disappointing shopping experience.

This is where you can create an “Auto-apply” coupon code, where the customers click the coupon link and are redirected to coupon-applied discounted product pages, and they don’t need to enter the code again to increase their user experience.

You can share this coupon link on social media, email newsletters, and even display it as a “Buy Now” button on the site’s side banners.

For example, Auto-apply “MERRY25” coupon across all products.

Here are the detailed steps to create and enable the auto-apply coupon URL: How to Auto-Apply WooCommerce Coupons via URLs? (4 Ways)

5: Discounts Only to Specific User Roles

If offering discounts to all customers is not possible, you can personalize Christmas deals only for specific user roles, such as “Wholesale customers/ Subscribers/ VIP Members/ or other particular roles.”

Or you can choose specific customers with their email addresses and apply discounts only to them, like selecting 10 to 20 specific customers for a giveaway or other promotional offers.

To know more  about these two scenarios:

• How to Set Up a WooCommerce Role-Based Pricing?
• How to Set Up Customer-Specific Discounts in WooCommerce?

6. Offer a Free Gift to Customers

Christmas is associated with the celebration of exchanging gifts. Why don’t you give a gift to your customers to appreciate them for purchasing from your store?

You can automatically add a free gift to customers’ carts or provide product options to let customers choose their free gift.

Here are the steps to surprise your customers: How to Add a WooCommerce Free Gift with Purchase?

Promoting Your WooCommerce Christmas Deals

Promoting your WooCommerce Christmas deals is very important, like setting up personalized deals to increase offer visibility and impact, and attract more new customers and retain existing ones.

Here are a few ways to promote your Christmas deals:

1. Display Active Deals

Show banners or badges on product pages using the plugin’s customized banner or sale badge options.

Check these steps to create attractive sale badges and display discount banner options:

• How To Change WooCommerce Sale Badge Text?
• How to Display the Discount Percentage on WooCommerce Sale Badge?

To highlight your discount offer and grab customer attention, use the “Discount Bar” feature in the “Discount Rules Pro” plugin. While creating any type of discount offers:

• Navigate to the “Discount Bar” section (located below “Rules”).
• Enable the feature by setting “Show Discount Bar” to “Yes”.
• Customize the “Badge’s text and background colors”.
• Enter your promotional message in the “Badge text” field.
• Save your changes.

Note: You can adjust where the bar appears on the product page by going to the “Settings” page of the “Discount Rules” plugin, scrolling to the “Product” section, and changing the “Discount Bar Location”.

2. Email Marketing: Send early-bird emails with “exclusive early access” to Christmas deals. You can use an email automation tool like “Retainful” to create and send customized newsletters.

3. Social Media

Post festive reels on Instagram and TikTok. Showcase unboxing videos or product demos of the products that you are offering at discounts.

4. Influencer Marketing

Collaborate with small influencers for authentic product showcases. It increases site traffic and helps to reach target customers easily.

5. Paid Ads

Run retargeting ads for abandoned carts using Christmas creatives.

6. Video Ads

Show short festive ads on YouTube and Meta with “Unwrap Your Deal” CTAs.

7. SEO Optimization

Add “WooCommerce Christmas Deals” and “Holiday Gift Guide” to titles, alt tags, and headers on your blog content.

Designing WooCommerce Holiday Gift Guides & Bundles

Why You Need a Gift Guide Page?

A gift guide simplifies shopping. Group products like:

• Gifts under $50
• Gifts for kids, men, or women
• Stocking stuffers

How to Structure a Gift Guide?

Create separate sections with filters and “Add to Cart” buttons. Include festive visuals for a holiday feel.

Cross-Sells and Up-Sells

Recommend matching items:

• “Bought this? Add Christmas wrapping!”
• “Pair this with our winter mug set.”

If you are hearing these terms for the first time, upsells are the process of selling more expensive upgraded products, and cross-sells suggest additional products related to the main items.

For more information, check here: How to Create One-Click Upsell in WooCommerce?

Creating Christmas Combo Offers

Use the Discount Rules plugin to bundle 2–3 related products with a fixed discount (e.g., 20% off bundle).

Know more about bundle discounts here: How to Create a WooCommerce Bundle Discount? 4 Examples

Enhancing Store Design and Visual Marketing for Christmas

Website design is one of the inevitable factors to increase user experience. The following are some things to consider when designing your website, specifically for Christmas promotions:

• Festive Visual Elements: Add snowflake backgrounds, red-green accents, and holiday banners.
• Countdown Timers: Use urgency-driven countdowns for flash sales or free shipping offers.
• Festive Badges and Product Labels: Highlight discounted items with tags like “Christmas Special” or “Holiday Deal.”
• Christmas-Themed Homepage Design: Feature banners, sliders, and hero sections showing your best Christmas offers.
• Pop-Ups for Coupons: Use exit-intent pop-ups like “Wait! Grab 20% Off Before Christmas Ends!”

Designing with Christmas elements helps customers connect with their holiday needs and enhances their feeling of special, festive cheer.

Shipping, Fulfillment, and Customer Experience During Christmas

Shipping is one of the hectic tasks that needs to be completed smoothly.

• Shipping Cut-Off Dates: Clearly display deadlines for delivery before Christmas Eve.
• Free or Expedited Shipping: Encourage conversions by offering faster delivery options.
• Gift Wrapping and Notes: Offer optional gift-wrap or personalized card services.
• Return Policies: Extend return periods until January for holiday buyers.
• Packaging Tips: Use festive boxes, ribbons, or stickers for a branded holiday experience.

You can also create free shipping in WooCommerce and offer free delivery to boost customer satisfaction.

After Christmas – Retain Customers and Boost Repeat Purchases

Christmas sales does not ends with Christmas day. You have to retain those customers from previous orders for repeat sales. 

Here are some things to do after Christmas promotion:

• Post-Christmas Thank-You Emails: Show appreciation and offer a small discount for January.
• New Year or Clearance Deals: Promote clearance events for unsold inventory.
• Customer Segmentation: Tag buyers by behavior for future targeted campaigns.
• Loyalty Discounts: Reward holiday customers with personalized “Welcome Back” offers.
• Performance Analysis: Track conversion rates, coupon usage, and average order values.

Tips for Creating Successful WooCommerce Christmas Deals

• Keep Promotions Simple: Avoid overly complex rules, and make discounts easy to understand.
• Highlight Urgency: Use “Ends Tonight!” or “Limited to 100 orders!” messaging.
• Test Before Launch: Always preview your rules in a staging site to prevent coupon conflicts.
• Use Festive CTAs: Buttons like “Unwrap Your Deal” or “Shop Holiday Savings” perform better.
• Showcase Reviews: Display positive testimonials near Christmas offers.

Common Mistakes to Avoid During Christmas Sales

• Forgetting End Dates: Expired deals can confuse customers or cause losses.
• Overcomplicating Discounts: Stick with 2–3 straightforward offers.
• Ignoring Mobile Design: Ensure all banners and coupons are mobile-friendly.
• Poor Customer Support: Prepare FAQs and chat support for order queries.

Conclusion

Recap of the Christmas Campaign Setup Process

1. Plan: Set goals, check inventory, and map out varied discount strategies.
2. Automate: Use the Discount Rules for WooCommerce -Pro plugin to create complex, auto-applied deals.
3. Market: Promote your Christmas deals aggressively via email and social media.
4. Fulfill: Set clear shipping cut-offs and offer a great unboxing experience.
5. Retain: Follow up with post-Christmas offers to turn gift-buyers into loyal fans.

Final Takeaway – Make Every Holiday Count in WooCommerce

The value of seasonal promotions extends far beyond Q4 revenue. 

By creating an exceptional holiday shopping experience with clear, compelling WooCommerce Christmas deals, you are laying the foundation for year-round success. 

Make this holiday count!

Also Read:

1. How to Set Up a WooCommerce First Order Discount?
2. WooCommerce Holiday Sales: 5 Must-Try Promotions + 7 Tips
3. 10+ Best WooCommerce Discount Plugins for 2025 to Boost Sales

Frequently Asked Questions (FAQs)